Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Kueski

🔹 Location: Mexico

🔹 Job Type: Full Time

🔹 Category: Financial Services

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Leading promotional campaigns across internal and paid marketing channels
• Coordinating timelines with Product, Design, Growth, and Analytics teams
• Ensuring campaigns are delivered on time, on-brand, and aligned with business goals
• Managing cross-functional stakeholders and prioritizing marketing requests
• Optimizing processes and reporting on campaign performance

ASSUMPTION: This role requires a high level of organization, collaboration, and attention to detail. The ideal candidate will have experience in a fast-paced, cross-functional environment and be comfortable managing multiple projects simultaneously.

📋 Key Responsibilities

✅ Promotions & Campaign Coordination: Support the planning and execution of product and marketing promotions, maintain a centralized promotions calendar, and partner with product and channel owners to align promotional efforts with business priorities.

✅ Cross-Functional Negotiation & Prioritization: Work closely with various teams to align on campaign requirements, negotiate deadlines and priorities, and ensure all promotional requests are properly briefed, tracked, and resourced.

✅ Operational Execution: Manage the end-to-end campaign execution workflow, support QA of live campaigns, and identify process gaps for efficiency and scalability.

✅ Performance & Reporting Support: Assist in compiling results from promotional campaigns, track basic campaign metrics, report on performance to stakeholders, and help identify high-performing promotions.

ASSUMPTION: The responsibilities listed above are subject to change based on business needs and may evolve over time. The ideal candidate will be adaptable and able to handle shifting priorities.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 4+ years in marketing operations, campaign management, lifecycle marketing, or project coordination, preferably in a tech, fintech, or e-commerce company

Required Skills:

• Excellent organizational and project management skills
• Clear and professional communication skills
• Familiarity with marketing platforms, project management tools, and campaign tracking dashboards
• Basic understanding of digital marketing channels, lifecycle campaigns, and campaign performance metrics
• Strong sense of accountability and attention to detail in campaign execution
• Experience working on high-frequency promotional calendars
• Familiarity with SQL, Google Analytics, or Looker for basic data checks
• Experience collaborating with design or creative teams on marketing assets
• Understanding of channel governance and lifecycle best practices

Preferred Skills:

• Experience in the financial services industry
• Fluency in Spanish

ASSUMPTION: While not explicitly stated, having experience in the financial services industry or being bilingual in Spanish may be beneficial for this role. Additionally, proficiency in relevant marketing tools and platforms is expected.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Growth Marketing Manager with 5-10 years of experience in Mexico, the estimated salary range is MXN 150,000 - 250,000 per year. This is an estimate and the actual salary may vary based on factors such as skills, experience, and market conditions.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with employer contribution
• Generous vacation and sick leave policy
• Employee discounts on Kueski products and services
• Professional development opportunities

Working Hours: Full-time position with standard working hours (Monday-Friday, 9:00 AM - 6:00 PM). Occasional overtime may be required to meet campaign deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary based on the factors mentioned above. The benefits listed are typical for a company of Kueski's size and industry but may be subject to change or negotiation.

📌 Applicant Insights

🔍 Company Context

Industry: Kueski is a leading fintech company specializing in buy now, pay later (BNPL) and online consumer credit services. They operate in a competitive and rapidly evolving market, requiring employees to stay adaptable and innovative.

Company Size: Kueski has 501-1,000 employees, providing a large and diverse work environment with ample opportunities for collaboration and growth.

Founded: Kueski was founded in 2012 and has since grown to become the largest online consumer lender in Mexico, known for its technological advancements and data-driven approach.

Company Description:

• Kueski is dedicated to improving the financial lives of people in Mexico through innovative financial services
• The company offers seamless payment solutions for both online and in-store transactions, with a focus on user experience and accessibility
• Kueski is committed to fostering a strong, diverse, and inclusive workplace, with a culture geared toward innovation, collaboration, and impact

Company Specialties:

• Fintech
• Finance
• Development
• Technology
• Data and machine learning

Company Website: kueski.com

ASSUMPTION: Kueski's focus on innovation and data-driven decision-making requires employees to stay up-to-date with the latest trends and technologies in the fintech industry. The company's commitment to diversity and inclusion fosters a collaborative and supportive work environment.

📊 Role Analysis

Career Level: This role is a mid-level management position, requiring a balance of strategic thinking and tactical execution. The ideal candidate will have experience managing cross-functional teams and driving growth initiatives.

Reporting Structure: The Growth Marketing Manager will report directly to the Head of Growth and work closely with various teams, including Product, Design, Lifecycle, Paid Media, and Analytics.

Work Arrangement: This role is on-site, with the expectation of working from the company's headquarters in Guadalajara, Mexico. Occasional remote work may be considered based on individual performance and team needs.

Growth Opportunities:

• As Kueski continues to expand its offerings and enter new markets, there will be opportunities for the Growth Marketing Manager to take on additional responsibilities and grow within the organization
• The company encourages professional development and offers training and mentorship programs to support employee growth
• Kueski's large employee base provides ample opportunities for networking and collaboration, fostering a culture of learning and development

ASSUMPTION: The Growth Marketing Manager's role is critical to Kueski's continued success and growth. As such, the ideal candidate will be proactive, results-driven, and eager to take on new challenges as the company evolves.

🌍 Location & Work Environment

Office Type: Kueski's headquarters is a modern, collaborative workspace designed to foster creativity and productivity. The office features open-concept workspaces, meeting rooms, and recreational areas.

