🔹 **Job Title:** Growth Marketing Manager
🔹 **Company:** Euna Solutions
🔹 **Location:** Oakville, Ontario, Canada
🔹 **Job Type:** Hybrid (3 days in the office per week)
🔹 **Category:** Marketing
🔹 **Date Posted:** July 30, 2025
**🚀 Job Overview**
Key aspects of this role include:
- Driving growth in MQLs and SaaS revenue through digital marketing efforts
- Optimizing conversion rates across key touchpoints and improving the digital experience
- Collaborating with various teams to execute campaigns and enhance the user journey
- Analyzing data and user behavior to make informed decisions and drive growth opportunities
**ASSUMPTION:** This role requires a strong analytical mindset and a proactive approach to experimentation and optimization.
**📋 Key Responsibilities**
✅ **Conversion Optimization & Digital Experience**
- Own website and landing page CRO efforts (testing, analytics, UX input)
- Partner with web specialist and design team to ensure a seamless, conversion-focused digital experience
- Work with the web specialist to identify friction points in the user journey and implement A/B tests to improve conversion rates
**ASSUMPTION:** Success in this role requires a deep understanding of conversion rate optimization, A/B testing, and user experience principles.
✅ **Campaign Execution & Support**
- Assist in building and executing campaigns in Pardot/HubSpot (emails, landing pages, nurture flows)
- Collaborate with product marketing and programs to bring campaigns to life across digital channels
**ASSUMPTION:** Strong project management and communication skills are essential for success in this role.
✅ **Attribution & Reporting Enablement**
- Partner with marketing ops to improve tracking, UTMs, and funnel attribution
- Ensure reporting and attribution best-practices are in place, ensuring marketing efforts are measurable and ROI-focused across channels
- Support the creation of dashboards and analytics that inform optimization and departmental reporting
**ASSUMPTION:** Proficiency in data analysis and visualization tools is crucial for success in this role.
✅ **Freemium Growth & Customer Journey Expansion**
- Work with digital, product marketing, and product teams to optimize freemium-to-paid conversion paths
- Support upsell, expansion, and renewal marketing motions via targeted digital initiatives
- Contribute to the development of post-signup touchpoints that accelerate value realization and contribute to revenue
**ASSUMPTION:** Familiarity with freemium growth and customer lifecycle management is beneficial for success in this role.
✅ **Growth Projects & Innovation**
- Lead experiments with new tools, features, or acquisition channels (e.g., new chat tools, overlays, engagement widgets)
- Identify and test opportunities for new digital experiences that drive engagement and pipeline
- Pilot emerging digital tactics that improve performance or scale efficiency, including account-based marketing and AI-supported initiatives
**ASSUMPTION:** A growth mindset and willingness to take calculated risks are essential for success in this role.
**🎯 Required Qualifications**
**Education:**
- Bachelor's degree in Marketing, Business, or a related field
**Experience:**
- 4-7 years of experience in B2B/B2G SaaS marketing, with exposure to growth, digital, or lifecycle roles
**Required Skills:**
- Hands-on experience with marketing automation platforms (HubSpot preferred) and WordPress
- Familiarity with Google Analytics 4, heatmap tools (e.g., Hotjar, Crazy Egg), and closing the loop via CRM/marketing automation tools
- Strong understanding of conversion rate optimization, A/B testing, and basic UX principles
- Familiarity with funnel metrics and attribution models (first-touch, multi-touch, etc.)
- Analytical mindset - comfortable making decisions based on data and user behavior
- Comfortable working cross-functionally and shifting priorities to support growth opportunities
- Proactive, adaptable, and excited by experimentation
**Preferred Skills:**
- Experience with freemium or product-led growth (PLG) motion
- Basic WordPress experience
- Prior exposure to customer lifecycle or renewal marketing
**💰 Compensation & Benefits**
**Salary Range:** $80,000 - $120,000 CAD per year (based on experience level and industry standards)
**Benefits:**
- Competitive wages
- Wellness days (extra-long weekends in July and September)
- Community Engagement Committee (giving back to local communities through time, gifts, and skills)
- Flexible workday (customizable work schedules based on role requirements)
- Benefits package (health and dental benefits available)
- Culture committee (frequent fun events for holidays, special occasions, and miscellaneous fun)
**Working Hours:** 40 hours per week, with flexible scheduling options
**📌 Applicant Insights**
**🔍 Company Context**
- **Industry:** Software Development
- **Company Size:** 501-1,000 employees
- **Founded:** 2001 (as Euna Technologies Inc.)
