Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Random Golf Club

🔹 Location: Austin, Texas, United States

🔹 Job Type: Full-time

🔹 Category: Entertainment

🔹 Date Posted: May 16, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Planning and executing the go-to-market strategy for GolfCard’s launch and growth
• Owning content creation and managing GolfCard’s brand voice across various channels
• Collaborating with ops and finance to meet important conversion, LTV, and CAC metrics
• Working with a passionate, experienced team at the intersection of fintech and golf
• Operating independently, prioritizing well, and thriving in a fast-paced, chaotic environment

ASSUMPTION: This role requires a well-rounded marketing mind who can bring the GolfCard brand to life and drive user acquisition and engagement.

📋 Key Responsibilities

Plan and execute the go-to-market strategy for GolfCard’s launch and growth:

✅ Develop and implement a comprehensive go-to-market strategy that aligns with GolfCard’s product roadmap and business objectives

✅ Collaborate with cross-functional teams to ensure marketing efforts support product development and launch timelines

✅ Conduct market research and analyze competitive landscapes to inform marketing strategies

Own content creation and manage GolfCard’s brand voice across various channels:

✅ Create compelling, on-brand content for marketing emails, website copy, landing pages, and social media platforms

✅ Ensure all content is compliant with relevant financial regulations and adheres to GolfCard’s brand guidelines

✅ Manage GolfCard’s brand voice and presence across channels, maintaining consistency and authenticity

Run and test growth initiatives across channels:

✅ Develop, execute, and optimize growth campaigns across various channels, including referral programs, paid acquisition, influencer partnerships, and email/SMS marketing

✅ Analyze performance data and use insights to inform future growth strategies and improve campaign results

Analyze performance and track growth metrics across funnels and campaigns:

✅ Establish and maintain a robust analytics framework to track key performance indicators (KPIs) and other relevant metrics

✅ Regularly review and report on campaign performance, user engagement, and other key metrics to stakeholders

✅ Collaborate with data teams to ensure accurate and reliable data collection and reporting

ASSUMPTION: This role requires a strong analytical mindset, with the ability to work with data to optimize campaigns and report performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-6 years of experience in online marketing, ideally in fintech, consumer, or early-stage startups

Required Skills:

• Proven experience in developing and executing go-to-market strategies
• Excellent writing and communication skills, with a strong portfolio of marketing content
• Strong analytical skills and experience with data analysis tools
• Proven ability to manage and grow social media channels
• Familiarity with marketing automation tools and CRM software
• Experience with A/B testing and optimization strategies

Preferred Skills:

• Experience launching or marketing a credit card, consumer fintech product, or loyalty/rewards platform
• Background in brand building or lifestyle marketing
• Experience with low-code tools (Webflow, Notion, etc.), CRM/email tools (Klaviyo, Customer.io), or ad platforms (Meta, Google)
• Familiarity with the golf industry and culture

ASSUMPTION: While a degree in marketing or business is preferred, relevant experience and a strong portfolio of work can substitute for formal education.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for a Growth Marketing Manager in Austin, TX)

Benefits:

• Competitive salary with early equity options
• Flexible and hybrid/remote working environment (with a golf simulator in the office!)
• Inclusive and collaborative company culture
• Health, dental, and vision insurance
• 401(k) plan with company match
• Generous PTO and holiday policy

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a Growth Marketing Manager in Austin, TX. The actual salary may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment, with a focus on golf and fintech

Company Size: 11-50 employees (small to mid-sized)

Founded: 2021 (relatively new company)

Company Description:

• Random Golf Club is a media company, consumer brand, and creative agency centered around the game of golf
• The company brings people together through golf by communicating its unique way of thinking through various platforms
• Random Golf Club is a privately held company with headquarters in Austin, Texas

Company Specialties:

• Video production and distribution
• Podcast creation and distribution
• Social media management and content creation
• Event planning and execution
• Merchandising and licensing

Company Website: randomgolfclub.com

ASSUMPTION: As a small to mid-sized company, Random Golf Club offers a dynamic and agile work environment where employees have the opportunity to wear multiple hats and make a significant impact on the business.

📊 Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports directly to the CEO, with close collaboration with cross-functional teams

Work Arrangement: Remote OK, with a flexible and hybrid working environment

Growth Opportunities:

• As a small to mid-sized company, there are ample opportunities for career growth and advancement as the business expands
• The Growth Marketing Manager role is a foundational position, with the potential to evolve and grow as the company scales
• With a strong performance, the role could lead to a leadership position within the marketing department or broader responsibilities within the organization

ASSUMPTION: Given the company's size and growth trajectory, the Growth Marketing Manager role offers excellent career growth opportunities for the right candidate.

🌍 Location & Work Environment

Office Type: Hybrid (with a golf simulator in the office!)

