1. Partner Alignment: Serve as the primary liaison for AWS, aligning partner marketing aspirations and investments with Softchoice's demand generation programs.
2. Demand Generation Support: Collaborate with portfolio marketing, partner alliance managers, and category teams to prevent duplication of service offerings and ensure partner-driven solutions complement and enhance Softchoice's existing portfolio.
3. Digital Sales Enablement: Collaborate with e-commerce and web teams to ensure partner offerings are effectively represented and positioned to drive customer expansion through greater adoption of digital sales channels.
4. Program Execution: Own the execution of connecting partner technologies to Softchoice solutions within demand generation programs, aligning with content, audience, and funnel strategies.
*ASSUMPTION:* This role requires strong communication, collaboration, and project management skills to successfully navigate cross-functional teams and drive results.
📋 Key Responsibilities
✅ Partner Alignment:
- Serve as the primary liaison for AWS, aligning partner marketing aspirations and investments with Softchoice's demand generation programs.
- Collaborate with portfolio marketing, partner alliance managers, and category teams to prevent duplication of service offerings and ensure partner-driven solutions complement and enhance Softchoice's existing portfolio.
✅ Demand Generation Support:
- Collaborate with execution teams (events, SEO, paid media, and content) to ensure partner technologies are effectively represented across all channels.
- Build and manage bottom-of-the-funnel content and engagement strategies for partner-focused audiences, ensuring clear connections between partner technologies and Softchoice services.
✅ Digital Sales Enablement:
- Collaborate with e-commerce and web teams to ensure partner offerings are effectively represented and positioned to drive customer expansion through greater adoption of digital sales channels.
- Track and analyze sales performance through digital channels, providing actionable insights to improve partner-driven results.
✅ Program Execution:
- Own the execution of connecting partner technologies to Softchoice solutions within demand generation programs, aligning with content, audience, and funnel strategies.
- Monitor and report on campaign success, tracking metrics such as open rates, engagement, and conversion to continuously optimize and improve campaign effectiveness.
*ASSUMPTION:* This role involves frequent collaboration with various teams, requiring strong communication and organizational skills to manage multiple projects and deadlines.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Business, or a related field.
Experience:
- 3-5 years of experience in partner marketing, demand generation, or a related field, ideally in a B2B environment.
Required Skills:
- Proven ability to translate strategic plans into effective execution with measurable results.
- Strong understanding of marketing funnels, particularly the consideration and evaluation stages where partner technology is most impactful.
- Demonstrated success in working cross-functionally with marketing, sales, and partner teams.
- Familiarity with managing technology partner offerings and aligning them to broader solution portfolios.
- Proficiency in tracking and analyzing campaign performance, with the ability to report on partner-specific contributions to larger program goals.
Preferred Skills:
- Experience with AWS technologies.
- Familiarity with marketing automation tools (e.g., Marketo, Pardot).
- Knowledge of the IT industry and relevant trends.
*ASSUMPTION:* Candidates with experience in B2B marketing, particularly in the tech industry, will have a strong advantage in this role.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (based on industry standards for similar roles in Toronto, ON)
Benefits:
- Competitive perks starting on day one.
- Career development opportunities.
- Flexible work environment.
- Inclusive culture with a focus on diversity, equity, and belonging.
Working Hours: 40 hours per week, with flexibility for remote work.
*ASSUMPTION:* The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: IT Services and IT Consulting
Company Size: 1,001-5,000 employees
Founded: 1989
Company Description: Softchoice Corporation is a software and cloud-focused IT solutions provider that equips people to be engaged, connected, and creative at work, and organizations to be agile, innovative, and secure by delivering AI-powered cloud and digital workplace solutions. As part of World Wide Technology, Softchoice has access to serve customers through WWT’s resources, including its Advanced Technology Centre and global warehousing, distribution, and integration capabilities.
Company Specialties: Microsoft EA, Asset Management, IBM Power Systems, Storage (BURA), De-duplication, Workload Consolidation, Cloud Computing, Cisco, SaaS, People Development, Unified Communications & Collaboration, BYOD, Managed Services, and cloud.
📊 Role Analysis
Career Level: Intermediate (3-5 years of experience)
Reporting Structure: This role reports directly to the Director of Marketing.
Work Arrangement: This role offers a hybrid work arrangement, with a combination of on-site and remote work.
Growth Opportunities:
- Opportunities for career progression within the marketing department or related fields.
- Exposure to various aspects of marketing, enabling the development of a well-rounded skill set.
- Potential to work on high-impact projects that drive business growth and customer success.
🌍 Location & Work Environment
Office Type: Modern, collaborative office spaces with a focus on employee well-being and productivity.
