Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: incident.io

🔹 Location: San Francisco, California, United States

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Driving top-of-funnel growth and conversion rates
• Running growth experiments and A/B tests
• Analyzing data and optimizing user experience
• Collaborating with cross-functional teams to refine strategies

ASSUMPTION: This role requires a strong background in growth marketing or demand generation within B2B SaaS, with a focus on data-driven decision making and continuous experimentation.

📋 Key Responsibilities

✅ Lead projects to increase top-of-funnel conversion rates from the first touchpoint through trial sign-ups and demo bookings.

✅ Develop and run growth experiments such as A/B tests, personalization, and new-channel trials to uncover the levers that drive customer acquisition.

✅ Leverage analytics from tools like HubSpot, Salesforce, and Google Analytics platforms to measure performance, pinpoint funnel drop-offs, and recommend actionable improvements.

✅ Partner closely with Sales, Product, and Design to define growth strategies and refine the end-to-end user experience.

✅ Oversee top-of-funnel campaigns across organic channels like search + LLMs, continually refining tactics based on performance data.

ASSUMPTION: This role involves a high degree of independence and ownership, with a focus on delivering measurable results in a fast-paced environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-5 years of hands-on experience in growth marketing or demand-generation roles, ideally within B2B SaaS

Required Skills:

• Proficient with web analytics and MarTech platforms such as HubSpot, Salesforce, and Google Analytics
• Proven track record of running experiments that improve conversion rates
• Strong analytical skills and data-driven mindset
• Excellent project management and communication skills

Preferred Skills:

• Experience with AI and LLMs in marketing
• Familiarity with Clay or similar tools
• Background in sales enablement or technical content creation

ASSUMPTION: Proficiency in English is required for this role, as it is the primary language used within the company and for communication with global teams.

💰 Compensation & Benefits

Salary Range: $140,000 - $165,000 per year (based on industry standards for B2B SaaS growth marketing roles in San Francisco)

Benefits:

• Market leading private medical insurance
• Generous parental leave
• First Friday of the month off
• Generous annual leave/PTO allowance
• Competitive salary and equity
• Remote working and personal development budget
• Enhanced pension/401k

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically incident management and response

Company Size: 51-200 employees, with a small team that values pragmatism, quality, magic, and pace

Founded: 2021, with a mission to simplify incident management for engineering teams

Company Description:

• All-in-one platform for incident management, integrating on-call scheduling, incident response, and status pages
• Powered by AI and automation, with quick setup and an intuitive design
• Enables 10,000+ responders at over 600 companies to streamline, resolve, and learn from every incident

Company Specialties:

• Incident management
• On-call scheduling
• Incident response
• Status pages

Company Website: incident.io

ASSUMPTION: incident.io is a fast-growing startup with a strong focus on innovation and customer success, making it an attractive place for growth-minded marketing professionals.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and impact within the marketing team

Reporting Structure: This role reports directly to the Marketing team and works closely with cross-functional teams, including Sales, Product, and Design

Work Arrangement: Remote OK, with a flexible work arrangement that supports a healthy work-life balance

Growth Opportunities:

• Expanding the top-of-funnel growth strategy as the company scales
• Potential to lead a team or take on additional responsibilities as the company grows
• Opportunities to collaborate with and learn from experienced team members across various disciplines

ASSUMPTION: This role offers a unique opportunity to shape the growth strategy of a fast-growing startup in the incident management space, with ample room for professional growth and impact.

