📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: HelloFresh
🔹 Location: Toronto, Ontario, Canada
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: 2025-07-28
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving profitable growth and customer retention through innovative marketing strategies
- Cross-functional collaboration with marketing, product, and operations teams
- Leading special projects to expand HelloFresh's Total Addressable Market (TAM)
- Optimizing customer retention campaigns and community engagement initiatives
ASSUMPTION: This role requires a highly agile, creative, and experimental marketer with a strong customer focus and a proven track record in driving growth and retention.
📋 Key Responsibilities
✅ Lead innovative growth initiatives, including hacky and unique marketing efforts to drive profitable growth
✅ Build and optimize retention campaigns, focusing on initiatives that genuinely matter to customers
✅ Drive end-to-end community engagement, from initial customer onboarding to fostering long-term relationships
✅ Initiate special growth projects to identify and launch new customer acquisition opportunities outside of traditional marketing channels
ASSUMPTION: This role involves a high degree of creativity, experimentation, and cross-functional collaboration to drive growth and customer retention.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 4-5 years in fast-paced marketing environments with a strong customer focus
Required Skills:
- Proven ability to comprehend complex data and transform it into actionable insights
- Strong communication and project management skills
- Empathetic approach to problem-solving with a deep understanding of customer needs
- Creative and experimental mindset with a "can-do-more-with-less" attitude
Preferred Skills:
- Experience with meal kit or subscription-based services
- Fluency in multiple languages
ASSUMPTION: Candidates with experience in fast-paced marketing environments and a strong customer focus are well-suited for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 USD per year (based on industry standards for a Growth Marketing Manager with 4-5 years of experience in Toronto)
Benefits:
- Competitive salary
- 401k with company match
- Company equity plan
- Generous PTO, including sabbatical
- Parental leave of up to 16 weeks
- Comprehensive health and wellness benefits
- Tuition reimbursement for continuing education
- Up to 85% discount on subscriptions to HelloFresh meal plans
- Access to Employee Resource Groups
- Inclusive, collaborative, and dynamic work environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The provided salary range is an estimate based on industry standards for a Growth Marketing Manager with the required experience level in Toronto. Actual compensation may vary based on factors such as skills, qualifications, and market conditions.
📌 Applicant Insights
🔍 Company Context
Industry: Consumer Services, specifically meal kit and food delivery services
Company Size: 10,001+ employees, providing a large and diverse work environment with ample opportunities for growth and collaboration
Founded: 2011, with headquarters in Berlin, Germany
Company Description:
- HelloFresh is on a mission to change the way people eat, forever!
- They deliver high-quality food and recipes for different meal occasions, with a focus on responsible sourcing and customer satisfaction
- HelloFresh Group consists of six brands that cater to various customer preferences and dietary needs
Company Specialties:
- Sourcing fresh and organic ingredients
- Creating tasty and balanced recipes
- Delivering always for free
- Valuing customers' feedback
- Sustainable and nutritious meals
- Valuing diversity and maintaining an inclusive environment
Company Website: hellofresh.com
ASSUMPTION: HelloFresh is a well-established company in the meal kit industry, with a strong focus on customer satisfaction, sustainability, and innovation.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement within the marketing department and the company as a whole
Reporting Structure: Reports directly to the Marketing Director of HelloFresh US, with cross-functional collaboration across marketing, product, and operations teams
Work Arrangement: On-site, with the possibility of hybrid or remote work arrangements depending on the company's policies and the individual's needs
Growth Opportunities:
- Advancement within the marketing department, such as senior roles or management positions
- Expansion into other areas of the business, such as product development or operations
- International opportunities, as HelloFresh has a global presence with offices in multiple countries
ASSUMPTION: This role offers significant growth opportunities for the right candidate, both within the marketing department and the company as a whole.
🌍 Location & Work Environment
Office Type: HelloFresh's Toronto office is located in the downtown core, providing a vibrant and dynamic work environment
Office Location(s): 41 Dovercourt Road, Unit 2, Toronto, Ontario M6J 3C2, Canada
Geographic Context:
- Toronto is a multicultural city with a diverse range of neighborhoods and attractions
- The office is located in the trendy and bustling Queen West neighborhood, offering easy access to public transportation, restaurants, and entertainment
- Toronto has a humid continental climate, with warm summers and cold winters
Work Schedule: Full-time, with flexible hours and the possibility of remote work depending on the company's policies and the individual's needs
ASSUMPTION: The Toronto office provides a dynamic and collaborative work environment, with easy access to amenities and a diverse range of cultural experiences.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- In-depth interviews with the hiring manager and cross-functional team members
- Final round interviews, which may include case studies or presentations
Key Assessment Areas:
- Creativity and innovation in marketing strategies
- Data-driven decision-making and analytical skills
- Cross-functional collaboration and communication skills
- Customer focus and empathy
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of innovative marketing campaigns you've led or contributed to
- Demonstrate your understanding of HelloFresh's mission and values during the interview process
ATS Keywords: Growth marketing, customer retention, innovative marketing strategies, cross-functional collaboration, data-driven decision-making, customer focus
ASSUMPTION: The interview process for this role will focus on assessing the candidate's creativity, innovation, data-driven decision-making, and customer focus, as well as their ability to collaborate effectively with cross-functional teams.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., HubSpot, Marketo)
- Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Responsibility
- Continuous Improvement
- Fairness
- Teamwork
- Respect
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Innovative and experimental
- Customer-focused and empathetic
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you comfortable working with complex data and transforming it into actionable insights?
- Do you have a strong customer focus and a deep understanding of customer needs?
- Are you able to lead innovative marketing initiatives and drive growth and retention?
ASSUMPTION: Candidates who are a strong cultural fit for HelloFresh will be collaborative, data-driven, innovative, and customer-focused, with a strong desire to drive growth and retention.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working in a fast-paced and dynamic environment with tight deadlines
- Collaborating effectively with cross-functional teams, including marketing, product, and operations
- Adapting to changes in the market and customer preferences
ASSUMPTION: The potential challenges in this role are primarily related to the fast-paced and dynamic nature of the work environment, as well as the need to collaborate effectively with cross-functional teams.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on growth and retention, as well as a high degree of creativity and experimentation
- This role is unique to the meal kit and food delivery industry, with a focus on driving customer acquisition and retention through innovative marketing strategies
- Career progression in this role may involve advancing to senior marketing positions or exploring opportunities in other areas of the business, such as product development or operations
ASSUMPTION: This role is unique to the meal kit and food delivery industry, with a strong focus on growth and retention, and offers significant opportunities for career advancement within the marketing department and the company as a whole.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive customer acquisition in a specific geographic region
- Optimizing retention campaigns to improve customer lifetime value and reduce churn
- Launching a special project to identify and launch new customer acquisition opportunities outside of traditional marketing channels
ASSUMPTION: The specific projects in this role may vary depending on the company's priorities and the candidate's areas of expertise.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing department?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does HelloFresh support the professional development and growth of its employees?
- What are the most significant challenges facing the marketing department and the company as a whole, and how can this role contribute to addressing them?
- How does HelloFresh foster a culture of innovation and experimentation, and how can this role contribute to that culture?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to driving growth and retention for HelloFresh.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the HelloFresh careers page
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare examples of innovative marketing campaigns you've led or contributed to
- Demonstrate your understanding of HelloFresh's mission and values during the interview process
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
