*Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Buildots

🔹 Location: Israel (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Owning multi-channel demand generation campaigns and full-funnel optimization
• Planning, executing, and optimizing paid advertising campaigns across various platforms
• Collaborating with content and design teams to enhance user experience
• Managing budgets, timelines, and campaign execution using project management tools
• Building and maintaining automated lead-capture, enrichment, analysis, and scoring workflows

ASSUMPTION: This role requires a strong blend of classic demand-generation skills and a growth-hacker mindset, with a focus on rapid experimentation, technical automation, and continuous iteration.

📋 Key Responsibilities

✅ Own multi-channel demand generation campaigns and full-funnel optimization

✅ Plan, execute, and optimize paid advertising campaigns across various platforms (LinkedIn Ad campaigns, Google Ads, YouTube, and other B2B-relevant platforms)

✅ Develop audience segmentation strategies and conduct A/B testing on ad creatives, messaging, and audience targeting to improve performance

✅ Monitor, measure, optimize, and report on ROI and key performance indicators (KPIs)

✅ Manage budgets, timelines, and campaign execution using project management tools

✅ Build and maintain automated lead-capture, enrichment, analysis, and scoring workflows using HubSpot, Salesforce, Zapier/Make, and custom scripts

✅ Collaborate with content marketing and design teams to enhance user experience across landing pages, website assets, and ad content

✅ Work with the RevOps team to monitor and maintain data quality within the marketing database

✅ Research, evaluate, and implement new marketing technologies and tools to improve team performance and operational efficiency

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management, operational skills, and attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of in-house experience in growth, demand generation, or performance marketing roles in a B2B SaaS growth-stage tech company (or similar experience with an agency working with B2B clients)

Required Skills:

• Proven hands-on expertise in LinkedIn Ads, Google Ads, and programmatic advertising - campaign strategy, execution, and optimization
• Strong analytical skills and proficiency in Salesforce, GA4
• Native or Native-equivalent English proficiency

Preferred Skills:

• Familiarity with PowerBI, Tableau, or similar tools
• Experience with SEO and website optimization
• Hands-on experience with email marketing automation platforms (e.g., HubSpot, Marketo, Pardot)
• Experience with technical solutions (e.g., scripting, APIs, automation tools like Python, JavaScript, SQL, Zapier, Make)

ASSUMPTION: Candidates should have a strong background in B2B SaaS marketing and be comfortable working with technical solutions to drive growth initiatives.

💰 Compensation & Benefits

Salary Range: The salary range for this role is estimated to be between $80,000 - $120,000 per year, based on industry standards for a Growth Marketing Manager with 3-5 years of experience in a B2B SaaS company in Israel.

Benefits:

• Health insurance
• Retirement plans
• Flexible work hours
• Remote work options

Working Hours: Full-time position with flexible hours, allowing for a healthy work-life balance

ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience, skills, and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specifically Construction Technology

Company Size: 201-500 employees, providing a mid-sized company environment with opportunities for growth and impact

Founded: 2018, with a brief history of rapid expansion and innovation in the construction technology sector

Company Description:

• Buildots is an award-winning leader in construction technology, leveraging AI and computer vision to increase efficiencies in construction
• The company introduces a performance-driven approach to managing construction projects, enhancing visibility and control for site teams and management
• Buildots sets new standards for efficiency and productivity, effectively minimizing delays and ensuring projects are completed on time and within budget

Company Specialties:

• AI
• Computer Vision
• Analytics
• Construction Technology
• Predictive Analytics
• Construction
• Artificial Intelligence
• Construction Tech
• Construction Management
• Mission Critical
• Healthcare
• Building Information Modeling (BIM)

Company Website: buildots.com

ASSUMPTION: Buildots is a well-established company in the construction technology sector, with a strong focus on innovation and growth.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and advancement within the marketing department

Reporting Structure: This role reports directly to the VP of Marketing and may oversee junior marketing team members or external agencies

Work Arrangement: Remote OK, with flexible work hours and a focus on results and performance

Growth Opportunities:

• Potential to grow into a leadership role within the marketing department as the company expands
• Opportunities to learn and develop new skills in construction technology and AI-driven marketing
• Chance to work on high-impact projects with a significant impact on the company's growth and success

ASSUMPTION: This role offers a unique opportunity to work at the intersection of construction technology and marketing, with ample room for growth and development.

