📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: HelloFresh
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: On-site
🔹 Category: Consumer Services
🔹 Date Posted: May 8, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the growth of new customer acquisition through digital marketing channels
- Managing daily campaign management and analysis
- Collaborating with various teams to optimize marketing strategies
- Executing quarterly marketing roadmaps
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
📋 Key Responsibilities
✅ Lead the growth of new customer acquisition through supporting digital marketing channels
✅ Manage and oversee daily campaign management and analysis
✅ Collaborate with teammates to develop and execute hypothesis-driven testing roadmaps
✅ Optimize performance and document results to build upon our library of learnings
✅ Be an active participant in developing the quarterly and annual budget planning cycles for Factor
✅ Closely collaborate with internal and external marketing partners and vendors to strategize and execute on new and current campaigns to hit conversion targets
✅ Champion the incubation of building up new channels and growth initiatives across online and offline
✅ Keep in touch with the latest in digital marketing trends and tactics for improving efficiency or engagement metrics
✅ Coach and mentor the Online Marketing Coordinator, as well as all associated manager duties
✅ Run ideation sessions for the full Factor marketing team to develop new ideas or concepts for future testing
✅ Collaborate with other HelloFresh markets globally to share learnings and identify trends that could be useful in growth of your channels
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership, requiring strong organizational skills and the ability to multitask.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3-5 years working in relevant Growth or User Acquisition role or working in an agency environment or similar focused on high growth or performance marketing
Required Skills:
- Strong understanding of digital landscape including paid search, social, display, video, affiliates, CRO, SEO, and attribution methodology
- Track record of initiating new channels (i.e., Twitch, Amazon Advertising, Tik Tok)
- Expertise with analytics and reporting tools such as Tableau, Google Analytics, etc.
- Experience managing a direct report
- Experience in eCommerce, subscription or SaaS businesses
- Ability to thrive in a dynamic, fast-paced, collaborative environment
- Deep understanding of digital marketing best practices
- History of effective stakeholder management
- Basic understanding of SQL, hands-on experience preferred
Preferred Skills:
- In-platform channel management experience (Facebook / Google)
ASSUMPTION: While a degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (Based on industry standards for a Growth Marketing Manager role in Toronto)
Benefits:
- Competitive salary and health benefits
- 75% discount on HelloFresh or Chefs Plate weekly box subscription
- High impact work to help feed thousands of families in Canada
- Opportunity to learn and grow
- Work with a hard-working and supportive team
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: HelloFresh operates in the consumer services industry, focusing on delivering high-quality, convenient, and sustainable meal solutions to customers worldwide.
Company Size: HelloFresh is a large company with over 10,000 employees globally, providing a structured and well-resourced work environment.
Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to multiple countries, including Canada.
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- The company delivers high-quality, pre-portioned ingredients and recipes to customers' doorsteps, making home cooking convenient and enjoyable.
- HelloFresh is committed to sustainability, sourcing fresh and organic ingredients, and minimizing food waste.
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers' feedback
- Sustainable and nutritious meals
- Valuing diversity and striving to maintain an inclusive environment
Company Website: https://www.hellofresh.com/careers/?utm_source=linkedin&utm_campaign=companyprofile&utm_medium=socialorg
ASSUMPTION: HelloFresh is a well-established company with a strong brand and a clear mission to improve the way people eat.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in growth marketing or a related field.
Reporting Structure: The Growth Marketing Manager reports directly to the Associate Director, Marketing.
Work Arrangement: This is an on-site role based in Toronto, Ontario, Canada.
Growth Opportunities:
- Potential to advance to a senior marketing role within the company
- Opportunity to work on high-impact projects and gain exposure to various aspects of the business
- Chance to develop leadership skills by managing and mentoring a direct report
ASSUMPTION: HelloFresh offers growth opportunities for employees who demonstrate strong performance and a commitment to the company's mission.
🌍 Location & Work Environment
Office Type: HelloFresh's Toronto office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 41 Dovercourt Road, Unit 2, Toronto, Ontario M6J 3C2, Canada
Geographic Context:
- Toronto is a multicultural city with a vibrant food scene and a strong tech industry
- The office is located in the trendy West Queen West neighborhood, offering easy access to public transportation, restaurants, and shops
- Toronto experiences four distinct seasons, with cold winters and warm summers
Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for remote work as needed.
ASSUMPTION: The work environment at HelloFresh is dynamic and fast-paced, with a strong focus on collaboration and innovation.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening to assess cultural fit and basic qualifications
- In-depth behavioral and technical interviews with cross-functional stakeholders
- Final interview with the hiring manager to discuss the role and company culture
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with HelloFresh's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past achievements in growth marketing to discuss during the interview
- Research HelloFresh's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company
ATS Keywords: Growth Marketing, Digital Marketing, Customer Acquisition, Data Analysis, Campaign Management, Budget Planning, A/B Testing, Stakeholder Management, eCommerce, Subscription Services, Performance Marketing, Analytics Tools, SQL
ASSUMPTION: HelloFresh's application process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the company and the candidate.
🛠️ Tools & Technologies
- Tableau
- Google Analytics
- Facebook Ads Manager
- Google Ads
- SQL
ASSUMPTION: HelloFresh uses industry-standard tools and technologies to support its growth marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- We change the way people eat - forever.
- We take ownership of our actions and their outcomes.
- We are open and honest in our communication with each other.
- We are passionate about our mission and strive for excellence in everything we do.
- We value diversity and strive to maintain an inclusive environment.
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and results-focused
- Innovative and creative
Self-Assessment Questions:
- Do you align with HelloFresh's mission to change the way people eat, forever?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you thrive in a collaborative, team-oriented work culture?
ASSUMPTION: HelloFresh values diversity, inclusion, and collaboration, seeking candidates who align with these principles and contribute to a positive work environment.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and flexibility
- Managing a direct report may present unique challenges and responsibilities
- Collaborating with cross-functional teams may require strong communication and project management skills
- Working in a large company may present opportunities for career growth but also competition for advancement
ASSUMPTION: These challenges can be overcome with strong skills, a positive attitude, and a commitment to HelloFresh's mission and values.
📈 Similar Roles Comparison
- Compared to other growth marketing roles, this position offers a unique opportunity to work on a "startup within a startup" with a clear focus on customer acquisition and optimization
- HelloFresh's focus on sustainability and nutritious meals sets it apart from other consumer services companies
- This role offers the potential for career growth within a large, established company with a strong brand and clear mission
ASSUMPTION: This role is well-suited to candidates seeking a challenging and impactful growth marketing opportunity within a large, established company.
📝 Sample Projects
- Developing and executing a new customer acquisition campaign for a new product launch
- Optimizing the performance of existing digital marketing channels through A/B testing and data analysis
- Collaborating with cross-functional teams to develop and execute a quarterly marketing roadmap
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the growth marketing role at HelloFresh.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does HelloFresh support the growth and development of its employees?
- What are the key priorities for this role in the first 90 days?
- How does HelloFresh measure the success of its growth marketing efforts?
- What are the most rewarding aspects of working at HelloFresh, according to current employees?
ASSUMPTION: Asking thoughtful, relevant questions demonstrates your interest in the role and commitment to HelloFresh's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past achievements in growth marketing to discuss during the interview
- Research HelloFresh's mission, values, and recent projects to demonstrate your enthusiasm and understanding of the company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
