Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Stash

🔹 Location: Remote

🔹 Job Type: Full-time

🔹 Category: Financial Services

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving new depositors through paid media and optimizing performance spend.
• Executing a paid media testing roadmap and running experiments across ads and landing pages.
• Leveraging generative AI to streamline campaign production, creative strategy, and reporting.
• Collaborating cross-functionally with Growth, Creative, Product, and Data Science teams.

ASSUMPTION: This role requires a strong focus on acquisition and optimization of paid media channels, with a significant portion of time dedicated to executing tests and analyzing results.

📋 Key Responsibilities

✅ Drive new depositors with paid media—deploy, measure, and optimize performance spend while maintaining efficient payback windows.

✅ Execute paid media testing roadmap—contribute to and be a key player in implementing the paid media testing roadmap, with focus on Paid Social and managing creative test pipeline.

✅ Find and execute AI leverage—use Gen-AI + low-code tools (prompt engineering in GPT-4, Claude, plus cursor, V0, n8n) to automate workflows across reporting, creative production, and test pipelines.

✅ Run experiments across ads, landing pages—contribute to the testing agenda and execute A/B tests on ads, landing pages, and content, and own the results and impact of those tests.

✅ Deliver against ambitious growth targets—regularly hit (and reset) monthly new-depositor goals while maturing the Stash growth portfolio into a more predictable mix of channels.

✅ Identify new ways to grow—actively contribute to the growth roadmap and help identify bets outside of the core channel mix to drive new user growth, including prototyping new marketing experiences to build and deliver.

ASSUMPTION: This role requires a high degree of autonomy and the ability to work independently, as well as collaborate effectively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 3-5 years in growth or performance marketing, with 70%+ of your time owning paid channels.

Required Skills:

• Demonstrated mastery of prompt engineering and day-to-day use of Gen-AI tools to increase output or reduce costs.
• Experience planning, launching, and analyzing experiments across paid ads and/or landing pages.
• Comfortable building or editing landing pages in a modern CMS without dev help.
• Strong cross-functional chops—able to brief creatives, partner with data, size new opportunities, and translate insights into backlog tickets.
• Familiarity with Looker or similar BI platforms (bonus points for building dashboards).

Preferred Skills:

• Built internal bots/automations in cursor, V0, Bolt, or n8n that save marketers hours per week.
• Prior experience as a creative strategist or content lead (storyboards, hooks, narrative frameworks).
• Depth in post-iOS 14 measurement, server-side tagging, or media-mix modeling.
• Experience guiding freelancers or agencies across design, media buying, or web dev.

ASSUMPTION: Candidates with a strong background in paid media acquisition and optimization, as well as experience leveraging generative AI tools, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $110,478 - $164,435

Benefits:

• Comprehensive total rewards package, comprising compensation (salary and equity) and health care benefits.
• Complimentary subscription to Stash+ account.
• Remote-first work policy—live and work where you feel the most productive, whether that is in your home, in an office, or a combination of both.
• Flexible PTO.
• Annual learning and development reimbursement benefit.
• Work-from-home equipment stipends; home internet subsidy.
• Paid Parental Leave (offerings for birth-giving and non-birth-giving parents) Primary & Secondary.
• Enhanced health and wellness benefits through One Medical, Gympass, and Maven Health.

Working Hours: Full-time (40 hours per week) with flexible scheduling.

ASSUMPTION: The salary range provided is based on market data for companies of Stash's size and industry, as well as the candidate's qualifications, skills, experience, and competencies.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services, specifically focused on helping everyday Americans invest and build wealth through education, advice, and products.

Company Size: 201-500 employees. This size allows for a collaborative and innovative work environment, with ample opportunities for growth and impact.

Founded: 2015. Stash has since grown to become a leading personal finance app, offering a range of services including investing, budgeting, and saving.

Company Description:

• Stash is a personal finance app that makes investing easy and affordable for millions of Americans.
• Their Smart Portfolio was named the top-performing robo-advisor for 2023 by Condor Capital.
• Stash also partners with employers to offer “StashWorks,” a workplace benefit to improve financial wellness for employees.

Company Specialties:

• Investing
• Financial Technology
• Personal Finance
• Banking

Company Website: http://www.stash.com

ASSUMPTION: Stash's focus on democratizing wealth creation and improving financial literacy makes it an attractive company for candidates passionate about making a positive impact.

📊 Role Analysis

Career Level: Mid-level. This role requires a balance of strategic thinking and tactical execution, with opportunities for growth and advancement within the company.

Reporting Structure: This role reports directly to the Head of Growth and collaborates closely with cross-functional teams, including Growth, Creative, Product, and Data Science.

Work Arrangement: Remote OK. Stash offers a remote-first work policy, allowing employees to live and work where they feel most productive.

Growth Opportunities:

• Advancement within the Growth team or broader organization as Stash continues to expand.
• Potential to lead and mentor junior team members as the team grows.
• Opportunities to work on special projects and initiatives, driving innovation and impact across the company.

ASSUMPTION: This role offers ample opportunities for professional growth and development, as well as the chance to make a significant impact on Stash's continued success.

🌍 Location & Work Environment

Office Type: Remote. Stash offers a remote-first work policy, with no physical office location required.

