Growth Marketing Manager (60-80%, Leipzig)

**📌 Core Information** 🔹 **Job Title:** Growth Marketing Manager (60-80%, Leipzig) 🔹 **Company:** Legartis Technology AG 🔹 **Location:** Leipzig, Saxony, Germany 🔹 **Job Type:** Part-time (Hybrid) 🔹 **Category:** Marketing 🔹 **Date Posted:** July 30, 2025 🔹 **Experience Level:** Mid-level (2-5 years) 🔹 **Remote Status:** On-site/Hybrid **🚀 Job Overview** Key aspects of this role include: - Developing and implementing growth marketing strategies across various channels - Conducting cross-channel experiments to identify scalable growth opportunities - Tracking and optimizing performance metrics for all growth initiatives - Collaborating with the Head of Marketing to shape the future of Legartis' marketing efforts **ASSUMPTION:** This role requires a strategic mindset and strong analytical skills to continuously optimize marketing efforts and drive growth. **📋 Key Responsibilities** ✅ Develop and implement growth marketing strategies for new and existing demand channels (Paid, Organic, Referral, Partnerships, Lifecycle) ✅ Plan, execute, and evaluate experiments across Paid Search, Paid Social, Referral, and Email campaigns to boost scalable growth potential ✅ Create and optimize campaigns, landing pages, creatives, and targeting strategies ✅ Monitor and report on channel performance, pipeline impact, and ROI ✅ Identify and implement new growth levers such as community activations, referral mechanisms, and partner campaigns ✅ Improve conversion rates (CROs) by optimizing content, messaging, design, and exploring new channels ✅ Enhance Legartis' SEO performance by understanding Google rankings and optimizing content for LLM discovery **ASSUMPTION:** This role requires a hands-on approach, with the ability to manage multiple projects and prioritize tasks effectively. **🎯 Required Qualifications** **Education:** Bachelor's degree in Marketing, Business, or a related field **Experience:** - Proven experience (3+ years) in B2B and/or B2C growth or performance marketing, preferably in a SaaS environment - Demonstrated success in building and scaling acquisition channels, with a track record of driving pipeline and revenue growth - Familiarity with multi-touch funnels, technical setups (tracking, integrations), and clear reporting **Required Skills:** - Strong analytical skills and data-driven mindset - Excellent communication and collaboration skills - Proficiency in Google Analytics, Facebook Ads Manager, and other relevant marketing tools - Basic knowledge of website coding (XHTML, HTML, CSS) is a plus **Preferred Skills:** - Experience with SEO best practices and tools (e.g., SEMrush, Ahrefs) - Familiarity with UX design principles and CMS systems - Knowledge of AI and machine learning concepts **ASSUMPTION:** Candidates with a strong background in performance marketing and a proven track record of driving growth will be most successful in this role. **💰 Compensation & Benefits** **Salary Range:** €60,000 - €80,000 per year (pro-rated for part-time position), based on experience and qualifications. This estimate is based on market research for similar roles in the Leipzig area. **Benefits:** - Flexible working hours - Team activities and supportive work culture - Opportunity to grow with the company and shape the future of Legartis' marketing efforts **Working Hours:** 32 hours per week, with a hybrid work arrangement (2 days in the office, 1 day remote) **ASSUMPTION:** The salary range is estimated based on market data for similar roles in the Leipzig area. The final offer may vary depending on the candidate's qualifications and experience. **📌 Applicant Insights** **🔍 Company Context** **Industry:** Legartis operates in the Legal AI industry, focusing on revolutionizing contract review and analysis using artificial intelligence. **Company Size:** Legartis is a small startup with 11-50 employees, offering a dynamic and agile work environment. **Founded:** Legartis was founded in 2017 and is headquartered in Zurich, Switzerland, with an office in Leipzig, Germany. **Company Description:** - Legartis is developing an AI-based legal document lifecycle solution provided as a SaaS system - The company aids legal, compliance, HR, and procurement departments in reviewing, analyzing, amending, and managing legal documents throughout their entire lifecycle - Legartis operates in a multilingual context, using the latest findings from Machine Learning & Natural Language Processing **Company Specialties:** - Legaltech - AI and Natural Language Processing - Document analysis and automated extraction - Language-agnostic analysis and relevant content prediction - Discovery of critical, unusual, or missing clauses - Contract lifecycle management, due diligence, and contract compliance **Company Website:** http://www.legartis.ai **ASSUMPTION:** Legartis' focus on AI and legaltech makes it an innovative and exciting place to work, with ample opportunities for growth and learning. **📊 Role Analysis** **Career Level:** This role is suitable for mid-level marketing professionals with 2-5 years of experience in growth or performance marketing. **Reporting Structure:** The Growth Marketing Manager will report directly to the Head of Marketing and work closely with other marketing team members. **Work Arrangement:** This is a part-time (60-80%) hybrid role, with 2 days in the office and 1 day remote. **Growth Opportunities:** - Gaining experience in a fast-growing startup environment - Contributing to the development and implementation of innovative marketing strategies - Collaborating with a diverse and talented team to drive Legartis' success **ASSUMPTION:** This role offers excellent growth opportunities for the right candidate, with the potential to make a significant impact on Legartis' marketing efforts. **🌍 Location & Work Environment** **Office Type:** Legartis' Leipzig office is located in the heart of the city, offering a modern and collaborative work environment. **Office Location(s):** Barfussgässchen 12, 04109 Leipzig, Germany **Geographic