📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Asure Software
🔹 Location: Austin, Texas (Hybrid)
🔹 Job Type: On-site
🔹 Category: Human Resources Services
🔹 Date Posted: 2025-05-13
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with sales leadership to prioritize and execute marketing campaigns aligned with revenue goals
- Acting as a hands-on marketer, creating impactful campaigns and managing workflows in HubSpot and Salesloft
- Analyzing data in Salesforce to deliver targeted insights and optimize campaign performance
- Curating targeted lead lists and guiding a small internal marketing team to deploy digital campaigns
- Working closely with sales teams to ensure seamless lead handoffs and messaging
ASSUMPTION: This role requires a balance of strategic planning and hands-on execution, with a focus on driving revenue growth through effective marketing campaigns.
📋 Key Responsibilities
✅ Collaborate with sales leadership to identify, prioritize, and execute marketing campaigns that align with revenue goals
✅ Act as a hands-on marketer, writing copy, creating presentations, and developing impactful campaigns to drive demand
✅ Use Salesforce reporting to analyze data, deliver targeted insights, and optimize campaign performance
✅ Set up and manage marketing workflows in HubSpot and, ideally, Salesloft, ensuring seamless communication and lead nurturing
✅ Creatively find, create, and curate targeted lead lists by analyzing customer data, researching industry associations, and leveraging diverse information sources
✅ Guide and support a small internal marketing team to deploy digital campaigns across email, social, and paid channels
✅ Work closely with sales teams to ensure leads are served with the right messaging and handoffs are seamless
✅ Analyze data from Salesforce, HubSpot, and other tools to track campaign effectiveness, inform decisions, and measure ROI
✅ Stay informed about market trends, competitor strategies, and industry best practices to continuously refine messaging and programs
ASSUMPTION: This role requires a strong understanding of B2B marketing, data analysis, and campaign management to drive successful outcomes.
🎯 Required Qualifications
Education: Bachelor's degree preferred
Experience: 5+ years of proven experience in B2B marketing, with a focus on demand generation and revenue growth
Required Skills:
- Hands-on proficiency with Salesforce (SFDC) reporting, HubSpot, and ideally, Salesloft
- Strong writing and presentation skills with the ability to create compelling marketing materials independently
- Experience managing and executing digital marketing campaigns across multiple channels
- Analytical mindset with the ability to translate data into actionable insights
- Creative problem-solving skills for identifying and curating targeted lead lists
- Proven ability to collaborate with sales teams and deliver measurable results
- A proactive, self-starter attitude with exceptional organizational skills
- Marketing experience with an HCM or HR Services company preferred
Preferred Skills:
- Occasional travel is required
ASSUMPTION: Candidates should have a strong background in B2B marketing, with a proven track record of driving revenue growth through effective campaigns.
💰 Compensation & Benefits
Salary Range: $120,000 - $130,000 depending upon level of experience
Benefits:
- Medical, Dental, Vision, HSA, FSA
- Company Paid Basic Life Insurance, A+D, Long-Term Disability, Short-Term Disability
- 401K Program with 3% Safe Harbor Contribution
- Employee Stock Purchase Program
- Fitness Reimbursement Program
- Self-Managed PTO
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on industry standards for a Growth Marketing Manager role with the required experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Human Resources Services. Asure Software specializes in Human Capital Management (HCM) software and services, helping small and mid-sized businesses develop their human capital, stay compliant, and allocate resources towards growth.
Company Size: Asure Software has 501-1,000 employees, providing a mid-sized company environment where applicants can make a significant impact.
Founded: Asure Software was founded in 1994 and is headquartered in Austin, Texas.
Company Description:
- Asure Software sees Human Capital Management (HCM) through the lens of entrepreneurs and executives with an owner’s mentality.
- The company helps more than 100,000 small and mid-sized businesses develop their “Human Capital” to get to the next level, stay compliant, and allocate their time, money, and technology toward growth.
- Asure HCM solution includes Asure Payroll & Tax, Asure HR, and Asure Time & Attendance, along with Asure HR Services ranging from online compliance tools to a fully outsourced HR department.
Company Specialties:
- Human Capital Management
- Payroll & Tax
- Time & Attendance
- Human Resources
- HR Services
Company Website: http://www.asuresoftware.com
ASSUMPTION: Asure Software is a well-established company in the Human Resources Services industry, with a focus on providing comprehensive HCM solutions to small and mid-sized businesses.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic planning and hands-on execution.
Reporting Structure: The Growth Marketing Manager will report directly to the marketing leadership team and collaborate closely with sales teams.
Work Arrangement: This is a hybrid role, with a combination of on-site and remote work.
Growth Opportunities:
- Asure Software offers opportunities for professional growth and development within the marketing department and the broader organization.
- The company encourages employees to take on new challenges and expand their skill sets.
- With over 650 employees, there are ample opportunities for internal mobility and career progression.
ASSUMPTION: This role offers growth opportunities for the right candidate, with a focus on driving revenue growth and collaborating with sales teams.
