📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Genuine Foods
🔹 Location: Boston, Massachusetts, United States
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 4-6 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing and improving all owned web properties
- Designing and executing robust email marketing campaigns
- Overseeing digital ad spend across platforms and optimizing campaigns
- Tracking and reporting on digital performance metrics
- Collaborating with cross-functional teams to align messaging and visuals
- Supporting regional campaigns and funnel growth
ASSUMPTION: This role requires a balance of creative and analytical skills, with a strong focus on data-driven decision making to drive growth and improve digital presence.
📋 Key Responsibilities
✅ Manage and continuously improve all owned web properties, including performance, content, and SEO
✅ Design and execute robust email marketing campaigns to support awareness and lead generation goals
✅ Oversee digital ad spend across platforms (Google, LinkedIn, Meta) and optimize campaigns for performance
✅ Track and report on digital performance metrics to inform strategy
✅ Collaborate with content and design teams to align messaging and visuals across channels
✅ Work closely with Business Development to support regional campaigns and funnel growth
ASSUMPTION: The ideal candidate will have experience in managing websites, improving performance, and creating or managing creative assets for digital campaigns.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-6 years of experience in digital marketing
Required Skills:
- Proven experience in digital marketing, including SEO, paid media, email, and analytics
- Strong analytical skills and experience with marketing platforms like Google Analytics and HubSpot
- Experience managing websites and improving performance
- Proficiency in creating or managing creative assets (email, display, social)
- Excellent writing and communication skills
- Mission-aligned and excited about working at the intersection of food, health, and community impact
Preferred Skills:
- Experience with marketing automation tools
- Familiarity with the food service industry
ASSUMPTION: Candidates with experience in managing websites, improving performance, and creating or managing creative assets will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $75,000 - $90,000 per year
Benefits:
- Competitive compensation + performance-based bonus
- Full medical, dental, and vision benefits
- 401(k) with company match
- Paid time off and wellness support
- Travel expense coverage
- The opportunity to build something meaningful with people who care deeply about food, service, and making a difference
Working Hours: Full-time, with flexible hours as needed
ASSUMPTION: The salary range provided is based on industry standards for a digital marketing manager role with 4-6 years of experience in the Boston area.
📌 Applicant Insights
🔍 Company Context
Industry: Genuine Foods operates in the food and beverage services industry, focusing on delivering high-quality, fresh, and culturally relevant food service programs to various sectors, including K-12 schools, higher education, seniors, and communities across the country.
Company Size: Genuine Foods has 501-1,000 employees, which means applicants can expect a mid-sized company structure with opportunities for collaboration and growth.
Founded: Genuine Foods was founded in 2013, with a mission to improve the lives and livelihoods of people and communities through real, genuine food.
Company Description:
- Genuine Foods believes that real, genuine food can transform the lives and livelihoods of people and communities
- The company delivers high-quality, fresh, culturally relevant food service programs to various sectors
- Genuine Foods emphasizes fresh ingredients, regional supplier relationships, and meals that celebrate local cultures and communities
Company Specialties:
- Food Service Operations
- Performance-Based Food Service
- Food Policy and Advocacy Development
- Funding and Guidance for new Ventures
- Food Service Consulting and Assessments
- Healthy meals, scratch-made meals, emergency feeding, healthy school meals, and adult meals
Company Website: http://www.genuinefoods.com
ASSUMPTION: Genuine Foods' focus on food service operations and performance-based food service indicates a strong emphasis on quality, efficiency, and customer satisfaction.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 4-6 years of experience in digital marketing.
Reporting Structure: The Growth Marketing Manager reports directly to the Chief Innovation Officer and works closely with cross-functional teams, including content, design, and business development.
Work Arrangement: This role is remote-friendly, with the option to work remotely or from the Boston office.
Growth Opportunities:
- As Genuine Foods continues to grow, there may be opportunities for the Growth Marketing Manager to take on additional responsibilities or lead a team
- The company's focus on innovation and continuous improvement creates an environment for professional development
- Working closely with cross-functional teams provides opportunities to learn and grow in various aspects of the business
ASSUMPTION: The Growth Marketing Manager's role is crucial for driving growth and improving digital presence, which could lead to increased responsibilities and career advancement opportunities.
🌍 Location & Work Environment
Office Type: Genuine Foods has a physical office in Boston, but this role is remote-friendly, allowing for flexible work arrangements.
