Growth Marketing Lead – Influencer & Paid Social DACH + EU (m,w,d), 32–40h | Hybrid in München oder Remote
Buah GmbH
Full-time
Remote
Worldwide
📌 Core Information
- Job Title: Growth Marketing Lead – Influencer & Paid Social DACH + EU (m/w/d), 32–40h | Hybrid in München oder Remote
- Company: Buah GmbH
- Location: München, Germany (Remote option available)
- Job Type: Full-time
- Category: Marketing
- Date Posted: 2025-05-15
- Experience Level: Mid-Senior level (2-5 years of experience)
- Remote Status: Hybrid (with remote option)
🚀 Job Overview
Key aspects of this role include:
- Leading and strategizing influencer and paid social marketing campaigns across DACH and EU regions
- Analyzing campaign performance using KPIs and data-driven decision making
- Managing and optimizing a significant monthly budget for influencer marketing and paid social ads
- Collaborating with and leading a team of 3-4 marketing professionals
- Building and maintaining relationships with key influencers and agencies
ASSUMPTION: This role requires a strong background in influencer marketing, preferably within the e-commerce industry, and a proven track record of managing substantial budgets.
📋 Key Responsibilities
- Campaign Management: Develop, implement, and optimize influencer marketing campaigns across multiple platforms, ensuring they align with the company's objectives and branding.
- Performance Analysis: Monitor and analyze campaign performance using relevant KPIs, and generate detailed reports to inform future strategies.
- Budget Management: Oversee and manage the influencer marketing budget, ensuring all expenses remain within the allocated budget and maximizing ROI.
- Team Leadership: Lead and mentor a team of 3-4 marketing professionals, fostering a collaborative and innovative work environment.
- Relationship Building: Identify, engage, and cultivate relationships with relevant influencers and agencies to secure long-term partnerships.
- Paid Social Advertising: Oversee and optimize Google Ads, Meta, and Bing campaigns, ensuring they deliver the desired results within the allocated budget.
- Agenturführung: Lead and collaborate with external agencies for Google, Meta, and Amazon Ads as the central point of contact.
ASSUMPTION: This role requires strong communication, negotiation, and project management skills, as well as the ability to thrive in a dynamic, fast-paced environment.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: 3-5 years of experience in influencer marketing, preferably within the e-commerce industry
- Required Skills:
- Proven experience in influencer marketing and paid social advertising
- Strong analytical skills and data-driven mindset
- Excellent communication and negotiation skills in German and English
- Experience leading and developing teams
- Proficiency in tools such as Asana and Google Analytics
- Preferred Skills:
- Experience with A/B testing and optimization strategies
- Familiarity with the German and EU influencer marketing landscape
- Knowledge of the health food industry
ASSUMPTION: Candidates with experience in e-commerce and a proven track record of managing six-figure budgets will be strongly considered.
💰 Compensation & Benefits
- Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)
- Benefits:
- Flexible working hours
- Modern work tools
- Personal and professional development opportunities
- Additional benefits, such as a laptop of choice, monthly perks, and a company pension scheme
- Working Hours: 32-40 hours per week, with flexible hours and the option to work remotely
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Germany.
📌 Applicant Insights
🔍 Company Context
- Industry: Food & Beverages
- Company Size: 2-10 employees
- Founded: 2015
- Company Description: Buah is a German-based company specializing in the distribution of freeze-dried fruits and vegetables through e-commerce channels. They focus on providing natural, additive-free snacks to their customers.
- Company Specialties: Vertrieb von gefriergetrocknetem Obst und Gemüse and E-Commerce
📊 Role Analysis
- Career Level: Mid-Senior level (2-5 years of experience)
- Reporting Structure: This role reports directly to the CEO and leads a team of 3-4 marketing professionals.
- Work Arrangement: Hybrid (with remote option), with flexible working hours
- Growth Opportunities: As a growing startup, Buah offers opportunities for professional development and career advancement as the company expands.
🌍 Location & Work Environment
- Office Type: Hybrid (with remote option)
- Office Location(s): München, Germany
- Geographic Context: Munich is the capital of Bavaria, Germany's southernmost state. It is known for its vibrant culture, high quality of life, and strong economy.
- Work Schedule: Flexible working hours, with the option to work remotely
💼 Interview & Application Insights
- Typical Process: Applicants can expect a multi-step interview process, including phone or video screens, case studies, and on-site interviews.
- Key Assessment Areas: Candidates should be prepared to discuss their experience in influencer marketing, data analysis, and team leadership, as well as their understanding of the German and EU influencer marketing landscape.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss specific campaign examples and how you've optimized them for success.
