📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Pattern
🔹 Location: Lehi, Utah, United States
🔹 Job Type: Full-time, Hybrid (3 days in office, 2 days remote)
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site with remote flexibility
🚀 Job Overview
Key aspects of this role include:
- Driving growth through data-driven digital advertising strategies
- Managing and optimizing PPC and display campaigns across multiple platforms
- Collaborating with cross-functional teams to align advertising goals with brand ambitions
- Building and maintaining strong relationships with partners and internal stakeholders
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and strong communication skills. The ideal candidate will be proactive, persistent, and highly organized.
📋 Key Responsibilities
✅ Manage and delegate the creation of PPC and display campaigns across Amazon, Walmart, Google, Facebook, etc.
✅ Perform market research to build tailored and relevant full-funnel strategies for clients
✅ Nurture partner relationships by meeting regularly to review performance, negotiate advertising budgets, and discuss strategy ideas
✅ Research and test effective keywords, bidding strategies, and ad copy to catalyze traffic and sales velocity
✅ Collaborate with the brand management team to align advertising goals with the internal ambitions set by our partners
ASSUMPTION: This role involves a high degree of multitasking and requires strong prioritization skills to manage multiple campaigns and client relationships effectively.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, Communications, or a related field
Experience: 2+ years of experience in digital marketing, preferably in paid search and display advertising (Google Ads, Facebook, etc.)
Required Skills:
- Proven Excel knowledge, data analysis, and problem-solving skills
- Prior experience in managing client relationships and communicating with key internal & external partners
- Demonstrable quickness in learning new things and an ambitious attitude
Preferred Skills:
- Working history with the Amazon advertising platform and third-party tools like Helium 10, Pacvue, Viral Launch, etc.
- Knowledge of advanced auto-bid tools, such as Marin or DS3
- Skills in web analytics and relevant attribution models
- Experience in retail revenue strategy
ASSUMPTION: While the preferred skills are not required, they would be highly beneficial for success in this role and may be considered during the hiring process.
💰 Compensation & Benefits
Salary Range: $70,000 - $90,000 per year (based on industry standards for a Growth Marketing Manager with 2-5 years of experience in the Utah area)
Benefits:
- Unlimited PTO
- Paid Holidays
- Onsite Fitness Center
- Company Paid Life Insurance
- Casual Dress Code
- Competitive Pay
- Health Insurance
- Vision Insurance
- Dental Insurance
- 401(k) match (Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred)
Working Hours: Full-time, typically 40 hours per week, with a hybrid work arrangement (3 days in office, 2 days remote)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are subject to change and may be confirmed during the interview process.
📌 Applicant Insights
🔍 Company Context
Industry: Retail and E-commerce
Company Size: 1,001-5,000 employees (Mid-sized company with a startup-like culture)
Founded: 2013 (Founded in Utah's Silicon Slopes tech hub)
Company Description:
- Pattern is the leader in global e-commerce and marketplace acceleration
- Headquartered in Utah with offices in Asia, Australia, Europe, and the Middle East
- Hundreds of global brands rely on Pattern's e-commerce acceleration platform to grow their online sales
Company Specialties:
- E-commerce acceleration
- Marketplace analytics
- Product distribution
- MAP compliance
- Brand management
Company Website: pattern.com
ASSUMPTION: Pattern is a fast-growing company with a strong focus on employee experience and career growth opportunities.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: Reports to the Director of Digital Advertising and is mentored by the VP of Advertising
Work Arrangement: Hybrid (3 days in office, 2 days remote per week)
Growth Opportunities:
- Learning valuable skills in Amazon Ads, leadership, and marketplace strategy
- Building relationships with department leaders at Pattern and brand executives
- Potential career advancement within the company
ASSUMPTION: This role offers significant growth opportunities for the right candidate, including learning new skills, building relationships, and advancing their career within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 1441 W Innovation Way, Suite 500, Lehi, Utah 84043, US
Geographic Context:
- Lehi, Utah is part of the Salt Lake City metropolitan area
- Known for its tech industry and high quality of life
- Offers a mix of urban and outdoor recreational opportunities
Work Schedule: Full-time, typically 40 hours per week, with a hybrid work arrangement (3 days in office, 2 days remote)
ASSUMPTION: The work environment at Pattern is collaborative and data-driven, with a strong focus on employee experience and work-life balance.
