📌 Core Information
🔹 Job Title: Growth Marketing Lead - Diversification
🔹 Company: Cleo
🔹 Location: London, City of, United Kingdom
🔹 Job Type: Full-Time, Hybrid
🔹 Category: Financial Services
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid (1 day/week in London office)
🚀 Job Overview
Key aspects of this role include:
- Leading growth strategy for new Cleo products via performance marketing
- Building and scaling processes for Diversification within the Growth team
- Managing and mentoring team members
- Collaborating with cross-functional teams to drive down CPA and improve product adoption
ASSUMPTION: This role requires a strategic thinker who can thrive in a fast-paced, ambiguous environment and has experience in growing new products through performance marketing.
📋 Key Responsibilities
✅ Lead the growth strategy for new Cleo products (e.g., Chat, Card, upcoming launches) through performance marketing
✅ Audit current acquisition efforts, identify gaps, and build a roadmap for scaling new products through paid channels
✅ Define and own key metrics, focusing on bringing new product CPAs in line with core product benchmarks
✅ Partner closely with product, creative, channel managers, and user research to shape messaging, test hypotheses, and drive down CPA
✅ Use data and SQL to analyze acquisition performance, customer behavior, and campaign results
✅ Build and scale processes for Diversification within the Growth team as this area expands
✅ Manage and mentor existing team members, growing your team over time
ASSUMPTION: This role involves a high level of ownership and requires strong analytical, communication, and stakeholder management skills.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline)
Experience: Proven experience (5-10 years) in performance marketing, growth, or marketing analytics roles, ideally in a tech or startup environment
Required Skills:
- Proficient in SQL for data analysis
- Experience in paid advertising strategy (e.g., Meta, TikTok, Google)
- Creative eye for effective ads and understanding of what makes good ads convert
- Proven experience in using data to influence performance and acquisition metrics (e.g., CPA, conversion rate)
- Exceptional stakeholder management skills, with the ability to collaborate across multiple teams
- Strong communication skills, comfortable working with ambiguity, leading roadmaps, and presenting strategy
- Comfortable building processes in a new, unstructured area of the team
Preferred Skills:
- Experience working in fintech, ad tech, or regulated industries
- Experience working on UK + US campaigns or with product-led growth
ASSUMPTION: Candidates should have a strong background in performance marketing and be comfortable working with data to drive strategic decisions.
💰 Compensation & Benefits
Salary Range: £70,980 - £93,026 per year (G4 level, aligned to quarterly OKR planning cycles)
Benefits:
- Competitive compensation package (base + equity) with bi-annual reviews
- Opportunity to work closely with the CEO and executive team of a leading global Fintech company
- Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures
- Clear progression plan with support for growth and development
- Flexibility: work where you work best, with a hybrid approach for London-based employees
- Other benefits: company-wide performance reviews, generous pay increases, equity top-ups, 25 days annual leave, 6% employer-matched pension, private medical insurance, enhanced parental leave, 1-month paid sabbatical, regular socials and activities, online mental health support, workplace nursery scheme, and more
Working Hours: Full-time, with a hybrid work arrangement (1 day/week in the London office)
ASSUMPTION: The salary range is based on Cleo's public progression framework and salary bandings. Benefits are subject to change and may vary based on individual circumstances.
📌 Applicant Insights
🔍 Company Context
Industry: Cleo operates in the Financial Services industry, focusing on personal finance and AI-driven financial health solutions.
Company Size: Cleo has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.
Founded: Cleo was founded in 2016, making it a well-established startup with a clear mission and vision.
Company Description:
- Cleo is a leading AI-driven financial health platform, using simplicity and humor to help millions of people improve their relationship with money.
- The company aims to change the world's relationship with money by providing personalized financial tools and insights through a chat-based interface.
- Cleo is committed to inclusive and unbiased financial growth for all, with a focus on providing value to the 99%.
Company Specialties:
- Artificial Intelligence
- Personal Finance
- Machine Learning
- Fintech
Company Website: meetcleo.com
ASSUMPTION: Cleo's mission and values are centered around improving users' financial well-being and providing accessible, unbiased financial services.
📊 Role Analysis
Career Level: This role is at the senior individual contributor level, with opportunities for growth and leadership within the team.
Reporting Structure: The Growth Marketing Lead - Diversification will report directly to the Growth Marketing Director and work closely with cross-functional teams, including product, creative, channel managers, and user research.
Work Arrangement: This role follows a hybrid work arrangement, with employees spending one day a week in the London office and working remotely for the rest of the week.
Growth Opportunities:
- As Cleo continues to grow and expand its product offerings, there will be ample opportunities for the Growth Marketing Lead - Diversification to take on more responsibilities and lead new initiatives.
- The role offers the chance to work closely with Cleo's executive team, providing valuable exposure and learning opportunities.
- With a clear progression plan in place, employees can expect regular reviews and support for their professional development.
ASSUMPTION: This role offers significant growth potential, both in terms of personal development and career advancement within the organization.
🌍 Location & Work Environment
Office Type: Cleo's London office is located in Shoreditch, a vibrant and creative neighborhood with easy access to public transportation.
Office Location(s): 56 Shoreditch High St, Unit 2.10, Tea Building, London, England E1 6JJ, GB
Geographic Context:
- London is a major global financial hub, providing ample opportunities for networking and collaboration within the industry.
