Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Network Right

🔹 Location: San Francisco, CA & New York, NY

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 27, 2025

🔹 Experience Level: 5+ years

🔹 Remote Status: On-site (San Francisco, CA & New York, NY)

🚀 Job Overview

Key aspects of this role include:

• Defining and executing a scalable demand generation engine to drive inbound growth
• Ownership of messaging and positioning for Network Right
• Collaboration with cross-functional teams to align marketing efforts with business objectives
• Experience in growth marketing, particularly in B2B services
• Proficient in various marketing tools and strong analytical skills

ASSUMPTION: This role requires a strategic mindset, ability to work independently, and strong communication skills to succeed in a fast-paced environment.

📋 Key Responsibilities

✅ Define, develop, and execute a scalable demand generation engine that drives inbound growth by increasing awareness and capturing demand

✅ Build a foundation for tracking Marketing KPIs and communicate results on a consistent basis

✅ Own the messaging and positioning for Network Right, including the go-to-market process for driving adoption of services and the strategy for on- and offline content that converts

✅ Create the blueprint for scaling the Marketing function, collaborating closely with sales, operations, and finance to maintain organizational alignment and support broader business objectives

ASSUMPTION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in business or marketing preferred (quantitative focus is preferred)

Experience: 5+ years of experience in growth marketing, particularly in B2B services

Required Skills:

• Proficient in tools like HubSpot, LinkedIn Ads, Google Ads, Apollo, and Google Analytics
• Experience successfully executing growth and demand generation strategies
• Networking experience and ability to build and maintain relationships with industry partners
• Strong analytical skills and stellar written and verbal communication skills

Preferred Skills:

• Experience working with multiple types of services (MSP/VAR/SaaS/B2B, etc.)
• Curious, self-starter, collaborative, and adaptable in an ever-changing field

ASSUMPTION: Candidates with experience in multiple types of services and a proven track record of exceeding growth targets will be highly competitive for this role.

💰 Compensation & Benefits

Salary Range: $130,000 - $150,000 per year (based on industry standards for the role, experience level, and location)

Benefits:

• Health Insurance
• Dental Insurance
• Vision Insurance
• 401(k) Matching
• Bonus Program
• Flexible Time Off
• Home Internet Reimbursement
• Mobile Phone Reimbursement
• Weekly Lunches
• Monthly Meal Stipend
• Bi-annual Company Retreats

Working Hours: Full-time, typically 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Network Right operates in the IT Services and IT Consulting industry, focusing on delivering fractional IT services to startups.

Company Size: Network Right is a small company with 11-50 employees, offering a dynamic and agile work environment.

Founded: Network Right was founded in 2018, making it a relatively young and growing company.

Company Description:

• Network Right offers flexible IT services, focusing on technology so businesses can focus on their core operations
• The company is trusted by growing businesses and offers a leading team of US-based experts
• Network Right is committed to delivering exceptional service and helping clients achieve their business goals

Company Specialties:

• Fractional IT Services
• IT Consulting
• Technology Management

Company Website: networkright.com

ASSUMPTION: Network Right's small size and focus on startups may offer unique opportunities for growth and impact in this role.

📊 Role Analysis

Career Level: This role is a mid-level management position, offering opportunities for growth and leadership within the marketing function.

Reporting Structure: The Growth Marketing Manager will report directly to the founders and collaborate with cross-functional teams, including sales, operations, and finance.

Work Arrangement: This role is on-site, with locations in San Francisco, CA, and New York, NY.

Growth Opportunities:

• As one of the first marketing hires, there's an opportunity to shape the marketing function and grow with the company
• Potential to advance to a director or VP of marketing role as the company expands
• Chance to gain experience in a leadership role and drive strategic initiatives

ASSUMPTION: This role offers significant growth potential, as Network Right continues to expand its services and client base.

🌍 Location & Work Environment

Office Type: Network Right's offices are professional and collaborative environments, fostering teamwork and innovation.

