Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Tebra

🔹 Location: United States - Remote

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Remote (100%)

🚀 Job Overview

Key aspects of this role include:

• Accelerating demand generation through innovative strategies and execution
• Optimizing conversion rates across paid media microsites, landing pages, email campaigns, and chat experiences
• Collaborating with cross-functional teams to enhance user experiences and drive demand
• Developing and managing advanced chat strategies leveraging vendor tools
• Analyzing data and communicating insights to stakeholders

ASSUMPTION: This role requires a strategic thinker with technical expertise and creative problem-solving skills to drive growth and improve user experiences across various marketing channels.

📋 Key Responsibilities

✅ Develop and execute A/B testing campaigns across get.tebra.com, landing pages, and email campaigns to improve conversion rates

✅ Identify testing opportunities within campaign workflows and collaborate with the demand generation team to optimize layouts, content, modules, CTAs, and functionality

✅ Measure statistical significance and incremental impact of tests using tools such as Salesforce, Google Analytics, and VWO, and communicate data-driven insights to stakeholders

✅ Create and refine high-impact landing pages for paid advertising and collaborate with the database marketing team to improve email campaign performance through CRO strategies

✅ Build and manage quarterly experimentation roadmaps for CRO initiatives, aligning with team objectives and growth goals

✅ Develop, implement, and optimize chat experiences for website visitors, leveraging AI-driven bots and custom chat flows, and strategically place chat experiences across web properties to maximize engagement and conversions

✅ Regularly analyze chat performance metrics, iterate strategies to improve interaction quality, response accuracy, and lead qualification, and collaborate with sales and marketing teams to align chat strategies with broader acquisition and engagement goals

✅ Lead the partnership with Qualified, ensuring effective use of their tool offerings, staying updated on their latest features and best practices, and serving as the primary contact for Qualified, ensuring seamless tool integration and vendor communication

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to work effectively with cross-functional teams to drive results.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years of experience in conversion rate optimization and chat strategy development, ideally in a B2B marketing environment

Required Skills:

• Proven expertise in CRO across paid media microsites, landing pages, and email campaigns, with strong A/B testing and multivariate testing skills
• Familiarity with Qualified’s (or similar chat vendor’s) suite of tools and expertise in managing chat vendor relationships
• Strong knowledge of landing page builders and CMS systems (e.g., WordPress)
• Working knowledge of paid media strategies and email marketing optimization
• Skilled in data analysis and tools like Salesforce, Marketo, Google Analytics, and VWO
• Ability to communicate data insights effectively to cross-functional teams and leadership

Preferred Skills:

• Familiarity with HTML/CSS/JS and platforms like Marketo and Salesforce

ASSUMPTION: Candidates with a strong background in CRO, data analysis, and chat strategy development will be well-suited for this role. Experience in a B2B marketing environment is highly preferred.

💰 Compensation & Benefits

Salary Range: $90,000 - $110,000 USD per year (based on the provided pay range)

Benefits:

• Healthcare benefits
• Work from home discounts
• Mental health resources

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The provided salary range is an estimate based on the information given in the job listing. Actual compensation may vary based on factors such as experience, skills, and market conditions.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet (specifically, Healthcare Technology)

Company Size: Medium-sized company with 501-1,000 employees

Founded: 2014 (as PatientPop, now part of Tebra)

Company Description:

• Tebra is a leading healthcare technology company dedicated to empowering independent practices with innovative EHR and automation solutions
• The company integrates practice growth, patient experience, care delivery, billing, and data insights to streamline operations and enhance patient care
• Tebra serves over 165,000 providers and manages 190 million patient records

Company Specialties:

• Healthcare
• Marketing
• SaaS
• Practice Growth
• Practice Management
• Reputation Management
• Patient Experience
• Care Delivery
• Patient Payments
• Electronic Health Records
• Insurance Eligibility
• Practice Revenue Analytics
• Practice Growth Analytics
• Search Engine Marketing
• Telehealth
• Electronic Prescriptions
• Data Cloud

Company Website: https://www.tebra.com/

ASSUMPTION: Tebra is a well-established company in the healthcare technology industry, focusing on providing innovative solutions for independent practices to improve patient care and practice well-being.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Growth Operations team and collaborates with various cross-functional teams, including sales, marketing, and digital marketing

Work Arrangement: Remote (100%)

Growth Opportunities:

• As Tebra continues to grow and expand its offerings, there may be opportunities for the Growth Marketing Manager to take on additional responsibilities or transition into a leadership role
• This role provides exposure to various aspects of marketing, allowing for professional development and growth within the field

ASSUMPTION: This role offers opportunities for career growth and development within the marketing field, as well as exposure to various aspects of marketing strategy and execution.