Office Location(s): Austin, Texas

Geographic Context:

• Austin, Texas is known for its vibrant music and arts scene, as well as its outdoor activities, including golf
• The city offers a mix of urban and suburban living options, with a relatively low cost of living compared to other major Texas cities
• Austin has a growing tech industry, with many startups and established companies calling the city home

Work Schedule: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: Austin's unique blend of urban and outdoor living, along with its growing tech industry, makes it an attractive location for professionals seeking a balance between work and lifestyle.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screen with the hiring manager (CEO)
• In-depth behavioral and skills-based interviews with cross-functional team members
• Final round interview with the CEO and other senior leadership
• Background check and offer extension

Key Assessment Areas:

• Marketing strategy and planning
• Content creation and brand management
• Campaign execution and optimization
• Data analysis and reporting
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience and skills
• Include specific examples of your marketing achievements and the impact you made in previous roles
• Demonstrate your understanding of the golf industry and fintech landscape in your application materials
• Prepare for behavioral interview questions that focus on your marketing strategy, campaign execution, and data-driven decision-making
• Showcase your ability to work independently and thrive in a fast-paced, chaotic environment

ATS Keywords: Growth Marketing, Go-To-Market Strategy, Content Creation, Social Media Management, Campaign Management, Data Analysis, Brand Building, User Research, Email Marketing, Influencer Partnerships, Compliance, Community Building, Creative Thinking, Independent Operation, Fast-Paced Environment, Marketing Strategy, Performance Tracking

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on marketing strategy, campaign execution, and data-driven decision-making.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo, Pardot)
• CRM software (e.g., Salesforce, HubSpot CRM, Zoho CRM)
• Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, Campaign Monitor)
• Data analysis tools (e.g., Google Analytics, Mixpanel, Amplitude)
• Project management tools (e.g., Asana, Trello, Jira)
• Low-code tools (e.g., Webflow, Notion, Airtable)

ASSUMPTION: The specific tools and technologies required for this role may vary based on the company's existing tech stack and the candidate's areas of expertise.

👔 Cultural Fit Considerations

Company Values:

• Passion for golf and the golf community
• Innovation and continuous learning
• Collaboration and teamwork
• Accountability and ownership
• Diversity, equity, and inclusion

Work Style:

• Agile and adaptable, with a focus on results and impact
• Creative and strategic thinking
• Strong communication and collaboration skills
• Data-driven and analytical mindset
• Ability to work independently and prioritize effectively

Self-Assessment Questions:

• How do you align with Random Golf Club's core values, particularly the passion for golf and the golf community?
• Describe a time when you had to adapt your marketing strategy due to changing circumstances. How did you approach the situation, and what was the outcome?
• How do you ensure that your marketing efforts are data-driven and informed by user research?

ASSUMPTION: Random Golf Club places a strong emphasis on cultural fit, with a focus on passion for golf, innovation, collaboration, and data-driven decision-making.

⚠️ Potential Challenges

• The role may require working with tight resources and learning as you go in an early-stage company environment
• The fast-paced, chaotic nature of the work environment may not be suitable for all candidates
• The role may involve managing multiple projects and priorities simultaneously, requiring strong organizational skills and adaptability
• The golf industry and fintech landscape may present unique challenges and complexities that require specific knowledge and expertise

ASSUMPTION: While the role offers many exciting opportunities, candidates should be aware of the potential challenges and ensure they are well-suited to the dynamic and fast-paced work environment.

📈 Similar Roles Comparison

• Compared to other marketing roles, the Growth Marketing Manager position at Random Golf Club places a stronger emphasis on go-to-market strategy, brand building, and data-driven decision-making
• The role requires a broader range of skills and may involve more responsibilities than traditional marketing roles, particularly in early-stage companies
• The golf industry and fintech landscape may present unique opportunities and challenges compared to other industries

ASSUMPTION: Candidates should carefully consider the unique aspects of this role and ensure they are a good fit for the specific requirements and challenges it presents.

📝 Sample Projects

• Developing and executing a comprehensive go-to-market strategy for GolfCard, including market research, competitive analysis, and launch planning
• Creating and managing a content calendar for GolfCard's social media channels, ensuring consistent branding and messaging across platforms
• Conducting user research and analyzing data to inform product development and marketing strategies, ultimately driving user acquisition and engagement

ASSUMPTION: The specific projects and initiatives for this role may vary based on the company's product roadmap, marketing priorities, and the candidate's areas of expertise.

❓ Key Questions to Ask During Interview

• Can you describe the company's go-to-market strategy for GolfCard, and how my role would contribute to its success?
• How does the company approach user research and data analysis to inform marketing strategies and product development?
• Can you provide examples of how the company has adapted its marketing strategies in response to changing circumstances or market trends?
• How does the company support the professional growth and development of its marketing team members?
• What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are they tracked and reported?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your understanding of the company's marketing strategies and priorities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on go-to-market strategy, content creation, and data-driven decision-making
• Prepare for behavioral interview questions that focus on your marketing strategy, campaign execution, and data analysis skills
• Research the golf industry and fintech landscape to demonstrate your understanding of the unique challenges and opportunities presented by this role
• Follow up with the hiring manager (CEO) within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.