Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: FairMoney

🔹 Location: Lagos, Nigeria (Remote)

🔹 Job Type: Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote-friendly)

🚀 Job Overview

Key aspects of this role include:

• Driving local acquisition and engagement efforts through offline activations, referral optimization, strategic partnerships, and multi-channel campaigns.
• Collaborating with global teams to input local insights, adapt messaging, and enhance efficiency across various channels.
• Developing and testing performance-focused content and messaging for digital and offline use cases.
• Managing external vendors or freelancers where needed (e.g., paid search, SEO, activation support).

ASSUMPTION: This role requires a high level of initiative, creativity, and cross-functional collaboration to drive business growth through innovative marketing strategies.

📋 Key Responsibilities

✅ Own and launch high-impact local growth initiatives, including community activations, campus drives, market storms, flyering, and on-ground engagement designed to drive new customer acquisition and retention.

✅ Lead strategic partnerships and event sponsorships to increase brand visibility and unlock new acquisition opportunities.

✅ Optimize and scale the referral program by collaborating with global teams to launch localized campaigns, experiment with incentives, and track performance to improve acquisition.

✅ Plan and execute multi-channel growth campaigns across online, offline, referral, and CRM channels in collaboration with the brand, design, and community teams – with clear targets and performance metrics.

✅ Run A/B tests and structured experiments to optimize messaging, channel performance, and conversion funnels.

✅ Work with the analytics team to develop dashboards and tracking tools that provide visibility into growth metrics, CAC, conversion rates, and ROI.

ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data-driven optimization to maximize marketing effectiveness and efficiency.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 4+ years of experience in growth marketing, user acquisition, or performance-led marketing roles.

Required Skills:

• Proven track record leading on-ground activations, BTL, strategic partnerships, and optimizing referrals campaigns.
• Experience in planning multi-channel campaigns across both online & offline with measurable KPIs.
• Analytical and data-driven mindset, comfortable digging into performance data to guide strategy.
• Clear communicator and strong cross-functional collaborator.
• Proactive, resourceful, and comfortable launching new channels and processes.

Preferred Skills:

• Experience working with agencies and managing performance reporting.
• Exposure to fintech or high-growth digital products.

ASSUMPTION: Candidates with a strong background in growth marketing, a passion for data-driven decision-making, and experience working in a fast-paced, collaborative environment will thrive in this role.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between ₦15,000,000 - ₦25,000,000 annually, based on experience and market standards for growth marketing roles in Nigeria. FairMoney offers competitive compensation packages to attract top talent.

Benefits:

• Private Health Insurance
• Pension Plan
• Training & Development
• Hybrid work arrangement
• Paid Time Off

Working Hours: Full-time position with standard working hours (Monday - Friday, 9:00 AM - 5:00 PM WAT), with flexibility for remote work.

ASSUMPTION: FairMoney offers a competitive benefits package to attract and retain top talent, with a focus on employee well-being and professional development.

📌 Applicant Insights

🔍 Company Context

Industry: FairMoney operates in the financial services industry, focusing on mobile banking and digital financial services for emerging markets.

Company Size: FairMoney is a mid-sized company with approximately 501-1,000 employees, providing a dynamic and collaborative work environment.

Founded: FairMoney was founded in 2017, with headquarters in Paris, France, and significant operations in Lagos, Nigeria.

Company Description:

• FairMoney is building the leading mobile bank for emerging markets, with a mission to rebuild Africa's money story by offering Tier 1 digital financial services to merchants and consumers.
• The company offers a range of digital financial products, including near-instant digital loans, investment products, savings, payments, and cards directly via its mobile app.
• FairMoney is backed by international investors and has raised a total of $89.9M in funding to support its development.

Company Specialties:

• Finance
• Technology
• Lending
• Loan
• Mobile Loans
• Instant loans
• Microfinance bank
• Banking
• and Savings

Company Website: fairmoney.io

ASSUMPTION: FairMoney's international exposure and impact-driven mission make it an attractive employer for candidates seeking to make a significant impact in the fintech industry.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and progression within the company.

Reporting Structure: The Growth Marketing Manager will report directly to the Head of Marketing and collaborate closely with global teams, including Paid Media and CRM.

Work Arrangement: This is a hybrid role, with a mix of remote and on-site work. Employees can expect to work from the office a few days a week, with the rest of the time spent working remotely.

Growth Opportunities:

• Potential to expand the role's scope and impact as the company grows and enters new markets.
• Opportunities to work on high-impact projects and collaborate with cross-functional teams.
• Access to training and development resources to support professional growth.

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and data-driven optimization, providing ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: FairMoney's Lagos office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 28 Pade Odanye close, Off Adeniyi jones, Ikeja, Lagos, Nigeria

Geographic Context:

• Lagos is Nigeria's largest city and economic hub, offering a vibrant and dynamic work environment.
• The city is known for its bustling business districts, diverse culture, and robust fintech industry.
• Lagos has a tropical wet and dry climate, with temperatures ranging from 21°C to 32°C (70°F to 90°F) throughout the year.

