📌 Core Information
🔹 Job Title: Growth Marketing Lead, Success
🔹 Company: Cartwheel
🔹 Location: Remote (U.S.)
🔹 Job Type: Full-Time, W2
🔹 Category: Marketing
🔹 Date Posted: April 26, 2025
🔹 Experience Level: 5+ years
🔹 Remote Status: Remote (U.S.)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel communication strategies to drive utilization and engagement across different stakeholder groups
- Creating targeted marketing campaigns for key seasonal moments to maintain engagement and maximize service utilization
- Designing effective strategies and communication channels to reach families directly
- Implementing marketing initiatives to support the newly launched self-referral pathway
- Collaborating closely with the Success team to ensure marketing initiatives align with district implementation goals and timelines
- Driving new product adoption and expansion within existing district partnerships
ASSUMPTION: This role requires a strategic mindset, strong project management skills, and a deep understanding of B2B2C marketing to effectively engage multiple audiences within the school district ecosystem.
📋 Key Responsibilities
✅ Develop and execute multi-channel communication strategies to drive utilization and engagement across different stakeholder groups (district administrators, school staff, families, and students)
✅ Create targeted marketing campaigns for key seasonal moments (back-to-school, testing periods, summer) to maintain engagement and maximize service utilization
✅ Design effective strategies and communication channels to reach families directly
✅ Implement marketing initiatives to support the newly launched self-referral pathway, enabling families to directly request services
✅ Build and maintain communication cadences that keep Cartwheel top-of-mind for school staff who can refer students to our services
✅ Collaborate closely with the Success team to ensure marketing initiatives align with district implementation goals and timelines
✅ Drive new product adoption and expansion within existing district partnerships
✅ Develop compelling content and messaging that resonates with each audience segment
✅ Track, analyze, and report on key marketing performance metrics to continuously optimize strategies
✅ Manage marketing budgets effectively and leverage contractors as needed to supplement execution
ASSUMPTION: This role involves a high degree of collaboration with various teams and requires strong communication skills to ensure marketing efforts align with broader organizational goals.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5+ years of B2B2C growth marketing experience, preferably in K-12 edtech, startup, and/or healthcare
Required Skills:
- Senior level project management skills
- Proven track record of designing and executing multi-audience marketing strategies
- Experience with digital marketing, content creation, and campaign management
- Strong understanding of marketing analytics and performance measurement
- Excellent communication skills with the ability to craft compelling messages for diverse audiences
- Experience collaborating with customer success teams and supporting client relationships
- Creative problem-solver with the ability to work within school district constraints and protocols
- Passion for mental health advocacy and improving outcomes for students
Preferred Skills:
- Experience with marketing automation tools
- Fluency in Spanish (or other languages spoken by a significant portion of the target audience)
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools and fluency in languages spoken by a significant portion of the target audience would be beneficial for success in this role.
💰 Compensation & Benefits
Salary Range: $120,000 - $150,000 USD per year (based on experience and location)
Benefits:
- Equity ownership stake in the company
- High-quality health insurance with a $0 monthly premium option for employees
- Dental, Vision, and Employer-Sponsored Life Insurance
- 4 weeks of paid PTO (3 weeks any time + 1 week office closure in December)
- Sick Leave + Holidays
- 401K with 2% employer match
Working Hours: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the United States. The benefits listed are subject to change and may vary based on the employee's location and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Mental Health Care, specifically focused on providing mental health services to students in K-12 schools
Company Size: 201-500 employees, which means a mid-sized company structure with opportunities for growth and impact
Founded: 2022, making Cartwheel a relatively new and rapidly growing company
Company Description:
- Cartwheel is the trusted mental health partner to schools, delivering rapid access to care for students and helping schools build stronger mental health programs
- The company aims to catch kids before they fall by providing mental health services that support schools and families
- Cartwheel focuses on providing joyful experiences for students, enabling them to envision and build lives they're excited to live
Company Specialties:
- Therapy (individual, group, family, and parent training)
- Psychiatry (medication management and medication-assisted therapy)
- Telehealth (teletherapy and telepsychiatry)
- Professional Development (training and support for school staff)
- Education (curriculum development and implementation)
- Technology Services (platform development and maintenance)
- Care Coordination and Case Management (supporting families and schools)
- Care Navigation (assisting families in accessing services)
- School Collaboration (working with schools to integrate mental health services)
Company Website: www.cartwheel.org
ASSUMPTION: Cartwheel's focus on mental health advocacy and improving outcomes for students creates a mission-driven work environment that prioritizes impact and social responsibility.
📊 Role Analysis
Career Level: Senior-level, with the opportunity to grow and make a significant impact on the company's success
Reporting Structure: This role reports to the Head of Marketing but collaborates closely with the Head of Success and the broader success team
Work Arrangement: Remote (U.S.), with flexible hours and the ability to work from anywhere in the United States
Growth Opportunities:
- As Cartwheel continues to grow, there will be opportunities for the Growth Marketing Lead to expand their team and take on more strategic responsibilities
- The company's focus on innovation and continuous improvement creates an environment where employees can learn and grow professionally
- Cartwheel's commitment to diversity, equity, and inclusion provides opportunities for employees to develop their leadership and management skills
ASSUMPTION: Given Cartwheel's rapid growth and focus on innovation, this role offers significant opportunities for professional development and career advancement.
