Growth Marketing Manager (all genders)

📌 Core Information

🔹 Job Title: Growth Marketing Manager (all genders)

🔹 Company: Babbel

🔹 Location: Berlin, Germany

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Executing marketing activities across various channels such as SEM, social, and offline.
• Playing a vital role in planning, asset creation, execution, and measurement of marketing campaigns.
• Creating assets in a pragmatic way depending on the channel, with the ability to build simple designs for ads, flyers, or videos for social media.
• Working in an interdisciplinary team to provide a great end-to-end user experience.

ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on executing and optimizing marketing campaigns across multiple channels.

📋 Key Responsibilities

✅ Execute marketing activities on different channels such as SEM, social, offline, and manage freelance support resources.

✅ Play a vital role in the planning, asset creation, execution, and measurement of marketing campaigns.

✅ Create assets in a pragmatic way depending on the channel, with the ability to build simple designs for ads, flyers, or videos for social media.

✅ Work in an interdisciplinary team, taking on related tasks to provide a great end-to-end user experience.

ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to ensure marketing campaigns are executed effectively.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 3+ years of experience as a marketing manager working with digital marketing tools (Google / Meta / Tik Tok).

Required Skills:

• Proven experience in digital marketing and content creation.
• Analytical mindset to optimize campaign performance.
• Joy and creativity to proactively try and learn new things.
• Strong team player with experience working in a small, versatile, and experimental environment.

Preferred Skills:

• Experience in the migration space.
• Arabic or Ukrainian language skills.

ASSUMPTION: While experience in the migration space and Arabic or Ukrainian language skills are not required, they would be beneficial for this role due to the focus on a blended learning German course for migrants.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (based on experience and market rates for a mid-size company in Berlin).

Benefits:

• Comprehensive health insurance.
• Company pension scheme.
• Flexible working hours and remote work options.
• Discounted language courses.

Working Hours: Full-time (40 hours per week) with flexible working hours and the option to work remotely occasionally.

ASSUMPTION: The salary range is estimated based on market rates for a mid-size company in Berlin, with consideration for the required experience level and the role's responsibilities.

📌 Applicant Insights

🔍 Company Context

Industry: E-learning Providers. Babbel focuses on digital language learning products for consumers and businesses.

Company Size: 1,001-5,000 employees. Babbel offers the resources of a larger company while maintaining a small, versatile, and experimental environment for this role.

Founded: 2007. Babbel has been building digital language learning products since its founding.

Company Description:

• Driven by the purpose of creating mutual understanding through language, Babbel aims to make learners conversational as fast as possible.
• With more than 60,000 lessons across 15 languages, Babbel's content is hand-crafted by experts and adapts to the learner's behavior.
• Babbel's team reflects the diversity of its users, with over 80 nationalities represented.

Company Specialties:

• E-learning and mobile apps.
• Online courses and language learning.
• And edtech.

Company Website: http://www.babbel.com

ASSUMPTION: Babbel's focus on creating mutual understanding through language learning makes it an attractive company for individuals passionate about connecting people across cultures.

📊 Role Analysis

Career Level: Mid-level marketing professional with 2-5 years of experience.

Reporting Structure: This role will work in an interdisciplinary team and report directly to the team lead.

Work Arrangement: Full-time, on-site role with flexible working hours and occasional remote work options.

Growth Opportunities:

• As the team is scaling, there will be opportunities for growth and advancement within the company.
• Working in an interdisciplinary team will provide exposure to various aspects of the business, fostering personal and professional development.
• The role's focus on rapid learning and a trial-and-error mindset encourages continuous growth.

ASSUMPTION: This role offers strong growth opportunities due to the company's size, the team's scaling, and the entrepreneurial nature of the position.

🌍 Location & Work Environment

Office Type: On-site, with flexible working hours and occasional remote work options.

Office Location(s): Andreasstraße 72, Berlin, 10243, DE

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry.
• The office is located in the central Mitte district, offering easy access to public transportation and various amenities.
• Berlin's diverse population and cultural scene make it an ideal location for a language learning company.

Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work remotely occasionally.

ASSUMPTION: Working in Berlin offers a unique blend of cultural diversity, a thriving tech industry, and a high quality of life, making it an attractive location for this role.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening.
• Phone or video call interview with the hiring manager.
• On-site interview with the team.
• Final interview with the team lead or a member of the executive team.