- Familiarize yourself with Buah's products and mission to demonstrate your enthusiasm for the role.
🛠️ Tools & Technologies
- Asana
- Google Analytics
- Google Ads
- Meta Ads Manager
- Bing Ads
- Microsoft Excel
- Slack
- Zoom
👔 Cultural Fit Considerations
- Company Values: Natürlich. Besser. Snacken. (Natural. Better. Snacking.)
- Work Style: Buah values a collaborative, innovative, and data-driven approach to marketing. They seek candidates who are proactive, results-oriented, and passionate about their work.
- Self-Assessment Questions:
- How do you approach building and maintaining relationships with key influencers?
- Can you describe a time when you optimized a marketing campaign using data-driven insights?
- How do you foster a collaborative and innovative work environment as a team leader?
⚠️ Potential Challenges
- Managing a significant monthly budget and maximizing ROI
- Building and maintaining relationships with key influencers and agencies
- Navigating the dynamic and ever-changing influencer marketing landscape
- Balancing the responsibilities of leading a team and managing campaigns simultaneously
📈 Similar Roles Comparison
- Role Comparison: This role is similar to a Senior Influencer Marketing Manager or a Paid Social Manager, but with a broader scope and the added responsibility of leading a team.
- Industry-Specific Context: The German and EU influencer marketing landscape is competitive and dynamic, requiring a strong understanding of regional trends and best practices.
- Career Path Comparison: This role offers opportunities for professional development and career advancement within the marketing department or into a more senior leadership position as the company grows.
📝 Sample Projects
- Developing and executing a comprehensive influencer marketing strategy for a new product launch
- Optimizing paid social advertising campaigns to improve ROI and drive sales
- Conducting a competitive analysis of the German and EU influencer marketing landscape to identify opportunities and trends
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for influencer marketing and how this role fits into that strategy?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of influencer marketing campaigns at Buah?
- How does the company approach building and maintaining relationships with key influencers and agencies?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://join.com/companies/buah/14159905-growth-marketing-lead-influencer-und-paid-social-dach-eu-m-w-d-32-40h-oder-hybrid-in-muenchen-oder-remote)
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for interviews by researching Buah's products, mission, and the German and EU influencer marketing landscape.
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Growth Marketing Lead – Influencer & Paid Social DACH + EU (m/w/d), 32–40h | Hybrid in München oder Remote
- Company: Buah GmbH
- Location: München, Germany (Remote option available)
- Job Type: Full-time
- Category: Marketing
- Date Posted: 2025-05-15
- Experience Level: Mid-Senior level (2-5 years of experience)
- Remote Status: Hybrid (with remote option)
🚀 Job Overview
Key aspects of this role include:
- Leading and strategizing influencer and paid social marketing campaigns across DACH and EU regions
- Analyzing campaign performance using KPIs and data-driven decision making
- Managing and optimizing a significant monthly budget for influencer marketing and paid social ads
- Collaborating with and leading a team of 3-4 marketing professionals
- Building and maintaining relationships with key influencers and agencies
ASSUMPTION: This role requires a strong background in influencer marketing, preferably within the e-commerce industry, and a proven track record of managing substantial budgets.
📋 Key Responsibilities
- Campaign Management: Develop, implement, and optimize influencer marketing campaigns across multiple platforms, ensuring they align with the company's objectives and branding.
- Performance Analysis: Monitor and analyze campaign performance using relevant KPIs, and generate detailed reports to inform future strategies.
- Budget Management: Oversee and manage the influencer marketing budget, ensuring all expenses remain within the allocated budget and maximizing ROI.
- Team Leadership: Lead and mentor a team of 3-4 marketing professionals, fostering a collaborative and innovative work environment.
- Relationship Building: Identify, engage, and cultivate relationships with relevant influencers and agencies to secure long-term partnerships.
- Paid Social Advertising: Oversee and optimize Google Ads, Meta, and Bing campaigns, ensuring they deliver the desired results within the allocated budget.
- Agenturführung: Lead and collaborate with external agencies for Google, Meta, and Amazon Ads as the central point of contact.
ASSUMPTION: This role requires strong communication, negotiation, and project management skills, as well as the ability to thrive in a dynamic, fast-paced environment.
🎯 Required Qualifications
- Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
- Experience: 3-5 years of experience in influencer marketing, preferably within the e-commerce industry
- Required Skills:
- Proven experience in influencer marketing and paid social advertising
- Strong analytical skills and data-driven mindset
- Excellent communication and negotiation skills in German and English
- Experience leading and developing teams
- Proficiency in tools such as Asana and Google Analytics
- Preferred Skills:
- Experience with A/B testing and optimization strategies
- Familiarity with the German and EU influencer marketing landscape
- Knowledge of the health food industry
ASSUMPTION: Candidates with experience in e-commerce and a proven track record of managing six-figure budgets will be strongly considered.
