📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: ContactMonkey
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: Full-time, Hybrid (3 days in-office)
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (3 days a week)
🚀 Job Overview
Key aspects of this role include:
- Owning paid channels and lifecycle marketing campaigns to drive 40% growth in 2025
- Managing paid media campaigns across various platforms and improving conversion rates
- Supporting multi-channel marketing campaigns and analyzing marketing funnel metrics
- Optimizing marketing operations and ensuring data integrity across platforms
ASSUMPTION: This role requires a strong background in B2B SaaS marketing and experience with paid advertising to succeed.
📋 Key Responsibilities
✅ Manage paid media campaigns and budget across various platforms (Google, LinkedIn, G2, Meta, Bing, etc.)
✅ Improve paid ad conversion rates and maintain lead-to-opportunity conversion rate goals
✅ Test new channels, micro-influencer partnerships, and emerging platforms for paid media
✅ Support the development and execution of multi-channel marketing campaigns
✅ Analyze marketing funnel metrics and implement strategies to capitalize on opportunities
✅ Track, analyze, and interpret relevant pipeline metrics, connecting marketing efforts to business results
✅ Own marketing automation tools, ensure data integrity, and evaluate new tools and workflows
✅ Manage email marketing program, A/B testing, and support new BDR cadences in Salesloft
✅ Partner with sales teams to ensure smooth lead hand-off, monitor rep activity metrics, and achieve results
ASSUMPTION: This role requires a data-driven approach and the ability to work independently and collaboratively.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 3+ years of B2B SaaS marketing experience
Required Skills:
- Proven experience in managing paid advertising campaigns for B2B
- Strong understanding of demand generation best practices
- Familiarity with marketing automation tools (HubSpot), CRMs (Salesforce), and analytics platforms (Looker)
- Ability to work independently and collaboratively in a team environment
- Experience with Google, LinkedIn, and Meta ad platforms
Preferred Skills:
- Experience running and scaling ad spend across multiple channels
- Paid Social, Google Ad, or HubSpot certifications
- Comfortable owning the martech stack and providing marketing ops support
- Proven track record of high-converting marketing campaigns
ASSUMPTION: Candidates with experience in B2B SaaS marketing and a strong understanding of demand generation best practices will be most successful in this role.
💰 Compensation & Benefits
Salary Range: CAD 80,000 - 120,000 per year (based on experience and industry standards for B2B SaaS marketing roles in Toronto)
Benefits:
- 100% employer-paid benefits and health spending account
- Work from anywhere in the world for up to 6 weeks
- Stock option plan
- Generous vacation package
- Personal development budget
- Summer flex days in July and August
- One personal day and one volunteering day
- Five health days per year
- Beautiful downtown Toronto office with snacks
Working Hours: Full-time, 40 hours per week, with flexible hours and remote work options
ASSUMPTION: The salary range is estimated based on industry standards for B2B SaaS marketing roles in Toronto, with consideration for the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Technology, Information, and Internet
Company Size: 51-200 employees (Small to mid-sized company, offering a collaborative and agile work environment)
Founded: 2010 (15 years in business, with a proven track record and growth potential)
Company Description:
- All-in-one platform featuring a drag-and-drop email builder, engagement tools, and analytics
- Enables businesses to create, send, and measure internal email campaigns directly within Outlook or Gmail
- Focuses on employee engagement and internal communications
Company Specialties:
- Email Tracking
- Salesforce
- Productivity
- Mail Merge
- Outlook
- HTML in Outlook
- Internal Communications
- Employee Engagement
- Email Template Builder
- Email Template Designer
- Internal Email Tracking
- Office 365
- Outlook for Mac
Company Website: https://www.contactmonkey.com
ASSUMPTION: ContactMonkey is a growing tech company focused on employee engagement and internal communications, with a strong emphasis on data-driven marketing strategies.
📊 Role Analysis
Career Level: Mid-level marketing role with growth opportunities
Reporting Structure: Reports to the Director of Marketing
Work Arrangement: Hybrid, with 3 days in the office and 2 days remote
Growth Opportunities:
- Potential to grow into a leadership role as the company expands
- Opportunities to learn and develop new skills in growth marketing and paid advertising
- Chance to make a significant impact on the company's growth and success
ASSUMPTION: This role offers growth opportunities for the right candidate, with the potential to take on more responsibilities as the company continues to expand.
