Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: MoonPay

🔹 Location: London, Madrid, Lisbon, Krakow, Bucharest, Barcelona

🔹 Job Type: Full Time

🔹 Category: Marketing

🔹 Date Posted: 2025-05-16

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving growth across performance marketing channels
• Testing, iterating, and improving campaigns
• Collaborating with cross-functional teams
• Staying ahead of industry trends

ASSUMPTION: This role requires a proactive and curious mindset, with a strong focus on data-driven decision making and continuous learning.

📋 Key Responsibilities

✅ Support the development of scalable growth strategies

✅ Test, iterate, and scale paid media channels (UAC, Meta, Apple Search, TikTok, Paid Search, Display, Affiliates)

✅ Run A/B tests and support data-driven growth experiments

✅ Collaborate with the creative team to ideate and iterate on creatives

✅ Track campaign performance and optimize key growth metrics (CAC, LTV, ROI)

✅ Stay ahead of industry trends and leverage new tools and techniques

✅ Proactively assist with GTM strategy and support major marketing campaigns

ASSUMPTION: The role involves a high degree of autonomy and requires strong self-management skills to balance multiple projects and priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 2-3 years in managing digital advertising on major channels like Google, Meta, TikTok with a strong track record of driving results

Required Skills:

• Proven experience in digital advertising and performance marketing
• Strong analytical abilities
• Excellent communication and collaboration skills
• Problem-solving attitude with a curious and analytical nature
• Flexibility to adapt to new platforms, trends, and strategies
• Knowledge and understanding of Web3, cryptocurrency, and blockchain technology

Preferred Skills:

• Experience with affiliate marketing
• Familiarity with Apple Search and TikTok advertising

ASSUMPTION: While not explicitly stated, a background in Web3 or cryptocurrency is highly desirable but not strictly required, as the role involves working in this industry.

💰 Compensation & Benefits

Salary Range: £60,000 - £80,000 per year (Based on industry standards for a Growth Marketing Manager with 2-5 years of experience in London)

Benefits:

• Equity package
• Unlimited holidays
• Paid parental leave
• Annual training budget
• Home office setup allowance
• Monthly budget to spend on MoonPay products

Working Hours: Full-time position with flexible working hours

ASSUMPTION: The salary range is an estimate based on industry standards for a Growth Marketing Manager with 2-5 years of experience in London. Actual salary may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: MoonPay operates in the Web3 and cryptocurrency industry, focusing on onboarding users to Web3 through various products and services.

Company Size: MoonPay has 201-500 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: MoonPay was founded in 2018, making it a relatively young and fast-growing company.

Company Description:

• MoonPay is a leading Web3 infrastructure company, providing end-to-end solutions for payments, enterprise-scale smart contract development, and digital asset management.
• The company aims to unlock digital ownership for everyone by onboarding users to Web3, where they can own and control their digital identity, data, property, and money.
• MoonPay works with many iconic brands to power their Web3 strategies and ideas.

Company Specialties:

• Web3 infrastructure
• Cryptocurrency payments
• Smart contract development
• Digital asset management

Company Website: MoonPay

ASSUMPTION: MoonPay's focus on Web3 and cryptocurrency makes it an exciting and innovative place to work, with a strong emphasis on cutting-edge technology and continuous learning.

📊 Role Analysis

Career Level: This role is suitable for a mid-career professional with 2-5 years of experience in digital advertising and performance marketing.

Reporting Structure: The Growth Marketing Manager will report directly to the Head of Marketing or a similar role.

Work Arrangement: The role is remote-friendly, with flexible working hours and the option to work from one of MoonPay's offices in London, Madrid, Lisbon, Krakow, Bucharest, or Barcelona.

Growth Opportunities:

• MoonPay's fast-growing nature presents numerous opportunities for career advancement and professional development.
• The role offers exposure to various aspects of marketing, allowing for growth in both breadth and depth of skills.
• As MoonPay continues to expand, there may be opportunities to take on more responsibility or move into management roles.

ASSUMPTION: The Growth Marketing Manager role is well-positioned for career growth, with opportunities to learn, develop, and take on more responsibility as the company expands.

🌍 Location & Work Environment

Office Type: MoonPay has offices in London, Madrid, Lisbon, Krakow, Bucharest, and Barcelona, with a remote-friendly work culture.

Office Location(s): London, Madrid, Lisbon, Krakow, Bucharest, Barcelona

Geographic Context:

• London: A major global financial hub with a thriving tech industry.
• Madrid: The capital and largest city of Spain, with a growing tech scene.
• Lisbon: The capital and largest city of Portugal, known for its vibrant culture and growing tech industry.
• Krakow: A major tech hub in Central Europe, with a strong focus on software development and IT services.
• Bucharest: The capital and largest city of Romania, with a growing tech industry and affordable cost of living.
• Barcelona: A major tech hub in Southern Europe, with a strong focus on mobile and digital technologies.

Work Schedule: Flexible working hours with a focus on results and outcomes, rather than strict office hours.