🌍 Location & Work Environment
Office Type: Remote, with no physical office location required for this role
Office Location(s): N/A (remote work only)
Geographic Context:
- Cartwheel operates primarily in the United States, with a focus on partnering with K-12 schools to provide mental health services to students
- The company's remote work environment allows employees to live and work anywhere in the United States
- Cartwheel's commitment to diversity, equity, and inclusion creates a work environment that values and supports employees from various backgrounds and locations
Work Schedule: Full-time, with flexible hours and the ability to work remotely
ASSUMPTION: Cartwheel's remote work environment and commitment to diversity, equity, and inclusion create a flexible and supportive work environment that prioritizes employee well-being and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the hiring manager to discuss the role and assess cultural fit
- Take-home assignment or case study to evaluate problem-solving skills and strategic thinking
- Final interview with key stakeholders to discuss the role, team dynamics, and next steps
Key Assessment Areas:
- Strategic thinking and planning
- Project management skills and ability to execute on multiple projects simultaneously
- Communication skills and ability to craft compelling messages for diverse audiences
- Collaboration and teamwork skills, with a focus on working effectively with cross-functional teams
- Problem-solving skills and ability to think creatively within constraints
Application Tips:
- Highlight relevant experience and achievements in your resume, with a focus on B2B2C marketing and project management
- Tailor your cover letter to demonstrate your understanding of Cartwheel's mission and how your skills and experience align with the role's requirements
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams
- Research Cartwheel's mission, values, and company culture to demonstrate your fit with the organization and commitment to its goals
ATS Keywords: B2B2C marketing, growth marketing, project management, multi-audience marketing, digital marketing, campaign management, marketing analytics, mental health advocacy, K-12 education, school districts, student mental health
ASSUMPTION: Cartwheel's interview process is designed to assess candidates' strategic thinking, problem-solving skills, and cultural fit, with a focus on finding the best possible match for the role and the organization.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or similar)
- Project management tools (e.g., Asana, Trello, or similar)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams, or similar)
- Analytics and reporting tools (e.g., Google Analytics, Tableau, or similar)
ASSUMPTION: While not explicitly stated, proficiency in marketing automation tools, project management tools, and analytics and reporting tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Student-centered: Cartwheel prioritizes the needs and well-being of students above all else
- Collaborative: Cartwheel values working together and supporting one another to achieve shared goals
- Innovative: Cartwheel encourages creativity, continuous learning, and a growth mindset
- Equitable: Cartwheel is committed to promoting diversity, equity, and inclusion in all aspects of its work
Work Style:
- Remote-friendly: Cartwheel offers flexible work arrangements and supports employees in creating a healthy work-life balance
- Mission-driven: Cartwheel's focus on improving student mental health creates a strong sense of purpose and commitment among employees
- Fast-paced: Cartwheel is a rapidly growing company that requires employees to be adaptable, proactive, and responsive to change
Self-Assessment Questions:
- How do you prioritize the needs and well-being of students in your marketing strategies?
- Can you describe a time when you worked collaboratively with a cross-functional team to achieve a shared goal?
- How do you approach continuous learning and professional development in your role?
- How do you ensure that your marketing efforts are equitable and inclusive, promoting diversity and accessibility?
- How do you adapt to change and respond proactively in a fast-paced work environment?
ASSUMPTION: Cartwheel's values-driven culture and commitment to diversity, equity, and inclusion create an environment where employees can thrive both personally and professionally.
⚠️ Potential Challenges
- Managing multiple stakeholder groups with competing priorities and constraints
- Balancing strategic planning and execution in a fast-paced, rapidly growing organization
- Adapting to changes in the educational landscape and regulatory environment
- Ensuring the scalability and sustainability of marketing efforts as Cartwheel continues to grow
ASSUMPTION: These challenges require a strategic, adaptable, and proactive approach, with a strong focus on collaboration and communication.
📈 Similar Roles Comparison
- Unlike traditional B2B marketing roles, this position requires a deep understanding of the K-12 education landscape and the unique challenges faced by school districts
- Cartwheel's focus on mental health advocacy and improving student outcomes creates a strong sense of purpose and commitment among employees
- As a rapidly growing startup, Cartwheel offers significant opportunities for professional development and career advancement
ASSUMPTION: This role offers a unique blend of strategic marketing, project management, and mission-driven work, with a strong focus on improving student mental health and well-being.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to promote Cartwheel's services during back-to-school season, with a focus on engaging parents and guardians
- Creating a comprehensive communication plan to support the launch of Cartwheel's self-referral pathway, enabling families to directly request services
- Designing and implementing a marketing initiative to drive new product adoption and expansion within an existing district partnership, with a focus on engaging school staff and administrators
ASSUMPTION: These sample projects demonstrate the strategic, collaborative, and adaptable nature of the Growth Marketing Lead role at Cartwheel.
❓ Key Questions to Ask During Interview
- How does Cartwheel measure the success of its marketing efforts, and how can I contribute to improving these metrics?
- Can you describe the team structure and dynamics within the Success team, and how does this role collaborate with other departments?
- How does Cartwheel support the professional development and growth of its employees, particularly in the marketing and success teams?
- What are the most significant challenges facing Cartwheel in the next 12-24 months, and how can this role contribute to addressing them?
- How does Cartwheel approach diversity, equity, and inclusion in its marketing efforts, and what opportunities are there for me to contribute to this work?
ASSUMPTION: These questions demonstrate a strategic, proactive, and mission-driven approach to the role, with a strong focus on collaboration and continuous learning.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on B2B2C marketing, project management, and strategic thinking
- Prepare for behavioral interview questions that focus on your problem-solving skills, strategic thinking, and ability to work collaboratively with cross-functional teams
- Research Cartwheel's mission, values, and company culture to demonstrate your fit with the organization and commitment to its goals
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