- The city offers a diverse range of cultural attractions, entertainment options, and culinary experiences.
- London's time zone (GMT/BST) may require some flexibility for collaboration with Cleo's global team.
Work Schedule: Cleo follows a standard work schedule, with core hours between 9:00 AM and 5:30 PM GMT/BST. Employees are expected to be available during these hours for meetings and collaboration.
ASSUMPTION: Cleo's London office provides a modern, collaborative work environment that fosters creativity and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the Growth Marketing Director
- On-site interview with the Growth Marketing Director and other team members
- Final round with Cleo's CEO
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data analysis and interpretation abilities
- Communication and stakeholder management skills
- Cultural fit and alignment with Cleo's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience in performance marketing, growth, and data analysis.
- Be prepared to discuss your approach to growing new products and driving down CPA through performance marketing channels.
- Demonstrate your understanding of Cleo's mission and values, and how your skills and experience align with the role's requirements.
ATS Keywords: Performance marketing, growth marketing, SQL, data analysis, stakeholder management, CPA, conversion rate, fintech, AI, machine learning, product-led growth
ASSUMPTION: Cleo's interview process is designed to assess candidates' strategic thinking, data analysis skills, and cultural fit with the company's mission and values.
🛠️ Tools & Technologies
- SQL databases and data analysis tools (e.g., Excel, Google Sheets, or data visualization tools like Tableau)
- Performance marketing platforms (e.g., Meta Ads Manager, Google Ads, TikTok Ads Manager)
- Collaboration and project management tools (e.g., Asana, Trello, or Jira)
- Cleo's proprietary data and analytics tools
ASSUMPTION: Candidates should have experience with SQL and performance marketing platforms, as well as familiarity with collaboration and project management tools.
👔 Cultural Fit Considerations
Company Values:
- Simplicity: Cleo believes in making complex financial concepts accessible and easy to understand.
- Humor: The company uses humor to engage users and create a positive, relatable experience with financial services.
- Inclusivity: Cleo is committed to providing accessible, unbiased financial services for all users, regardless of their background or income.
Work Style:
- Cleo fosters a collaborative, supportive work environment that encourages open communication and feedback.
- The company values innovation, creativity, and a growth mindset, with a focus on continuous learning and improvement.
- Cleo's work culture is fast-paced and dynamic, with a strong emphasis on results and impact.
Self-Assessment Questions:
- Do you share Cleo's commitment to making financial services more accessible and inclusive?
- Are you comfortable working in a fast-paced, dynamic environment with a strong focus on results?
- Do you thrive in a collaborative, supportive work culture that values open communication and feedback?
ASSUMPTION: Candidates should assess their alignment with Cleo's values and work style to ensure a strong cultural fit with the organization.
⚠️ Potential Challenges
- The role requires a high level of ownership and strategic thinking, which may be challenging for candidates without relevant experience in performance marketing or growth roles.
- Candidates may face competition from other experienced professionals in the performance marketing and growth space.
- The role involves working with a diverse range of teams, requiring strong stakeholder management and communication skills.
- The hybrid work arrangement may present challenges for candidates who prefer a fully remote or fully on-site work environment.
ASSUMPTION: Candidates should carefully consider their skills, experience, and work preferences to ensure they are well-suited to the unique challenges and requirements of this role.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, the Growth Marketing Lead - Diversification focuses on driving user acquisition and growth for new, unproven products through performance marketing channels.
- This role requires a strong understanding of data analysis and strategic thinking, with a focus on driving down CPA and improving product adoption.
- Career progression in this role may lead to leadership positions within the Growth Marketing team or other areas of the organization, as Cleo continues to grow and expand its product offerings.
ASSUMPTION: Candidates should compare this role to other growth marketing or performance marketing positions to understand the unique requirements and opportunities it presents.
📝 Sample Projects
- Developing and executing a go-to-market strategy for Cleo's upcoming Chat product launch, including channel selection, messaging, and targeting
- Analyzing user data to identify trends and opportunities for improving product adoption and retention
- Collaborating with product and creative teams to A/B test messaging and ad creative, optimizing for conversion and CPA
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Growth Marketing Lead - Diversification role.
❓ Key Questions to Ask During Interview
- Can you describe the current acquisition strategy for Cleo's core product, and how this role will contribute to its evolution?
- How does Cleo support the growth and development of its employees, particularly in this role?
- What are the key priorities for the Growth Marketing team in the first 90 days, and how will this role contribute to their success?
- How does Cleo measure the success of its new product launches, and what metrics will this role be responsible for driving?
- What opportunities are there for collaboration and knowledge-sharing with other teams within Cleo, such as product, user research, or creative?
ASSUMPTION: These questions are designed to help candidates better understand the role's responsibilities, Cleo's growth strategy, and the opportunities for professional development and collaboration.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in performance marketing, growth, and data analysis
- Prepare for your interviews by researching Cleo's mission, values, and products, and thinking about how your skills and experience align with the role's requirements
- Follow up with Cleo's hiring team after your interview to express your interest in the role and reiterate your qualifications
- If you're invited to a final round, be prepared to discuss your approach to growing new products and driving down CPA through performance marketing channels
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