Work Schedule: Standard working hours (Monday - Friday, 9:00 AM - 5:00 PM WAT), with flexibility for remote work.

ASSUMPTION: FairMoney's Lagos office provides a collaborative and engaging work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Screening interview with a Senior Recruiter - 30 minutes.
• Technical Assessment.
• Technical Interview with the Head of Marketing for 45-60 minutes.

Key Assessment Areas:

• Candidates' understanding of growth marketing strategies and their ability to develop and execute effective campaigns.
• Analytical skills and data-driven mindset.
• Cross-functional collaboration and communication skills.
• Cultural fit and alignment with FairMoney's values.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of FairMoney's mission and values in your application materials.
• Prepare for the technical assessment by reviewing your knowledge of growth marketing strategies and data analysis.

ATS Keywords: Growth Marketing, User Acquisition, Performance Marketing, Strategic Partnerships, Referral Optimization, Multi-Channel Campaigns, Data Analysis, Cross-Functional Collaboration, Content Development, A/B Testing, Performance Metrics, Community Engagement, Event Sponsorship, Vendor Management, CRM, Paid Media

ASSUMPTION: FairMoney's recruitment process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Google Analytics
• Facebook Ads Manager
• Google Ads
• Asana
• Slack
• Microsoft Office Suite

ASSUMPTION: FairMoney uses a combination of industry-standard and proprietary tools to support its marketing efforts and drive business growth.

👔 Cultural Fit Considerations

Company Values:

• Growth Mindset – We believe in the power of a Growth Mindset, not fixed or static.
• Big Plans, Bigger Ambitions - We make big plans, and have even Bigger Ambitions. We are here to build massive scale and drive the fintech revolution across Africa.
• Talent has no passport - We believe that Talent Has No Passport. While opportunity may not be evenly distributed across the world, talent is.
• Start with the Client – We Empathize with our users to optimize our impact. Many of us don’t live where our customers do - we must go in-depth to understand their pain points.

Work Style:

• Collaborative and cross-functional, with a focus on driving results through teamwork.
• Data-driven and analytical, with a strong emphasis on performance metrics and continuous improvement.
• Dynamic and fast-paced, with a focus on innovation and adaptability.

Self-Assessment Questions:

• Do you embrace a growth mindset and continuously seek opportunities for learning and improvement?
• Are you comfortable working in a fast-paced, collaborative environment and driving results through teamwork?
• Do you have a strong analytical mindset and a passion for data-driven decision-making?

ASSUMPTION: FairMoney's values and work style foster a dynamic and innovative work environment, with a strong focus on collaboration, data-driven decision-making, and continuous improvement.

⚠️ Potential Challenges

• The fast-paced nature of the role may require candidates to adapt quickly and manage multiple priorities simultaneously.
• The role involves a mix of strategic planning and hands-on execution, which may require candidates to wear multiple hats and be comfortable with ambiguity.
• Candidates may face competition from other highly qualified applicants, as FairMoney is a sought-after employer in the fintech industry.
• The role may require candidates to work flexible hours to accommodate different time zones and collaborate with global teams.

ASSUMPTION: While this role presents unique challenges, it also offers ample opportunities for professional growth, innovation, and impact.

📈 Similar Roles Comparison

• Compared to other growth marketing roles, this position places a stronger emphasis on offline activations and community engagement.
• FairMoney's focus on emerging markets and financial inclusion sets it apart from other fintech companies, offering candidates a unique opportunity to make a significant impact.
• This role provides a clear career path for growth and progression within the company, with opportunities to expand the role's scope and impact as FairMoney enters new markets.

ASSUMPTION: This role offers a unique blend of strategic planning, hands-on execution, and data-driven optimization, providing ample opportunities for professional growth and development.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive new customer acquisition and retention in Lagos.
• Optimizing the referral program through localized campaigns, incentives, and performance tracking.
• Collaborating with global teams to input local insights, adapt messaging, and enhance efficiency across various channels.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges that candidates may face in this role, highlighting the need for strong analytical skills, creativity, and cross-functional collaboration.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?
• How does FairMoney support the professional growth and development of its employees?
• Can you provide an example of a successful growth marketing campaign that FairMoney has executed in the past, and what made it effective?
• How does FairMoney measure the success of its growth marketing efforts, and what key performance indicators (KPIs) does the company track?
• What is the typical career path for a Growth Marketing Manager at FairMoney, and what opportunities exist for growth and progression within the company?

ASSUMPTION: Asking these questions will help candidates better understand the role, the team, and the company, enabling them to make an informed decision about their application and potential fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, demonstrating your understanding of FairMoney's mission and values.
• Prepare for the technical assessment by reviewing your knowledge of growth marketing strategies and data analysis.
• Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications.
• If selected for an interview, be prepared to discuss your approach to growth marketing, your experience with data-driven decision-making, and your alignment with FairMoney's values and work style.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.