📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Barclays
🔹 Location: Canary Wharf, 1 Churchill Place, London, E14 5HP, GB
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing digital marketing strategies aligned with business objectives
- Managing various marketing channels, including the website, social media, and marketing technology platforms
- Analyzing data to optimize marketing efforts and make informed decisions
- Collaborating with cross-functional teams to ensure alignment of digital marketing efforts with overall business objectives
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive business growth through digital marketing channels.
📋 Key Responsibilities
✅ Develop and implement digital marketing strategies that align with business objectives and are informed by market research, customer needs, and competitive landscape
✅ Collaborate with cross-functional teams, including product marketing, communications, and IT, to ensure alignment of digital marketing efforts with overall business objectives
✅ Develop compelling and targeted content for various marketing channels, optimize online content for search engines, and manage paid search campaigns to drive targeted traffic and conversion goals
✅ Analyze data to make informed decisions and optimize marketing strategies, using data analytics tools to measure and report on the performance of marketing campaigns
✅ Manage marketing technology platforms, update digital marketing platforms and channels, and develop content for partner channels and assets
ASSUMPTION: This role requires a strong understanding of digital marketing channels, content development, and data analysis to effectively drive business growth through marketing efforts.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in digital marketing, with a proven track record of driving marketing ROI and customer acquisition through digital channels
Required Skills:
- Proven experience in driving marketing ROI and customer acquisition through digital channels
- Highly numerate and comfortable with frequent data collation, cleaning, analysis, and reporting
- Deep understanding of paid media platforms, campaign planning, and CRO (Conversion Rate Optimisation) techniques
Preferred Skills:
- Experience with AdTech and its deployment
- Resolute in meeting objectives and deadlines, with precision in operations and diligence in delivery
- Exceptional stakeholder management, communication, and organizational skills
- Experience in marketing to EMEA countries
ASSUMPTION: Candidates should have a solid commercial background in digital marketing, with a strong focus on data-driven decision making and customer acquisition through digital channels.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per annum (Based on industry standards for a Marketing Manager role with 5-10 years of experience in London)
Benefits:
- Competitive benefits package, including pension, healthcare, and employee discounts
- Opportunities for professional development and career progression
- Flexible working arrangements
Working Hours: Full-time, Monday to Friday, with occasional evenings and weekends as needed
ASSUMPTION: The salary range is based on industry standards for a Marketing Manager role with 5-10 years of experience in London. Benefits may vary depending on the specific package offered by Barclays.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees (Large enterprise)
Founded: 1690
Company Description:
- Barclays is a global financial services provider, offering a range of products and services to both consumers and businesses
- They provide corporate banking services to UK businesses with an annual turnover of over £6.5 million
- Barclays is committed to providing exceptional service and innovative solutions to its clients
Company Specialties:
- Industry expertise in various sectors, including Agriculture, Business Services, Commodities, Financial Institutions, Healthcare, Hospitality and Leisure, Manufacturing, Transport and Logistics, Natural Resources, Professional Services, Public Sector, Real Estate, Retail and Wholesale, and Tech and Media
Company Website: http://www.barclayscorporate.com
ASSUMPTION: Barclays is a well-established financial institution with a diverse range of products and services, offering opportunities for career growth and development within the banking industry.
📊 Role Analysis
Career Level: Mid-level to senior management
Reporting Structure: Reports directly to the Head of Marketing or a similar role
Work Arrangement: On-site, with occasional remote work as needed
Growth Opportunities:
- Progression to a senior marketing role, such as Head of Marketing or Marketing Director
- Expansion into other areas of the business, such as product management or business development
- International assignments, as Barclays operates in multiple countries around the world
ASSUMPTION: This role offers opportunities for career progression within the marketing function and the broader organization, as well as the chance to work on high-impact projects that drive business growth.