💰 Compensation & Benefits
- Salary Range: €60,000 - €80,000 per year (based on experience and qualifications)
- Benefits:
- Flexible working hours
- Modern work tools
- Personal and professional development opportunities
- Additional benefits, such as a laptop of choice, monthly perks, and a company pension scheme
- Working Hours: 32-40 hours per week, with flexible hours and the option to work remotely
ASSUMPTION: The salary range is estimated based on industry standards for mid-senior level marketing roles in Germany.
📌 Applicant Insights
🔍 Company Context
- Industry: Food & Beverages
- Company Size: 2-10 employees
- Founded: 2015
- Company Description: Buah is a German-based company specializing in the distribution of freeze-dried fruits and vegetables through e-commerce channels. They focus on providing natural, additive-free snacks to their customers.
- Company Specialties: Vertrieb von gefriergetrocknetem Obst und Gemüse and E-Commerce
📊 Role Analysis
- Career Level: Mid-Senior level (2-5 years of experience)
- Reporting Structure: This role reports directly to the CEO and leads a team of 3-4 marketing professionals.
- Work Arrangement: Hybrid (with remote option), with flexible working hours
- Growth Opportunities: As a growing startup, Buah offers opportunities for professional development and career advancement as the company expands.
🌍 Location & Work Environment
- Office Type: Hybrid (with remote option)
- Office Location(s): München, Germany
- Geographic Context: Munich is the capital of Bavaria, Germany's southernmost state. It is known for its vibrant culture, high quality of life, and strong economy.
- Work Schedule: Flexible working hours, with the option to work remotely
💼 Interview & Application Insights
- Typical Process: Applicants can expect a multi-step interview process, including phone or video screens, case studies, and on-site interviews.
- Key Assessment Areas: Candidates should be prepared to discuss their experience in influencer marketing, data analysis, and team leadership, as well as their understanding of the German and EU influencer marketing landscape.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss specific campaign examples and how you've optimized them for success.
- Familiarize yourself with Buah's products and mission to demonstrate your enthusiasm for the role.
🛠️ Tools & Technologies
- Asana
- Google Analytics
- Google Ads
- Meta Ads Manager
- Bing Ads
- Microsoft Excel
- Slack
- Zoom
👔 Cultural Fit Considerations
- Company Values: Natürlich. Besser. Snacken. (Natural. Better. Snacking.)
- Work Style: Buah values a collaborative, innovative, and data-driven approach to marketing. They seek candidates who are proactive, results-oriented, and passionate about their work.
- Self-Assessment Questions:
- How do you approach building and maintaining relationships with key influencers?
- Can you describe a time when you optimized a marketing campaign using data-driven insights?
- How do you foster a collaborative and innovative work environment as a team leader?
⚠️ Potential Challenges
- Managing a significant monthly budget and maximizing ROI
- Building and maintaining relationships with key influencers and agencies
- Navigating the dynamic and ever-changing influencer marketing landscape
- Balancing the responsibilities of leading a team and managing campaigns simultaneously
📈 Similar Roles Comparison
- Role Comparison: This role is similar to a Senior Influencer Marketing Manager or a Paid Social Manager, but with a broader scope and the added responsibility of leading a team.
- Industry-Specific Context: The German and EU influencer marketing landscape is competitive and dynamic, requiring a strong understanding of regional trends and best practices.
- Career Path Comparison: This role offers opportunities for professional development and career advancement within the marketing department or into a more senior leadership position as the company grows.
📝 Sample Projects
- Developing and executing a comprehensive influencer marketing strategy for a new product launch
- Optimizing paid social advertising campaigns to improve ROI and drive sales
- Conducting a competitive analysis of the German and EU influencer marketing landscape to identify opportunities and trends
❓ Key Questions to Ask During Interview
- Can you describe the company's long-term vision for influencer marketing and how this role fits into that strategy?
- How does the company support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of influencer marketing campaigns at Buah?
- How does the company approach building and maintaining relationships with key influencers and agencies?
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://join.com/companies/buah/14159905-growth-marketing-lead-influencer-und-paid-social-dach-eu-m-w-d-32-40h-oder-hybrid-in-muenchen-oder-remote)
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for interviews by researching Buah's products, mission, and the German and EU influencer marketing landscape.
- Follow up with the hiring manager after your interview to express your enthusiasm for the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.