🌍 Location & Work Environment
Office Type: Asure Software has a hybrid work environment, with employees working on-site and remotely.
Office Location(s): 3700 N. Capital of TX Hwy, Suite 350, Austin, TX 78746, US
Geographic Context:
- Austin, Texas, is a vibrant and growing city with a strong tech industry and a high quality of life.
- The city offers a mix of urban and suburban living options, with a variety of neighborhoods to choose from.
- Austin has a humid subtropical climate, with mild winters and hot summers.
Work Schedule: The work schedule is full-time, with a 40-hour workweek. The hybrid work arrangement allows for some flexibility in work hours.
ASSUMPTION: Austin, Texas, offers a dynamic work environment with a mix of urban and suburban living options, and a strong tech industry.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link.
- If selected, participate in a phone or video screening with the hiring manager.
- Complete a skills assessment or case study, depending on the role.
- Participate in an on-site or virtual interview with the hiring team.
- Receive a job offer and complete onboarding.
Key Assessment Areas:
- Marketing strategy and campaign planning
- Data analysis and interpretation
- Communication and presentation skills
- Problem-solving and creativity
Application Tips:
- Tailor your resume and cover letter to highlight your B2B marketing experience and demand generation successes.
- Prepare examples of your campaign work and data-driven results to discuss during the interview.
- Research Asure Software and the Human Resources Services industry to demonstrate your understanding of the role and company.
ATS Keywords: B2B marketing, demand generation, revenue growth, Salesforce, HubSpot, Salesloft, digital marketing, data analysis, campaign management, creative problem-solving, collaboration, organizational skills, HCM experience
ASSUMPTION: The application process for this role will focus on assessing the candidate's marketing skills, data analysis, and campaign management experience, as well as their cultural fit with Asure Software.
🛠️ Tools & Technologies
- Salesforce (SFDC)
- HubSpot
- Salesloft
- Microsoft Office Suite
- Google Workspace
ASSUMPTION: This role requires proficiency in Salesforce, HubSpot, and Salesloft, as well as a working knowledge of Microsoft Office Suite and Google Workspace.
👔 Cultural Fit Considerations
Company Values:
- Embrace Change
- Lead with Integrity
- Own the Outcome
- Deliver Awesome
- Be a Good Human
Work Style:
- Asure Software encourages a collaborative and innovative work environment.
- The company values employees who are proactive, self-starters, and able to work independently.
- The hybrid work arrangement allows for flexibility and a healthy work-life balance.
Self-Assessment Questions:
- Do you embrace change and adapt quickly to new situations?
- Are you able to lead with integrity and make decisions that align with the company's values?
- Do you take ownership of your work and strive to deliver exceptional results?
- Are you comfortable working in a hybrid environment and balancing on-site and remote work?
ASSUMPTION: Asure Software values employees who embrace change, lead with integrity, and deliver awesome results. The company encourages a collaborative and innovative work environment, with a focus on personal and professional growth.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously may require strong organizational skills and time management.
- Working with sales teams may involve coordinating with various stakeholders and navigating different priorities.
- Occasional travel may be required, which could disrupt work-life balance for some individuals.
- The hybrid work arrangement may present challenges for those who prefer a fully remote or on-site work environment.
ASSUMPTION: This role may present challenges related to time management, stakeholder coordination, and work-life balance, depending on the individual's preferences and work style.
📈 Similar Roles Comparison
- Compared to other marketing roles, the Growth Marketing Manager position at Asure Software places a greater emphasis on driving revenue growth and collaborating with sales teams.
- In the Human Resources Services industry, this role focuses on marketing HCM software and services to small and mid-sized businesses.
- Career progression in this role may lead to senior marketing management positions or other strategic roles within the organization.
ASSUMPTION: This role offers unique opportunities for growth and progression within the marketing department and the broader organization, with a focus on driving revenue growth and collaborating with sales teams.
📝 Sample Projects
- Developing and executing a targeted email campaign to generate leads for the sales team
- Analyzing customer data to identify trends and optimize marketing strategies
- Creating a comprehensive marketing plan to support a new product launch
ASSUMPTION: These sample projects illustrate the hands-on and strategic aspects of the Growth Marketing Manager role at Asure Software.
❓ Key Questions to Ask During Interview
- How does the marketing team collaborate with sales teams to ensure seamless lead handoffs and messaging?
- What are the key priorities for this role in the first 90 days?
- How does Asure Software support the professional growth and development of its employees?
- What are the most significant challenges facing the marketing department, and how can this role address them?
- How does the hybrid work arrangement work in practice, and what tools are provided to support remote work?
ASSUMPTION: These interview questions are designed to help candidates better understand the role, the company culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your B2B marketing experience and demand generation successes.
- Prepare examples of your campaign work and data-driven results to discuss during the interview.
- Research Asure Software and the Human Resources Services industry to demonstrate your understanding of the role and company.
- Follow up with the hiring manager one week after submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
