Growth Marketing Manager, B2B AI
Synthflow AI
Full-time
Remote
Worldwide
🚀 Growth Marketing
📌 Core Information
- Job Title: Growth Marketing Manager, B2B AI
- Company: Synthflow AI
- Location: Berlin, Germany (Remote)
- Job Type: Full-Time
- Category: Technology, Information and Internet
- Date Posted: May 9, 2025
- Experience Level: 5-10 years
- Remote Status: Remote (Telecommuting)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing data-driven B2B growth strategies
- Optimizing lead generation and conversion rates
- Leveraging data-driven insights to improve marketing performance
- Collaborating with sales teams to align marketing and sales efforts
- Managing integrated marketing campaigns across multiple channels
*ASSUMPTION: This role requires a strong background in B2B marketing, with a focus on lead generation and conversion optimization. The ideal candidate will have experience in a similar role and be comfortable working in a fast-paced, early-stage startup environment.*
📋 Key Responsibilities
✅ Develop and Execute B2B Growth Strategies
- Design and implement comprehensive omni-channel B2B marketing strategies focused on driving qualified leads (MQL to SQL) and accelerating their conversion to sales opportunities.
- Utilize a data-driven approach to identify and optimize key performance indicators (KPIs) related to lead generation, conversion rates, and ROI.
- Align marketing and sales efforts to ensure seamless lead handoff and optimize the customer journey.
✅ Optimize Lead Generation and Conversion
- Develop and implement targeted campaigns and initiatives to nurture leads and accelerate their progression through the sales funnel.
- Analyze lead data and identify opportunities to improve conversion rates and optimize the lead qualification process.
- Collaborate with sales teams to ensure alignment on lead qualification criteria and optimize lead scoring models.
✅ Leverage Data-Driven Insights
- Define, track, and analyze key B2B marketing metrics, including lead volume, conversion rates, and customer acquisition cost (CAC).
- Conduct A/B testing and other experiments to optimize marketing campaigns and improve performance.
✅ Omni-Channel Marketing Expertise
- Develop and manage integrated marketing campaigns across multiple channels, including email, content marketing, social media, paid advertising, and events.
- Optimize channel performance based on data analysis and insights.
- Leverage marketing automation platforms (Salesforce, HubSpot, Marketo etc.) to improve efficiency and lead nurturing.
*ASSUMPTION: This role requires a strong understanding of B2B marketing best practices and expertise in marketing automation tools. The ideal candidate will have experience in managing integrated marketing campaigns and optimizing channel performance.*
🎯 Required Qualifications
- Education: Bachelor's or Master's degree in marketing, business, or a related field.
- Experience: 5+ years of B2B marketing experience, with a focus on lead generation and conversion optimization.
- Required Skills:
- Proven track record of driving qualified leads and achieving measurable results.
- Strong understanding of B2B marketing best practices and strategies.
- Expertise in B2B marketing tools and marketing automation platforms (HubSpot, LinkedIn, Google).
- Strong analytical skills and experience using data to drive decision-making.
- Experience with omni-channel marketing strategies and tactics.
- Excellent communication, presentation, and collaboration skills.
- A passion for B2B sales and driving customer adoption.
💰 Compensation & Benefits
- Salary Range: €70,000 - €90,000 per year (AI-estimated, based on experience level and location)
- Benefits: Competitive benefits package, including health insurance, retirement plans, and paid time off.
- Working Hours: Full-time (40 hours/week), with flexible hours and remote work options.
*ASSUMPTION: The salary range is estimated based on market data for similar roles in the Berlin area. The actual salary may vary depending on the candidate's experience and qualifications.*
📌 Applicant Insights
🔍 Company Context
- Industry: Technology, Information and Internet
- Company Size: 11-50 employees
- Founded: 2022 (estimated, based on LinkedIn profile)
- Company Description: Synthflow AI enables businesses to effortlessly create custom AI phone call agents without coding or technical skills. They focus on providing powerful automation solutions with a secure, reliable, and scalable platform.
- Company Specialties: AI-powered voice agents, custom AI solutions, no-code automation
📊 Role Analysis
- Career Level: Mid-level to senior marketing role, with potential for growth and leadership opportunities.
- Reporting Structure: This role reports directly to the CEO and works closely with the sales and product teams.
- Work Arrangement: Remote (Telecommuting), with flexible hours and the option to work from the Berlin office as needed.
- Growth Opportunities: As a growing startup, Synthflow AI offers opportunities for career advancement and leadership roles as the company expands.
*ASSUMPTION: This role offers significant growth potential, as Synthflow AI is an early-stage startup with plans to expand its team and product offerings.*
🌍 Location & Work Environment
- Office Type: Remote-first, with an office in Berlin for those who prefer to work on-site.
