Growth Marketing Manager (1088)

📌 Core Information

🔹 Job Title: Growth Marketing Manager (1088)

🔹 Company: Katalon, Inc.

🔹 Location: Ho Chi Minh City, Vietnam

🔹 Job Type: Full-time, Remote OK

🔹 Category: Marketing

🔹 Date Posted: June 26, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving impact across product, marketing, and revenue with autonomy to shape growth programs and strategy.
• Supporting product-led growth in a fast-paced, collaborative environment at the intersection of marketing, product, sales, and customer success.
• Leading high-impact programs across the self-serve journey, focusing on customer acquisition, trial activation, and customer engagement.
• Collaborating with cross-functional teams to plan and execute initiatives that drive acquisition, conversion, and expansion.

ASSUMPTION: This role requires a strategic and highly analytical mindset, with a proven track record of driving marketing initiatives that improve user experience and generate revenue.

📋 Key Responsibilities

✅ Design and execute acquisition strategies across paid, organic, and partner-led channels to grow the top of the self-serve funnel.

✅ Manage and optimize multi-channel campaigns to attract high-intent users and test messaging and creative approaches.

✅ Improve campaign efficiency by tracking CAC, lead quality, and channel performance.

✅ Lead the experimentation roadmap for key web pages and landing page optimization to ensure a seamless and localized user experience from ad click to sign-up.

✅ Shape onboarding journeys by mapping user behaviors and milestones, identifying friction points, and building flows that accelerate users to value.

✅ Develop lifecycle marketing programs across email, in-app messaging, and notifications to nurture free trial users toward paid conversion.

✅ Drive expansion-focused monetization campaigns to increase plan upgrades, encourage annual commitments, and deepen product adoption.

✅ Collaborate with the Digital Success team to support scalable retention efforts, contributing marketing-driven touchpoints that reinforce value, reduce friction, and keep users engaged throughout their journey.

ASSUMPTION: The responsibilities listed above are not exhaustive and may evolve based on the team's priorities and the company's growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5-7+ years of experience in growth marketing, web marketing, digital marketing, or lifecycle marketing

Required Skills:

• Proven track record of driving marketing initiatives that improve the user experience and generate revenue
• Strong ability to synthesize user behavior data to inform strategy and drive alignment across GTM teams
• Hands-on experience in at least one area of the self-serve funnel (acquisition, conversion, or expansion)
• Proficiency with marketing and analytics tools (e.g., HubSpot, Clarity, A/B testing platforms)
• Strong analytical thinking paired with creativity and a passion for experimentation
• Excellent collaboration and English communication skills for working cross-functionally across the marketing, product, and revenue teams
• International work experience with the ability to work across global time zones

Preferred Skills:

• Experience working in a product-led growth (PLG) motion in a software-as-a-service (SaaS) business

ASSUMPTION: While not explicitly stated, a strong understanding of the software-as-a-service (SaaS) industry and its unique growth challenges is highly desirable for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 USD per year (Estimated based on industry standards for a Growth Marketing Manager with 5-7 years of experience in the SaaS industry)

Benefits:

• Competitive Pay & Bonuses
• Your Health & Happiness Matter (Comprehensive health coverage, flexible work options, and generous time off)
• Location-Tailored Benefits
• Everything You Need to Succeed (Top-of-the-line equipment and modern facilities, plus helpful allowances to support your work setup)
• A Place Where You Belong (Equal opportunities and a voice for everyone)
• Room to Grow & Thrive (Trust-based culture with room for development and recognition for achievements)

Working Hours: 40 hours per week, with flexibility for a remote worker

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Marketing Manager with the required experience level in the SaaS industry. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development

Company Size: 201-500 employees

Founded: 2016

Company Description:

• Katalon is a leading provider of a modern, comprehensive quality management platform that enables quality assurance, DevOps, and software teams to deliver world-class customer experiences faster, easier, and more efficiently.
• The company serves more than 30,000 teams around the globe, many of which are in the Fortune Global 500, such as PwC, KPMG, Abbott, etc.
• Katalon is recognized as a top automation tool by prestigious review sites, such as G2, Gartner, Capterra, and IT Central Station.

Company Specialties:

• AI-augmented quality management platform
• Mobile testing
• Automation testing
• Software testing
• App testing
• Web testing
• Performance testing
• Regression testing
• Test maintenance
• E2E testing
• Cross-browser testing
• Data-driven testing
• Salesforce testing
• SAP testing
• API testing

Company Website: katalon.com

ASSUMPTION: Katalon is a well-established company in the software development industry, with a strong focus on quality management and customer experience.

📊 Role Analysis

Career Level: Mid-level to Senior

Reporting Structure: This role reports directly to the Head of Self-Serve & Growth Marketing and collaborates with cross-functional teams, including Product, Revenue, and Success.

Work Arrangement: Remote OK, with flexibility for a hybrid or on-site arrangement if preferred

Growth Opportunities:

• Potential to grow within the Self-Serve & Growth Marketing team or explore other opportunities within the company as it continues to expand.
• Chance to make a significant impact on the company's growth and success in the self-serve market.
• Opportunity to work with a diverse, global team and gain exposure to various aspects of the business.