Office Location(s): Boston, Massachusetts
Geographic Context:
- Boston is a vibrant, multicultural city with a strong food scene, offering a diverse range of culinary experiences and cultural events
- The city is known for its rich history, world-class educational institutions, and thriving tech industry
- Boston has a humid continental climate, with warm summers and cold, snowy winters
Work Schedule: The work schedule for this role is full-time, with flexible hours as needed to accommodate the demands of digital marketing campaigns and projects.
ASSUMPTION: The remote-friendly work arrangement allows for a better work-life balance and the opportunity to live in various locations while still working for Genuine Foods.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- In-depth interview with the cross-functional team
- Final interview with the Chief Innovation Officer
Key Assessment Areas:
- Digital marketing expertise and campaign management skills
- Analytical skills and data-driven decision-making abilities
- Creativity and ability to develop engaging digital content
- Communication and collaboration skills, particularly with cross-functional teams
Application Tips:
- Highlight relevant digital marketing experience and achievements in your resume
- Tailor your cover letter to demonstrate your passion for food, health, and community impact
- Prepare examples of successful digital marketing campaigns you've managed, including metrics and results
ATS Keywords: Digital Marketing, SEO, Paid Media, Email Marketing, Analytics, Campaign Management, Content Management, Marketing Platforms, Google Analytics, HubSpot
ASSUMPTION: The interview process for this role will focus on assessing the candidate's digital marketing expertise, creativity, and ability to work collaboratively with cross-functional teams.
🛠️ Tools & Technologies
- Google Analytics
- HubSpot
- Squarespace (or similar website management platform)
- Email marketing platforms (e.g., Mailchimp, Constant Contact)
- Paid media platforms (Google Ads, LinkedIn Ads, Meta Ads)
ASSUMPTION: The tools and technologies listed are commonly used in digital marketing roles and may vary depending on the company's specific tech stack.
👔 Cultural Fit Considerations
Company Values:
- Real, genuine food can transform lives and communities
- Collaboration and cross-functional teamwork
- Continuous improvement and innovation
Work Style:
- Data-driven and results-oriented
- Creative and strategic thinking
- Adaptable and responsive to change
Self-Assessment Questions:
- How do you align with Genuine Foods' mission to transform lives and communities through real, genuine food?
- Describe a time when you had to adapt your digital marketing strategy based on performance data or changing circumstances
- How do you prefer to collaborate with cross-functional teams, and what is your approach to incorporating feedback from various stakeholders?
ASSUMPTION: Genuine Foods values candidates who are passionate about their mission, data-driven, creative, and collaborative team players.
⚠️ Potential Challenges
- Managing multiple digital marketing campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with the latest digital marketing trends and best practices, which can change rapidly
- Working with limited resources or budget constraints, requiring creative problem-solving and prioritization
- Balancing the need for data-driven decision making with the need for quick execution and agility
ASSUMPTION: The Growth Marketing Manager role presents unique challenges that require a balance of analytical, creative, and collaborative skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on digital channels and requires a strong understanding of data-driven marketing strategies
- Compared to other digital marketing roles, this position has a broader scope, including website management, email marketing, paid media, and analytics
- Career progression in this role could lead to leadership positions in marketing or other areas of the business, depending on the candidate's interests and skills
ASSUMPTION: This role offers a unique opportunity to work at the intersection of food, health, and community impact, with a focus on digital marketing and data-driven decision making.
📝 Sample Projects
- Developing and executing a comprehensive digital marketing strategy to support the launch of a new food service program
- Optimizing website performance and user experience to improve conversion rates and drive more leads
- Creating and managing targeted email marketing campaigns to engage specific customer segments and drive repeat business
ASSUMPTION: The sample projects listed are representative of the types of initiatives the Growth Marketing Manager might undertake to drive growth and improve digital presence.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to data-driven decision making, and how it is applied to digital marketing strategies?
- How does the cross-functional team collaborate to ensure consistent messaging and visuals across digital channels?
- What opportunities are there for professional development and growth within the company, particularly for someone in a digital marketing role?
- How does the company measure the success of digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
- What is the company's approach to work-life balance, and how does it support remote work arrangements?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates the candidate's interest in the role and provides valuable insights into the company's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your digital marketing experience and achievements
- Write a cover letter that demonstrates your passion for food, health, and community impact, and explains how your skills and experience make you a strong fit for this role
- Prepare examples of successful digital marketing campaigns you've managed, including metrics and results, to discuss during the interview process
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