- Office Location(s): Berlin, Germany
- Geographic Context: Berlin is a vibrant, multicultural city with a thriving tech industry. It offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities.
- Work Schedule: Flexible hours, with a focus on results and productivity. The work schedule may vary depending on the candidate's preferences and the team's needs.
*ASSUMPTION: This role offers a flexible work arrangement, allowing candidates to balance their personal and professional lives while working remotely or on-site in Berlin.*
💼 Interview & Application Insights
- Typical Process: Applicants can expect a multi-stage interview process, including phone screens, skill assessments, and final interviews with the CEO and other team members.
- Key Assessment Areas: B2B marketing expertise, data analysis skills, campaign management experience, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant B2B marketing experience and achievements.
- Showcase your understanding of Synthflow AI's products and market position in your application materials.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing strategies.
*ASSUMPTION: Synthflow AI places a strong emphasis on cultural fit and values-driven hiring. Applicants should be prepared to discuss their alignment with the company's mission and values during the interview process.*
🛠️ Tools & Technologies
- Marketing automation platforms (HubSpot, Salesforce, Marketo)
- CRM software (Salesforce, HubSpot CRM)
- Analytics tools (Google Analytics, Mixpanel)
- Social media management tools (Hootsuite, Buffer)
- Email marketing tools (Mailchimp, Constant Contact)
- Project management tools (Asana, Trello)
*ASSUMPTION: The ideal candidate will have experience with marketing automation tools and be comfortable learning new tools as needed.*
👔 Cultural Fit Considerations
- Company Values: Innovation, Customer Focus, Collaboration, Integrity, and Continuous Learning
- Work Style: Fast-paced, results-driven, and collaborative. Synthflow AI values employees who are proactive, adaptable, and passionate about driving growth and customer success.
- Self-Assessment Questions:
- How do you stay up-to-date with the latest B2B marketing trends and best practices?
- Describe a time when you had to pivot a marketing campaign due to changing market conditions or customer feedback.
- How do you approach collaboration and knowledge-sharing with cross-functional teams?
*ASSUMPTION: Synthflow AI values employees who are proactive, adaptable, and committed to continuous learning and improvement. Applicants should be prepared to discuss their approach to professional development and growth during the interview process.*
⚠️ Potential Challenges
- Working in a fast-paced, early-stage startup environment may require flexibility and adaptability.
- The role may involve managing multiple projects and priorities, requiring strong time management and organizational skills.
- As a remote-first company, candidates may face challenges building relationships and fostering collaboration with team members in a virtual environment.
*ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities effectively.*
📈 Similar Roles Comparison
- Role vs. B2B Marketing Manager (Traditional): This role focuses more on data-driven decision-making and experimentation, while traditional B2B marketing roles may emphasize more established marketing strategies and tactics.
- Role vs. Growth Hacker: While both roles focus on driving growth, this role emphasizes data-driven marketing strategies and collaboration with sales teams, while growth hacker roles may focus more on rapid experimentation and unconventional marketing tactics.
- Role vs. Demand Generation Specialist: This role is more focused on full-funnel marketing and optimizing the customer journey, while demand generation roles may focus more on top-of-the-funnel lead generation strategies.
*ASSUMPTION: This role offers a unique blend of data-driven marketing, collaboration, and growth-focused strategies, making it distinct from other B2B marketing roles.*
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to generate qualified leads for a specific vertical or industry.
- Conducting A/B testing on a landing page to optimize conversion rates and improve lead quality.
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns and personalized customer experiences.
- Collaborating with the sales team to develop a lead scoring model that optimizes lead qualification and improves sales productivity.
*ASSUMPTION: These sample projects are designed to illustrate the types of marketing initiatives and campaigns the ideal candidate might be expected to develop and execute in this role.*
❓ Key Questions to Ask During Interview
- How does Synthflow AI support the professional development and growth of its marketing team members?
- Can you describe the company's approach to data-driven decision-making and experimentation in marketing?
- How does the marketing team collaborate with other departments, such as sales and product, to drive growth and customer success?
- What are the most significant challenges facing the B2B AI market, and how does Synthflow AI differentiate itself from competitors?
- How does Synthflow AI measure the success of its marketing efforts, and what key performance indicators (KPIs) does the company track?
*ASSUMPTION: These interview questions are designed to help applicants better understand the company's culture, values, and approach to marketing, as well as the specific challenges and opportunities facing the B2B AI market.*
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.ashbyhq.com/synthflow/c5e465a8-ef76-497b-bb91-cb6c716be941).
