📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: iRock School of Music
🔹 Location: Farnborough, Hampshire, United Kingdom
🔹 Job Type: Full-Time
🔹 Category: Education Administration Programs
🔹 Date Posted: May 30, 2025
🔹 Experience Level: 4-6 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving growth through smart strategy, audience insights, and compelling campaigns
- Generating high-quality leads and shaping multi-channel campaigns
- Collaborating with cross-functional teams to align messaging and optimize lead handoff processes
- Analyzing funnel performance and optimizing campaigns based on data-driven insights
ASSUMPTION: This role requires a balance of analytical thinking and creativity to succeed. The ideal candidate will be comfortable working with data and also have a strong understanding of marketing principles.
📋 Key Responsibilities
✅ Plan and deliver campaigns to attract high-quality, high-intent B2B leads
✅ Design and manage automated journeys using email, CRM, and remarketing
✅ Lead and optimize paid advertising campaigns across various platforms
✅ Create, test, and automate email campaigns to drive engagement with the sales team
✅ Collaborate with sales to align messaging, develop collateral, and optimize lead handoff processes
✅ Contribute to SEO strategy and landing page optimisation to move prospects through the funnel
✅ Support the development of the customer journey across all touchpoints and audiences
✅ Assist with digital strategy evolution and messaging coordination throughout the lifecycle
✅ Track and report on funnel performance, lead scoring, and marketing attribution
✅ Conduct ongoing audience research to better understand and respond to target audience needs
ASSUMPTION: This role involves a mix of strategic planning, campaign execution, and data analysis. Strong organizational skills and the ability to manage multiple priorities are crucial for success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-6 years of experience in B2B or B2B2C lead generation or growth marketing
Required Skills:
- Proven ability to build and optimize campaigns that deliver a strong, qualified pipeline
- Deep understanding of CRM systems, marketing automation, funnel analytics, and attribution models
- Analytical thinker with a strong grasp of how to interpret funnel data and drive action at conversion points
- Strong communicator with experience aligning stakeholders around marketing and growth strategies
- Knowledge of SEO principles and how to use them to support lead generation
- Highly organized, with the ability to manage multiple priorities and projects
- Skilled in Microsoft 365, CRM tools, and email marketing platforms
Preferred Skills:
- Experience in the education sector
ASSUMPTION: While experience in the education sector is not required, it would be beneficial for understanding the unique aspects of marketing within this industry.
💰 Compensation & Benefits
Salary Range: £35,000 - £45,000 per annum (Based on industry standards for a role of this level and location)
Benefits:
- Full-time, permanent role in a supportive and friendly office environment
- 25 days annual leave, plus recognized bank holidays
- Company-wide bonus scheme
- Health and wellbeing package
- Opportunities for professional growth and development
- Regular team events, including an annual company conference
- Employee referral bonus scheme
Working Hours: Monday to Friday, 35 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The actual salary may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: iRock School of Music operates within the Education Administration Programs industry, focusing on music education for primary school children.
Company Size: iRock School of Music has 51-200 employees, providing a mid-sized company environment where applicants can make a significant impact.
Founded: iRock School of Music was founded in 2017, with a mission to inspire and change lives through music education.
Company Description:
- iRock School of Music focuses on teamwork, confidence, and social skills, boosting mental health and inspiring a love for music.
- The company offers rock and pop band sessions led by expert musicians with years of industry experience.
- iRock School of Music aims to empower young people and help them reach their full potential through music.
Company Specialties:
Company Website: www.irockschool.com
ASSUMPTION: iRock School of Music is a growing company with a strong focus on employee development and a supportive work environment.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 4-6 years of experience in growth marketing or a related field.
Reporting Structure: The Growth Marketing Manager will report directly to the Head of Marketing and collaborate with the Digital Marketing Coordinator, Content Creator, and other departments.
Work Arrangement: This role is on-site, with the opportunity to work in a collaborative office environment with a team of dedicated professionals.
Growth Opportunities:
- As the company grows, there may be opportunities for the Growth Marketing Manager to take on additional responsibilities or move into a leadership role.
- The planned addition of an Engagement Marketing Manager to the team may present opportunities for collaboration and knowledge sharing.
ASSUMPTION: This role offers the potential for career growth and development within a dynamic and expanding organization.
