📌 Core Information
🔹 Job Title: Growth Marketing Lead (Hungary) (12 month FTC)
🔹 Company: Wise
🔹 Location: Budapest, Hungary
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving growth strategies for the Hungarian market
- Managing multi-channel marketing campaigns
- Collaborating with cross-functional teams and external partners
- Launching new products and features tailored to local customer needs
ASSUMPTION: This role requires a strong understanding of the Hungarian market and local media landscape, as well as experience working with local agencies and partners.
📋 Key Responsibilities
✅ Own the growth of the Hungarian market, keeping Wise customers at the heart of everything you do
✅ Identify, own, and drive new growth initiatives and strategies for Hungary, increasing market penetration, user acquisition, and retention metrics
✅ Coordinate and execute multi-channel marketing campaigns, working closely with internal teams and external partners to maximize reach and impact
✅ Help optimize, scale, and improve marketing channels' BAU initiatives with local insights and knowledge about key target audiences, market dynamics, and competitor landscape
✅ Collaborate with product and marketing teams to launch new products and features for your region, tailoring strategies and tactics to meet local customer needs and behaviors
✅ Work closely with the analytics team to monitor performance, generate new insights, and produce comprehensive reports to guide future strategies
✅ Be the main point of contact for and collaborate with product and product marketing teams to define the right audiences, messaging, and positioning for our products and features in your region
ASSUMPTION: This role requires a high level of autonomy and the ability to work effectively in a fast-paced, dynamic environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 7-8 years of growth marketing experience in Hungary
Required Skills:
- Proficient level of English and Hungarian
- Strong hands-on experience of full-funnel marketing strategies and tactics
- Excellent communication and proactive team player with strong project and campaign management skills
- Rooted in analytics and leverages data to inform and drive decisions
- Strong problem-solving skills and comfortable navigating new and complex situations
Preferred Skills:
- Hungarian national
- Experience running full-funnel campaigns
- Experience in a fast-growing and product-driven fintech company
- Experience using SQL and other analytical tools (Looker, GA, MixPanel, etc.) to gather and analyze datasets
- Experience leading small teams (relevant on the long-term)
ASSUMPTION: Candidates with experience in the fintech industry and a strong understanding of financial services will be particularly well-suited to this role.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (based on experience and market rates for similar roles in Budapest)
Benefits:
- Competitive benefits package
- Flexible working hours
- Opportunities for professional growth and development
- International and diverse work environment
Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 5:00 PM) with flexibility for occasional remote work
ASSUMPTION: Salary range is estimated based on market data for similar roles in Budapest and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services, specifically money transfer and currency exchange
Company Size: Medium-sized (1,001-5,000 employees)
Founded: 2011
Company Description:
- Wise is a global technology company building the best way to move and manage money internationally
- Min fees, max ease, full speed – whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their lives easier and save them money
- Wise is proud to be a truly international team, celebrating differences and fostering an inclusive work environment
Company Specialties:
- Money transfer
- Currency exchange
- Foreign currency
- Crowdsourcing
- Peer-to-peer
- Fintech
- Financial technology
- Consumer services
- Mission-driven culture
Company Website: wise.com
ASSUMPTION: Wise is a well-established company in the fintech industry, known for its innovative approach to money transfer and currency exchange services.
📊 Role Analysis
Career Level: Mid-level to senior, with opportunities for growth and leadership
Reporting Structure: This role reports directly to the Head of Growth Marketing, EMEA
Work Arrangement: On-site, with occasional flexibility for remote work
Growth Opportunities:
- Potential to lead a team in the long term
- Opportunities to work on cross-functional projects and collaborate with diverse teams
- Chance to make a significant impact on the company's growth in the Hungarian market
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally in a dynamic and fast-growing company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with a focus on employee well-being
Office Location(s): Budapest, Hungary
Geographic Context:
- Budapest is the capital and most populous city of Hungary, with a vibrant cultural scene and a growing tech industry
- The city offers a high quality of life, with affordable living costs compared to other European capitals
- Budapest is well-connected by public transportation, making it easy to commute to and from the office
Work Schedule: Standard working hours with flexibility for occasional remote work
ASSUMPTION: Budapest offers a unique blend of history, culture, and modern amenities, making it an attractive location for both work and leisure.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager
- On-site interview with the team
- Final interview with the Head of Growth Marketing, EMEA
Key Assessment Areas:
- Local market knowledge and understanding of the Hungarian media landscape
- Growth marketing strategies and tactics
- Data-driven decision-making and analytical skills
- Communication and teamwork skills
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the Hungarian market and local media landscape
- Showcase your ability to drive growth and make data-driven decisions
ATS Keywords: Growth Marketing, Campaign Management, Analytics, Project Management, User Acquisition, Market Penetration, Retention Metrics, Cross-Functional Collaboration, Problem Solving, Data Analysis, Local Market Knowledge, Communication, Team Leadership, Product Marketing, SQL, Full-Funnel Marketing
ASSUMPTION: Wise uses an Applicant Tracking System (ATS) to manage and review job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Google Analytics
- Looker
- MixPanel
- SQL
- Marketing automation tools (e.g., HubSpot, Marketo)
ASSUMPTION: Familiarity with these tools is not required but may be beneficial for this role.
👔 Cultural Fit Considerations
Company Values:
- One team
- The customer
- Strong opinions, loosely held
- Default to action
- Small details matter
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and proactive
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a strong understanding of the Hungarian market and local media landscape?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a data-driven, collaborative work environment?
ASSUMPTION: Wise values diversity and inclusion, and candidates from all backgrounds are encouraged to apply.
⚠️ Potential Challenges
- Navigating the complexities of the Hungarian market and local media landscape
- Balancing multiple priorities and projects simultaneously
- Working in a fast-paced, dynamic environment with tight deadlines
- Adapting to a new company culture and work environment
ASSUMPTION: These challenges can be overcome with strong problem-solving skills, adaptability, and a proactive approach to work.
📈 Similar Roles Comparison
- This role is unique in its focus on driving growth in the Hungarian market for a global fintech company
- Compared to other growth marketing roles, this position offers a high level of autonomy and responsibility
- Career progression opportunities may include leading a team or taking on additional regional responsibilities
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's growth in the Hungarian market and to grow both personally and professionally.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to increase user acquisition in Hungary
- Analyzing market data to identify trends and opportunities for growth in the Hungarian market
- Collaborating with product and marketing teams to launch a new product or feature tailored to the Hungarian market
ASSUMPTION: These projects are intended to give applicants an idea of the types of tasks and responsibilities they may encounter in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the Hungarian market for Wise, and how can this role address them?
- How does this role collaborate with other teams and departments within Wise?
- What opportunities are there for professional growth and development in this role?
- How does Wise support work-life balance for its employees?
- What is the company culture like at Wise, and how does this role contribute to it?
ASSUMPTION: These questions are intended to help applicants better understand the role, the company, and the work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching the company, the role, and the Hungarian market
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