- Tailor your resume and cover letter to highlight your relevant B2B marketing experience and achievements.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing strategies.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
- Job Title: Growth Marketing Manager, B2B AI
- Company: Synthflow AI
- Location: Berlin, Germany (Remote)
- Job Type: Full-Time
- Category: Technology, Information and Internet
- Date Posted: May 9, 2025
- Experience Level: 5-10 years
- Remote Status: Remote (Telecommuting)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing data-driven B2B growth strategies
- Optimizing lead generation and conversion rates
- Leveraging data-driven insights to improve marketing performance
- Collaborating with sales teams to align marketing and sales efforts
- Managing integrated marketing campaigns across multiple channels
*ASSUMPTION: This role requires a strong background in B2B marketing, with a focus on lead generation and conversion optimization. The ideal candidate will have experience in a similar role and be comfortable working in a fast-paced, early-stage startup environment.*
📋 Key Responsibilities
✅ Develop and Execute B2B Growth Strategies
- Design and implement comprehensive omni-channel B2B marketing strategies focused on driving qualified leads (MQL to SQL) and accelerating their conversion to sales opportunities.
- Utilize a data-driven approach to identify and optimize key performance indicators (KPIs) related to lead generation, conversion rates, and ROI.
- Align marketing and sales efforts to ensure seamless lead handoff and optimize the customer journey.
✅ Optimize Lead Generation and Conversion
- Develop and implement targeted campaigns and initiatives to nurture leads and accelerate their progression through the sales funnel.
- Analyze lead data and identify opportunities to improve conversion rates and optimize the lead qualification process.
- Collaborate with sales teams to ensure alignment on lead qualification criteria and optimize lead scoring models.
✅ Leverage Data-Driven Insights
- Define, track, and analyze key B2B marketing metrics, including lead volume, conversion rates, and customer acquisition cost (CAC).
- Conduct A/B testing and other experiments to optimize marketing campaigns and improve performance.
✅ Omni-Channel Marketing Expertise
- Develop and manage integrated marketing campaigns across multiple channels, including email, content marketing, social media, paid advertising, and events.
- Optimize channel performance based on data analysis and insights.
- Leverage marketing automation platforms (Salesforce, HubSpot, Marketo etc.) to improve efficiency and lead nurturing.
*ASSUMPTION: This role requires a strong understanding of B2B marketing best practices and expertise in marketing automation tools. The ideal candidate will have experience in managing integrated marketing campaigns and optimizing channel performance.*
🎯 Required Qualifications
- Education: Bachelor's or Master's degree in marketing, business, or a related field.
- Experience: 5+ years of B2B marketing experience, with a focus on lead generation and conversion optimization.
- Required Skills:
- Proven track record of driving qualified leads and achieving measurable results.
- Strong understanding of B2B marketing best practices and strategies.
- Expertise in B2B marketing tools and marketing automation platforms (HubSpot, LinkedIn, Google).
- Strong analytical skills and experience using data to drive decision-making.
- Experience with omni-channel marketing strategies and tactics.
- Excellent communication, presentation, and collaboration skills.
- A passion for B2B sales and driving customer adoption.
💰 Compensation & Benefits
- Salary Range: €70,000 - €90,000 per year (AI-estimated, based on experience level and location)
- Benefits: Competitive benefits package, including health insurance, retirement plans, and paid time off.
- Working Hours: Full-time (40 hours/week), with flexible hours and remote work options.
*ASSUMPTION: The salary range is estimated based on market data for similar roles in the Berlin area. The actual salary may vary depending on the candidate's experience and qualifications.*
📌 Applicant Insights
🔍 Company Context
- Industry: Technology, Information and Internet
- Company Size: 11-50 employees
- Founded: 2022 (estimated, based on LinkedIn profile)
- Company Description: Synthflow AI enables businesses to effortlessly create custom AI phone call agents without coding or technical skills. They focus on providing powerful automation solutions with a secure, reliable, and scalable platform.
- Company Specialties: AI-powered voice agents, custom AI solutions, no-code automation
📊 Role Analysis
- Career Level: Mid-level to senior marketing role, with potential for growth and leadership opportunities.
- Reporting Structure: This role reports directly to the CEO and works closely with the sales and product teams.
- Work Arrangement: Remote (Telecommuting), with flexible hours and the option to work from the Berlin office as needed.
- Growth Opportunities: As a growing startup, Synthflow AI offers opportunities for career advancement and leadership roles as the company expands.
*ASSUMPTION: This role offers significant growth potential, as Synthflow AI is an early-stage startup with plans to expand its team and product offerings.*
🌍 Location & Work Environment
- Office Type: Remote-first, with an office in Berlin for those who prefer to work on-site.
- Office Location(s): Berlin, Germany
- Geographic Context: Berlin is a vibrant, multicultural city with a thriving tech industry. It offers a high quality of life, with numerous cultural attractions, parks, and recreational opportunities.
- Work Schedule: Flexible hours, with a focus on results and productivity. The work schedule may vary depending on the candidate's preferences and the team's needs.
