📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Zeller
🔹 Location: Melbourne, Victoria, Australia
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: May 29, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing acquisition-focused initiatives and campaigns to drive product adoption and growth
- Optimizing marketing efficiency, improving reach, and delivering incrementality through different funnels
- Collaborating cross-functionally with marketing, sales, operations, finance, and creative teams
- Analyzing performance data to derive actionable insights and inform strategy
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving measurable results through data-driven marketing campaigns.
📋 Key Responsibilities
✅ Lead and execute a wide variety of acquisition, product, and general marketing campaigns, owning all areas of execution including strategy, targeting, creative, messaging, launch, optimisation, reporting, and budget management.
✅ Maintain and monitor customer acquisition pacing and performance metrics for new merchants and demand generation.
✅ Lead Zeller’s lead/demand generation strategy, establishing scoring, nurturing, and qualification roadmaps to support the growing sales team.
✅ Work cross-functionally to deliver fully integrated campaigns that exceed growth targets cost-effectively.
✅ Lead and measure performance across an evergreen portfolio of paid channels, executing ad-hoc campaigns as opportunities arise.
✅ Develop and implement testing and experimentation strategies to enhance marketing mix and retargeting strategies.
✅ Establish channel forecasts and budget recommendations, adjusting tactics and strategies quickly based on learnings and opportunities.
✅ Partner closely with cross-functional teams and stakeholders to ensure performance goals are consistently exceeded.
ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign execution, and cross-functional collaboration to drive growth and improve marketing efficiency.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of growth marketing experience in a SaaS or tech business, including detailed campaign strategy and planning
Required Skills:
- Proven experience working across a variety of digital customer acquisition funnels with complex multi-touch attribution models
- Strong analytical skills with experience using Excel and building pivot tables, multi-function formulas, and graphs
- Deep familiarity with digital marketing metrics (CPL, CPA, CPC, CPM, LTV, ROAS) and marketing attribution methodologies
- Ability to work effectively independently and with cross-functional teams
Preferred Skills:
- Basic SQL skills
- Experience with online advertising products (Google Adwords, Facebook Ad Manager)
ASSUMPTION: Candidates should possess a strong analytical mindset, creative problem-solving skills, and experience in digital customer acquisition to excel in this role.
💰 Compensation & Benefits
Salary Range: AUD 120,000 - 160,000 per annum (based on experience and industry standards for growth marketing roles in Melbourne)
Benefits:
- Competitive salary package, including equity from an early stage
- Excellent parental leave and other leave entitlements
- A fantastic office environment with plenty of snacks
- Endless learning and development opportunities
- Plenty of fun and social opportunities
Working Hours: Full-time position with flexible working hours and a hybrid work arrangement (3 days in-office)
ASSUMPTION: The salary range is estimated based on industry standards for growth marketing roles in Melbourne, considering the candidate's experience level and the company's size.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 201-500 employees (Medium-sized, offering a mix of startup-like agility and established processes)
Founded: 2020
Company Description:
- Zeller is a fast-growing Australian scale-up reimagining business banking and payments
- Focuses on providing smarter payments and financial services solutions to accelerate cash flow and improve understanding of finances
- Backed by leading VCs and brings together a global team of passionate payment and tech industry professionals
Company Specialties:
- Business banking and payments
- Financial services
- SaaS and tech
Company Website: https://www.myzeller.com/au
ASSUMPTION: Zeller's medium size offers applicants the opportunity to work in a fast-paced, growing environment with a mix of startup-like agility and established processes.
📊 Role Analysis
Career Level: Mid-level marketing role with growth potential
Reporting Structure: Reports directly to the Director of Growth
Work Arrangement: Hybrid (3 days in-office, 2 days remote)
Growth Opportunities:
- Potential to grow within the marketing team as Zeller expands
- Opportunities to work on diverse campaigns and projects
- Chance to influence and shape the future of Zeller as the company scales
ASSUMPTION: This role offers growth opportunities as Zeller continues to expand and requires a motivated individual eager to take on new challenges.
