📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Moveworks
🔹 Location: Mountain View, California, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Mountain View, CA) with hybrid schedule
🚀 Job Overview
Key aspects of this role include:
- Developing and executing overarching growth strategies for digital platforms
- Leading strategic planning and implementation across various digital channels
- Collaborating with multiple departments to drive optimal channel performance
- Measuring and analyzing insights to inform key stakeholders
ASSUMPTION: This role requires a high level of strategic thinking, cross-functional collaboration, and data-driven decision making. The ideal candidate will have a proven track record in digital performance marketing within a fast-paced B2B SaaS environment.
📋 Key Responsibilities
✅ Craft overarching growth strategies for our digital platforms, ensuring alignment with the organization's objectives for pipeline and revenue generation.
✅ Lead the strategic planning and implementation across various digital platforms including Google Ads, YouTube, G2, etc.
✅ Collaborate across departments to deepen understanding of our personas and Ideal Customer Profile (ICP) and to drive optimal channel performance.
✅ Execute detailed audience research and build channel targeting strategies.
✅ Work closely with our Content and Creative teams to produce compelling assets optimized for all devices and formats.
✅ Partner with Web and Marketing Ops to refine landing pages to enhance user engagement.
✅ Measure, analyze, and share insights and actionable recommendations with key stakeholders.
✅ Allocate and manage budget efficiently, ensuring that resources are invested in high-ROI channels and tactics.
✅ Stay abreast of emerging marketing channels and technologies, experimenting with new platforms and tools
ASSUMPTION: This role involves a high degree of autonomy and requires strong ownership, a growth mindset, and effective communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field. MBA preferred but not required.
Experience: 5+ years of experience in digital performance marketing in a fast-paced B2B SaaS environment.
Required Skills:
- Proven track record of driving growth in digital channels such as Google, LinkedIn, Facebook, Instagram, Reddit, Twitter, G2, etc.
- Strong understanding of B2B sales process and customer lifecycle
- Obsessed with AI and B2B marketing, eager to experiment with new growth strategies
- Strong ownership and growth mindset, embracing challenges with a growth mentality and openness to feedback
- Skilled in proactive, effective communication, coordinating resources to ensure seamless operations
- Data-driven with a consumer-first focus, using analytics to provide strategic recommendations and drive growth
- Strong copywriting skills
- Results-driven mindset, with a strong ability to analyze quantitative data to forecast impact, determine program effectiveness, and measure ROI
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot, Pardot)
- Fluency in multiple languages
ASSUMPTION: The ideal candidate will have a deep understanding of digital marketing channels, a strong analytical mindset, and excellent communication skills.
💰 Compensation & Benefits
Salary Range: $150,000 - $180,000 (Based on industry standards for a Growth Marketing Manager with 5-10 years of experience in the Bay Area)
Benefits:
- Equity for all full-time roles
- Exceptional benefits package
Working Hours: Full-time, hybrid schedule (2-3 days on-site in Mountain View, CA)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Marketing Manager with the required experience level in the Bay Area. Final offers may vary based on factors such as the candidate's experience, expertise, and other considerations.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically AI-powered employee productivity solutions
Company Size: 501-1,000 employees (According to LinkedIn)
Founded: 2016
Company Description:
- Moveworks is an AI Assistant that helps all employees find information, automate tasks, and be more productive.
- It gives the entire workforce one interface to get answers and take action across every enterprise system.
- For developers, Moveworks makes it easy to build and deploy AI agents that bring the power of Moveworks to every business process or workflow.
Company Specialties:
- AI-powered employee productivity solutions
- Conversational AI platforms for employee services
- Enterprise automation and workflow management
Company Website: moveworks.ai
ASSUMPTION: Moveworks is a well-funded, rapidly growing startup with a strong focus on innovation and employee satisfaction.