🌍 Location & Work Environment
Office Type: Hybrid, with an in-office requirement of 3 days per week
Office Location(s): 468 King St W, 5th floor, Toronto, Ontario M5V 1L8, CA
Geographic Context:
- Toronto is a multicultural city with a vibrant tech industry
- Close proximity to public transportation and various amenities
- Collaborative and agile work environment with a focus on employee engagement
Work Schedule: Full-time, 40 hours per week, with flexible hours and remote work options
ASSUMPTION: The hybrid work arrangement offers the best of both worlds, with the opportunity to collaborate in-person and work remotely when needed.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team
- Final interview with the CEO or another executive
- Background check and reference check
Key Assessment Areas:
- Marketing expertise and experience with paid advertising
- Data-driven approach and analytical skills
- Collaboration and communication skills
- Alignment with company values and culture
Application Tips:
- Highlight relevant experience with paid advertising and marketing automation tools
- Demonstrate a strong understanding of demand generation best practices
- Showcase your ability to work independently and collaboratively in a team environment
- Tailor your resume and cover letter to emphasize your skills and experience relevant to this role
ATS Keywords: Paid Media, Growth Marketing, Lifecycle Marketing, Demand Generation, Marketing Automation, HubSpot, Salesforce, Analytics, Conversion Rate Optimization, Marketing Campaigns, Marketing Funnel, Employee Engagement
ASSUMPTION: The application process will focus on assessing the candidate's marketing expertise, data-driven approach, and cultural fit with the company.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- Looker
- Google Ads
- LinkedIn Ads
- Meta Ads
- Bing Ads
- G2
- Chili Piper
- Salesloft
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, with a focus on marketing automation, analytics, and paid advertising platforms.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Data-driven
- Innovative
- Collaborative
- Growth-oriented
Work Style:
- Agile and adaptable
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and proactive
- Continuously learning and improving
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and best practices in B2B SaaS marketing?
- Can you provide an example of a successful paid advertising campaign you've managed, and how you optimized it for better results?
- How do you approach working collaboratively with cross-functional teams, such as sales and product, to achieve shared goals?
ASSUMPTION: Candidates who align with ContactMonkey's values and work style will be most successful in this role, with a strong focus on data-driven decision-making, collaboration, and continuous learning.
⚠️ Potential Challenges
- Managing a tight budget for paid media campaigns while maintaining or improving conversion rates
- Balancing multiple marketing campaigns and projects simultaneously
- Keeping up with the latest trends and best practices in B2B SaaS marketing and paid advertising
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to a fast-paced, growing company with evolving priorities and goals
ASSUMPTION: These challenges require a proactive, data-driven, and adaptable approach, with a strong focus on continuous learning and improvement.
📈 Similar Roles Comparison
- This role differs from other marketing roles in its focus on paid media and lifecycle marketing, with a strong emphasis on data-driven decision-making and optimization
- B2B SaaS marketing experience is essential for success in this role, with a focus on demand generation and growth strategies
- Career paths in growth marketing can lead to leadership roles, such as Director or VP of Marketing, with a strong focus on data-driven decision-making and strategic planning
ASSUMPTION: This role offers unique opportunities for growth and development in the field of growth marketing, with a strong focus on data-driven decision-making and optimization.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive lead generation and pipeline growth
- Optimizing paid media campaigns to improve conversion rates and reduce cost per acquisition
- Analyzing marketing funnel metrics to identify areas of improvement and implementing strategies to capitalize on opportunities
- Evaluating and implementing new marketing automation tools and workflows to improve efficiency and effectiveness
ASSUMPTION: These sample projects reflect the core responsibilities and required qualifications for this role, with a strong focus on data-driven decision-making and optimization.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
- How does the marketing team collaborate with other departments, such as sales and product, to achieve shared goals?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company support the professional development and growth of its marketing team members?
- What are the most important qualities and skills for success in this role, according to the hiring manager and team members?
ASSUMPTION: These key questions will help candidates better understand the role, the team, and the company, enabling them to make informed decisions about their application and potential fit with the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience with paid advertising, marketing automation tools, and data-driven decision-making
- Prepare examples of successful paid advertising campaigns you've managed and optimized
- Research ContactMonkey's company values and work style, and be prepared to discuss how you align with them
- Follow up with the hiring manager one week after submitting your application, inquiring about the status of your application and expressing your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