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a real impact on the company's self-serve growth strategy.

🌍 Location & Work Environment

Office Type: Remote-friendly, with physical offices in Atlanta, Georgia, USA

Office Location(s): 1720 Peachtree St NW, Suite 870, Atlanta, Georgia 30309, US

Geographic Context:

• Ho Chi Minh City is the largest city in Vietnam and a major economic hub in Southeast Asia.
• The city offers a vibrant culture, rich history, and a growing tech industry.
• Katalon's remote-friendly work environment allows for flexibility and work-life balance.

Work Schedule: Flexible, with core hours between 9:00 AM and 5:00 PM (Vietnam Standard Time)

ASSUMPTION: The remote-friendly work environment at Katalon allows for a flexible work schedule and a healthy work-life balance for employees.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with the hiring manager
• Technical assessment or case study
• Final interview with the team

Key Assessment Areas:

• Strategic thinking and analytical skills
• Growth marketing expertise and experience
• Cross-functional collaboration and communication skills
• Cultural fit and alignment with Katalon's values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Be prepared to discuss your approach to growth marketing, including specific examples of successful campaigns or initiatives you've led in the past.
• Demonstrate your understanding of the software-as-a-service (SaaS) industry and its unique growth challenges.

ATS Keywords: Growth Marketing, Digital Marketing, Lifecycle Marketing, Customer Acquisition, Conversion Optimization, Customer Engagement, Data Analysis, Collaboration, Experimentation, User Experience, Email Marketing, In-App Messaging, SEO, Paid Search, Paid Social, Content Syndication

ASSUMPTION: The interview process at Katalon is designed to assess the candidate's strategic thinking, growth marketing expertise, and cultural fit for the role and the company.

🛠️ Tools & Technologies

• HubSpot
• Clarity
• A/B testing platforms (e.g., Optimizely, VWO)
• Marketing automation tools (e.g., Marketo, Pardot)
• Analytics tools (e.g., Google Analytics, Mixpanel)

ASSUMPTION: The tools and technologies listed above are not exhaustive and may vary based on the candidate's specific role and responsibilities.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric
• Innovative
• Collaborative
• Accountable
• Inclusive

Work Style:

• Data-driven and analytical
• Creative and strategic
• Collaborative and cross-functional
• Results-oriented and accountable
• Adaptable and open to feedback

Self-Assessment Questions:

• Do you have a proven track record of driving growth marketing initiatives that improve user experience and generate revenue?
• Are you comfortable working in a fast-paced, collaborative environment and collaborating with cross-functional teams?
• Do you thrive in a data-driven and analytical work environment, with a strong focus on experimentation and continuous improvement?

ASSUMPTION: Katalon values a strong cultural fit with its employees, emphasizing customer-centricity, innovation, collaboration, accountability, and inclusivity.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders in a fast-paced, dynamic environment
• Balancing strategic thinking with tactical execution and optimization
• Adapting to a remote or hybrid work environment, with potential time zone differences
• Navigating a growing, evolving organization with changing priorities and responsibilities

ASSUMPTION: The potential challenges listed above are not exhaustive and may vary based on the candidate's specific role and the company's growth trajectory.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses on driving self-serve growth through product-led strategies and experimentation.
• The role requires a strong understanding of the software-as-a-service (SaaS) industry and its unique growth challenges.
• Career progression in this role may involve moving into a leadership position, such as a Senior Growth Marketing Manager or Director of Self-Serve & Growth Marketing.

ASSUMPTION: This role is unique in its focus on driving self-serve growth through product-led strategies and experimentation, requiring a strong understanding of the SaaS industry and its unique growth challenges.

📝 Sample Projects

• Developing and executing a multi-channel customer acquisition campaign to drive top-of-funnel growth for a new product feature
• Optimizing the onboarding journey and trial activation process to improve user engagement and conversion rates
• Collaborating with the Digital Success team to create targeted, personalized upgrade prompts and offers to increase customer lifetime value

ASSUMPTION: The sample projects listed above are not exhaustive and may vary based on the candidate's specific role and the company's growth priorities.

❓ Key Questions to Ask During Interview

• Can you describe the current state of the self-serve funnel and the key priorities for growth in the next 6-12 months?
• How does the Self-Serve & Growth Marketing team collaborate with other departments, such as Product, Revenue, and Success?
• What are the most significant challenges facing the self-serve business, and how can this role help address them?
• How does Katalon support the professional development and growth of its employees, particularly in the Self-Serve & Growth Marketing team?
• What are the key performance indicators (KPIs) and metrics used to measure success in this role, and how are they tracked and reported?

ASSUMPTION: The key questions listed above are designed to help candidates better understand the role, the team, and the company's growth priorities and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, emphasizing your strategic thinking, growth marketing expertise, and cross-functional collaboration skills.
• Prepare for your interview by researching Katalon's products, industry, and competition, and be ready to discuss your approach to growth marketing and your understanding of the software-as-a-service (SaaS) industry.
• If selected for a technical assessment or case study, take the time to understand the problem and develop a well-structured, data-driven solution.
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.