Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Mirantis

🔹 Location: Poznań, Wielkopolskie, Poland & Campbell, California, United States

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving high-quality pipeline growth through integrated campaign orchestration and digital marketing execution
• Collaborating cross-functionally with Product Marketing, Digital, Field, and Sales teams to create scalable programs
• Leveraging expertise in demand generation, campaign management, and digital marketing to engage target personas and accelerate sales
• Managing paid media budgets and optimizing campaign performance based on funnel metrics, attribution data, and conversion rates

ASSUMPTION: This role requires a strategic mindset and strong analytical skills to succeed in a dynamic, fast-paced environment.

📋 Key Responsibilities

✅ Develop and execute integrated, multi-touch demand generation campaigns that drive awareness, lead acquisition, and pipeline acceleration

✅ Align campaign strategies with key go-to-market initiatives, product launches, and market trends

✅ Define audience segmentation, messaging frameworks, and content strategies tailored to different stages of the buyer's journey

✅ Partner with Sales and BDR teams to align campaigns with outbound prospecting efforts and ABM strategies

✅ Continuously analyze and optimize campaign performance based on funnel metrics, attribution data, and conversion rates

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management and cross-functional collaboration skills.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 5+ years of experience in demand generation, campaign management, or digital marketing in B2B SaaS, Cloud, or DevOps/Kubernetes industry

Required Skills:

• Proven expertise in orchestrating integrated marketing campaigns across multiple digital channels
• Experience managing paid media budgets and performance marketing campaigns
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, Pardot, etc.) and CRM systems (Salesforce preferred)
• Strong analytical mindset with experience in data-driven decision-making and funnel optimization
• Excellent project management and cross-functional collaboration skills

Preferred Skills:

• Familiarity with Kubernetes, AI infrastructure, cloud computing, and DevOps technologies

ASSUMPTION: Candidates with experience in the tech industry and a strong understanding of cloud and open-source technologies will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: $130,000 - $150,000 per year

Benefits:

• Competitive compensation package
• Strong benefits plan

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the tech industry.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically focusing on open-source infrastructure for containers and virtual machines

Company Size: Medium (501-1,000 employees) - Large enough to offer stability and resources, yet small enough to maintain a startup-like culture

Founded: 1999 - Mirantis has over two decades of experience in the tech industry

Company Description:

• Mirantis provides strategic open-source infrastructure to give customers complete control and digital self-determination
• Spans a full range of infrastructure capabilities from virtual machines to containers to Kubernetes
• Serves a wide range of industries, including Financial Services, Government & Education, Healthcare, Manufacturing, and Telecommunications

Company Specialties:

• Kubernetes
• Cloud Computing
• Containers
• Docker
• OpenStack
• Virtualization
• IaaS
• CI/CD
• DevOps
• DevSecOps
• FIPS 140-2
• Managed Services
• Open Source
• Security
• Cloud
• Edge Computing
• NFV
• VMware replacement

Company Website: www.mirantis.com

ASSUMPTION: Mirantis' extensive experience and expertise in open-source infrastructure make it a strong choice for candidates interested in working for a well-established leader in the cloud infrastructure industry.

📊 Role Analysis

Career Level: Mid-level to Senior - This role requires a significant amount of experience and expertise in demand generation, campaign management, and digital marketing

Reporting Structure: This role reports directly to the VP of Marketing and collaborates with various teams, including Product Marketing, Digital, Field, and Sales

Work Arrangement: Remote OK - This role can be performed remotely, with some flexibility for on-site work as needed

Growth Opportunities:

• Potential to advance to a leadership role within the marketing department
• Opportunities to work on high-impact projects and contribute to the company's growth and success
• Chance to gain experience in a dynamic, fast-paced environment and learn from industry experts

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a real impact on the company's success.

