📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Hai Hospitality
🔹 Location: Austin, Texas
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-7 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing off-premise sales strategies
- Managing partnerships with third-party delivery platforms
- Optimizing performance metrics for growth and revenue
- Collaborating with cross-functional teams to enhance guest experience
- Building and maintaining a robust CRM strategy
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on driving growth and revenue through strategic marketing initiatives.
📋 Key Responsibilities
✅ Develop and execute off-premise sales strategies, including delivery, pickup, catering, and special product launches
✅ Track and manage sales goals, forecasts, and reporting metrics for off-premise channels
✅ Research and identify white space opportunities to scale off-premise business
✅ Optimize packaging, presentation, and visual standards for off-premise activity
✅ Oversee website and online ordering systems to ensure brand consistency and quality
✅ Manage pricing adjustments and menu updates for takeout across online menus, the website, and 3PD platforms
✅ Own relationships with third-party partners, ensuring optimal positioning, fees, promotions, marketing support, etc.
✅ Own listing management efforts via Yext and partner internally with cross-functional teams to ensure the tool is utilized best
✅ Serve as primary marketing liaison for Email/CRM/SevenRooms and SEO initiatives
✅ Assist in building a CRM strategy for all Hai brands, working closely with an external agency to build and execute email automation campaigns
✅ Work with brand leaders to maintain an email calendar and execute email marketing efforts
✅ Analyze and improve guest data collection strategies to enhance our guest database and engagement
✅ Collaborate with brand leaders to track promotions and channel effectiveness, making recommendations for optimization
✅ Collaborate with the FP&A team to build weekly/monthly performance reports and summarize actionable insights for leadership
✅ Manage the budget of allocated advertising dollars for catering, off-premise, and 3PD promotions, plans, and activations
✅ Serve as acting marketing liaison for catering and offsite activity, aiding event team with communication, contracts, coordination, execution, and organization
✅ Build effective working relationships with the event team
✅ Work with Uchi brand director to grow the 801 membership program
ASSUMPTION: This role requires a high level of organization, attention to detail, and the ability to manage multiple projects and priorities effectively.
🎯 Required Qualifications
Education: BA/BS or equivalent working experience
Experience: 5-7 years in marketing in the hospitality and restaurant industry
Required Skills:
- Extensive knowledge of email marketing
- Strong project management skills
- Savvy with digital analytics
- Proficiency in building and maintaining good working relationships with subject matter experts
- Strong attention to detail, including editing and proofreading skills
- Exceptional interpersonal, verbal, and written communication skills
- Ability to shift priorities based on current business needs and make progress on multiple, concurrent projects
- Ability to develop and manage plans and timelines
Preferred Skills:
- Experience with email automation tools
- Familiarity with the restaurant industry
ASSUMPTION: Candidates should have a strong background in marketing, with a focus on CRM, performance marketing, and digital campaign strategies.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (based on industry standards for a Growth Marketing Manager in Austin, TX)
Benefits:
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Accident Insurance
- Employee Assistance Program
- 401k Savings Plan
- Dining Discounts
- Maternity Leave
- Paternity Leave
- Paid Vacation
- Short Term Disability
- Long Term Disability
- Cell Phone Stipend
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Marketing Manager in Austin, TX. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Restaurants
Company Size: 501-1,000 employees
Founded: 2003
Company Description:
- Hai Hospitality is a multi-concept restaurant group based in Austin, Texas
- Our restaurant concepts include Uchi, Uchiko, Uchiba, and Loro
- We have locations in Austin, Houston, Dallas, Denver, and Miami
- We strive to create memorable dining experiences with a focus on hospitality and giving back
Company Specialties:
- Restaurants
- Food & Beverage
- Sushi
- BBQ
- Craft Cocktails
- Sake
- Pastry
- Wine
- Making Memories
- Fine-dining
- Service
- Approachable
- Authentic
- Hospitality
- Chef
- Chef Driven
- Careers
- Fun place to work
- and A place for friends
Company Website: http://www.haihospitality.com
ASSUMPTION: Hai Hospitality is a well-established restaurant group with a strong focus on providing exceptional dining experiences and fostering a positive work environment.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Marketing Director and works closely with brand leaders, the event team, and cross-functional teams
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on high-impact projects and initiatives
- Possibility to expand responsibilities based on performance and company growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on more responsibility and advance their career within the marketing department.