Office Location(s): N/A

Geographic Context:

• Stash is headquartered in New York but operates as a remote-first company, allowing employees to live and work anywhere in the United States.
• The company's remote work environment fosters a diverse and inclusive team, with employees from various backgrounds and locations.
• Stash's remote work policy offers flexibility and work-life balance, enabling employees to manage their time and responsibilities effectively.

Work Schedule: Full-time (40 hours per week) with flexible scheduling. Stash encourages employees to maintain a healthy work-life balance and offers resources and support to help achieve this.

ASSUMPTION: Stash's remote work environment allows for a high degree of flexibility and autonomy, making it an attractive option for candidates seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission.
• Phone or video screen with the Talent Acquisition team.
• Technical assessment or case study.
• Final interview with the hiring manager and/or team members.
• Background check and offer extension.

Key Assessment Areas:

• Problem-solving skills and analytical thinking.
• Creativity and strategic mindset.
• Cross-functional collaboration and communication skills.
• Technical proficiency in paid media acquisition, optimization, and experimentation.
• Familiarity with generative AI tools and platforms.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of Stash's mission and values in your application materials.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, creativity, and collaboration abilities.
• Be ready to discuss your experience with paid media acquisition, optimization, and experimentation, as well as your familiarity with generative AI tools.

ATS Keywords: Paid Media, Acquisition, Optimization, Experimentation, Generative AI, Growth Marketing, Cross-Functional Collaboration, Problem-Solving, Strategic Thinking, Remote Work

ASSUMPTION: Stash's interview process is designed to assess candidates' technical skills, problem-solving abilities, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Paid media platforms (e.g., Facebook Ads, Google Ads, LinkedIn Ads)
• Landing page builders (e.g., Unbounce, Instapage)
• Generative AI tools (e.g., GPT-4, Claude, cursor, V0, n8n)
• BI platforms (e.g., Looker)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: This role requires proficiency in paid media platforms, landing page builders, and generative AI tools, as well as familiarity with BI platforms and project management tools.

👔 Cultural Fit Considerations

Company Values:

• Put People First
• Act with Integrity
• Be an Owner
• Embrace Change
• Collaborate Openly

Work Style:

• Remote-first and flexible work environment.
• Data-driven decision-making and continuous learning.
• Collaborative and inclusive team culture.
• Focus on innovation and experimentation.

Self-Assessment Questions:

• Do you thrive in a remote work environment and enjoy the flexibility it offers?
• Are you comfortable working independently and managing your time effectively?
• Do you have strong cross-functional collaboration skills and enjoy working with diverse teams?
• Are you passionate about Stash's mission to democratize wealth creation and improve financial literacy?

ASSUMPTION: Stash's company culture values autonomy, collaboration, and a strong commitment to its mission, making it an attractive workplace for candidates seeking a dynamic and impactful work environment.

⚠️ Potential Challenges

• Managing multiple paid media channels and optimizing performance across them.
• Keeping up with the latest trends and best practices in paid media acquisition and optimization.
• Balancing strategic thinking and tactical execution in a fast-paced, ever-changing environment.
• Collaborating effectively with cross-functional teams, including Growth, Creative, Product, and Data Science.
• Adapting to a remote work environment and managing time and priorities effectively.

ASSUMPTION: This role presents unique challenges and opportunities for growth, requiring candidates to be proactive, adaptable, and committed to continuous learning.

📈 Similar Roles Comparison

• Compared to other growth marketing roles, this position places a stronger emphasis on paid media acquisition and optimization, as well as leveraging generative AI tools.
• In the broader financial services industry, Stash's focus on democratizing wealth creation and improving financial literacy sets it apart from more traditional financial institutions.
• Career paths in growth marketing can vary, but this role offers opportunities for advancement within the Growth team or broader organization as Stash continues to expand.

ASSUMPTION: Candidates should consider their career goals and preferences when comparing this role to similar positions in the industry, as well as the unique aspects of Stash's mission and culture.

📝 Sample Projects

• Developing and executing a paid media testing roadmap to optimize performance and drive new depositor growth.
• Leveraging generative AI tools to automate workflows across reporting, creative production, and test pipelines, increasing efficiency and reducing costs.
• Collaborating with cross-functional teams to identify and prototype new marketing experiences that drive user acquisition and engagement.

ASSUMPTION: These sample projects illustrate the strategic and tactical aspects of this role, highlighting the importance of collaboration, innovation, and data-driven decision-making.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Growth team and how it collaborates with other departments?
• How does Stash support the professional growth and development of its employees, particularly in this role?
• What are the most significant challenges facing the Growth team in the coming months, and how can this role contribute to addressing them?
• How does Stash measure the success of its growth marketing efforts, and what key performance indicators (KPIs) are most important to track?
• What is the company's approach to work-life balance, and how does it support employees in maintaining a healthy equilibrium between their personal and professional lives?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your background in paid media acquisition, optimization, and experimentation, as well as your familiarity with generative AI tools.
• Prepare for behavioral and situational interview questions that assess your problem-solving skills, creativity, and collaboration abilities, as well as your technical proficiency in paid media acquisition, optimization, and experimentation.
• Follow up with the hiring manager or talent acquisition team one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.