🌍 Location & Work Environment

Office Type: Hybrid, with offices in San Francisco, New York, and London

Office Location(s): 531 Howard St, Floor 3, San Francisco, California 94105, US; 135 Madison Ave, 11th Floor, New York, NY 10016, US; 66 City Road, London, England EC1Y 2AL, GB

Geographic Context:

• San Francisco: A vibrant tech hub with a diverse range of industries and companies
• New York: A global financial and tech center with numerous opportunities for networking and collaboration
• London: A major European tech hub with a strong focus on innovation and startup growth

Work Schedule: Full-time (40 hours per week), with flexibility for remote work and a first Friday of the month off

ASSUMPTION: The remote-friendly work environment at incident.io allows for a better work-life balance and the opportunity to work with a diverse, global team.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager
• In-depth interview with the marketing team
• Final interview with the CEO or another executive team member

Key Assessment Areas:

• Problem-solving skills and analytical thinking
• Data-driven mindset and ability to interpret data
• Communication and collaboration skills
• Cultural fit and alignment with company values

Application Tips:

• Highlight your experience with growth marketing, A/B testing, and data analysis
• Include specific examples of successful growth experiments and their results
• Tailor your resume and cover letter to emphasize your relevant skills and experiences
• Prepare thoughtful questions about the role, team, and company to ask during the interview

ATS Keywords: Growth marketing, demand generation, A/B testing, customer acquisition, conversion rate optimization, web analytics, MarTech platforms, data analysis, collaboration, user experience, sales enablement, technical content creation, campaign management

ASSUMPTION: The application process at incident.io is designed to assess the candidate's skills, experience, and cultural fit, with a focus on data-driven decision making and continuous learning.

🛠️ Tools & Technologies

• HubSpot
• Salesforce
• Google Analytics
• Clay (or similar tools)
• AI and LLMs (for early adopters)

ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used to measure performance, pinpoint funnel drop-offs, and recommend actionable improvements.

👔 Cultural Fit Considerations

Company Values:

• Pragmatism
• Quality
• Magic
• Pace

Work Style:

• Data-driven and experimental
• Collaborative and cross-functional
• Fast-paced and results-oriented

Self-Assessment Questions:

• Do you have a proven track record of improving conversion rates through A/B testing and data analysis?
• Are you comfortable working in a fast-paced, experimental environment?
• Do you thrive in a collaborative, cross-functional team setting?

ASSUMPTION: incident.io values a data-driven, experimental work style that emphasizes collaboration, pragmatism, and a strong focus on results.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Keeping up with the latest trends and tools in growth marketing and AI
• Balancing data-driven decision making with creative experimentation
• Collaborating effectively with cross-functional teams, including Sales, Product, and Design

ASSUMPTION: These challenges can be overcome with strong project management skills, a data-driven mindset, and effective communication and collaboration.

📈 Similar Roles Comparison

• Growth Marketing Manager (incident.io) vs. Growth Marketing Manager (other companies):
• incident.io is a fast-growing startup with a strong focus on innovation and customer success
• Other companies may have more established marketing teams and processes
• Industry-specific context:
• incident.io specializes in incident management and response, with a focus on AI and automation
• Other companies in the software development industry may have different specialties and focuses
• Career path comparison:
• Growth Marketing Manager at incident.io offers opportunities for professional growth and impact within a fast-growing startup
• Similar roles at other companies may offer different career paths and growth opportunities

ASSUMPTION: This role at incident.io offers a unique opportunity to shape the growth strategy of a fast-growing startup in the incident management space, with ample room for professional growth and impact.

📝 Sample Projects

• Developing and executing A/B tests to improve conversion rates for a specific marketing channel
• Analyzing user data to identify funnel drop-offs and recommending actionable improvements
• Collaborating with the product team to refine the user experience and optimize the onboarding process

ASSUMPTION: These sample projects illustrate the data-driven, experimental nature of the role, with a focus on continuous learning and improvement.

❓ Key Questions to Ask During Interview

• Can you describe the current top-of-funnel strategy and how my role would fit into it?
• How does the marketing team collaborate with other departments, such as Sales and Product?
• What are the biggest challenges facing the company's growth, and how can this role address them?
• How does incident.io support the professional development and growth of its employees?
• What is the company's approach to work-life balance and remote work?

ASSUMPTION: Asking thoughtful questions during the interview demonstrates your interest in the role and provides valuable insights into the company culture and growth opportunities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences in growth marketing, A/B testing, and data analysis
• Prepare for the interview by researching incident.io's products, services, and company culture
• Follow up with the hiring manager one week after submitting your application, if you haven't heard back

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.