🌍 Location & Work Environment
Office Type: Corporate headquarters with multiple restaurant locations
Office Location(s): Austin, Texas
Geographic Context:
- Austin, Texas is known for its vibrant food scene, with a strong focus on local and sustainable ingredients
- The city offers a diverse range of cultural attractions, outdoor activities, and a thriving music and arts scene
- Austin is also home to several major tech companies, providing ample opportunities for networking and collaboration
Work Schedule: Monday-Friday, 8:30 AM - 5:30 PM (with flexibility for occasional evening and weekend events)
ASSUMPTION: Austin, Texas offers a dynamic and vibrant work environment, with a strong focus on creativity, innovation, and collaboration.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen with the hiring manager
- In-depth behavioral interview with the marketing team
- Final interview with the marketing director and a brand leader
- Background check and offer extension
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Creativity and innovation in marketing strategies
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Adaptability and flexibility in a fast-paced environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research the company and its restaurant concepts to demonstrate your enthusiasm and understanding of the brand
- Be prepared to discuss your approach to CRM strategy, email marketing, and performance optimization
ATS Keywords: Digital Marketing, CRM, Performance Marketing, Email Marketing, Off-Premise Sales, Third-Party Delivery, Catering, Event Planning, Marketing Strategy, Data Analysis, Project Management
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, creativity, and analytical skills, as well as their ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Email automation tools (e.g., Klaviyo, Mailchimp, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
- Marketing analytics tools (e.g., Google Analytics, Adobe Analytics)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management tools (e.g., Asana, Trello)
- SEO tools (e.g., SEMrush, Ahrefs)
ASSUMPTION: The tools and technologies required for this role are industry-standard and widely used in marketing departments. Proficiency in these tools is expected, with the opportunity to learn and utilize new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Hospitality
- Authenticity
- Approachability
- Creativity
- Collaboration
- Growth
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Focused on innovation and continuous improvement
- Data-driven and results-oriented
- Flexible and adaptable to changing priorities and demands
Self-Assessment Questions:
- How do you embody the company value of authenticity in your personal and professional life?
- Describe a time when you had to adapt to a significant change in priorities or projects. How did you handle it, and what was the outcome?
- How do you approach building and maintaining effective working relationships with subject matter experts in a cross-functional team environment?
ASSUMPTION: Candidates should be able to demonstrate a strong fit with the company's core values and work style, with a focus on authenticity, collaboration, and adaptability.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing creative and analytical aspects of the role
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in business needs and market trends
- Ensuring consistent brand messaging and quality across multiple channels and platforms
ASSUMPTION: The potential challenges for this role are inherent in the fast-paced, dynamic nature of the restaurant industry and the need to balance creative and analytical aspects of the job.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on off-premise sales strategies and partnerships with third-party delivery platforms
- This role requires a strong understanding of the restaurant industry and its unique challenges and opportunities
- Career progression in this role may lead to leadership positions within the marketing department or broader opportunities within the company
ASSUMPTION: This role is unique in its focus on off-premise sales strategies and partnerships, requiring a strong understanding of the restaurant industry and its specific challenges and opportunities.
📝 Sample Projects
- Developing and executing a successful email automation campaign to drive customer engagement and loyalty
- Optimizing the website and online ordering systems to improve user experience and conversion rates
- Managing a high-profile catering event, from initial planning to execution, ensuring client satisfaction and brand consistency
ASSUMPTION: These sample projects demonstrate the candidate's ability to manage complex marketing initiatives, optimize performance metrics, and ensure brand consistency across multiple channels and platforms.
❓ Key Questions to Ask During Interview
- How does the marketing team collaborate with other departments to ensure consistent branding and messaging across all touchpoints?
- What are the biggest challenges facing the restaurant industry, and how does this role address them?
- How does the company support the growth and development of its employees?
- What are the key performance indicators (KPIs) used to measure the success of this role, and how are they tracked and reported?
- How does the company approach diversity, equity, and inclusion (DEI) initiatives, and what role does this position play in supporting those efforts?
ASSUMPTION: Asking thoughtful questions during the interview demonstrates the candidate's interest in the role and the company, as well as their ability to think critically about the position and its responsibilities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments
- Research the company and its restaurant concepts to demonstrate your enthusiasm and understanding of the brand
- Be prepared to discuss your approach to CRM strategy, email marketing, and performance optimization
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
