📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Fiverr
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 14, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving revenue growth through impactful marketing initiatives and experiments
- Optimizing user experiences and reducing churn
- Managing and optimizing key marketing and analytics tools
- Collaborating with cross-functional teams for efficient execution of marketing campaigns
ASSUMPTION: This role requires a balance of creativity for ideation and a strong analytical mindset for data-driven decision making.
📋 Key Responsibilities
✅ Ideate, initiate, and implement growth initiatives and marketing experiments to increase revenue, conversion rates, and activation
✅ Manage and create impactful in-product experiences to drive user engagement and adoption
✅ Manage key growth marketing tools and ensure they are optimized for speed, accuracy, and effectiveness
✅ Collaborate closely with Product, Design, Development, and Data teams to enable efficient, high-quality execution of marketing initiatives
✅ Conduct thorough testing of in-product experiences across multiple devices and platforms, identifying and resolving issues promptly
✅ Analyze experiment performance, draw actionable insights, and iterate quickly to continuously enhance results
ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to prioritize and execute multiple projects simultaneously.
🎯 Required Qualifications
Education: BS or MS degree in Marketing, Business, Analytics, or related field (advantage)
Experience: 3+ years of experience in growth marketing, product marketing, digital marketing, or a related field
Required Skills:
- Proven track record of implementing successful growth experiments and campaigns
- Strong proficiency in marketing tools and platforms such as Appcues, VWO, Google Tag Manager, and Google Analytics
- Experience executing in-product marketing initiatives
- Data-driven mindset with strong analytical skills
- Excellent problem-solving skills, particularly in identifying and troubleshooting technical issues independently
Preferred Skills:
- Experience with A/B testing and optimization tools
- Familiarity with SQL or other data querying languages
- Knowledge of the gig economy or online marketplace platforms
ASSUMPTION: While not explicitly stated, proficiency in English is likely required for this role due to the global nature of Fiverr's platform.
💰 Compensation & Benefits
Salary Range: $70,000 - $120,000 per year (based on industry standards for a Growth Marketing Manager with 3-5 years of experience in Israel)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours and remote work options
- Professional development opportunities
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Fiverr operates in the online marketplace and gig economy sector, connecting businesses with freelance talent globally.
Company Size: Fiverr is a mid-sized company with 501-1,000 employees, providing a structured yet dynamic work environment.
Founded: Fiverr was founded in 2010 and has since grown to become a leading global platform for freelance services.
Company Description:
- Fiverr is a global platform connecting businesses with freelance talent in the simplest way possible.
- The company offers a wide range of services, from graphic design and digital marketing to programming and writing.
- Fiverr's mission is to revolutionize the way people work together, making it easier for businesses to find and collaborate with talented freelancers.
Company Specialties:
- Online marketplace for freelance services
- Gig economy platform
- Small business and entrepreneur support
- Freelance talent connection
Company Website: fiverr.com
ASSUMPTION: Fiverr's global presence and diverse range of services may require candidates to have experience working in an international environment and understanding various industries.
📊 Role Analysis
Career Level: This role is suitable for a mid-career professional with 3-5 years of experience in growth marketing or a related field.
Reporting Structure: The Growth Marketing Manager will likely report directly to the Head of Marketing or a similar role, with close collaboration with cross-functional teams.
Work Arrangement: This role offers remote work options, with the possibility of on-site work at Fiverr's Tel Aviv office.
Growth Opportunities:
- Advancement to a senior or management role within the marketing department
- Expansion into other areas of marketing or related fields, such as product management or business development
- Potential to work on high-impact projects that drive significant growth for the company
ASSUMPTION: Fiverr's rapid growth and expansion present numerous opportunities for career development and advancement.
🌍 Location & Work Environment
Office Type: Fiverr's Tel Aviv office is a modern, collaborative workspace that fosters innovation and creativity.
Office Location(s): 8 Eliezer Kaplan Street, Tel Aviv
Geographic Context:
- Tel Aviv is a vibrant, multicultural city with a thriving tech industry and a high quality of life.