🌍 Location & Work Environment

Office Type: Remote (no physical office location)

Office Location(s): N/A (remote work only)

Geographic Context:

• The United States offers a large talent pool and diverse market for healthcare technology solutions
• Remote work allows for flexibility and better work-life balance
• Tebra's remote work policy enables employees to work from any location within the United States

Work Schedule: Full-time (40 hours per week) with flexible hours and the ability to work remotely

ASSUMPTION: The remote work environment offers flexibility and better work-life balance, allowing employees to work from any location within the United States.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screen with the Talent Acquisition team
• Technical assessment or case study presentation
• Final interview with the hiring manager and/or other team members
• Background check and offer extension

Key Assessment Areas:

• Data analysis and interpretation skills
• CRO and A/B testing expertise
• Chat strategy development and management
• Collaboration and communication skills
• Problem-solving and strategic thinking

Application Tips:

• Highlight relevant experience and achievements in CRO, data analysis, and chat strategy development
• Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
• Prepare for behavioral and situational interview questions that assess your problem-solving, collaboration, and communication skills
• Research Tebra's company culture and values to demonstrate cultural fit and alignment with the company's mission

ATS Keywords: Conversion Rate Optimization, CRO, A/B Testing, Data Analysis, Chat Strategy, Marketing, Growth, Paid Media, Landing Pages, Email Marketing, Salesforce, Google Analytics, VWO, Qualified

ASSUMPTION: The application process for this role will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit with Tebra's values and mission.

🛠️ Tools & Technologies

• Salesforce
• Marketo
• Google Analytics
• VWO
• Qualified (chat vendor)
• WordPress (CMS)
• HTML/CSS/JS

ASSUMPTION: This role requires proficiency in various marketing tools, data analysis platforms, and programming languages to effectively execute CRO strategies and manage chat vendor relationships.

👔 Cultural Fit Considerations

Company Values:

• Start with the Customer: Get to know customers and look at the world through their lens
• Keep It Simple: Simplify healthcare for everyone
• Stay Entrepreneurial: Solve problems with creativity, perseverance, and a bias to action
• Better Together: Collaborate and win together
• Celebrate Success: Have fun and celebrate success

Work Style:

• Data-driven and analytical
• Collaborative and cross-functional
• Creative and strategic
• Results-oriented and actionable
• Flexible and adaptable

Self-Assessment Questions:

• How do you approach understanding and addressing customer needs in a B2B marketing context?
• Describe your experience working with cross-functional teams to execute marketing strategies and drive results
• How do you balance data-driven decision-making with creative problem-solving and innovation?

ASSUMPTION: Tebra values candidates who align with their customer-centric, collaborative, and entrepreneurial work culture, and who can demonstrate a strong fit with their company values.

⚠️ Potential Challenges

• Managing multiple testing campaigns and priorities simultaneously
• Keeping up with the latest trends and best practices in CRO, chat strategy, and marketing technologies
• Collaborating effectively with cross-functional teams and stakeholders
• Working remotely and maintaining productivity in a virtual environment

ASSUMPTION: This role may present challenges related to managing multiple priorities, staying current with industry trends, collaborating effectively with cross-functional teams, and maintaining productivity in a remote work environment.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on optimizing conversion rates across paid media microsites, landing pages, email campaigns, and chat experiences, as well as developing and managing advanced chat strategies
• In the B2B marketing industry, this role requires a unique blend of technical expertise in CRO, data analysis, and chat strategy development, as well as strong collaboration and communication skills
• Career path comparison: This role may lead to growth opportunities within the marketing field, such as senior marketing roles, marketing management, or leadership positions

ASSUMPTION: This role is unique in its focus on optimizing conversion rates across various marketing channels and developing advanced chat strategies, requiring a specific skill set and experience level.

📝 Sample Projects

• Developing and executing A/B testing campaigns to improve conversion rates on get.tebra.com, landing pages, and email campaigns
• Collaborating with the database marketing team to improve email campaign performance through CRO strategies

• Building and managing quarterly experimentation roadmaps for CRO initiatives, aligning with team objectives and growth goals

ASSUMPTION: These sample projects provide insight into the types of initiatives and responsibilities the Growth Marketing Manager may be expected to undertake in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Growth Operations team and how this role fits into the broader organization?
• How does Tebra support the professional development and growth of its marketing team members?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Tebra measure the success of its marketing campaigns and initiatives, and how will this role contribute to those metrics?
• What are the biggest challenges facing the marketing team currently, and how can this role help address them?

ASSUMPTION: Asking these questions will help applicants better understand the role's expectations, team dynamics, and opportunities for growth and development within Tebra's marketing team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in CRO, data analysis, and chat strategy development
• Prepare for behavioral and situational interview questions that assess your problem-solving, collaboration, and communication skills
• Research Tebra's company culture and values to demonstrate cultural fit and alignment with the company's mission
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.