🌍 Location & Work Environment
Office Type: Modern, multi-story office building with on-site amenities
Office Location(s): Canary Wharf, 1 Churchill Place, London, E14 5HP, GB
Geographic Context:
- Canary Wharf is a major business district in London, home to many international banks and financial institutions
- The office is easily accessible by public transportation, with several tube and DLR stations nearby
- The area offers a variety of dining, shopping, and entertainment options
Work Schedule: Standard office hours, with flexibility for remote work as needed
ASSUMPTION: The Canary Wharf location offers a vibrant and dynamic work environment, with easy access to public transportation and a wide range of amenities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the hiring manager
- On-site interview with the hiring manager and other team members
- Final interview with the Head of Marketing or a similar role
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Data analysis and interpretation skills
- Stakeholder management and communication abilities
- Cultural fit and alignment with Barclays' values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to digital marketing strategy, data analysis, and stakeholder management
- Research Barclays and the banking industry to demonstrate your understanding of the business and its competitive landscape
ATS Keywords: Digital Marketing, Data Analysis, Content Development, SEO, PPC, Paid Media, Campaign Planning, Customer Acquisition, Stakeholder Management, Conversion Rate Optimisation, AdTech, Performance Tracking, Collaboration, Market Research, Testing Roadmap, Compliance
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing candidates' digital marketing expertise, data analysis skills, and cultural fit with Barclays.
🛠️ Tools & Technologies
- Google Analytics
- Adobe Marketing Cloud (including Adobe Experience Manager, Adobe Campaign, and Adobe Analytics)
- Social media management platforms (e.g., Hootsuite, Sprout Social)
- SEO tools (e.g., SEMrush, Ahrefs)
- Paid media platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
ASSUMPTION: This role requires proficiency in various digital marketing tools and platforms, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Respect: Treating everyone with dignity and respect
- Integrity: Acting honestly and fairly in all aspects of the business
- Service: Providing exceptional service to clients and colleagues
- Excellence: Striving for the highest standards in everything we do
- Stewardship: Acting as responsible stewards of the company's resources and reputation
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Data-driven: Making informed decisions based on data and analytics
- Innovative: Continuously seeking new and better ways to drive business growth
Self-Assessment Questions:
- Do you have a proven track record of driving marketing ROI and customer acquisition through digital channels?
- Are you comfortable working with data and using it to inform marketing strategies?
- Do you have strong stakeholder management and communication skills, with the ability to work effectively with various teams?
ASSUMPTION: Barclays values a collaborative, data-driven, and innovative work style, with a strong focus on integrity and exceptional service.
⚠️ Potential Challenges
- Working in a highly regulated environment, with strict compliance requirements
- Managing multiple marketing channels and platforms, requiring strong organizational skills and attention to detail
- Dealing with frequent data collation, cleaning, analysis, and reporting, which can be time-consuming and complex
- Balancing the need for innovation and creativity with the requirement to adhere to brand guidelines and regulatory constraints
ASSUMPTION: This role presents unique challenges related to the highly regulated banking industry, as well as the need to manage multiple marketing channels and platforms effectively.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on driving business growth through digital marketing channels
- This role requires a strong understanding of data analysis and interpretation, as well as the ability to make data-driven decisions
- Career progression in this role may lead to senior marketing positions or international assignments within the organization
ASSUMPTION: This role is unique in its focus on digital marketing strategy and data-driven decision making, offering opportunities for career growth and development within the organization.
📝 Sample Projects
- Developing and executing a multi-channel digital marketing campaign to drive customer acquisition and brand awareness
- Analyzing campaign performance data to optimize marketing strategies and improve ROI
- Managing a team of marketing professionals to deliver on key performance indicators (KPIs) and drive business growth
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, focusing on digital marketing strategy, data analysis, and team management.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does this role contribute to the overall business objectives of the organization?
- What opportunities are there for professional development and career progression within the marketing function and the broader organization?
- How does the company support work-life balance for its employees?
- What is the company's approach to innovation and continuous improvement in the digital marketing space?
ASSUMPTION: These interview questions are designed to assess the cultural fit and career growth opportunities for candidates, as well as the company's approach to innovation and work-life balance.
📌 Next Steps for Applicants
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
