Growth Marketing Manager

**📌 Core Information** 🔹 **Job Title:** Growth Marketing Manager 🔹 **Company:** Metomic 🔹 **Location:** London, England 🔹 **Job Type:** Full-time, Hybrid (Remote/On-site) 🔹 **Category:** Data Security Software Products 🔹 **Date Posted:** April 28, 2025 🔹 **Experience Level:** 2-5 years 🔹 **Remote Status:** Hybrid (Remote/On-site) **🚀 Job Overview** As Metomic's first-ever Growth Marketing Manager, you'll own everything from demand generation and paid media to content, website optimization, and more. Your mission is simple: help us generate high-quality leads that fuel our explosive growth. No fluff—just real, measurable growth. Key aspects of this role include: - Building and executing marketing strategies to engage both enterprise and mid-market customers - Collaborating with sales and partnerships teams to implement ABM campaigns - Crafting the digital experience and designing messaging that resonates with CISO customers - Being a growth hacker, experimenting, and pushing boundaries to get results **ASSUMPTION:** This role requires a strong understanding of mid-market and enterprise go-to-market environments, with a preference for experience in cybersecurity. A growth mindset and familiarity with SEM and analytics tools are crucial for success. **📋 Key Responsibilities** ✅ Own demand generation: Drive qualified leads through content & SEO, SEM channels, and ABM campaigns in collaboration with sales and partnerships teams. ✅ Craft the digital experience: Own the website and content strategy to ensure everything speaks directly to our target audience and drives conversions. ✅ Design our messaging: Gain a true understanding of our customers' concerns and develop marketing assets that resonate with our market, especially around AI & SaaS data security. ✅ Work hand-in-hand with sales: Collaborate with the VP of Sales and sales teams to ensure that your efforts align with revenue goals and drive pipeline growth. ✅ Be a growth hacker: Experiment, iterate, and find the growth tactics that work best. **ASSUMPTION:** This role requires a high level of autonomy and the ability to work effectively with cross-functional teams. **🎯 Required Qualifications** **Education:** Bachelor's degree in Marketing, Business, or a related field (or equivalent experience) **Experience:** - Proven experience in mid-market and enterprise go-to-market environments, preferably in cybersecurity - Experience in B2B SaaS, ideally from the seed to Series B stage - Familiarity with SEM, Google Ads, LinkedIn Ads, and analytics tools (Google Analytics, etc.) **Required Skills:** - Strong understanding of mid-market and enterprise customer profiles - Proven track record of driving growth in early-stage companies - Growth mindset with a focus on results and continuous optimization - Tech-savvy and hands-on, comfortable with web technologies (Webflow, etc.) - Resourceful and analytical, with the ability to think outside the box **Preferred Skills:** - Experience in AI & SaaS data security - Familiarity with ABM strategies and tools - Knowledge of marketing automation platforms (e.g., HubSpot, Marketo) **ASSUMPTION:** While specific experience in cybersecurity is a plus, candidates with comparable skills and a willingness to learn quickly are encouraged to apply. **💰 Compensation & Benefits** **Salary Range:** £60,000 - £80,000 per year (Estimated based on industry standards for a Growth Marketing Manager with 2-5 years of experience in London) **Benefits:** - Competitive salary and equity compensation - High-performing team with a mission-driven culture - Tackle cutting-edge problems in AI and SaaS data security - Real impact and room to grow into a leadership role **Working Hours:** Full-time, with flexible working hours and a hybrid remote/on-site work arrangement **ASSUMPTION:** The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills. **📌 Applicant Insights** **🔍 Company Context** **Industry:** Data Security Software Products **Company Size:** 11-50 employees **Founded:** 2018 **Company Description:** - Metomic helps modern businesses detect, classify, and secure their AI and SaaS data without hindering productivity. - They offer a modern DLP solution that protects sensitive data in SaaS, cloud, and GenAI tools like Google Workspace, Slack, and ChatGPT. **Company Specialties:** - Data privacy, GDPR, data quality, data management, PCI, SOC II, ISO 27001, data infrastructure, data security, DSPM, and SaaS **Company Website:** www.metomic.io **ASSUMPTION:** Metomic is a fast-growing startup with a high-performing team and a strong focus on data-driven culture. **📊 Role Analysis** **Career Level:** Mid-level to senior, with the potential to grow into a leadership role **Reporting Structure:** Reports directly to the CEO and works closely with the VP of Sales, sales teams, and the product team **Work Arrangement:** Hybrid (Remote/On-site), with flexible working hours **Growth Opportunities:** - Own the marketing function and help define the future of the business - Scale into a Head of Marketing role as the business grows - Build a small team to cover all aspects of Metomic's Marketing **ASSUMPTION:** This role offers significant growth potential for the right candidate. **🌍 Location & Work Environment** **Office Type:** Hybrid (Remote/On-site) **Office Location(s):** 45 Charlotte Road, London, England EC2A 3PD, GB **Geographic Context:** - London, England: A vibrant, multicultural city with a thriving tech industry - Central location: Close to public transportation and various amenities **Work Schedule:** Full-time, with