Key Assessment Areas:

• Marketing and digital campaign management skills.
• Creativity and problem-solving abilities.
• Analytical mindset and data-driven decision-making.
• Teamwork and collaboration skills.

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing and digital campaign management experience.
• Demonstrate your creativity and problem-solving skills through examples of past projects or campaigns.
• Showcase your analytical mindset by discussing how you've used data to inform marketing decisions in the past.
• Prepare questions about the team's goals and the company's mission to demonstrate your interest in the role and Babbel's values.

ATS Keywords: Digital Marketing, SEM, Social Media, Offline Marketing, Asset Creation, Campaign Optimization, Freelance Management, User Experience, Migration Experience, Arabic Language Skills, Ukrainian Language Skills

ASSUMPTION: The application process for this role will focus on assessing the candidate's marketing and digital campaign management skills, as well as their creativity, analytical mindset, and teamwork abilities.

🛠️ Tools & Technologies

• Google Ads (SEM).
• Meta Ads (Facebook, Instagram).
• TikTok Ads.
• Design tools (e.g., Canva, Adobe Creative Suite).

ASSUMPTION: The required tools and technologies for this role are standard in the digital marketing industry and can be learned or improved upon with experience.

👔 Cultural Fit Considerations

Company Values:

• Driven by purpose: Creating mutual understanding through language.
• User-focused: Prioritizing the needs and preferences of learners.
• Continuous learning: Encouraging growth and improvement.
• Collaboration: Working together to achieve common goals.

Work Style:

• Entrepreneurial: Fostering a trial-and-error mindset and rapid learning.
• Small, versatile, and experimental team environment.
• High degree of cross-functional collaboration.

Self-Assessment Questions:

• How do you align with Babbel's purpose of creating mutual understanding through language?
• Are you comfortable working in a small, versatile, and experimental team environment?
• How do you approach continuous learning and improvement in your role?

ASSUMPTION: Babbel's company values and work style emphasize a user-focused, collaborative, and entrepreneurial approach to language learning, making it an attractive company for individuals passionate about connecting people across cultures.

⚠️ Potential Challenges

• The role requires a high degree of cross-functional collaboration, which may present communication and coordination challenges.
• The team is established as a new exploratory unit within the company, which may result in some initial growing pains as processes and workflows are established.
• The role's focus on rapid learning and a trial-and-error mindset may require adaptability and resilience in the face of setbacks or failures.
• The migration space may present unique challenges related to user needs, cultural sensitivity, and regulatory compliance.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth, learning, and innovation in this role.

📈 Similar Roles Comparison

• This role differs from traditional marketing manager positions in its focus on a blended learning German course for migrants, requiring a unique combination of marketing and cultural sensitivity skills.
• Babbel's focus on creating mutual understanding through language sets it apart from other e-learning providers, emphasizing the importance of cultural relevance and user-centric design.
• Career paths within Babbel may include opportunities to specialize in specific languages, user segments, or marketing channels, as well as moving into management or leadership roles.

ASSUMPTION: This role offers a unique blend of marketing and cultural sensitivity skills, with opportunities for growth and specialization within Babbel's organization.

📝 Sample Projects

• Developing and executing a marketing campaign to launch a new blended learning German course for migrants, targeting Arabic and Ukrainian speakers.
• Creating assets for social media, ads, and flyers to promote the course, with a focus on simplicity and cultural relevance.
• Analyzing campaign performance data to optimize marketing efforts and maximize user engagement.

ASSUMPTION: These sample projects reflect the role's focus on marketing, asset creation, and data-driven decision-making, with a unique emphasis on cultural sensitivity and user-centric design.

❓ Key Questions to Ask During Interview

• How does this role fit into Babbel's overall mission and strategy for creating mutual understanding through language?
• What are the key priorities for this role in the first 90 days, and how will success be measured?
• How does the team collaborate and communicate to ensure effective cross-functional collaboration and project management?
• What opportunities are there for growth and development within the team and the company as a whole?
• How does Babbel support work-life balance, and what flexible work arrangements are available?

ASSUMPTION: These interview questions focus on understanding the role's context within Babbel's mission, the team's dynamics, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link.
• Tailor your resume and cover letter to highlight your relevant marketing and digital campaign management experience.
• Prepare questions about the team's goals and the company's mission to demonstrate your interest in the role and Babbel's values.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.