📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Ably (UK)
🔹 Location: London, City of, United Kingdom (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-25
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: Remote OK (1 office day per month)
🚀 Job Overview
Key aspects of this role include:
- Driving growth across paid, organic, and experimental channels
- Optimizing paid campaigns on LinkedIn Ads, Google Ads, and other platforms
- Maximizing content distribution and reach through syndication and targeted promotion
- Running demand generation campaigns to move prospects through the funnel
- Analyzing campaign performance and turning insights into growth wins
ASSUMPTION: This role requires a strong focus on data-driven decision making and continuous optimization to drive growth and improve campaign performance.
📋 Key Responsibilities
✅ Own paid acquisition and drive channel experimentation to accelerate growth
✅ Plan, run, and optimize performance-driven campaigns across LinkedIn, Google Ads, display, and sponsored platforms
✅ Collaborate with content and design teams to repurpose existing content for paid and off-site use
✅ Build and run demand gen campaigns to generate MQLs and move prospects through the funnel
✅ Monitor campaign and channel performance, and use data to optimize targeting, messaging, and budget allocation
ASSUMPTION: This role requires a high level of autonomy and the ability to work independently, as well as collaborate effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (2-5 years) running paid media campaigns for a B2B SaaS or developer-focused audience
Required Skills:
- Proven track record of improving campaign performance through data analysis
- Strong copy instincts and ability to craft compelling, channel-specific messaging
- Familiarity with multi-touch attribution and marketing analytics tools (GA4, HubSpot, SEMrush, Looker, etc.)
- Growth mindset with a proactive approach to testing, iterating, and adapting
Preferred Skills:
- Experience managing or working with external specialists (freelancers or agencies) on paid search, paid social, or conversion optimization
- Familiarity with HubSpot, Google Search Console, SEMRush, or similar MarTech tools
- Experience working in a developer-first or API-driven product environment
ASSUMPTION: While a degree in marketing or business is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per annum (based on experience and market rates for mid-level marketing roles in London)
Benefits:
- Equity through EMI share options programme
- Enhanced holiday allowance (28 days per year)
- Enhanced parental leave package
- Home workstation budget of £500 on joining (and £150 p/a thereafter)
- Personal learning and development budget of £1000 annually
- Private healthcare with BUPA
- Medical cash plan
- Mental wellbeing coaching and counselling from Self Space
- Monthly wellbeing budget via Juno
- Life assurance and income protection
- Access to Tech & Cycle to Work schemes
- Weekly snack allowance for team meetings
- Fully-paid one-month sabbatical after five years with Ably
Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options
ASSUMPTION: The salary range provided is an estimate based on market rates for mid-level marketing roles in London. The actual salary may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 51-200 employees (Mid-size)
Founded: 2016
Company Description:
- Ably is the definitive realtime experience platform, powering more WebSocket connections than any other pub/sub platform, serving over a billion devices monthly
- Businesses like HubSpot, NASCAR, and Webflow trust Ably to power their critical applications reliably, securely, and at serious scale
- Ably's products place composable realtime in the hands of developers, enabling the creation of chat, collaboration, notifications, broadcast, and fan engagement experiences
Company Specialties:
- Realtime
- WebSockets
- Push
- Real-time
- Messaging
- PaaS
- Cloud Infrastructure
- and pub/sub messaging
Company Website: ably.com
ASSUMPTION: Ably is a mid-size technology company with a strong focus on realtime experiences and a growing customer base.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: Remote OK (1 office day per month in London)
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunity to work on a wide range of marketing channels and campaigns
- Chance to learn from and collaborate with a talented, experienced marketing team
ASSUMPTION: This role offers significant growth potential as Ably continues to expand its customer base and product offerings.
🌍 Location & Work Environment
Office Type: Hybrid (1 office day per month in London)
Office Location(s): 21-33 Great Eastern Street, London, England EC1V 9DD, GB
Geographic Context:
- London is a major global hub for technology and innovation
- The office is located in the heart of London's Tech City, near Old Street
- The remote work arrangement allows for flexibility and work-life balance
Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options
ASSUMPTION: The remote work arrangement allows for a better work-life balance and the ability to attract top talent from across the UK and beyond.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR team
- Technical assessment or case study
- Final interview with the Head of Marketing and/or other team members
Key Assessment Areas:
- Data-driven decision making and campaign optimization skills
- Ability to craft compelling, channel-specific messaging
- Familiarity with marketing analytics tools and multi-touch attribution
- Growth mindset and proactive approach to testing and iteration
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful paid media campaigns you've run and the results you achieved
- Be ready to discuss your approach to channel experimentation and optimization
ATS Keywords: Paid media, B2B SaaS, data analysis, campaign optimization, channel experimentation, demand generation, content distribution
ASSUMPTION: Ably uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume can help improve your chances of being selected for an interview.
🛠️ Tools & Technologies
- LinkedIn Ads
- Google Ads
- HubSpot
- GA4
- SEMrush
- Looker
- Other marketing analytics tools
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the team's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Put developers first
- Be reliable
- Be open
- Be bold
- Be inclusive
Work Style:
- Data-driven and results-oriented
- Collaborative and cross-functional
- Remote-friendly and flexible
- Growth-focused and innovative
Self-Assessment Questions:
- How do you approach optimizing paid media campaigns based on data analysis?
- Can you provide an example of a successful channel experimentation you've run in the past?
- How do you ensure your messaging resonates with technical audiences, such as developers?
ASSUMPTION: Ably values a strong cultural fit and looks for candidates who align with their core values and work style.
⚠️ Potential Challenges
- Managing multiple paid media campaigns simultaneously
- Keeping up with the latest trends and best practices in paid media and marketing analytics
- Balancing remote work and collaboration with team members in different time zones
- Meeting ambitious growth targets and KPIs
ASSUMPTION: These challenges can be overcome with strong time management, communication, and collaboration skills, as well as a proactive approach to learning and adaptation.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this role requires a strong focus on data-driven decision making and channel experimentation
- Ably's developer-first approach sets it apart from other B2B SaaS companies, requiring a unique understanding of the developer audience
- This role offers significant growth potential as Ably continues to expand its customer base and product offerings
ASSUMPTION: This role is unique in its focus on driving growth through paid, organic, and experimental channels for a developer-first B2B SaaS company.
📝 Sample Projects
- Running a successful LinkedIn Ads campaign targeting technical decision-makers in the finance industry
- Optimizing Google Ads performance through A/B testing and data analysis
- Collaborating with content and design teams to repurpose existing content for paid and off-site use, resulting in increased reach and engagement
ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- How does Ably approach channel experimentation and optimization in paid media campaigns?
- Can you describe the team structure and dynamics within the marketing department?
- How does Ably foster a culture of inclusivity and diversity, both internally and in its marketing efforts?
- What opportunities are there for professional growth and development within this role and the marketing team?
- How does Ably support work-life balance and flexibility for remote team members?
ASSUMPTION: These questions can help you better understand the role, the team, and the company culture, allowing you to make an informed decision about whether this opportunity is the right fit for you.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare examples of successful paid media campaigns you've run and the results you achieved
- Be ready to discuss your approach to channel experimentation and optimization during your interview
- Follow up with the hiring manager one week after your interview to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
