📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Sana Commerce
🔹 Location: Dubai, United Arab Emirates
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 2, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (4 days office, 1 day remote)
🚀 Job Overview
Key aspects of this role include:
- Developing and managing performance marketing campaigns across multiple channels
- Analyzing campaign performance and optimizing for improved ROI and conversion rates
- Collaborating with cross-functional teams to align growth marketing with business goals
- Staying up-to-date with industry trends and identifying new growth opportunities
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and experience in managing large advertising budgets.
📋 Key Responsibilities
✅ Developing and managing performance marketing campaigns to acquire, engage, and retain customers within our SAM across paid search, social media, email marketing, and PPC
✅ Analyzing campaign performance, identifying trends, and optimizing for improved ROI and conversion rates
✅ Working closely with creative, ABX, product, and analytics teams to implement performance marketing strategies
✅ Leading experimentation and testing to improve user experience and optimize campaign results
✅ Managing and allocating budgets, forecasts, and KPIs for performance marketing campaigns, ensuring maximum impact
✅ Staying up-to-date on the latest industry trends and identifying new opportunities for growth and innovation
ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple campaigns and stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: At least 7+ years of experience in digital marketing, with a background in managing a team (preferred)
Required Skills:
- Expertise in growth marketing channels
- Experience managing large advertising budgets
- Proven ability to drive ROI and revenue growth
- Experience with A/B testing and optimization
- Strong analytical skills, excellent communication, and collaboration skills
Preferred Skills:
- Experience working in a B2B software industry or complex product
ASSUMPTION: Candidates with experience in B2B marketing and managing teams will be at an advantage for this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Growth Marketing Manager role in Dubai, the estimated salary range is AED 35,000 - 55,000 per month. This range takes into account the candidate's experience level and the company's size and industry.
Benefits:
- Up to 3 weeks "work from anywhere" per year
- A global and customized onboarding program
- A hybrid working model (4 days from the office, 1 day from home)
- Bi-weekly company lunch on Wednesdays
Working Hours: Full-time position with standard office hours (9:00 AM - 5:00 PM GST, Sunday - Thursday)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 501-1,000 employees
Founded: 2008
Company Description:
- Sana Commerce is a ready-to-use commerce platform engineered for B2B
- They help customers easily bring complex processes online, unburden their teams, and drive value faster
- Their platform provides a supportive, personalized, easy buying experience for customers and streamlined, automated processes for employees
Company Specialties:
- Integrated E-Commerce for Dynamics NAV
- Integrated E-Commerce for SAP Business One
- Integrated E-Commerce for SAP
- B2B E-Commerce for Wholesale & Distribution
- B2B & B2C E-Commerce
- Sales Portals for Wholesale
- Sales Portal for Manufacturing
- E-Commerce for Microsoft Dynamics
- E-Commerce for SAP
Company Website: https://www.sana-commerce.com
ASSUMPTION: Sana Commerce is a well-established company in the B2B commerce space, with a strong focus on integration and automation.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role reports directly to the Chief Marketing Officer (CMO)
Work Arrangement: Hybrid (4 days office, 1 day remote)
Growth Opportunities:
- Potential to grow into a leadership role within the marketing department
- Opportunities to work on global campaigns and collaborate with international teams
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and advance their career.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Mazaya Business Avenue BB2, Office number 1205, Jumeirah Lake Towers, Dubai, United Arab Emirates
Geographic Context:
- Dubai is a major business hub in the Middle East, with a thriving tech industry
- The Jumeirah Lake Towers area is a popular business district with easy access to public transportation and amenities
- Dubai offers a multicultural environment with a high quality of life
Work Schedule: Sunday - Thursday, 9:00 AM - 5:00 PM GST
ASSUMPTION: The work environment at Sana Commerce's Dubai office is collaborative and dynamic, with a strong focus on teamwork and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Chief Marketing Officer (CMO)
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Analytical skills and data-driven decision-making
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in your resume, focusing on growth marketing, campaign management, and ROI optimization
- Tailor your cover letter to explain your motivation for the role and how your skills and experience make you a strong fit for the position
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
ATS Keywords: Digital Marketing, PPC, Email Marketing, Data Analysis, ROI Optimization, A/B Testing, Budget Management, Collaboration, Communication, Performance Marketing, Customer Engagement, Trend Analysis, User Experience, Growth Marketing, Advertising Management, Revenue Growth
ASSUMPTION: The application process at Sana Commerce is thorough and designed to assess the candidate's skills, experience, and cultural fit.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Facebook Ads
- Marketo (or similar marketing automation platform)
- CRM software (e.g., Salesforce, HubSpot)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's needs.
👔 Cultural Fit Considerations
Company Values:
- Champions of Our League: We deliver lasting success, balancing quick wins and long-term value
- Supercharge Our Customers: We're revolutionizing B2B commerce together, helping our customers to lead and succeed
- Determined to Grow: We embrace challenges, growing and raising the bar for ourselves and our industry
- Bold Together: We dare to be bold because we have each other's back
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you have experience managing a team and driving results in a fast-paced environment?
- Are you comfortable working with data and using it to inform your marketing strategies?
- Do you thrive in a collaborative work environment and enjoy working with cross-functional teams?
ASSUMPTION: Candidates who align with Sana Commerce's values and work style will be a strong fit for this role.
⚠️ Potential Challenges
- Managing a large advertising budget and ensuring maximum impact
- Balancing multiple campaigns and stakeholders
- Keeping up with the fast-paced nature of the digital marketing industry
- Working in a hybrid environment and managing remote team members
ASSUMPTION: These challenges can be overcome with strong project management skills, attention to detail, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on growth marketing and driving revenue through performance marketing channels
- Sana Commerce's B2B focus and complex product set differentiate it from other companies in the e-commerce space
- This role offers significant growth potential and the opportunity to make a real impact on the company's success
ASSUMPTION: Candidates should research Sana Commerce's unique value proposition and how it sets the company apart from its competitors.
📝 Sample Projects
- Developing and executing a global PPC campaign to drive customer acquisition and engagement
- Optimizing email marketing campaigns to improve open rates, click-through rates, and conversions
- Conducting A/B tests to improve user experience and optimize campaign results
ASSUMPTION: These sample projects are designed to showcase the candidate's skills and experience in growth marketing and performance optimization.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does Sana Commerce support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
- How does Sana Commerce foster a collaborative and inclusive work environment?
ASSUMPTION: These questions are designed to help the candidate better understand the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful marketing campaigns you've managed and the results you achieved
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