- The city offers a mix of urban and beachside living, with a wide range of cultural attractions and entertainment options.
- Tel Aviv is well-connected by public transportation, making it easy to commute to work from various neighborhoods.
Work Schedule: The work schedule is typically Monday to Friday, with flexible hours to accommodate remote work and collaboration with global teams.
ASSUMPTION: While Fiverr offers remote work options, candidates may need to be prepared for occasional on-site work or meetings at the Tel Aviv office.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- Technical assessment or case study
- On-site or video interview with the hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Problem-solving skills and analytical thinking
- Creativity and innovation in marketing strategies
- Technical proficiency with marketing tools and platforms
- Collaboration and communication skills
- Alignment with Fiverr's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful growth marketing campaigns or experiments you've led in the past
- Research Fiverr's platform and understand the unique challenges and opportunities in the gig economy
- Be prepared to discuss your approach to data-driven decision making and A/B testing
ATS Keywords: Growth Marketing, Product Marketing, Digital Marketing, Data Analysis, User Experience, Collaboration, Problem Solving, Marketing Tools, Experimentation, Campaign Management, Technical Troubleshooting, Project Management, Curiosity, Proactivity, Marketing Methodologies
ASSUMPTION: Fiverr's application process may involve assessments or case studies to evaluate candidates' problem-solving skills and analytical thinking.
🛠️ Tools & Technologies
- Appcues
- VWO
- Google Tag Manager
- Google Analytics
- SQL (advantage)
ASSUMPTION: Candidates should be comfortable learning and adapting to new tools and technologies as needed for the role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Collaborative
- Innovative
- Data-driven
- Transparent
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and cross-functional
- Adaptable and open to change
Self-Assessment Questions:
- How do you approach balancing creativity and data-driven decision making in your marketing strategies?
- Can you provide an example of a time when you had to troubleshoot a technical issue independently to execute a marketing campaign?
- How do you stay organized and manage multiple projects simultaneously in a fast-paced environment?
ASSUMPTION: Fiverr's company culture values collaboration, innovation, and data-driven decision making, and candidates should be prepared to demonstrate these qualities in their application and interviews.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Working with global teams and stakeholders across different time zones
- Adapting to new tools and technologies as the company grows and evolves
- Balancing creativity and data-driven decision making in marketing strategies
ASSUMPTION: Fiverr's rapid growth and global presence may present unique challenges that require candidates to be adaptable and resilient.
📈 Similar Roles Comparison
- Compared to other growth marketing roles, this position places a strong emphasis on in-product experiences and technical troubleshooting
- Fiverr's global platform and diverse range of services may require candidates to have experience working in an international environment and understanding various industries
- This role offers opportunities for career development and advancement within Fiverr's marketing department or related fields
ASSUMPTION: Candidates should research similar roles and companies to better understand the unique aspects of this position and how it aligns with their career goals.
📝 Sample Projects
- Developing and implementing a targeted in-product campaign to increase user activation and engagement
- Conducting A/B testing to optimize the performance of in-product experiences and improve conversion rates
- Collaborating with cross-functional teams to create and execute a high-impact marketing campaign that drives significant growth for the company
ASSUMPTION: Candidates should be prepared to discuss their approach to project management and execution, as well as their ability to work collaboratively with cross-functional teams.
❓ Key Questions to Ask During Interview
- How does this role fit into Fiverr's overall marketing strategy, and what are the key priorities for the first 90 days?
- Can you describe the team structure and dynamics, and how this role will collaborate with other departments?
- How does Fiverr support the professional development and growth of its employees, particularly in the marketing department?
- What are the most significant challenges facing the growth marketing team currently, and how can this role help address them?
- How does Fiverr measure the success of its growth marketing initiatives, and what key performance indicators (KPIs) will this role be responsible for tracking?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and Fiverr's mission, as well as their understanding of the company's goals and challenges.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of successful growth marketing campaigns or experiments you've led in the past
- Research Fiverr's platform and understand the unique challenges and opportunities in the gig economy
- Follow up with the hiring manager or HR department one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
