Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: HelloFresh

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-time / Standard

🔹 Category: Marketing

🔹 Date Posted: 2025-07-14

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading new customer acquisition growth through digital marketing channels
• Optimizing marketing strategies and customer experience
• Collaborating with cross-functional teams to execute marketing roadmaps
• Managing daily campaign management and analysis
• Budget planning and strategic decision-making

ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on data-driven decision-making and continuous optimization.

📋 Key Responsibilities

✅ Lead the growth of new customer acquisition through digital marketing channels

✅ Interface directly with channel leads to provide value-added strategy and data-driven insights

✅ Analyze performance data to identify trends, behavior patterns, and optimize performance

✅ Develop and execute hypothesis-driven testing roadmaps

✅ Collaborate with internal and external partners to strategize and execute campaigns

✅ Champion the incubation of new channels and growth initiatives

✅ Keep up-to-date with digital marketing trends and tactics

✅ Coach and mentor the Online Marketing Coordinator

✅ Run ideation sessions for the full Factor marketing team

✅ Collaborate with other HelloFresh markets globally to share learnings and identify trends

ASSUMPTION: This role involves a high degree of collaboration and cross-functional teamwork, with a strong focus on data analysis and optimization.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in relevant Growth or User Acquisition role, or working in an agency environment focused on high growth or performance marketing

Required Skills:

• Strong understanding of digital landscape, including paid search, social, display, video, affiliates, CRO, SEO, and attribution methodology
• Track record of initiating new channels
• Expertise with analytics and reporting tools such as Tableau, Google Analytics, etc.
• Experience managing a direct report
• Experience in eCommerce, subscription, or SaaS businesses
• Ability to thrive in a dynamic, fast-paced, collaborative environment
• Deep understanding of digital marketing best practices
• History of effective stakeholder management
• In-platform channel management experience (Facebook / Google) preferred
• Basic understanding of SQL, hands-on experience preferred

Preferred Skills:

• Experience in a startup or high-growth environment
• Fluency in French or other languages

ASSUMPTION: Candidates with experience in eCommerce, subscription, or SaaS businesses, and those with a strong understanding of the digital landscape, will be particularly well-suited to this role.

💰 Compensation & Benefits

Salary Range: CAD 80,000 - CAD 120,000 per year (based on industry standards for a Growth Marketing Manager with 3-5 years of experience in Toronto)

Benefits:

• Competitive salary and health benefits
• 75% discount on HelloFresh or Chefs Plate weekly box subscription
• High impact work to help feed thousands of families in Canada
• Opportunity to learn and grow
• Work with a hard-working and supportive team

Working Hours: Full-time, standard hours with flexibility for occasional remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for the Toronto area. Actual compensation may vary based on factors such as experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: HelloFresh operates in the consumer services industry, specifically in the meal kit and food delivery sectors. The company focuses on providing high-quality, convenient, and sustainable meal solutions to customers worldwide.

Company Size: HelloFresh is a large corporation with over 10,000 employees globally. This size allows for ample opportunities for growth and collaboration across various teams and markets.

Founded: HelloFresh was founded in 2011 in Berlin, Germany, and has since expanded to multiple countries, including Canada.

Company Description:

• HelloFresh is on a mission to change the way people eat, forever!
• The company delivers high-quality food and recipes for different meal occasions, with a focus on convenience, sustainability, and customer satisfaction.
• HelloFresh offers a variety of brands that cater to different customer preferences, including HelloFresh, Chefs Plate, and Factor.

Company Specialties:

• Sourcing fresh and organic ingredients
• Creating tasty and balanced recipes
• Delivering always for free
• Valuing customers' feedback
• Sustainable and nutritious meals
• Valuing diversity and maintaining an inclusive environment

Company Website: https://www.hellofresh.com/careers/?utm_source=linkedin&utm_campaign=companyprofile&utm_medium=socialorg

ASSUMPTION: HelloFresh is a well-established company with a strong focus on innovation, sustainability, and customer satisfaction. This role offers the opportunity to work in a dynamic and collaborative environment with a global impact.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take on a leadership position in digital marketing and customer acquisition.

Reporting Structure: The Growth Marketing Manager reports directly to the Associate Director, Marketing, and collaborates with various teams, including Product Marketing, Brand Marketing, Physical Product, and Digital Marketing.

Work Arrangement: This role is primarily on-site, with some flexibility for occasional remote work.

Growth Opportunities:

• Potential to advance to a senior marketing role or take on additional responsibilities within the company
• Opportunity to work on high-impact projects and initiatives
• Exposure to various aspects of the business, including product, branding, and digital marketing

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a significant impact on the company's success.