📊 Role Analysis
Career Level: Mid-level to senior, depending on the candidate's experience and skills
Reporting Structure: This role reports directly to the VP of Growth Marketing
Work Arrangement: Hybrid schedule, with 2-3 days on-site in Mountain View, CA
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to work on cutting-edge AI technologies and innovative marketing strategies
- Chance to collaborate with and learn from experienced marketing professionals
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a meaningful impact on the company's success.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace with state-of-the-art technology
Office Location(s): 1400 Terra Bella Ave, Mountain View, California 94043, US
Geographic Context:
- Mountain View is located in the heart of Silicon Valley, with easy access to top tech companies and startup hubs
- The area offers a diverse range of cultural attractions, restaurants, and outdoor activities
- Mountain View has a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: Full-time, with a hybrid schedule that allows for flexibility and work-life balance
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to collaborate in person while also enjoying the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the Talent Acquisition team
- Interview with the hiring manager (VP of Growth Marketing)
- Interview with a cross-functional team member
- Final interview with the CEO or another executive
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and communication
- Data-driven decision making and analytical skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your digital marketing experience and achievements
- Be prepared to discuss your approach to growth marketing and your understanding of the B2B sales process
- Showcase your ability to analyze data and make data-driven decisions
ATS Keywords: Digital Performance Marketing, B2B SaaS, Growth Strategies, Google Ads, LinkedIn, Facebook, Instagram, Reddit, Twitter, G2, Data-Driven, Copywriting, Quantitative Analysis
ASSUMPTION: The interview process at Moveworks is designed to assess the candidate's skills, experience, and cultural fit, with a focus on strategic thinking, collaboration, and data-driven decision making.
🛠️ Tools & Technologies
- Google Ads
- LinkedIn Ads
- Facebook Ads
- Instagram Ads
- Reddit Ads
- Twitter Ads
- G2
- Marketing automation tools (e.g., Marketo, HubSpot, Pardot)
ASSUMPTION: The ideal candidate will have experience with these digital marketing platforms and tools, as well as a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Customer-centricity
- Integrity
- Growth mindset
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Innovative and forward-thinking
- Results-oriented and action-driven
Self-Assessment Questions:
- Do you have a proven track record of driving growth in digital channels?
- Are you comfortable working in a fast-paced, collaborative environment?
- Do you have a strong ownership mindset and a growth mentality?
ASSUMPTION: Moveworks values employees who are innovative, collaborative, and results-driven, with a strong focus on customer-centricity and a growth mindset.
⚠️ Potential Challenges
- Managing a large budget and ensuring high ROI across multiple channels
- Keeping up with the fast-paced nature of the B2B SaaS industry and emerging marketing channels
- Collaborating effectively with cross-functional teams and stakeholders
- Balancing the need for strategic thinking with the day-to-day management of digital marketing campaigns
ASSUMPTION: The ideal candidate will be able to navigate these challenges with a strong ownership mindset, a growth mentality, and excellent communication skills.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on growth strategies and a data-driven approach to digital marketing
- This role offers the opportunity to work with cutting-edge AI technologies and innovative marketing strategies
- Career progression in this role could lead to leadership positions as the company continues to grow and expand
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional marketing roles, with a strong focus on growth, innovation, and data-driven decision making.
📝 Sample Projects
- Developing and executing a comprehensive growth strategy for a new product launch
- Conducting audience research and building channel targeting strategies to optimize campaign performance
- Collaborating with cross-functional teams to create compelling assets and refine landing pages for improved user engagement
ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role, as well as the opportunity to make a meaningful impact on the company's success.
❓ Key Questions to Ask During Interview
- Can you describe the company's growth trajectory and how this role fits into that strategy?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to innovation and staying ahead of emerging marketing channels?
- How does the company measure the success of its growth marketing efforts, and how does this role contribute to that process?
- What is the company's culture like, and how does this role contribute to maintaining that culture?
ASSUMPTION: These questions are designed to assess the company's growth trajectory, culture, and commitment to employee development, as well as the candidate's fit within the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your digital marketing experience and achievements
- Prepare for the interview by researching the company, its products, and its competitors
- Follow up with the hiring manager after your interview to express your interest in the role
- If selected for the final interview, be prepared to present a data-driven growth strategy for a hypothetical product launch
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
