📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Sana Commerce
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 26, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (4 days office, 1 day remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing performance marketing campaigns across multiple channels
- Analyzing campaign performance and optimizing for improved ROI and conversion rates
- Collaborating with cross-functional teams to implement performance marketing strategies
- Leading experimentation and testing to improve user experience and campaign results
- Managing and allocating budgets, forecasts, and KPIs for performance marketing campaigns
- Staying up-to-date on industry trends and identifying new growth opportunities
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive growth and revenue.
📋 Key Responsibilities
✅ Develop and manage performance marketing campaigns to acquire, engage, and retain customers within our SAM across paid search, social media, email marketing, and PPC
✅ Analyze campaign performance, identify trends, and optimize for improved ROI and conversion rates
✅ Work closely with creative, ABX, product, and analytics teams to implement performance marketing strategies
✅ Lead experimentation and testing to improve user experience and optimize campaign results
✅ Manage and allocate budgets, forecasts, and KPIs for performance marketing campaigns, ensuring maximum impact
✅ Stay up-to-date on the latest industry trends and identify new opportunities for growth and innovation
ASSUMPTION: The role involves a mix of strategic planning, data analysis, and hands-on campaign management, requiring strong organizational skills and the ability to prioritize tasks effectively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 7+ years of experience in digital marketing, with a background in managing a team (preferred)
Required Skills:
- Expertise in growth marketing channels (PPC, Paid, Email)
- Experience managing large advertising budgets
- Proven ability to drive ROI and revenue growth
- Experience with A/B testing and optimization
- Strong analytical skills, excellent communication, and collaboration skills
Preferred Skills:
- Experience working in a B2B software industry or complex product
- Fluency in Arabic (advantageous but not required)
ASSUMPTION: Candidates with a strong background in digital marketing, experience in managing teams, and a proven track record of driving growth and revenue are strongly encouraged to apply.
💰 Compensation & Benefits
Salary Range: AED 25,000 - 35,000 per month (based on experience and industry standards for the role and location)
Benefits:
- Up to 3 weeks "work from anywhere" per year
- A global and customized onboarding program (9.1/10 rated by previous hires)
- A hybrid working model (4 days from the office, 1 day from home)
- Bi-weekly company lunch on us (Wednesdays)
Working Hours: Full-time (40 hours/week), with flexible working hours and a hybrid work arrangement
ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically B2B commerce platforms
Company Size: Medium (501-1,000 employees), offering a dynamic and fast-moving environment
Founded: 2008, with headquarters in Rotterdam, Netherlands
Company Description:
- Sana Commerce is a ready-to-use commerce platform engineered for B2B
- They help manufacturers, distributors, and wholesalers thrive in B2B commerce complexity
- Their mission is to transform the way businesses buy and sell, so they can grow, build stronger relationships, and make the most of digital commerce
Company Specialties:
- Integrated E-Commerce for Dynamics NAV, SAP Business One, and SAP
- B2B E-Commerce for Wholesale & Distribution and B2B & B2C E-Commerce
- Sales Portals for Wholesale and Manufacturing
- E-Commerce for Microsoft Dynamics and SAP
Company Website: https://www.sana-commerce.com
ASSUMPTION: Sana Commerce offers a supportive, personalized, and easy buying experience for customers and streamlined, automated processes for employees.
