Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Mastercard

🔹 Location: San José, San José, Costa Rica

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 13, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading personalized engagement strategies for clients
• Managing multi-channel media platforms for optimized visibility and lead generation
• Driving CRM and analytics for growth, focusing on audience segmentation and data-driven campaigns
• Optimizing market insights and user experience for improved conversion rates

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving growth through innovative marketing strategies.

📋 Key Responsibilities

✅ Lead personalized engagement strategies based on customer demographics and behavior to captivate new audiences

✅ Manage multi-channel media platforms, optimizing for visibility and lead generation

✅ Drive CRM and analytics for growth, segmenting audiences and employing data-driven decision-making

✅ Optimize market insights and user experience, refining the card application process and UX/UI design

✅ Champion collaborative innovation, partnering with stakeholders and fostering an environment of innovation within the team

✅ Provide on-the-job training, coaching, and mentorship to junior consultants

ASSUMPTION: This role involves a mix of client-facing and internal team management responsibilities, requiring strong communication and leadership skills.

🎯 Required Qualifications

Education: Undergraduate degree

Experience: Proven experience in driving omni-channel user acquisition and engagement, with a focus on growth or performance marketing management

Required Skills:

• Market savvy, understanding emerging trends and using market opportunities
• Problem-solving and user-centric mentality, bringing creative solutions to complex challenges
• Strong capability in data analysis, translating raw data into actionable insights
• Client management and digital marketing solutions
• Project execution, planning, and executing marketing strategies across key marketing channels
• Collaboration, thriving in a matrix organization structure and managing internal and external stakeholders effectively
• Excellent communication and presentation skills, capable of influencing colleagues and clients on the value of digital marketing projects
• Innovation, ideating, managing, and rolling out complex and competitive digital marketing initiatives

Preferred Skills:

• Prior experience in media, customer journey design, marketing automation, UX/UI optimization
• Certification in relevant marketing fields

ASSUMPTION: Candidates should have a proven track record in driving growth through innovative marketing strategies and a strong understanding of data analysis and client management.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $80,000 and $120,000 USD per year, based on industry standards for a Growth Marketing Manager with 5-10 years of experience in the Costa Rica region.

Benefits:

• Competitive benefits package, including health insurance and retirement plans
• Opportunities for professional development and growth
• Dynamic work environment with a global team

Working Hours: Full-time, with standard business hours (Monday-Friday, 8:00 AM - 5:00 PM) and flexibility for occasional remote work or overtime as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Mastercard operates in the global digital payments and commerce industry, providing a wide range of technology and services to support digital transactions worldwide.

Company Size: Mastercard is a large, publicly-traded company with over 10,000 employees globally. This size offers opportunities for career growth and exposure to diverse projects.

Founded: Mastercard was founded in 1966 and has since grown to become a leading provider of payment solutions and technology.

Company Description:

• Mastercard powers economies and empowers people in over 200 countries and territories worldwide
• Offers a wide range of digital payments choices, making transactions secure, simple, smart, and accessible
• Supports a sustainable economy where everyone can prosper through innovative technology and partnerships

Company Specialties:

• Global digital payments and commerce
• Technology and innovation
• Innovative mobile payment solutions and processing

Company Website: http://www.mastercard.com

ASSUMPTION: Mastercard's large size and global presence offer opportunities for career growth and exposure to diverse projects and clients.

📊 Role Analysis

Career Level: This role is at the mid-level career stage, requiring a balance of strategic thinking and hands-on execution.

Reporting Structure: The Growth Marketing Manager reports directly to the Senior Manager of Marketing within the Advisors & Consulting Services group.

Work Arrangement: This role is primarily on-site, with occasional remote work or flexibility for overtime as needed.

Growth Opportunities:

• Potential to advance to a senior-level role within the marketing team
• Opportunities to work on diverse projects and gain exposure to various industries
• Chance to develop leadership and mentoring skills through team management and training responsibilities

ASSUMPTION: This role offers opportunities for career growth and development within the marketing team and the broader organization.

🌍 Location & Work Environment

Office Type: Mastercard's San José office is a modern, collaborative workspace with a global team environment.

Office Location(s): 2000 Purchase St, Purchase, NY 10577, US

Geographic Context:

• San José is the capital and largest city of Costa Rica, with a population of over 300,000 people
• The city is known for its vibrant culture, historic sites, and natural beauty
• Costa Rica is a Central American country with a tropical climate and diverse ecosystems

Work Schedule: Standard business hours (Monday-Friday, 8:00 AM - 5:00 PM) with flexibility for occasional remote work or overtime as needed.

ASSUMPTION: The San José office offers a dynamic work environment with a global team and opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the marketing team
• Final interview with the senior leadership team

Key Assessment Areas:

• Marketing strategy and innovation
• Data analysis and interpretation
• Client management and communication
• Leadership and team management skills

Application Tips:

• Tailor your resume and cover letter to highlight your marketing experience and achievements
• Demonstrate your understanding of the role and Mastercard's business through thoughtful questions and insights during the interview
• Prepare examples of your marketing campaigns and their results to showcase your skills and experience

ATS Keywords: Growth marketing, client management, data analysis, project execution, collaboration, communication, innovation, user experience, marketing automation, CRM, performance marketing, digital marketing, mentorship, problem-solving, market insights, audience segmentation, campaign management

ASSUMPTION: The application process for this role is competitive, and candidates should highlight their marketing experience and achievements to demonstrate their qualifications.

🛠️ Tools & Technologies

• CRM software (e.g., Salesforce, HubSpot)
• Marketing automation tools (e.g., Marketo, Pardot)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Doing the right thing
• Staying true to our roots
• Innovating for our customers
• Collaborating with our partners
• Fostering an inclusive environment

Work Style:

• Dynamic and collaborative team environment
• Focus on innovation and continuous improvement
• Global team with diverse perspectives and backgrounds

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative environment?
• Are you comfortable working with diverse teams and managing multiple projects?
• Do you have a strong understanding of data analysis and interpretation?
• Are you able to balance strategic thinking with hands-on execution?

ASSUMPTION: Candidates should assess their fit with Mastercard's company values and work style to ensure a successful and fulfilling career.

⚠️ Potential Challenges

• Managing multiple projects and clients simultaneously
• Balancing strategic thinking with hands-on execution
• Working in a dynamic and fast-paced environment
• Adapting to changes in the marketing landscape and client needs

ASSUMPTION: This role requires strong time management, prioritization, and adaptability skills to succeed in a dynamic and fast-paced environment.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses on growth marketing strategies and driving client engagement through personalized experiences
• Mastercard's global presence and diverse client base offer unique opportunities for career growth and exposure to various industries
• This role provides a balance of strategic thinking and hands-on execution, with opportunities for leadership and mentoring

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and marketing experience.

📝 Sample Projects

• Developing and executing a targeted marketing campaign to increase customer engagement and reactivation
• Analyzing customer data to identify trends and opportunities for personalized marketing strategies
• Optimizing the user experience and application process for improved conversion rates and customer satisfaction

ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for success in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does Mastercard support the growth and development of its marketing team members?
• What are the most significant challenges facing the marketing team in the next 12-24 months, and how can this role contribute to addressing them?
• How does Mastercard measure the success of its marketing campaigns and initiatives?
• What opportunities exist for collaboration and knowledge-sharing with other departments and teams within Mastercard?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the following link: https://careers.mastercard.com/us/en/job/R-246262/Growth-Marketing-Manager
• Tailor your resume and cover letter to highlight your marketing experience and achievements
• Prepare examples of your marketing campaigns and their results to showcase your skills and experience
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.