🌍 Location & Work Environment

Office Type: HelloFresh's Toronto office is a modern, collaborative workspace that fosters innovation and creativity.

Office Location(s): 41 Dovercourt Road, Unit 2, Toronto, Ontario M6J 3C2, Canada

Geographic Context:

• Toronto is a multicultural city with a vibrant food scene and a strong tech industry
• The city offers a high quality of life, with numerous cultural attractions, parks, and recreational facilities
• Toronto has a humid continental climate, with warm, humid summers and cold, snowy winters

Work Schedule: Standard full-time hours with some flexibility for occasional remote work

ASSUMPTION: The Toronto office provides a dynamic and collaborative work environment, with ample opportunities for growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and team members
• Final interview with the Director of Marketing
• Job offer and onboarding

Key Assessment Areas:

• Digital marketing expertise and strategic thinking
• Data analysis and interpretation skills
• Collaboration and communication skills
• Problem-solving and initiative-taking abilities
• Alignment with HelloFresh's company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Demonstrate your understanding of the digital marketing landscape and HelloFresh's business model
• Showcase your ability to analyze data and make data-driven decisions
• Prepare examples of your past achievements in digital marketing and customer acquisition

ATS Keywords: Digital marketing, customer acquisition, data analysis, campaign management, A/B testing, budget planning, stakeholder management, eCommerce, SEO, CRO, SQL, performance marketing, creative development, trend analysis, team collaboration

ASSUMPTION: HelloFresh's application process is designed to assess candidates' skills and cultural fit, with a focus on digital marketing expertise and strategic thinking.

🛠️ Tools & Technologies

• Tableau
• Google Analytics
• Facebook Ads
• Google Ads
• SQL
• CRM and subscription databases

ASSUMPTION: The tools and technologies listed are essential for the role and will be used on a daily basis to analyze performance data, optimize campaigns, and make data-driven decisions.

👔 Cultural Fit Considerations

Company Values:

• Quality is our recipe for success
• We take ownership of our actions and results
• We are customer-obsessed
• We learn and improve every day
• We create long-term value for our customers, employees, and shareholders

Work Style:

• Collaborative and team-oriented
• Data-driven and results-focused
• Innovative and adaptable
• Customer-centric
• Continuously learning and improving

Self-Assessment Questions:

• How do you align with HelloFresh's company values, particularly in the context of this role?
• How comfortable are you working in a dynamic, fast-paced environment with a strong focus on data analysis and optimization?
• How do you approach collaboration and communication with cross-functional teams, and how do you ensure that your work aligns with the broader marketing strategy?

ASSUMPTION: HelloFresh values candidates who are customer-obsessed, data-driven, and collaborative, with a strong focus on continuous learning and improvement.

⚠️ Potential Challenges

• Managing a high volume of data and ensuring accurate analysis and interpretation
• Balancing strategic thinking and hands-on execution in a fast-paced environment
• Collaborating effectively with cross-functional teams and stakeholders
• Adapting to changes in the digital marketing landscape and customer preferences
• Working with a tight budget and optimizing for ROI

ASSUMPTION: These challenges are inherent to the role and require a strong focus on data analysis, strategic thinking, and effective communication and collaboration.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this role requires a strong focus on data analysis and optimization, with a greater emphasis on digital marketing channels
• This role is more focused on customer acquisition and growth, rather than brand awareness or customer retention
• Career progression in this role may lead to senior marketing roles or other leadership positions within the company

ASSUMPTION: This role is unique in its focus on digital marketing and customer acquisition, with a strong emphasis on data analysis and optimization. However, it offers significant growth opportunities and the potential to make a significant impact on the company's success.

📝 Sample Projects

• Developing and executing a new customer acquisition campaign for a specific channel, such as TikTok or Amazon Advertising
• Analyzing customer data to identify trends and optimize marketing strategies for customer retention and lifetime value
• Collaborating with the product team to develop and launch a new product or feature, with a focus on driving customer acquisition and engagement

ASSUMPTION: These sample projects are representative of the types of initiatives the Growth Marketing Manager may work on, with a focus on data-driven decision-making and continuous optimization.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the Factor brand in terms of customer acquisition and growth?
• How does this role fit into the broader marketing strategy for HelloFresh and the Factor brand?
• What are the key priorities for the first 90 days in this role?
• How does HelloFresh support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?

ASSUMPTION: These questions are designed to provide insight into the company's priorities, culture, and approach to employee development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your past achievements in digital marketing and customer acquisition
• Research HelloFresh's business model and marketing strategy to demonstrate your understanding of the company and its goals
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.