🌍 Location & Work Environment
Office Type: iRock School of Music has a single office location in Farnborough, Hampshire, United Kingdom.
Office Location(s): Wellesley House, 10 Eelmoor Road, Farnborough, England GU14 7QN, GB
Geographic Context:
- Farnborough is a town in Hampshire, England, with a population of approximately 65,000 people.
- The town is located about 30 miles southwest of London, offering easy access to the city for work or leisure.
- Farnborough is home to the Farnborough International Airshow, a major event in the aerospace industry.
Work Schedule: The standard work schedule is Monday to Friday, 35 hours per week, with flexibility for occasional overtime or weekend work as needed.
ASSUMPTION: The work environment at iRock School of Music is supportive and friendly, with a focus on collaboration and teamwork.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Head of Marketing and other team members
- Final interview with the CEO or another senior leader
Key Assessment Areas:
- Marketing and growth strategy development
- Campaign planning and execution
- Data analysis and interpretation
- Communication and stakeholder management
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Be prepared to discuss your approach to lead generation, customer journeys, and data-driven marketing strategies.
- Demonstrate your understanding of the education sector and how your skills and experience align with iRock School of Music's mission.
ATS Keywords: Lead Generation, Campaign Management, CRM Systems, Marketing Automation, Funnel Analytics, Attribution Models, SEO Principles, Email Marketing, Data Analysis, Stakeholder Communication, Project Management, Digital Strategy, Audience Research
ASSUMPTION: iRock School of Music uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- CRM tools (e.g., HubSpot, Salesforce, or Zoho CRM)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or Campaign Monitor)
- Marketing automation tools (e.g., Marketo, Pardot, or ActiveCampaign)
- SEO tools (e.g., Google Search Console, SEMrush, or Ahrefs)
- Microsoft 365 (Word, Excel, PowerPoint, etc.)
ASSUMPTION: Familiarity with industry-standard marketing tools and platforms is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Fun: iRock School of Music fosters a positive and enjoyable work environment.
- Honest: The company values transparency and open communication among team members.
- Supportive: iRock School of Music encourages collaboration and provides resources for professional development.
- Inspiring: The company aims to empower young people through music education and inspire a love for learning.
Work Style:
- Collaborative: iRock School of Music encourages teamwork and cross-functional collaboration.
- Data-driven: The company values evidence-based decision-making and continuous improvement.
- Creative: iRock School of Music appreciates innovative ideas and encourages employees to think outside the box.
Self-Assessment Questions:
- Do you thrive in a collaborative, data-driven environment?
- Are you passionate about music education and its impact on young people's lives?
- Can you balance strategic planning with hands-on campaign execution?
ASSUMPTION: iRock School of Music seeks candidates who align with their company values and work style, as well as those who are passionate about their mission to inspire and change lives through music education.
⚠️ Potential Challenges
- Managing multiple priorities and projects simultaneously
- Adapting to a dynamic and growing organization
- Working with limited resources and budget constraints
- Balancing the needs of B2B and B2C audiences
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on data-driven decision-making.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on lead generation and customer journey optimization.
- While iRock School of Music operates within the education sector, this role is more aligned with B2B marketing than consumer marketing.
- Career progression in this role may involve moving into a leadership or management position within the marketing department.
ASSUMPTION: Understanding the unique aspects of this role and how it compares to similar positions can help applicants tailor their application and prepare for the interview process.
📝 Sample Projects
- Developing and executing a targeted LinkedIn advertising campaign to generate high-quality B2B leads
- Creating and automating an email nurture campaign to engage prospects and move them through the funnel
- Conducting audience research to better understand the needs and preferences of iRock School of Music's target audience
ASSUMPTION: These sample projects demonstrate the types of tasks and initiatives the Growth Marketing Manager may be responsible for in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current lead generation strategies and how my ideas could contribute to their evolution?
- How does the marketing team collaborate with other departments, such as sales and content creation?
- What are the most significant challenges facing the company's growth, and how can this role address them?
- How does iRock School of Music support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my success be measured?
ASSUMPTION: Asking thoughtful questions during the interview process can help applicants better understand the role, the company, and the team they would be working with.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare for the interview by researching iRock School of Music, their mission, and the unique aspects of this role.
- Follow up with the HR team one week after submitting your application to confirm receipt and express your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