Context:** - Leipzig is the largest city in Saxony, Germany, with a population of around 590,000 people - The city is known for its rich cultural heritage, vibrant arts scene, and historic architecture - Leipzig offers a high quality of life, with affordable living costs compared to other major German cities **Work Schedule:** The hybrid work arrangement allows for a flexible work schedule, with 2 days in the office and 1 day remote. **ASSUMPTION:** Leipzig offers a unique blend of history, culture, and innovation, making it an attractive location for professionals seeking a high quality of life and a vibrant work environment. **💼 Interview & Application Insights** **Typical Process:** 1. Initial interview with HR to discuss the role and Legartis' values 2. Case study presentation in digital marketing 3. Meeting with additional team members 4. Final decision and onboarding **Key Assessment Areas:** - Strategic thinking and planning - Analytical skills and data-driven mindset - Communication and collaboration skills - Technical proficiency in marketing tools and platforms **Application Tips:** - Tailor your resume and cover letter to highlight your relevant experience and skills - Prepare a case study demonstrating your growth marketing expertise and submit it with your application - Be ready to discuss your approach to growth marketing, SEO, and CRO optimization during the interview **ATS Keywords:** Growth marketing, performance marketing, B2B marketing, B2C marketing, SaaS, campaign management, SEO, data analysis, content optimization, email marketing, community activation, referral marketing, UX design, ad copywriting, technical setup, reporting **ASSUMPTION:** The application process for this role is designed to assess candidates' strategic thinking, analytical skills, and technical proficiency in growth marketing. **🛠️ Tools & Technologies** - Google Analytics - Facebook Ads Manager - SEMrush or Ahrefs (for SEO) - CMS systems (e.g., WordPress) - Basic website coding (XHTML, HTML, CSS) **ASSUMPTION:** Familiarity with these tools and technologies is essential for success in this role. **👔 Cultural Fit Considerations** **Company Values:** - Innovation and continuous learning - Collaboration and teamwork - Customer focus and excellence - Integrity and respect **Work Style:** - Agile and dynamic work environment - Strong focus on results and performance - Open communication and feedback - Flexibility and adaptability **Self-Assessment Questions:** 1. How do you align with Legartis' company values, particularly innovation and customer focus? 2. How comfortable are you working in a fast-paced, agile environment with a strong focus on results? 3. How do your personal work style and preferences fit with Legartis' collaborative and flexible work culture? **ASSUMPTION:** Legartis values candidates who are innovative, collaborative, and customer-focused, with a strong work ethic and a results-driven mindset. **🛠️ Potential Challenges** - Balancing multiple projects and priorities in a fast-paced startup environment - Keeping up with the latest trends and best practices in growth marketing and AI - Collaborating effectively with a diverse and distributed team **ASSUMPTION:** These challenges can be overcome by strong project management skills, a commitment to continuous learning, and effective communication and collaboration. **📈 Similar Roles Comparison** - **Product Marketing Manager:** Focuses on product positioning, messaging, and go-to-market strategy, while the Growth Marketing Manager concentrates on driving demand and acquisition. - **Content Marketing Manager:** Responsible for creating and distributing valuable content to attract and retain customers, whereas the Growth Marketing Manager focuses on driving customer acquisition and retention through various channels. - **Career Path:** The Growth Marketing Manager role can lead to senior marketing positions, such as Head of Marketing or Chief Marketing Officer, or transition into a product management role focused on growth. **ASSUMPTION:** These roles share some similarities but have distinct focuses and responsibilities. The career path for a Growth Marketing Manager may vary depending on the company's size and growth trajectory. **📝 Sample Projects** 1. Developing and executing a multi-channel growth strategy to increase qualified leads by 50% within the next quarter 2. Optimizing landing pages and ad creatives to improve conversion rates by 20% through A/B testing and data analysis 3. Implementing a referral program to drive customer acquisition and retention, resulting in a 30% increase in referrals within the first six months **ASSUMPTION:** These sample projects demonstrate the strategic, analytical, and hands-on nature of the Growth Marketing Manager role at Legartis. **❓ Key Questions to Ask During Interview** 1. How does Legartis approach growth marketing, and what are the key priorities for this role in the first 90 days? 2. Can you describe the team structure and dynamics, and how this role will collaborate with other marketing team members? 3. What are the most significant challenges facing Legartis' marketing efforts, and how can this role address them? 4. How does Legartis support the professional development and growth of its employees? 5. What are the key performance indicators (KPIs) for this role, and how will success be measured? **ASSUMPTION:** These questions help candidates better understand the role, the team, and the company's growth priorities, enabling them to make an informed decision about their fit for the position. **📌 Next Steps for Applicants** To apply for this position: - Submit your application through this link: https://legartis.jobs.personio.de/job/2269336 - Tailor your resume and cover letter to highlight your relevant experience and skills - Prepare a case study demonstrating your growth marketing expertise and submit it with your application - Follow up with Legartis HR after one week if you haven't heard back **⚠️ Disclaimer** This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.