Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: RapidSOS

🔹 Location: Boston, New York, United States (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 6, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Strategic marketing and data-driven execution to drive customer acquisition and revenue growth
• Collaboration with cross-functional teams to implement growth features and product-led growth initiatives
• Optimization of marketing performance through A/B testing and continuous improvement
• Management of marketing automation workflows and sophisticated lead nurturing sequences

ASSUMPTION: This role requires a balance of strategic thinking and tactical execution, with a strong focus on data analysis and optimization.

📋 Key Responsibilities

✅ Develop and execute multi-channel growth marketing campaigns to drive customer activation, expansion, retention, and acquisition

✅ Fully utilize and optimize the marketing tech stack to scale growth efforts

✅ Analyze user behavior data to identify growth opportunities and optimize the customer journey

✅ Collaborate with product and product marketing teams to implement growth features and product-led growth initiatives

✅ Design and execute A/B tests to continuously improve marketing performance

✅ Strategically manage marketing automation workflows and sophisticated lead nurturing sequences

✅ Create data pipelines and dashboards to track marketing performance and share insights

✅ Own key performance metrics including CAC, LTV, conversion rates, and marketing ROI

✅ Develop and maintain documentation for marketing processes and systems

ASSUMPTION: The ideal candidate will have experience in growth marketing, demand generation, or a similar role, with a strong analytical background and expertise in key marketing platforms.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 7+ years of experience in growth marketing, demand generation, or similar role

Required Skills:

• Strong analytical skills and experience using data to drive decision-making
• Proven expertise with key marketing and sales platforms including Hubspot, Apollo, Salesforce, Gainsight, and Navattic
• Demonstrable expertise in email marketing strategy and execution for conversion and engagement
• Experience with prompt engineering, especially within Clay, Common Room, or Apollo
• Track record of leveraging AI to improve marketing efficiency, personalization, and performance
• Experience with A/B testing methodologies and statistical analysis
• Experience with product-led-growth to sales-lead-growth strategies and tactical execution
• Knowledge of marketing attribution models and funnel optimization
• Strong project management skills and ability to manage multiple initiatives
• Excellent communication skills and ability to work cross-functionally
• Demonstrated ability to identify, implement, and optimize automation and artificial intelligence solutions within marketing workflows and campaigns
• Fluency in English

Preferred Skills:

• Experience with marketing automation tools and CRM systems
• Knowledge of the public safety industry
• Familiarity with emergency response systems

ASSUMPTION: While not explicitly stated, proficiency in using data visualization tools like Tableau or Power BI would be beneficial for creating insightful dashboards.

💰 Compensation & Benefits

Salary Range: $115,000 - $135,000 per year (USD)

Benefits:

• Competitive salary and benefits
• Equity participation
• Dynamic, fun work environment with a highly talented team
• Rapid growth opportunities

Working Hours: Full-time (40 hours per week), with flexibility for remote work

ASSUMPTION: The salary range provided is an estimate based on industry standards for a growth marketing manager role with 7+ years of experience. Actual compensation may vary based on factors such as relevant skills, training, education, location, business needs, or market demands.

📌 Applicant Insights

🔍 Company Context

Industry: RapidSOS operates in the public safety industry, focusing on using technology to build a safer, stronger future and working together to save lives.

Company Size: RapidSOS has 201-500 employees, which means applicants can expect a mid-sized company structure with opportunities for growth and collaboration.

Founded: RapidSOS was founded in 2012, with a mission to empower safer, stronger communities with faster, data-driven emergency response.

Company Description:

• RapidSOS is an intelligent safety company that harnesses artificial and human intelligence to fuse life-saving data from connected devices, apps, and sensors to public safety agencies worldwide.
• The company's platform securely links life-saving data from 540M+ connected devices, apps, and sensors and 200+ global technology companies to over 21,000 public safety agencies in six countries.
• RapidSOS Ready devices, vehicles, homes, or buildings deliver essential data to the right place when it matters most.

Company Specialties:

• Intelligent safety platform
• Life-saving data fusion
• Emergency response technology
• Public safety innovation

Company Website: http://www.rapidsos.com/

ASSUMPTION: RapidSOS is a mission-driven company with a strong focus on using technology to improve public safety and emergency response. Applicants should be passionate about the company's mission and eager to contribute to its growth.

📊 Role Analysis

Career Level: This role is at the mid-level management stage, with opportunities for growth and advancement within the marketing department and the company as a whole.

Reporting Structure: The Growth Marketing Manager will report directly to the Head of Marketing and work closely with cross-functional teams, including product, product marketing, and sales.

Work Arrangement: This role is remote-friendly, with the option to work from home or in one of RapidSOS' offices in New York or Boston.

Growth Opportunities:

• Advancement within the marketing department, such as a promotion to Senior Growth Marketing Manager or Director of Marketing
• Expansion into other areas of the business, such as product management or business development
• Opportunities to lead and mentor junior team members as the company grows

ASSUMPTION: RapidSOS is an innovative and growing company, with ample opportunities for career growth and development for the right candidate.

