Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: iRock School of Music

🔹 Location: Farnborough, Hampshire, United Kingdom

🔹 Job Type: Full-time

🔹 Category: Education Administration Programs

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 4-6 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Driving growth through smart strategy, audience insights, and compelling campaigns
• Generating high-quality leads and shaping multi-channel campaigns
• Collaborating with cross-functional teams to improve campaign performance
• Supporting B2C partnerships and growing awareness and engagement

ASSUMPTION: This role requires a balance of analytical and creative skills, with a focus on data-driven decision making and innovative campaign strategies.

📋 Key Responsibilities

✅ Plan and deliver campaigns to attract high-quality, high-intent B2B leads

✅ Design and manage automated journeys using email, CRM, and remarketing

✅ Lead and optimize paid advertising campaigns across various platforms

✅ Create, test, and automate email campaigns to drive engagement with the sales team

✅ Collaborate with sales to align messaging, develop collateral, and optimize lead handoff processes

✅ Contribute to SEO strategy and landing page optimization to move prospects through the funnel

✅ Support the development of the customer journey across all touchpoints and audiences

✅ Assist with digital strategy evolution and messaging coordination throughout the lifecycle

✅ Track and report on funnel performance, lead scoring, and marketing attribution

✅ Conduct ongoing audience research to better understand and respond to target audience needs

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and data analysis to optimize marketing efforts.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4-6 years of experience in B2B or B2B2C lead generation or growth marketing

Required Skills:

• Proven ability to build and optimize campaigns that deliver a strong, qualified pipeline
• Deep understanding of CRM systems, marketing automation, funnel analytics, and attribution models
• Analytical thinker with a strong grasp of how to interpret funnel data and drive action at conversion points
• Strong communicator with experience aligning stakeholders around marketing and growth strategies
• Knowledge of SEO principles and how to use them to support lead generation
• Highly organized, with the ability to manage multiple priorities and projects
• Skilled in Microsoft 365, CRM tools, and email marketing platforms

Preferred Skills:

• Experience in the education sector

ASSUMPTION: Candidates should have a proven track record in lead generation and growth marketing, with a strong understanding of data-driven strategies and stakeholder communication.

💰 Compensation & Benefits

Salary Range: £35,000 - £45,000 per annum (Based on industry standards for the role, experience level, and location)

Benefits:

• 25 days annual leave, plus recognized bank holidays
• Company-wide bonus scheme
• Health and wellbeing package
• Opportunities for professional growth and development
• Regular team events, including an annual company conference
• Employee referral bonus scheme

Working Hours: Monday to Friday, 35 hours per week

ASSUMPTION: The salary range is estimated based on market research and industry standards for a Growth Marketing Manager role in the UK education sector.

📌 Applicant Insights

🔍 Company Context

Industry: iRock School of Music operates in the education sector, focusing on music education for primary school children. They aim to boost mental health, inspire a love for music, and develop teamwork, confidence, and social skills.

Company Size: iRock School of Music has 51-200 employees, providing a supportive and friendly office environment with opportunities for professional growth and development.

Founded: iRock School of Music was founded in 2017 by John and Josh Franklin, starting in a garden shed and now teaching thousands of children in hundreds of schools across the UK.

Company Description:

• iRock School of Music believes in the power of music to unleash creativity, potential, and passion in every child
• The company offers rock and pop band sessions for primary school children, focusing on teamwork, confidence, and social skills
• iRock School of Music is committed to fair treatment, equal opportunity, and safeguarding the welfare of children

Company Specialties:

• Music Education

Company Website: irockschool.com

ASSUMPTION: iRock School of Music is a growing company with a strong focus on employee development and a commitment to fair treatment and equal opportunity.

📊 Role Analysis

Career Level: This role is suitable for an experienced marketing professional looking to take the lead in driving growth and generating high-quality leads.

Reporting Structure: The Growth Marketing Manager will report directly to the Head of Marketing and collaborate with the Digital Marketing Coordinator, Content Creator, and other departments.

Work Arrangement: This is an on-site role, with the opportunity to work in a supportive and friendly office environment.

Growth Opportunities:

• As iRock School of Music continues to grow, there may be opportunities for career progression within the marketing department
• The company offers professional development opportunities to support employee growth

ASSUMPTION: This role offers the opportunity to make a significant impact on the company's growth and development, with potential for career progression as the company expands.

🌍 Location & Work Environment

Office Type: iRock School of Music has a supportive and friendly office environment, with opportunities for professional growth and development.