flexible working hours and the option to work remotely **ASSUMPTION:** The hybrid work arrangement allows for a good balance between remote work and in-person collaboration. **💼 Interview & Application Insights** **Typical Process:** 1. Initial phone or video screen with the CEO 2. In-depth interview with the CEO and VP of Sales 3. Case study or project presentation 4. Final interview with the CEO and other team members **Key Assessment Areas:** - Understanding of mid-market and enterprise customer profiles - Growth mindset and results-driven approach - Technical skills in SEM, Google Ads, LinkedIn Ads, and analytics tools - Cultural fit and alignment with Metomic's mission and values **Application Tips:** - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Showcase your understanding of Metomic's target customers and their concerns - Demonstrate your ability to think outside the box and drive growth in early-stage companies **ATS Keywords:** Growth Marketing, Demand Generation, Content Strategy, SEO, SEM, Google Ads, LinkedIn Ads, Analytics, ABM Campaigns, Collaboration, Data-Driven, Web Technologies, Startup Environment, Results-Driven, CISO Engagement, AI & SaaS Data Security **ASSUMPTION:** Metomic uses an Applicant Tracking System (ATS) to screen resumes, so including relevant keywords from the job description will increase the chances of your application being noticed. **🛠️ Tools & Technologies** - Webflow (for website management) - Google Ads (for paid media) - LinkedIn Ads (for paid media) - Google Analytics (for analytics and tracking) - Marketing automation platforms (e.g., HubSpot, Marketo) (as needed) **ASSUMPTION:** The specific tools and technologies used may evolve as the role and the company grow. **👔 Cultural Fit Considerations** **Company Values:** - High-performing team with a mission-driven culture - Fast growth, accountability, and ambition - Real impact and room to grow **Work Style:** - Autonomous and self-starter mindset - Collaborative and cross-functional teamwork - Data-driven and results-oriented approach **Self-Assessment Questions:** 1. How have you successfully engaged with mid-market and enterprise customers in previous roles? 2. Can you provide an example of a time when you drove growth in an early-stage company through innovative marketing strategies? 3. How do you stay up-to-date with the latest trends and tools in growth marketing, and how have you applied them in previous roles? **ASSUMPTION:** Metomic values candidates who are a strong cultural fit and can thrive in a fast-paced, data-driven environment. **⚠️ Potential Challenges** 1. Balancing the needs of both enterprise and mid-market customers in marketing strategies 2. Keeping up with the fast-paced, ever-evolving nature of the cybersecurity industry 3. Managing a hybrid remote/on-site work arrangement effectively **ASSUMPTION:** These challenges can be overcome with a strong growth mindset, adaptability, and effective communication skills. **📈 Similar Roles Comparison** 1. **Growth Marketing Manager vs. Demand Generation Manager:** While both roles focus on driving leads and revenue, the Growth Marketing Manager role at Metomic places a stronger emphasis on experimentation, innovation, and cross-functional collaboration. 2. **Cybersecurity industry context:** Metomic's focus on AI and SaaS data security sets it apart from other B2B SaaS companies, requiring a unique understanding of the target customer and their concerns. 3. **Career path comparison:** This role offers significant growth potential, with the opportunity to scale into a Head of Marketing role as the business grows. **ASSUMPTION:** A strong understanding of the unique aspects of this role and the cybersecurity industry will be crucial for success. **📝 Sample Projects** 1. Developing and executing an ABM campaign targeting enterprise CISOs, with a focus on AI and SaaS data security 2. Optimizing Metomic's website and content strategy to improve conversion rates and drive more qualified leads 3. Conducting market research to better understand the concerns and pain points of mid-market customers, and using that information to inform marketing strategies **ASSUMPTION:** These sample projects are designed to give applicants a sense of the types of initiatives they might work on in this role. **❓ Key Questions to Ask During Interview** 1. How does Metomic plan to expand its customer base in the coming years, and how will this role contribute to that growth? 2. Can you describe the team structure and how this role will collaborate with other departments? 3. What are the key performance indicators (KPIs) for this role, and how will success be measured? 4. How does Metomic support the professional development and growth of its employees? 5. What is the company's approach to work-life balance, and how does that manifest in this role? **ASSUMPTION:** Asking thoughtful questions during the interview process demonstrates your interest in the role and helps you make an informed decision about whether Metomic is the right fit for you. **📌 Next Steps for Applicants** To apply for this position: - Submit your application through this link: Hybrid Growth Marketing Manager in London at Metomic - Tailor your resume and cover letter to highlight your relevant experience and skills for this role - Prepare a case study or project presentation to showcase your growth marketing expertise - Follow up with the hiring manager after submitting your application, expressing your interest in the role and asking any questions you may have ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.