*ASSUMPTION: This role offers a flexible work arrangement, allowing candidates to balance their personal and professional lives while working remotely or on-site in Berlin.*
💼 Interview & Application Insights
- Typical Process: Applicants can expect a multi-stage interview process, including phone screens, skill assessments, and final interviews with the CEO and other team members.
- Key Assessment Areas: B2B marketing expertise, data analysis skills, campaign management experience, and cultural fit.
- Application Tips:
- Tailor your resume and cover letter to highlight your relevant B2B marketing experience and achievements.
- Showcase your understanding of Synthflow AI's products and market position in your application materials.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing strategies.
*ASSUMPTION: Synthflow AI places a strong emphasis on cultural fit and values-driven hiring. Applicants should be prepared to discuss their alignment with the company's mission and values during the interview process.*
🛠️ Tools & Technologies
- Marketing automation platforms (HubSpot, Salesforce, Marketo)
- CRM software (Salesforce, HubSpot CRM)
- Analytics tools (Google Analytics, Mixpanel)
- Social media management tools (Hootsuite, Buffer)
- Email marketing tools (Mailchimp, Constant Contact)
- Project management tools (Asana, Trello)
*ASSUMPTION: The ideal candidate will have experience with marketing automation tools and be comfortable learning new tools as needed.*
👔 Cultural Fit Considerations
- Company Values: Innovation, Customer Focus, Collaboration, Integrity, and Continuous Learning
- Work Style: Fast-paced, results-driven, and collaborative. Synthflow AI values employees who are proactive, adaptable, and passionate about driving growth and customer success.
- Self-Assessment Questions:
- How do you stay up-to-date with the latest B2B marketing trends and best practices?
- Describe a time when you had to pivot a marketing campaign due to changing market conditions or customer feedback.
- How do you approach collaboration and knowledge-sharing with cross-functional teams?
*ASSUMPTION: Synthflow AI values employees who are proactive, adaptable, and committed to continuous learning and improvement. Applicants should be prepared to discuss their approach to professional development and growth during the interview process.*
⚠️ Potential Challenges
- Working in a fast-paced, early-stage startup environment may require flexibility and adaptability.
- The role may involve managing multiple projects and priorities, requiring strong time management and organizational skills.
- As a remote-first company, candidates may face challenges building relationships and fostering collaboration with team members in a virtual environment.
*ASSUMPTION: The ideal candidate will be comfortable working in a fast-paced, dynamic environment and be able to manage multiple priorities effectively.*
📈 Similar Roles Comparison
- Role vs. B2B Marketing Manager (Traditional): This role focuses more on data-driven decision-making and experimentation, while traditional B2B marketing roles may emphasize more established marketing strategies and tactics.
- Role vs. Growth Hacker: While both roles focus on driving growth, this role emphasizes data-driven marketing strategies and collaboration with sales teams, while growth hacker roles may focus more on rapid experimentation and unconventional marketing tactics.
- Role vs. Demand Generation Specialist: This role is more focused on full-funnel marketing and optimizing the customer journey, while demand generation roles may focus more on top-of-the-funnel lead generation strategies.
*ASSUMPTION: This role offers a unique blend of data-driven marketing, collaboration, and growth-focused strategies, making it distinct from other B2B marketing roles.*
📝 Sample Projects
- Developing and executing a targeted email marketing campaign to generate qualified leads for a specific vertical or industry.
- Conducting A/B testing on a landing page to optimize conversion rates and improve lead quality.
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns and personalized customer experiences.
- Collaborating with the sales team to develop a lead scoring model that optimizes lead qualification and improves sales productivity.
*ASSUMPTION: These sample projects are designed to illustrate the types of marketing initiatives and campaigns the ideal candidate might be expected to develop and execute in this role.*
❓ Key Questions to Ask During Interview
- How does Synthflow AI support the professional development and growth of its marketing team members?
- Can you describe the company's approach to data-driven decision-making and experimentation in marketing?
- How does the marketing team collaborate with other departments, such as sales and product, to drive growth and customer success?
- What are the most significant challenges facing the B2B AI market, and how does Synthflow AI differentiate itself from competitors?
- How does Synthflow AI measure the success of its marketing efforts, and what key performance indicators (KPIs) does the company track?
*ASSUMPTION: These interview questions are designed to help applicants better understand the company's culture, values, and approach to marketing, as well as the specific challenges and opportunities facing the B2B AI market.*
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through [this link](https://jobs.ashbyhq.com/synthflow/c5e465a8-ef76-497b-bb91-cb6c716be941).
- Tailor your resume and cover letter to highlight your relevant B2B marketing experience and achievements.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and marketing strategies.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role and reiterate your qualifications.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.