🌍 Location & Work Environment

Office Type: RapidSOS has offices in New York and Boston, with a flexible, remote-friendly work environment.

Office Location(s): 3 Park Ave, 22nd Floor, New York, NY 10016, US (New York office); Boston office location not specified

Geographic Context:

• New York and Boston are major metropolitan areas with vibrant tech industries and diverse communities
• The East Coast time zone may require some flexibility for collaboration with international teams
• Remote work options provide flexibility for applicants who prefer to work from home or a location of their choice

Work Schedule: Full-time (40 hours per week), with flexibility for remote work and potential overlap with international teams

ASSUMPTION: Applicants should be comfortable working in a dynamic, fast-paced environment and be able to manage their time effectively, especially when working remotely.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the hiring manager to discuss the role and assess cultural fit
• In-depth interview with cross-functional team members to evaluate skills and experience
• Final interview with the Head of Marketing or another senior leader

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Analytical skills and data-driven decision-making
• Expertise in marketing platforms and tools
• Communication and collaboration skills
• Cultural fit and alignment with RapidSOS' values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experience for this role
• Demonstrate your understanding of RapidSOS' mission and values in your application materials
• Prepare for behavioral interview questions that focus on your experience with growth marketing, data analysis, and cross-functional collaboration
• Be ready to discuss your approach to A/B testing, marketing automation, and user behavior analysis

ATS Keywords: Growth marketing, demand generation, data analysis, email marketing, A/B testing, marketing automation, user behavior analysis, product-led growth, marketing tech stack, marketing attribution models, funnel optimization

ASSUMPTION: RapidSOS uses an Applicant Tracking System (ATS) to manage job applications, so including relevant keywords in your resume and cover letter can help ensure that your application is seen by the hiring team.

🛠️ Tools & Technologies

• Hubspot (CRM and marketing automation)
• Apollo (sales engagement platform)
• Salesforce (CRM)
• Gainsight (customer success platform)
• Navattic (data management platform)
• Clay, Common Room, or Apollo (prompt engineering tools)
• Tableau or Power BI (data visualization tools)

ASSUMPTION: Familiarity with these tools is not required, but applicants should be comfortable learning and using new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Trust and safety
• Pioneering
• Urgency
• Purpose over pride

Work Style:

• Collaborative and cross-functional
• Data-driven and results-oriented
• Innovative and adaptable
• Mission-driven and passionate about saving lives

Self-Assessment Questions:

• How do you embody RapidSOS' values in your daily work?
• Can you provide an example of a time when you used data to drive a strategic marketing decision?
• How do you approach A/B testing and continuous improvement in your marketing strategies?

ASSUMPTION: Applicants should be able to demonstrate a strong cultural fit with RapidSOS' values and work style, as well as a passion for the company's mission.

⚠️ Potential Challenges

• Managing multiple initiatives and prioritizing workload in a fast-paced, dynamic environment
• Collaborating effectively with cross-functional teams, including product, product marketing, and sales
• Adapting to changes in the marketing tech stack and other tools as the company grows and evolves
• Balancing strategic thinking and tactical execution in a role that requires both high-level strategy and hands-on implementation

ASSUMPTION: These challenges are inherent to a mid-level management role in a growing, innovative company like RapidSOS. Successful candidates will be able to thrive in this environment and contribute to the company's continued success.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on data analysis and optimization, as well as experience with product-led growth strategies
• Compared to other growth marketing roles, this position offers the opportunity to work in a mission-driven industry and contribute directly to saving lives
• Career progression in this role may lead to opportunities in product management, business development, or other areas of the business, depending on the candidate's interests and skills

ASSUMPTION: Applicants should consider their career goals and interests when evaluating this role, as well as their fit with RapidSOS' values and work style.

📝 Sample Projects

• Developing and executing a multi-channel campaign to drive customer acquisition and retention for a new product launch
• Analyzing user behavior data to identify growth opportunities and optimizing the customer journey for a key product feature
• Collaborating with the product team to implement a product-led growth initiative and measuring its impact on key performance metrics

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives the Growth Marketing Manager may work on, but the specific projects will vary based on the company's priorities and the manager's areas of focus.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for RapidSOS?
• What are the key priorities for the first 90 days in this role?
• How does RapidSOS support the professional development and growth of its marketing team members?
• What are the most challenging aspects of working in a fast-paced, dynamic environment like RapidSOS?
• How does RapidSOS measure the success of its growth marketing initiatives, and how does this role contribute to those metrics?

ASSUMPTION: These questions are intended to help applicants better understand the role, the company, and the team they will be working with, as well as to demonstrate their interest and engagement in the hiring process.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experience for this role
• Prepare for behavioral interview questions that focus on your experience with growth marketing, data analysis, and cross-functional collaboration
• Be ready to discuss your approach to A/B testing, marketing automation, and user behavior analysis
• Follow up with the hiring team one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.