📊 Role Analysis
Career Level: Mid-level to senior, with the opportunity to make a significant impact and grow within the role
Reporting Structure: This role reports directly to the Head of Marketing and works closely with various cross-functional teams
Work Arrangement: Hybrid (4 days from the office, 1 day from home), with up to 3 weeks "work from anywhere" per year
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on global campaigns and collaborate with international teams
- Chance to gain experience in a fast-growing SaaS company and make a significant impact on its growth
ASSUMPTION: This role offers a unique opportunity to work in a dynamic, fast-moving environment with a strong focus on growth and innovation.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a hybrid work arrangement
Office Location(s): Mazaya Business Avenue BB2, Office number 1205, Jumeirah Lake Towers, Dubai, United Arab Emirates
Geographic Context:
- Dubai is a bustling, multicultural city with a thriving business ecosystem
- The Jumeirah Lake Towers area offers easy access to public transportation, shopping, dining, and entertainment options
- Dubai provides a tax-free income and a high standard of living
Work Schedule: Full-time (40 hours/week), with flexible working hours and a hybrid work arrangement
ASSUMPTION: The hybrid work arrangement offers a good balance between in-office collaboration and remote work flexibility.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of the company, its mission, and the specific requirements of the role in your application materials
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and ability to work effectively with teams
ATS Keywords: Digital Marketing, PPC, Email Marketing, Data Analysis, ROI Optimization, Campaign Management, A/B Testing, Budget Management, Collaboration, Communication, Growth Marketing, Performance Marketing, Trend Analysis, User Experience, Customer Engagement, Revenue Growth
ASSUMPTION: The application process may vary based on the candidate's qualifications and the company's current hiring needs.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Facebook Ads
- Email marketing platforms (e.g., Mailchimp, HubSpot)
- CRM software (e.g., Salesforce, HubSpot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary based on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Champions of Our League: We deliver lasting success, balancing quick wins and long-term value.
- Supercharge Our Customers: We're revolutionizing B2B commerce together, helping our customers to lead and succeed.
- Determined to Grow: We embrace challenges, growing and raising the bar for ourselves and our industry.
- Bold Together: We collaborate across teams and time zones, challenge the status quo, and support each other to achieve the best outcomes.
Work Style:
- Dynamic and fast-paced environment
- Collaborative and cross-functional teams
- Focus on growth, innovation, and continuous learning
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-moving environment, and are you comfortable with ambiguity and change?
- Are you a strong communicator and collaborator, able to work effectively with various teams to drive growth and revenue?
- Do you share Sana Commerce's commitment to delivering lasting success, helping customers succeed, embracing challenges, and working boldly together?
ASSUMPTION: Candidates who align with Sana Commerce's values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a large advertising budget and ensuring maximum impact
- Balancing quick wins and long-term value in performance marketing strategies
- Collaborating effectively with cross-functional teams in a fast-moving environment
- Adapting to changes in industry trends and market conditions
ASSUMPTION: These challenges can be overcome with strong analytical skills, strategic thinking, and effective communication and collaboration.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on performance marketing and ROI optimization
- This role requires a strong understanding of B2B commerce and the unique challenges faced by manufacturers, distributors, and wholesalers
- Career progression in this role may lead to leadership positions within the marketing department or broader commercial functions
ASSUMPTION: This role offers a unique blend of strategic planning, data analysis, and hands-on campaign management, requiring a versatile and adaptable skill set.
📝 Sample Projects
- Developing and executing a global PPC campaign to drive customer acquisition and engagement
- Optimizing email marketing campaigns to improve open rates, click-through rates, and conversion rates
- Conducting A/B testing to improve user experience and campaign performance across multiple channels
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and hands-on nature of the role and the opportunity to make a significant impact on the company's growth and success.
❓ Key Questions to Ask During Interview
- What are the top priorities for this role in the first 30, 60, and 90 days?
- How does this role collaborate with other teams, such as creative, ABX, product, and analytics?
- What are the most significant challenges facing the marketing department, and how can this role help address them?
- What opportunities are there for professional development and growth within the marketing department and the company as a whole?
- How does Sana Commerce support work-life balance, and what resources are available to help employees manage their well-being?
ASSUMPTION: These questions demonstrate the candidate's interest in the role, the company, and their commitment to driving growth and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, adaptability, and ability to work effectively with teams
- If selected for an interview, be prepared to discuss your approach to performance marketing, data analysis, and collaboration with cross-functional teams
- Follow up with the HR team one week after submitting your application to confirm receipt and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