- **Company Description:** Euna Solutions® is a leading provider of purpose-built, cloud-based software that helps public sector and government organizations streamline procurement, budgeting, payments, grants management, and special education administration. Designed to enhance efficiency, collaboration, and compliance, Euna Solutions supports more than 3,400 organizations across North America in building trust, enabling transparency, and driving community impact. Recognized on Government Technology’s GovTech 100 list, Euna Solutions is committed to advancing public sector progress through innovative SaaS solutions.
- **Company Specialties:** Government Budgeting, Government Procurement, Government Payments, Government Grant Management, Government Transparency, and Government Budget Books
**📊 Role Analysis**
- **Career Level:** Mid-level to Senior
- **Reporting Structure:** Reports directly to the Director of Digital & Growth
- **Work Arrangement:** Hybrid (3 days in the office per week) - USA (Atlanta, GA) or Canada (Oakville, ON)
- **Growth Opportunities:** Potential career growth in digital marketing, management, or leadership roles within the organization
**🌍 Location & Work Environment**
- **Office Type:** Modern, collaborative office space with on-site amenities
- **Office Location(s):** 1155 Perimeter Center W, Unit 500, Sandy Springs, Georgia 30338, US (Atlanta, GA) and Oakville, Ontario, Canada (Oakville, ON)
- **Geographic Context:** Oakville, Ontario, Canada is located in the Greater Toronto Area (GTA), offering a mix of urban and suburban living with easy access to Toronto's amenities and cultural attractions. The area is known for its high quality of life, excellent schools, and diverse neighborhoods.
- **Work Schedule:** Flexible workday (customizable work schedules based on role requirements)
**💼 Interview & Application Insights**
- **Typical Process:** Phone or video screening, followed by multiple on-site or virtual interviews with team members and hiring managers. A skills-based assessment may be included in the interview process.
- **Key Assessment Areas:** Problem-solving, data analysis, digital marketing strategy, and cultural fit
- **Application Tips:**
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research Euna Solutions and the public sector software industry to demonstrate your enthusiasm and understanding of the role and company
**👔 Cultural Fit Considerations**
- **Company Values:** Innovation, Collaboration, Integrity, Customer Focus, and Empowerment
- **Work Style:** Fast-paced, dynamic, and collaborative; open to feedback and continuous learning; proactive and results-driven
- **Self-Assessment Questions:**
- How do you approach optimizing conversion rates and improving user experience on websites and landing pages?
- Can you provide an example of a successful digital marketing campaign you've executed, and what metrics you used to measure its performance?
- How do you stay up-to-date with emerging digital marketing trends and tools?
**⚠️ Potential Challenges**
- Balancing multiple projects and priorities in a fast-paced, dynamic work environment
- Collaborating effectively with cross-functional teams and stakeholders
- Keeping up with the latest digital marketing trends and tools in a rapidly evolving industry
**📈 Similar Roles Comparison**
- **Career Path Comparison:** Growth Marketing Manager → Senior Growth Marketing Manager → Director of Marketing → VP of Marketing
- **Industry-Specific Context:** The public sector software industry is characterized by a focus on efficiency, transparency, and community impact. Success in this role requires an understanding of the unique challenges and opportunities faced by government organizations and public sector agencies.
**📝 Sample Projects**
- Optimizing the conversion rate of the Euna Solutions website and landing pages through A/B testing and user experience improvements
- Developing and executing a targeted digital campaign to drive freemium-to-paid conversions for Euna Solutions' SaaS products
- Collaborating with product marketing and product teams to enhance the user onboarding experience and improve customer retention
**💼 Key Questions to Ask During Interview**
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does Euna Solutions support the professional growth and development of its marketing team members?
- What are the key performance indicators (KPIs) used to measure the success of digital marketing campaigns at Euna Solutions, and how are they tracked and reported?
**📌 Next Steps for Applicants**
To apply for this position:
- Submit your application through [this link](https://euna.bamboohr.com/careers/390)
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral interview questions using the STAR method (Situation, Task, Action, Result)
- Research Euna Solutions and the public sector software industry to demonstrate your enthusiasm and understanding of the role and company
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
- If invited to an interview, arrive (or log in) 10-15 minutes early to demonstrate punctuality and eagerness for the opportunity