🌍 Location & Work Environment

Office Type: Hybrid - Mirantis has offices in multiple locations worldwide, with some employees working on-site and others working remotely

Office Location(s): Poznań, Wielkopolskie, Poland & Campbell, California, United States

Geographic Context:

• Poznań, Poland - A vibrant city with a rich cultural scene and a thriving tech industry
• Campbell, California, United States - A suburb of San Jose, located in the heart of Silicon Valley

Work Schedule: Full-time (40 hours per week) - Mirantis offers a flexible work schedule with some remote work options

ASSUMPTION: Candidates should be comfortable working in a hybrid or remote work environment and be able to manage their time effectively.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth phone or video interview with the hiring manager to discuss the role and answer any questions
• On-site or virtual interview with key stakeholders, including team members and other leaders within the marketing department
• Final interview with the VP of Marketing to discuss the role and make a hiring decision

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical and data-driven mindset
• Strong communication and collaboration skills
• Expertise in demand generation, campaign management, and digital marketing

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Be prepared to discuss your experience with integrated marketing campaigns and paid media management
• Demonstrate your understanding of the tech industry and Mirantis' products and services

ATS Keywords: Demand Generation, Campaign Management, Digital Marketing, Paid Media, Marketing Automation, CRM, Funnel Optimization, Kubernetes, AI, Cloud Computing, DevOps

ASSUMPTION: Candidates should tailor their application materials to highlight their relevant experience and skills for this role and be prepared to discuss their qualifications in detail during the interview process.

🛠️ Tools & Technologies

• Marketing automation platforms (HubSpot, Marketo, Pardot, etc.)
• CRM systems (Salesforce preferred)
• Paid media platforms (Google Ads, LinkedIn, YouTube, etc.)
• SEO and CRO tools (e.g., Google Analytics, SEMrush, etc.)
• Project management tools (e.g., Asana, Trello, etc.)

ASSUMPTION: Candidates should have experience with relevant marketing tools and technologies, as well as a willingness to learn and adapt to new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric - Mirantis prioritizes the needs and success of its customers above all else
• Innovation - Mirantis encourages creativity, experimentation, and continuous learning
• Collaboration - Mirantis fosters a culture of teamwork, open communication, and mutual respect

Work Style:

• Fast-paced and dynamic - Mirantis operates in a fast-changing industry and requires employees to be adaptable and responsive
• Data-driven - Mirantis uses data and analytics to inform decision-making and drive results
• Customer-focused - Mirantis prioritizes the needs and success of its customers above all else

Self-Assessment Questions:

• Do you have a proven track record of driving high-quality pipeline growth through integrated marketing campaigns?
• Are you comfortable working in a fast-paced, dynamic environment and managing multiple projects simultaneously?
• Do you have a strong customer focus and a passion for delivering exceptional results?

ASSUMPTION: Candidates should assess their fit with Mirantis' company values and work style before applying for this role.

⚠️ Potential Challenges

• Managing multiple campaigns and stakeholders simultaneously may require strong project management and prioritization skills
• Working in a fast-paced, dynamic environment may be challenging for candidates who prefer a more structured or predictable work environment
• Candidates may need to learn and adapt to new marketing tools and technologies as the company evolves
• Working remotely may present unique challenges, such as maintaining productivity and work-life balance

ASSUMPTION: Candidates should carefully consider the potential challenges of this role and assess their ability to thrive in a fast-paced, dynamic work environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role requires a strong focus on demand generation and pipeline acceleration
• This role may involve more strategic and analytical work than typical marketing roles, with a greater emphasis on data-driven decision-making and funnel optimization
• Candidates with experience in B2B SaaS, Cloud, or DevOps/Kubernetes industries may have an advantage in this role

ASSUMPTION: Candidates should carefully consider the unique aspects of this role and assess their fit with the required skills and qualifications.

📝 Sample Projects

• Developing and executing an integrated marketing campaign to launch a new Kubernetes product offering
• Optimizing a paid media budget to improve lead quality and cost efficiency for an AI infrastructure solution
• Collaborating with the content marketing team to create a series of targeted eBooks and whitepapers to drive lead generation

ASSUMPTION: Candidates should be prepared to discuss their experience with relevant marketing projects and provide specific examples of their achievements.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Mirantis?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Mirantis support the professional development and growth of its marketing team members?
• What are the key challenges facing the marketing department, and how can this role help address them?
• How does Mirantis measure the success of its marketing campaigns, and what metrics are most important for this role?

ASSUMPTION: Candidates should prepare thoughtful questions to ask during the interview process to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare for the interview by researching Mirantis' products, services, and company culture
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.