Office Location(s): Oakville, Toronto, and Vancouver.
Geographic Context: Oakville and Toronto are located in the Greater Toronto Area (GTA), offering a mix of urban and suburban environments. Vancouver is located on the west coast of Canada, providing a more temperate climate and a different cultural experience.
Work Schedule: Flexible work hours with a focus on results and productivity, rather than strict office hours.
*ASSUMPTION:* Candidates should be comfortable working in a hybrid or remote work environment and have a dedicated workspace at home for remote workdays.
💼 Interview & Application Insights
Typical Process:
1. Submission of application through the provided link.
2. Phone or video screening with the hiring manager.
3. In-depth interview with the hiring manager and relevant team members.
4. Final interview with the Director of Marketing.
Key Assessment Areas:
1. Understanding of marketing funnels and partner technology integration.
2. Ability to collaborate effectively with cross-functional teams.
3. Problem-solving skills and adaptability in a fast-paced environment.
4. Alignment with Softchoice's company culture and values.
Application Tips:
1. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
2. Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability.
3. Research Softchoice's company culture and values to ensure a strong fit with the organization.
*ASSUMPTION:* Including these ATS keywords in your resume and cover letter will help your application stand out to Softchoice's Applicant Tracking System.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce)
- SEO tools (e.g., Google Analytics, SEMrush)
- Project management tools (e.g., Asana, Trello)
- Microsoft Office Suite (Word, Excel, PowerPoint)
👔 Cultural Fit Considerations
Company Values: Softchoice's core values include customer focus, innovation, collaboration, and accountability. Candidates should demonstrate a strong commitment to these values and be able to contribute to a positive, inclusive work environment.
Work Style: Softchoice encourages a flexible, results-driven work environment with a focus on collaboration, continuous learning, and personal growth. Candidates should be comfortable working in a dynamic, fast-paced environment and be able to adapt to change.
Self-Assessment Questions:
1. How do you align with Softchoice's core values, particularly in the context of this role?
2. How do you prefer to work in a team, and how do you ensure effective collaboration with diverse stakeholders?
3. How do you approach continuous learning and staying up-to-date with industry trends and best practices?
*ASSUMPTION:* Candidates should be able to provide specific examples of how their work style and values align with Softchoice's company culture and the requirements of this role.
⚠️ Potential Challenges
1. Workload Management: Balancing multiple projects and priorities from various teams may require strong time management and organizational skills.
2. Stakeholder Management: Navigating multiple stakeholders with competing priorities may require exceptional communication and diplomatic skills.
3. Adaptability: Keeping up with industry trends and technological changes may require continuous learning and a willingness to adapt to new tools and processes.
📈 Similar Roles Comparison
1. Role Differentiation: Unlike other marketing roles, this position focuses on partner technology integration and requires strong collaboration skills to work effectively with cross-functional teams.
2. Industry Context: The IT industry is dynamic and fast-paced, with constant technological advancements and evolving customer needs. This role requires a strong understanding of the industry and relevant trends.
3. Career Path Comparison: This role offers opportunities for career progression within marketing or related fields, with potential to move into management or specialized roles.
📝 Sample Projects
1. AWS Marketing Campaign: Develop and execute a marketing campaign that highlights the integration of AWS technologies into Softchoice's solution portfolio, driving leads from the consideration and evaluation stages of the funnel.
2. Partner Technology Integration: Collaborate with the e-commerce team to ensure seamless integration of partner technologies into Softchoice's digital sales channels, optimizing the customer experience and driving adoption.
3. Demand Generation Program: Lead the execution of a demand generation program focused on a specific partner technology, ensuring clear connections between the partner's offerings and Softchoice's services.
💡 Key Questions to Ask During Interview
1. How does this role fit into the overall marketing strategy for Softchoice, and how will my work contribute to the company's goals?
2. What are the most significant challenges facing the marketing department currently, and how can this role help address them?
3. How does Softchoice support the professional development and growth of its marketing team members?
4. What are the key priorities for this role in the first 30-60-90 days, and how will my success be measured?
5. How does Softchoice approach diversity, equity, and inclusion in its marketing efforts and team composition?
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through the provided link: [Application URL](https://careers.softchoice.com/job/Toronto-Growth-Marketing-Manager%2C-AWS-ON/592536117/)
2. Tailor your resume and cover letter to highlight relevant experience and skills for this role.
3. Prepare for phone or video screening with the hiring manager, focusing on your problem-solving skills, collaboration, and adaptability.
4. Research Softchoice's company culture and values to ensure a strong fit with the organization.
5. Follow up with the hiring manager after your interview, expressing your interest in the role and addressing any concerns or questions that may have arisen during the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