🌍 Location & Work Environment

Office Type: Remote, with the option to work from home or a co-working space

Office Location(s): Tel Aviv-Yafo, Central Israel (Headquarters), London, England, and Claymont, Delaware, USA

Geographic Context:

• Israel has a thriving tech industry, with a strong focus on innovation and startup culture
• Tel Aviv-Yafo, in particular, is known for its vibrant tech scene and diverse cultural offerings
• The remote work arrangement allows for flexibility and the ability to work from various locations

Work Schedule: Full-time, with flexible hours and a focus on results and performance

ASSUMPTION: The remote work arrangement provides a high degree of flexibility and work-life balance, while still allowing for collaboration and communication with the team.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the VP of Marketing to discuss the role, responsibilities, and expectations
• Skills assessment or case study to evaluate the candidate's ability to perform the job functions
• Final interview with the CEO or another senior team member to discuss company culture and long-term goals

Key Assessment Areas:

• Marketing expertise and experience in B2B SaaS
• Technical proficiency in marketing automation tools and platforms
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Include specific examples of your marketing campaigns and their outcomes to demonstrate your expertise
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment

ATS Keywords: Growth Marketing, Demand Generation, Performance Marketing, LinkedIn Ads, Google Ads, Programmatic Advertising, Analytical Skills, Salesforce, GA4, Email Marketing Automation, Project Management, Attention to Detail, SEO, Website Optimization, Technical Solutions, Automation Tools

ASSUMPTION: Buildots uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume and cover letter can help your application stand out.

🛠️ Tools & Technologies

• LinkedIn Ads
• Google Ads
• YouTube
• Salesforce
• GA4
• HubSpot
• Zapier/Make
• Custom scripts (Python/JavaScript/SQL)
• PowerBI, Tableau, or similar tools (preferred)

ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, and candidates should be comfortable learning and using new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Customer-centricity
• Integrity
• Accountability

Work Style:

• Data-driven and results-oriented
• Adaptable and comfortable with change
• Strong project management and organizational skills
• Excellent communication and teamwork abilities

Self-Assessment Questions:

• How do you stay organized and manage multiple projects simultaneously?
• Can you provide an example of a time when you had to adapt to a significant change in a marketing campaign or strategy?
• How do you approach A/B testing and optimization in your marketing campaigns?

ASSUMPTION: Candidates should be able to demonstrate a strong fit with Buildots' company values and work style, as well as a willingness to adapt and learn in a fast-paced, innovative environment.

⚠️ Potential Challenges

• Managing multiple campaigns and projects simultaneously may require strong organizational skills and time management
• Working in a fast-paced, innovative environment may necessitate adaptability and a willingness to learn new tools and technologies
• Collaborating with cross-functional teams and external agencies may require strong communication and teamwork skills
• Optimizing campaigns and performance may involve continuous learning and experimentation

ASSUMPTION: Candidates should be aware of these potential challenges and be prepared to address them with their unique skills, experiences, and problem-solving abilities.

📈 Similar Roles Comparison

• Compared to other Growth Marketing Manager roles, this position places a greater emphasis on technical automation and continuous iteration
• In the construction technology industry, this role requires a strong understanding of the unique challenges and opportunities presented by the sector
• Career paths for successful candidates may include advancement to leadership roles within the marketing department or other areas of the organization

ASSUMPTION: Candidates should research similar roles and the construction technology industry to better understand the unique aspects of this position and how it compares to other opportunities.

📝 Sample Projects

• Developing and executing a multi-channel demand generation campaign to drive qualified pipeline and lower customer-acquisition cost
• Implementing automated lead-capture, enrichment, analysis, and scoring workflows to improve marketing and sales efficiency
• Conducting A/B testing on ad creatives, messaging, and audience targeting to optimize campaign performance

ASSUMPTION: These sample projects are intended to provide a sense of the types of initiatives and responsibilities associated with this role, but may not be exhaustive or representative of all tasks and duties.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for Buildots?
• What are the most significant challenges facing the marketing department in the next 6-12 months, and how can this role help address them?
• How does Buildots support the professional development and growth of its marketing team members?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does Buildots foster a culture of innovation and continuous learning within its marketing department?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team, as well as to demonstrate their interest and engagement with the opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://www.comeet.com/jobs/buildots/36.004/growth-marketing-manager/10.650
• Tailor your resume and cover letter to highlight your relevant experience and skills for this specific role
• Prepare for behavioral interview questions that focus on your problem-solving skills, adaptability, and ability to work in a fast-paced environment
• If selected for an interview, be prepared to discuss your marketing campaigns and their outcomes, as well as your approach to A/B testing and optimization
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.