Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: incident.io

🔹 Location: London, London, City of, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-28

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Ownership of top-of-funnel conversion rates from first touchpoint to trial or demo request
• Development and execution of growth experiments across various marketing channels
• Collaboration with Product, Design, and Sales to refine user experience and drive revenue
• Data-driven decision making and continuous optimization of marketing efforts

ASSUMPTION: This role requires a strong background in growth marketing or demand generation within B2B SaaS, with a focus on driving measurable results through data-informed strategies.

📋 Key Responsibilities

✅ Lead projects to increase top-of-funnel conversion rates from the first touchpoint through trial sign-ups and demo bookings

✅ Develop and run growth experiments such as A/B tests, personalization, and new-channel trials to uncover levers that drive customer acquisition

✅ Leverage analytics from tools like HubSpot, Salesforce, and Google Analytics platforms to measure performance, pinpoint funnel drop-offs, and recommend actionable improvements

✅ Partner closely with Sales, Product, and Design to define growth strategies and refine the end-to-end user experience

✅ Oversee top-of-funnel campaigns across organic channels like search + LLMs, continually refining tactics based on performance data

ASSUMPTION: This role requires strong analytical skills, a deep understanding of marketing funnels, and the ability to work collaboratively with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of hands-on experience in growth marketing or demand-generation roles, ideally within B2B SaaS

Required Skills:

• Proficient with web analytics and MarTech platforms such as HubSpot, Salesforce, and Google Analytics
• Love for AI and early adoption of the latest LLMs and agents
• Proven track record of running experiments that improve conversion rates
• Ability to take ownership, manage projects independently, and deliver measurable results in fast-paced environments

Preferred Skills:

• Experience with Clay or similar tools
• Familiarity with on-call scheduling, incident response, and status pages

ASSUMPTION: Candidates with experience in B2B SaaS and a strong background in growth marketing will be most successful in this role.

💰 Compensation & Benefits

Salary Range: £70,000 - £100,000 per year (based on industry standards for a growth marketing manager in London with 2-5 years of experience)

Benefits:

• Market leading private medical insurance
• Generous parental leave
• First Friday of the month off
• Generous annual leave/PTO allowance
• Competitive salary and equity
• Remote working and personal development budget
• Enhanced pension/401k

Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically incident management and response

Company Size: 51-200 employees, which means a mid-sized company with a more established structure but still offering opportunities for growth and impact

Founded: 2021, with a short but impressive history of growth and success in the incident management space

Company Description:

• incident.io is the leading all-in-one platform for incident management, helping teams respond fast, reduce downtime, and improve every time something goes wrong
• Since launching in 2021, they've helped 800 companies resolve over 250,000 incidents and have over 30,000 responders using their platform every month
• Their platform integrates on-call scheduling, incident response, and status pages, bringing everything teams need to manage incidents into one place

Company Specialties:

• Incident management
• On-call scheduling
• Incident response
• Status pages

Company Website: incident.io

ASSUMPTION: incident.io is a well-funded, rapidly growing startup with a strong focus on product development and customer success.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and leadership within the marketing team

Reporting Structure: This role will report directly to the Head of Marketing or a similar position

Work Arrangement: Remote OK, with flexible working hours and the opportunity to work from the London office when desired

Growth Opportunities:

• As the first Growth Marketing hire, there is significant potential to shape the role and grow into a leadership position as the team expands
• Working closely with cross-functional teams offers opportunities to learn about various aspects of the business and contribute to overall strategy
• The company's rapid growth provides ample opportunities for career progression

ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's growth and establish a strong foundation for the marketing team.

🌍 Location & Work Environment

Office Type: Hybrid, with an office in London and remote work options

Office Location(s): 66 City Road, London, England EC1Y 2AL, GB

Geographic Context:

• London is a major global hub for technology and innovation, offering ample opportunities for networking and professional growth
• The City of London is a vibrant and diverse area with a strong startup ecosystem
• The office is conveniently located near public transportation, making it easily accessible

Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work remotely

ASSUMPTION: The London office provides a collaborative and dynamic work environment, with remote work options offering flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Hiring Manager
• Take-home assignment or case study
• Final interview with the Head of Marketing and other team members

Key Assessment Areas:

• Data analysis and interpretation skills
• Marketing funnel optimization strategies
• Collaboration and communication skills
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience in growth marketing and demand generation within B2B SaaS
• Prepare examples of successful growth experiments and their results to discuss during the interview
• Research incident.io's platform and competitors to demonstrate your understanding of the incident management space

ATS Keywords: Growth marketing, demand generation, B2B SaaS, web analytics, MarTech, HubSpot, Salesforce, Google Analytics, AI, experimentation, conversion rate optimization, project management, data analysis, collaboration, user experience, campaign management

ASSUMPTION: The interview process at incident.io is designed to assess your skills, experience, and cultural fit, with a strong focus on data-driven decision making and collaboration.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Google Analytics
• Clay (or similar tools)
• AI and LLMs

ASSUMPTION: This role requires proficiency with web analytics and MarTech platforms, as well as a strong interest in AI and emerging technologies.

👔 Cultural Fit Considerations

Company Values:

• Pragmatism
• Quality
• Magic
• Pace

Work Style:

• Data-driven decision making
• Collaborative and cross-functional teamwork
• Fast-paced and dynamic environment
• Focus on measurable results and continuous improvement

Self-Assessment Questions:

• Do you have a proven track record of driving measurable results through data-informed growth strategies?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
• Do you share incident.io's values of pragmatism, quality, magic, and pace?

ASSUMPTION: incident.io values candidates who are data-driven, collaborative, and aligned with their company values and work style.

⚠️ Potential Challenges

• Managing multiple marketing channels and experiments simultaneously
• Balancing data-driven decision making with quick execution and iteration
• Adapting to a rapidly growing and evolving company and market
• Working with a small but growing marketing team, requiring strong collaboration and communication skills

ASSUMPTION: These challenges are inherent to a fast-growing startup in a dynamic market and can be overcome by a strong, data-driven, and collaborative approach.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on top-of-funnel conversion rate optimization and growth experimentation
• In the incident management space, this role requires a strong understanding of on-call scheduling, incident response, and status pages
• Career progression in this role could lead to leadership positions within the marketing team or broader organizational responsibilities

ASSUMPTION: This role offers unique opportunities and challenges compared to traditional marketing roles, with a strong focus on data-driven growth strategies and collaboration with cross-functional teams.

📝 Sample Projects

• Developing and executing a multi-channel A/B testing strategy to optimize trial sign-up conversion rates
• Analyzing funnel drop-offs and implementing targeted campaigns to re-engage users and drive demo bookings
• Collaborating with Product and Design to refine the user onboarding experience and improve trial-to-paid conversion rates

ASSUMPTION: These sample projects illustrate the data-driven, collaborative, and experimental nature of the role, focusing on measurable results and continuous improvement.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the top-of-funnel marketing efforts and where you see the biggest opportunities for growth?
• How does the marketing team collaborate with Product, Design, and Sales to define growth strategies and refine the user experience?
• What are the most significant challenges facing the incident management market, and how can this role help address them?
• How does incident.io support the professional development and growth of its marketing team members?
• What is the company's approach to work-life balance and remote work?

ASSUMPTION: These interview questions are designed to assess the role's strategic fit, collaborative environment, and opportunities for professional growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in growth marketing and demand generation within B2B SaaS
• Prepare examples of successful growth experiments and their results to discuss during the interview
• Research incident.io's platform and competitors to demonstrate your understanding of the incident management space
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.