ASSUMPTION: MoonPay's remote-friendly work culture and global office locations provide employees with the flexibility to work from a location that best suits their needs and preferences.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR team
• Technical assessment or case study
• Final interview with the hiring manager and/or team members

Key Assessment Areas:

• Digital advertising and performance marketing skills
• Analytical abilities and data-driven decision making
• Communication and collaboration skills
• Problem-solving attitude and adaptability
• Knowledge and understanding of Web3, cryptocurrency, and blockchain technology

Application Tips:

• Highlight relevant experience in digital advertising and performance marketing
• Demonstrate a strong understanding of Web3, cryptocurrency, and blockchain technology
• Showcase your ability to analyze data and make data-driven decisions
• Prepare for behavioral and situational interview questions that focus on problem-solving, adaptability, and collaboration
• Be ready to discuss your approach to testing, iterating, and improving marketing campaigns

ATS Keywords: Digital Advertising, Performance Marketing, Web3, Cryptocurrency, Blockchain, A/B Testing, Data-Driven Decision Making, Marketing Campaigns, Paid Media, Affiliate Marketing

ASSUMPTION: MoonPay's interview process is designed to assess both technical skills and cultural fit, with a strong emphasis on problem-solving, adaptability, and collaboration.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads (Facebook, Instagram)
• Apple Search Ads
• TikTok Ads
• Affiliate marketing platforms (e.g., CJ Affiliate, Impact Radius)
• Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: The specific tools and technologies used may evolve over time as MoonPay continues to grow and adapt to new trends in the industry.

👔 Cultural Fit Considerations

Company Values:

• Be Hungry: MoonPay values employees who are passionate, driven, and proactive in their approach to work.
• Level Up: The company encourages continuous learning and professional development.
• Own It: MoonPay expects employees to take responsibility for their work and be accountable for their results.
• Crypto Curious: A strong understanding of Web3, cryptocurrency, and blockchain technology is essential for success at MoonPay.
• Kaizen: The company embraces a culture of continuous improvement and iteration.

Work Style:

• MoonPay values employees who are self-starters, able to work independently, and manage their own time effectively.
• The company fosters a collaborative and inclusive work environment, with a strong emphasis on teamwork and open communication.
• MoonPay's remote-friendly work culture requires strong communication and collaboration skills, as well as the ability to work effectively in a distributed team.

Self-Assessment Questions:

• Do you have a strong understanding of Web3, cryptocurrency, and blockchain technology?
• Are you comfortable working independently and managing your own time effectively?
• Do you thrive in a fast-paced, dynamic environment and enjoy working on multiple projects simultaneously?
• Are you a strong communicator and collaborator, able to work effectively in a remote or hybrid team?

ASSUMPTION: MoonPay's company culture is fast-paced, innovative, and collaborative, with a strong emphasis on continuous learning and professional development.

⚠️ Potential Challenges

• The role may require working on weekends or outside of standard business hours to optimize campaign performance and manage time zones.
• MoonPay's fast-growing nature may present challenges in terms of maintaining work-life balance and managing a high workload.
• The role may require frequent travel to attend industry events, conferences, and meetings with clients and partners.
• The cryptocurrency and Web3 industries are subject to rapid change and uncertainty, which may present challenges in terms of staying up-to-date with the latest trends and technologies.

ASSUMPTION: While MoonPay offers numerous opportunities for growth and development, the role may also present challenges in terms of work-life balance, adaptability, and managing a high workload.

📈 Similar Roles Comparison

• Compared to traditional marketing roles, the Growth Marketing Manager position at MoonPay places a stronger emphasis on data-driven decision making, A/B testing, and continuous iteration.
• MoonPay's focus on Web3 and cryptocurrency makes this role unique, as it requires a strong understanding of these technologies and their applications.
• Career progression in this role may involve moving into management or leadership positions within MoonPay's marketing department, or transitioning into a more specialized role within the company's Web3 infrastructure offerings.

ASSUMPTION: The Growth Marketing Manager role at MoonPay is distinct from traditional marketing positions, with a strong focus on data-driven decision making, A/B testing, and continuous iteration in the context of Web3 and cryptocurrency.

📝 Sample Projects

• Developing and executing a comprehensive A/B testing strategy to optimize campaign performance across multiple channels
• Collaborating with the creative team to ideate and iterate on creatives, and maintaining a steady creative testing pipeline
• Analyzing campaign performance data to identify trends, insights, and opportunities for optimization
• Supporting major marketing campaigns with tailored growth marketing strategic planning and execution

ASSUMPTION: The specific projects and responsibilities of the Growth Marketing Manager role may evolve over time as MoonPay continues to grow and adapt to new trends in the industry.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and reporting relationships for this role?
• How does MoonPay support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does MoonPay approach work-life balance and employee well-being?
• What are the most challenging aspects of working in the cryptocurrency and Web3 industries, and how does MoonPay address these challenges?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and helps you better understand the company culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight relevant experience in digital advertising and performance marketing
• Tailor your cover letter to demonstrate your understanding of Web3, cryptocurrency, and blockchain technology, and explain how your skills and experience make you a strong fit for the role
• Prepare for behavioral and situational interview questions that focus on problem-solving, adaptability, and collaboration
• Follow up with the hiring manager one week after your final interview to express your continued interest in the role and ask about the next steps in the hiring process

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.