Office Location(s): Wellesley House, 10 Eelmoor Road, Farnborough, England GU14 7QN, GB

Geographic Context:

• Farnborough is located in Hampshire, England, with a population of approximately 65,000 people
• The town is known for its historic buildings, including the Royal Air Force Museum and the Aldershot Military Town
• Farnborough is well-connected by road and rail, with easy access to London and other major cities

Work Schedule: Monday to Friday, 35 hours per week, with 25 days annual leave plus recognized bank holidays

ASSUMPTION: The office environment at iRock School of Music is supportive and friendly, with opportunities for professional growth and development in a historic and well-connected town.

💼 Interview & Application Insights

Typical Process:

• Online application and resume submission
• Phone or video screening with the HR department
• In-depth interview with the Head of Marketing and other relevant stakeholders
• Final interview with the company founders

Key Assessment Areas:

• Campaign strategy and execution
• Data analysis and interpretation
• Stakeholder communication and collaboration
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful lead generation campaigns and data-driven strategies
• Research iRock School of Music's mission, values, and company culture to demonstrate your fit

ATS Keywords: Lead Generation, Campaign Management, CRM Systems, Marketing Automation, Funnel Analytics, Attribution Models, SEO Principles, Email Marketing, Data Analysis, Stakeholder Communication, Project Management, Digital Strategy, Audience Research

ASSUMPTION: The application process at iRock School of Music is designed to assess candidates' skills, experience, and cultural fit, with a focus on campaign strategy, data analysis, and stakeholder communication.

🛠️ Tools & Technologies

• CRM tools (e.g., Salesforce, HubSpot, or similar)
• Marketing automation platforms (e.g., Marketo, Pardot, or similar)
• Email marketing platforms (e.g., Mailchimp, Constant Contact, or similar)
• SEO tools (e.g., Google Search Console, SEMrush, or similar)
• Analytics tools (e.g., Google Analytics, Mixpanel, or similar)

ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry, with a focus on CRM, marketing automation, email marketing, SEO, and analytics platforms.

👔 Cultural Fit Considerations

Company Values:

• Fun
• Honest
• Supportive
• Inspiring

Work Style:

• Collaborative
• Data-driven
• Creative
• Adaptable

Self-Assessment Questions:

• Do you thrive in a collaborative, data-driven environment?
• Are you passionate about using your skills to make a positive impact on children's lives through music?
• Do you align with iRock School of Music's values of fun, honesty, supportiveness, and inspiration?

ASSUMPTION: iRock School of Music values a collaborative, data-driven, and creative work environment, with a strong commitment to making a positive impact on children's lives through music.

⚠️ Potential Challenges

• The role may require working with tight deadlines and managing multiple priorities
• Candidates may need to adapt to a growing and evolving company structure
• The role involves working with sensitive data and ensuring compliance with data protection obligations
• The role may require occasional travel to attend industry events or meet with partners

ASSUMPTION: While this role offers many opportunities for growth and development, candidates should be prepared to manage multiple priorities, adapt to change, and ensure compliance with data protection obligations.

📈 Similar Roles Comparison

• This role focuses more on lead generation and growth marketing than traditional marketing or sales roles
• Compared to other growth marketing roles, this position may have a stronger focus on B2B lead generation and partnerships
• Career progression in this role may involve moving into a more specialized or management-focused position within the marketing department

ASSUMPTION: This role is unique in its focus on lead generation and growth marketing within the education sector, with potential for career progression as the company expands.

📝 Sample Projects

• Developing and executing a multi-channel campaign to generate high-quality leads for the sales team
• Conducting audience research to better understand and respond to target audience needs
• Optimizing the customer journey across all touchpoints and audiences to improve engagement and conversion rates

ASSUMPTION: These sample projects illustrate the data-driven, strategic, and collaborative nature of the role, with a focus on generating high-quality leads and improving customer engagement.

❓ Key Questions to Ask During Interview

• Can you describe the current lead generation strategies and how this role will build upon them?
• How does the marketing department collaborate with the sales team to align messaging and optimize lead handoff processes?
• What opportunities are there for professional growth and development within the marketing department?
• How does iRock School of Music support work-life balance for its employees?
• Can you provide examples of how iRock School of Music has adapted to changes in the market or industry?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company's marketing strategies, and the opportunities for professional growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of successful lead generation campaigns and data-driven strategies
• Research iRock School of Music's mission, values, and company culture to demonstrate your fit
• Follow up with the HR department one week after submission to confirm receipt of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.