📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: HelloFresh
🔹 Location: New York, NY, United States
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: July 28, 2025
🔹 Experience Level: 4-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving profitable growth and customer retention through innovative marketing strategies
- Collaborating cross-functionally with marketing, product, and operations teams
- Leading creative and experimental marketing efforts to expand reach and engage customers
- Optimizing retention campaigns and fostering customer loyalty through deep understanding of customer needs
ASSUMPTION: This role requires a highly agile, creative, and experimental marketer with a strong customer focus and a proven track record in driving growth and retention.
📋 Key Responsibilities
✅ Lead innovative growth initiatives, including special partnerships and breakthrough incentives to drive profitable growth
✅ Build and optimize retention campaigns, focusing on initiatives that genuinely matter to customers
✅ Drive end-to-end community engagement, from initial customer onboarding to fostering long-term relationships
✅ Initiate special growth projects to expand the Total Addressable Market (TAM) outside of traditional marketing channels
ASSUMPTION: This role requires a strong ability to manage complex projects end-to-end, navigate dynamic organizational structures, and collaborate effectively with various teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-5 years in fast-paced environments, with a direct connection to marketing and a strong customer focus
Required Skills:
- Creative and experimental approach with a "can-do-more-with-less" mindset
- Strong communication and project management skills
- Data-driven and customer-centric mindset
Preferred Skills:
- Experience with meal kit or subscription-based services
- Fluency in Spanish or another language
ASSUMPTION: Candidates with experience in fast-paced marketing environments and a strong customer focus will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $121,500 - $135,000 USD per year
Benefits:
- Competitive salary
- 401k with company match that vests immediately upon participation
- Company equity plan based on role
- Generous PTO, including sabbatical, and parental leave of up to 16 weeks
- Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
- Tuition reimbursement for continuing education (upon 2 years of service)
- Up to 85% discount on subscriptions to HelloFresh meal plans
- Access to Employee Resource Groups that are open to all employees
- Inclusive, collaborative, and dynamic work environment
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is based on market research and internal equity considerations. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: HelloFresh operates in the consumer services industry, focusing on meal kit delivery and food solutions. The company is a public company with over 10,000 employees globally.
Company Size: HelloFresh has over 10,000 employees worldwide, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to multiple countries, including the United States, Canada, Australia, and several European nations.
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- The company delivers high-quality food and recipes for different meal occasions, with a focus on responsible sourcing and convenient delivery.
- HelloFresh Group consists of six brands that cater to various customer preferences and dietary needs.
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers' feedback
- Sustainable and nutritious meals
- Valuing diversity and maintaining an inclusive environment
Company Website: hellofresh.com
ASSUMPTION: HelloFresh is a dynamic and growing company with a strong focus on innovation, customer satisfaction, and sustainability.
📊 Role Analysis
Career Level: This role is a mid-level position within the marketing department, reporting directly to the Marketing Director of HelloFresh US.
Reporting Structure: The Growth Marketing Manager will work cross-functionally with marketing, product, and operations teams to execute growth initiatives and retention campaigns.
Work Arrangement: This is an on-site position, with the possibility of hybrid or remote work arrangements depending on the company's policies and the candidate's needs.
Growth Opportunities:
- Advancement to a senior marketing role within HelloFresh
- Expansion into other markets or brands within the HelloFresh Group
- Development of leadership and management skills through mentorship and training programs
ASSUMPTION: HelloFresh offers ample opportunities for growth and development, both within the marketing department and across the organization.
🌍 Location & Work Environment
Office Type: HelloFresh's New York office is a modern and collaborative workspace, fostering innovation and creativity.
Office Location(s): 28 Liberty St, New York, New York 10005, US
Geographic Context:
- New York City is a vibrant and diverse metropolis, offering a wide range of cultural, culinary, and entertainment experiences.
- The city's fast-paced and dynamic environment aligns well with HelloFresh's company culture and growth mindset.
- New York is a major hub for the food and technology industries, providing ample opportunities for networking and professional development.
Work Schedule: The standard workweek is Monday through Friday, with the possibility of flexible hours and remote work arrangements depending on the company's policies and the candidate's needs.
ASSUMPTION: HelloFresh's New York office provides a collaborative and engaging work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth behavioral and skills-based interviews with cross-functional stakeholders
- Final interview with the Marketing Director of HelloFresh US
Key Assessment Areas:
- Creative problem-solving and innovative thinking
- Data-driven decision-making and analytical skills
- Strong communication and project management skills
- Customer-centric mindset and understanding of customer needs
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past growth marketing initiatives and their outcomes
- Demonstrate your understanding of HelloFresh's mission and values during the interview process
ATS Keywords: Growth marketing, customer acquisition, retention campaigns, innovative initiatives, cross-functional collaboration, data-driven decision-making, customer-centric mindset
ASSUMPTION: HelloFresh's interview process is designed to assess the candidate's fit for the role and the company's culture, with a focus on creative problem-solving, data-driven decision-making, and customer-centricity.
🛠️ Tools & Technologies
- Google Analytics
- Facebook Ads Manager
- Google Ads
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: HelloFresh uses industry-standard marketing tools and technologies to support its growth marketing efforts and customer engagement initiatives.
👔 Cultural Fit Considerations
Company Values:
- Quality and responsibility
- Customer focus
- Innovation and continuous improvement
- Collaboration and teamwork
- Diversity and inclusion
Work Style:
- Fast-paced and dynamic
- Creative and experimental
- Data-driven and customer-centric
- Collaborative and cross-functional
Self-Assessment Questions:
- Do you thrive in fast-paced, dynamic environments?
- Are you comfortable testing and learning with a "can-do-more-with-less" mindset?
- Do you possess strong communication and project management skills?
- Are you data-driven and customer-centric in your approach to marketing?
ASSUMPTION: HelloFresh values candidates who are creative, experimental, data-driven, and customer-centric, with a strong ability to collaborate and thrive in a fast-paced, dynamic environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Balancing creative and experimental marketing efforts with data-driven decision-making
- Adapting to changes in customer preferences and market trends
- Collaborating effectively with cross-functional teams in a dynamic organizational structure
ASSUMPTION: HelloFresh's fast-paced and dynamic environment may present challenges, but also offers ample opportunities for growth and development.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on growth and retention initiatives
- HelloFresh's customer-centric approach sets it apart from competitors in the meal kit and food delivery industries
- This role offers significant growth potential within HelloFresh and the broader food solutions group
ASSUMPTION: HelloFresh's Growth Marketing Manager role is unique in its focus on driving profitable growth and customer retention through innovative marketing strategies.
📝 Sample Projects
- Developing and executing a targeted social media campaign to engage new customers
- Analyzing customer data to identify trends and optimize retention campaigns
- Collaborating with the product team to launch a new meal kit subscription tier
ASSUMPTION: HelloFresh's Growth Marketing Manager will have the opportunity to work on a variety of projects, from creative marketing campaigns to data-driven analysis and strategic planning.
❓ Key Questions to Ask During Interview
- How does this role fit into HelloFresh's overall growth strategy?
- What are the biggest challenges facing the growth marketing team currently, and how can this role address them?
- How does HelloFresh support the professional development and growth of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does HelloFresh foster a culture of innovation and experimentation within its marketing department?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to HelloFresh's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of your past growth marketing initiatives and their outcomes
- Demonstrate your understanding of HelloFresh's mission and values during the interview process
- Follow up with the hiring manager one week after submitting your application, expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