💼 Interview & Application Insights
Typical Process:
- Initial phone interview with Pattern’s talent acquisition team
- Video interview with a hiring manager
- Onsite interview with a panel of department leaders
- Professional reference checks
- Executive review
- Offer
Key Assessment Areas:
- Data analysis and problem-solving skills
- Communication and client relationship management skills
- Cultural fit and alignment with Pattern's values
Application Tips:
- Highlight specific examples of data-driven marketing strategies and their results
- Tailor your resume and cover letter to emphasize relevant skills and experiences
- Prepare questions that demonstrate your understanding of the role and company
ATS Keywords: Digital Marketing, PPC, Display Advertising, Market Research, Client Relationship Management, Keyword Research, Bidding Strategies, Ad Copywriting, Web Analytics, Attribution Models, Retail Revenue Strategy
ASSUMPTION: The interview process at Pattern is designed to assess the candidate's skills, cultural fit, and alignment with the company's values and goals.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- Amazon Advertising Platform
- Walmart Advertising
- Helium 10, Pacvue, Viral Launch (preferred)
- Marin or DS3 (preferred)
- Excel
- Web analytics tools (e.g., Google Analytics)
ASSUMPTION: Familiarity with these tools and technologies is preferred but not required. Candidates should be willing to learn and adapt to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Game Changers
- Data Fanatics
- Partner Obsessed
- Team of Doers
Work Style:
- Proactive and persistent
- Highly organized and efficient
- Collaborative and team-oriented
- Data-driven and results-oriented
Self-Assessment Questions:
- How do you approach problems with an open mind and share new ideas with team members?
- Can you provide an example of how you have drawn unbiased conclusions based on data that led to actionable solutions?
- How do you prioritize the needs of your partners and create a personable experience for those interacting with your company?
ASSUMPTION: Candidates who align with Pattern's values and work style will be more likely to succeed in this role and contribute to the company's growth.
⚠️ Potential Challenges
- Managing multiple campaigns and client relationships simultaneously
- Keeping up with the latest trends and tools in digital advertising
- Balancing data-driven decision-making with creative problem-solving
- Adapting to a fast-paced, growing company environment
ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive attitude, and a willingness to learn and adapt.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Paid Media Specialist but with a greater emphasis on data-driven decision-making and partner relationships
- Unlike other roles in the industry, this position offers a unique blend of strategic thinking, data analysis, and client management
- Career paths in this role may lead to leadership positions in digital advertising or other areas of the business
ASSUMPTION: Candidates should compare this role to similar positions in the industry to understand its unique aspects and potential career growth opportunities.
📝 Sample Projects
- Developing and executing a full-funnel advertising strategy for a major brand launch
- Conducting market research to identify high-potential keywords and bidding strategies for a seasonal campaign
- Collaborating with the brand management team to optimize ad copy and creatives based on performance data
ASSUMPTION: These sample projects illustrate the types of tasks and responsibilities that the Growth Marketing Manager may encounter in this role.
❓ Key Questions to Ask During Interview
- How does the team collaborate to implement actionable solutions and drive results?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its employees?
- What are the biggest challenges facing the digital advertising team, and how can this role help address them?
- How does the company measure the success of its digital advertising strategies, and how can this role contribute to improving those metrics?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the team, and the company's goals and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences
- Prepare for the interview by researching the company and role, and practicing your responses to common interview questions
- Follow up with the hiring manager after the interview to express your interest in the role and ask any remaining questions
- If selected for the position, be prepared to discuss your salary expectations and benefits preferences
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