Office Location(s): Guadalajara, Jalisco, Mexico

Geographic Context:

• Guadalajara is the second-largest city in Mexico and the capital of the state of Jalisco
• The city is known for its rich history, vibrant culture, and thriving tech industry, making it an attractive location for professionals in the fintech sector
• Guadalajara offers a high quality of life, with numerous amenities, including restaurants, museums, and parks

Work Schedule: The standard workweek is Monday through Friday, with core hours from 9:00 AM to 6:00 PM. Occasional overtime may be required to meet campaign deadlines.

ASSUMPTION: Working in Guadalajara offers employees the opportunity to live and work in a dynamic and culturally rich environment. The city's thriving tech industry provides ample opportunities for networking and professional growth.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the Talent Acquisition team
• In-depth interview with the Head of Growth and/or other team members
• Final interview with the CEO or another senior leader
• Background check and offer extension

Key Assessment Areas:

• Candidates' understanding of marketing principles and campaign management
• Problem-solving skills and ability to think strategically
• Communication and collaboration skills, particularly when working with cross-functional teams
• Adaptability and resilience in the face of changing priorities and tight deadlines

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Be prepared to discuss specific campaign examples and their outcomes, demonstrating your ability to drive growth and optimize performance
• Research Kueski's products, services, and competitors to show your understanding of the company's position in the market and its unique value proposition

ATS Keywords: Marketing Operations, Campaign Management, Lifecycle Marketing, Project Coordination, Organizational Skills, Project Management, Communication Skills, Negotiation Skills, Data Analysis, Digital Marketing, SQL, Google Analytics, Looker, Creative Collaboration, Promotional Planning, Process Optimization, Performance Reporting

ASSUMPTION: Kueski's application process is designed to assess candidates' skills, experience, and cultural fit. The interview process may include behavioral and situational questions to evaluate candidates' problem-solving skills and ability to work effectively in a fast-paced environment.

🛠️ Tools & Technologies

• Marketing platforms: Braze, Facebook Ads, Google Ads, etc.
• Project management tools: Asana, Jira
• Campaign tracking dashboards: Google Analytics, Looker
• Basic data analysis tools: SQL, Excel

ASSUMPTION: The ideal candidate will have experience with relevant marketing platforms, project management tools, and basic data analysis tools. Familiarity with industry-standard tools and technologies is expected.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Kueski values creativity, continuous learning, and a willingness to challenge the status quo
• Collaboration: The company fosters a culture of teamwork, open communication, and mutual support
• Impact: Kueski is committed to making a positive difference in the lives of its customers and employees

Work Style:

• Fast-paced: Kueski operates in a dynamic and rapidly changing environment, requiring employees to be adaptable and responsive to shifting priorities
• Collaborative: The company values teamwork and cross-functional collaboration, with a focus on collective success
• Data-driven: Kueski makes decisions based on data and analytics, requiring employees to be comfortable with data analysis and interpretation

Self-Assessment Questions:

• Do you thrive in fast-paced, collaborative environments, and are you comfortable managing multiple projects simultaneously?
• Are you skilled in negotiating priorities and deadlines with cross-functional stakeholders?
• Do you have a strong sense of accountability and attention to detail in campaign execution?

ASSUMPTION: Kueski's culture is characterized by innovation, collaboration, and a strong commitment to making a positive impact. The ideal candidate will be adaptable, collaborative, and data-driven, with a passion for driving growth and continuous improvement.

⚠️ Potential Challenges

• Managing competing deadlines and priorities from multiple teams
• Keeping up with the fast-paced and ever-evolving fintech industry
• Balancing strategic thinking with tactical execution in a dynamic work environment
• Adapting to changes in campaign priorities and market conditions

ASSUMPTION: The Growth Marketing Manager role presents unique challenges and opportunities for growth. The ideal candidate will be adaptable, resilient, and able to thrive in a fast-paced, dynamic environment.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on campaign management and operational execution, with less emphasis on strategic planning and brand development
• In the fintech industry, Growth Marketing Managers must be comfortable working with data and analytics to inform decision-making and optimize campaign performance
• Career progression in this role may include advancing to a senior marketing leadership position or transitioning to a related field, such as product management or data analysis

ASSUMPTION: While this role shares similarities with traditional marketing positions, it is uniquely suited to the fintech industry and requires a specific set of skills and experiences. Candidates should be prepared to adapt their approach to fit the unique demands of the role and the industry.

📝 Sample Projects

• Developing and executing a promotional campaign to drive user acquisition and engagement for a new product launch
• Optimizing the performance of existing lifecycle campaigns through A/B testing and data analysis
• Collaborating with cross-functional teams to create and implement a high-frequency promotional calendar, ensuring consistent messaging and branding across all customer touchpoints

ASSUMPTION: The projects listed above are intended to provide a sense of the types of initiatives the Growth Marketing Manager may be responsible for. The specific projects and priorities will vary based on business needs and market conditions.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics, and how this role fits into the broader organization?
• How does Kueski approach data-driven decision-making, and what tools and resources will be available to support this process?
• What are the most significant challenges facing the Growth Marketing team, and how can this role contribute to addressing them?
• How does Kueski support the professional development and growth of its employees, particularly in the marketing function?
• What is the company's approach to work-life balance, and how does this role fit into that framework?

ASSUMPTION: The interview process is an opportunity for candidates to assess the fit of the role and the company with their personal and professional goals. Asking thoughtful and insightful questions demonstrates engagement and a genuine interest in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills, with a focus on campaign management, organizational skills, and data analysis
• Prepare for the interview by researching Kueski's products, services, and competitors, and developing examples of your past campaign successes and challenges
• Follow up with the Talent Acquisition team one week after submitting your application to confirm receipt and inquire about next steps
• If invited to an in-depth interview, be prepared to discuss your approach to campaign management, data-driven decision-making, and collaboration with cross-functional teams

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.