Office Location(s): San Francisco, CA, and New York, NY

Geographic Context:

• San Francisco, CA: Known for its vibrant tech industry, diverse culture, and high cost of living
• New York, NY: A global hub for finance, media, and technology, offering a fast-paced and competitive work environment

Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work as needed

ASSUMPTION: The work environment at Network Right is likely to be dynamic, collaborative, and fast-paced, reflecting the company's focus on growth and innovation.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth interview with the founders to discuss the role, responsibilities, and growth opportunities
• Skills assessment or case study to evaluate problem-solving and strategic thinking abilities
• Final interview with key stakeholders to ensure a strong fit within the team

Key Assessment Areas:

• Strategic thinking and planning
• Analytical skills and data-driven decision-making
• Communication and presentation skills
• Cultural fit and alignment with Network Right's values

Application Tips:

• Highlight relevant experience in growth marketing, demand generation, and B2B services
• Demonstrate a strong understanding of marketing KPIs and data analysis
• Showcase your ability to build and maintain relationships with industry partners and clients
• Tailor your resume and cover letter to emphasize your qualifications for this specific role

ATS Keywords: Growth Marketing, Demand Generation, B2B Services, Marketing KPIs, Messaging, Positioning, Content Strategy, Analytical Skills, Communication Skills, Networking, HubSpot, LinkedIn Ads, Google Ads, Google Analytics, Collaboration, Adaptability

ASSUMPTION: The interview process at Network Right is likely to be thorough and comprehensive, focusing on both technical skills and cultural fit.

🛠️ Tools & Technologies

• HubSpot
• LinkedIn Ads
• Google Ads
• Apollo
• Google Analytics

ASSUMPTION: Proficiency in these tools is essential for success in this role, as they are integral to executing growth marketing strategies and tracking performance.

👔 Cultural Fit Considerations

Company Values:

• Customer Focus
• Integrity
• Innovation
• Collaboration
• Accountability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on driving results and continuous improvement

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic environment?
• Are you comfortable working independently and managing multiple projects simultaneously?
• Do you possess strong analytical skills and a data-driven mindset?
• Are you an effective communicator, able to collaborate with cross-functional teams and stakeholders?

ASSUMPTION: Candidates who align with Network Right's values and work style will be well-suited to this role and the company's culture.

⚠️ Potential Challenges

• Managing multiple projects and priorities in a fast-paced environment
• Adapting to a small company's dynamic and evolving needs
• Building and scaling a marketing function from the ground up
• Competing for attention and resources within a growing company

ASSUMPTION: These challenges are inherent to working in a small, growing company and can be overcome by a proactive, adaptable, and strategic mindset.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on demand generation and growth strategies
• Experience in B2B services is preferred, as it offers unique insights into the target market and customer needs
• This role offers significant growth potential, as Network Right continues to expand its services and client base

ASSUMPTION: Candidates with experience in similar growth marketing roles or related fields will be well-positioned to succeed in this position.

📝 Sample Projects

• Developing and executing a comprehensive demand generation strategy to drive inbound growth
• Creating and implementing a go-to-market plan for a new service offering
• Analyzing marketing performance data to identify trends, optimize campaigns, and maximize ROI

ASSUMPTION: These projects are representative of the types of initiatives the Growth Marketing Manager will be responsible for executing in this role.

❓ Key Questions to Ask During Interview

• What are the top priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy and company growth plans?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• What opportunities exist for growth and professional development within the marketing function?
• How does Network Right support work-life balance for its employees?

ASSUMPTION: Asking these questions will help candidates better understand the role, the company, and the opportunities for growth and success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience in growth marketing, demand generation, and B2B services
• Prepare for the interview by researching Network Right's services, industry, and competitors
• Follow up with a thank-you note after the interview to express your appreciation for the opportunity
• If selected for the final round, be prepared to present a strategic marketing plan or case study demonstrating your problem-solving and strategic thinking abilities

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.