🌍 Location & Work Environment
Office Type: Modern, spacious, and fully stocked with snacks
Office Location(s): Melbourne CBD
Geographic Context:
- Melbourne is Australia's second-largest city, offering a vibrant culture, diverse neighborhoods, and a thriving food scene
- The CBD location provides easy access to public transportation, shopping, and dining options
- Melbourne has a temperate climate with mild winters and warm summers
Work Schedule: Flexible working hours with a hybrid work arrangement (3 days in-office, 2 days remote)
ASSUMPTION: The hybrid work arrangement offers applicants the best of both worlds – the structure and collaboration of an in-office environment and the flexibility of remote work.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Case study or project presentation
- Final interview with the Director of Growth
Key Assessment Areas:
- Strategic thinking and campaign planning
- Analytical skills and data-driven decision-making
- Creativity and problem-solving
- Cross-functional collaboration and communication
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills
- Prepare for behavioral and situational interview questions focusing on marketing campaign management, data analysis, and cross-functional collaboration
- Be ready to discuss your approach to testing and experimentation in marketing campaigns
ATS Keywords: Growth marketing, customer acquisition, lead generation, digital marketing, campaign strategy, data analysis, cross-functional collaboration, marketing attribution
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, analytical skills, creativity, and ability to work effectively with cross-functional teams.
🛠️ Tools & Technologies
- Google Analytics
- Google Ads
- Facebook Ads Manager
- Excel
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The required tools and technologies may evolve as the company grows and adopts new platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Agile
- Integrity
Work Style:
- Data-driven and analytical
- Creative and problem-solving-oriented
- Collaborative and cross-functional
- Adaptable and open to change
Self-Assessment Questions:
- How do you approach optimizing marketing campaigns based on data and performance metrics?
- Can you provide an example of a successful cross-functional collaboration in a previous role?
- How do you stay up-to-date with the latest marketing trends and tools?
ASSUMPTION: Zeller values candidates who are data-driven, creative, collaborative, and adaptable, with a strong focus on customer-centric innovation.
⚠️ Potential Challenges
- Managing multiple campaigns and priorities simultaneously
- Working with a growing and evolving team, requiring adaptability and flexibility
- Balancing strategic planning with hands-on campaign execution
- Keeping up with the fast-paced nature of the financial services and tech industries
ASSUMPTION: These challenges are inherent to working in a fast-growing, innovative company and require a proactive, adaptable, and motivated individual to succeed.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on customer acquisition and growth, requiring a strong analytical mindset and data-driven approach
- Compared to other growth marketing roles, this position offers the opportunity to work in a fast-growing, innovative company with a focus on disrupting the status quo in the financial services industry
- Career progression may involve moving into a more senior marketing role or exploring opportunities in related fields, such as product marketing or marketing operations
ASSUMPTION: This role offers unique growth and learning opportunities compared to traditional marketing roles, with a focus on customer acquisition and driving growth in a fast-paced, innovative environment.
📝 Sample Projects
- Developing and executing a targeted digital campaign to acquire new merchants in a specific vertical
- Analyzing customer data to identify trends and optimize marketing funnels for improved conversion rates
- Collaborating with the sales team to create and implement a lead scoring and nurturing strategy to support the growing sales pipeline
ASSUMPTION: These sample projects illustrate the mix of strategic planning, data analysis, and cross-functional collaboration required for success in this role.
❓ Key Questions to Ask During Interview
- How does Zeller support the professional development and growth of its marketing team members?
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Zeller approach testing and experimentation in marketing campaigns, and what resources are available to support this process?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Zeller foster a culture of innovation and continuous improvement in its marketing efforts?
ASSUMPTION: These interview questions help applicants better understand the role, team dynamics, and company culture, enabling them to make a more informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills, emphasizing your strategic thinking, analytical skills, and cross-functional collaboration abilities
- Prepare for behavioral and situational interview questions focusing on marketing campaign management, data analysis, and cross-functional collaboration
- Research Zeller and the financial services industry to demonstrate your understanding of the company and its market
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
