📌 Core Information
🔹 Job Title: Growth Marketing Manager
🔹 Company: Zipline
🔹 Location: South San Francisco, California, USA
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 4, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing data-driven acquisition growth strategies for Zipline customers
- Setting ambitious and measurable goals for volume and efficiency
- Owning end-to-end strategy and execution from ideation to performance analysis
- Collaborating with cross-functional teams to enhance conversion paths and maximize efficiency
ASSUMPTION: This role requires a strategic, data-driven marketer with a proven track record in paid channel strategies and a strong analytical mind to evaluate performance metrics and optimize ROAS.
📋 Key Responsibilities
✅ Develop and execute a data-driven acquisition growth strategy for Zipline customers, setting ambitious and measurable goals for volume and efficiency
✅ Own the end-to-end strategy and execution from ideation and targeting to creative optimization and performance analysis
✅ Utilize A/B testing and other experimentation methodologies to continuously refine ad creative, audience targeting, and bid strategies
✅ Leverage data and analytics to inform bid strategies, audience segmentation, and creative approaches that enhance performance and efficiency
✅ Partner with teams across Creative, Finance, and Data Analytics to ensure your channels are delivering against targets
✅ Lead budget forecasting and pacing to ensure financial accountability and maximize efficiency
✅ Collaborate with Field Marketing, Business Operations, and Engineering to enhance and test conversion paths
✅ Evaluate and present results from your programs, making and implementing recommendations for further campaign optimization and new areas of focus
ASSUMPTION: This role requires a high level of ownership, accountability, and the ability to manage multiple stakeholders across different projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in growth marketing, with a focus on paid social and paid search
Required Skills:
- Deep expertise in paid social and paid search
- Results-focused and data-driven approach
- Experience building up performance marketing channels from scratch
- Strong interpersonal skills and communication capabilities
- High level of ownership, accountability, and ability to manage multiple stakeholders
Preferred Skills:
- Experience with Ads Manager tools for businesses (e.g., Meta, Google, TikTok)
- Familiarity with the transportation, logistics, or supply chain industry
ASSUMPTION: A self-starter who proactively seeks opportunities where marketing can uniquely support the growth of the business is highly desired for this role.
💰 Compensation & Benefits
Salary Range: $170,000 - $200,000 per year
Benefits:
- Equity compensation
- Discretionary annual or performance bonuses
- Sales incentives
- Medical, dental, and vision insurance
- Paid time off
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The final cash pay for this role will depend on a variety of factors, including a specific candidate's experience, qualifications, skills, working location, and projected impact.
📌 Applicant Insights
🔍 Company Context
Industry: Transportation, Logistics, Supply Chain, and Storage
Company Size: 1,001-5,000 employees
Founded: 2014
Company Description:
- Zipline is on a mission to transform the way goods move, aiming to solve the world’s most urgent and complex access challenges
- The company designs, manufactures, and operates the world’s largest automated delivery system, serving tens of millions of people around the world
- Zipline serves customers in various sectors, including healthcare, pharmaceuticals, and retail, and has operations in multiple countries
Company Specialties:
- Robotics and autonomy
- Healthcare and pharmaceuticals
- Logistics and supply chain
- Technology and innovation
Company Website: www.flyzipline.com
ASSUMPTION: Zipline is a fast-growing, innovative company that values diversity and welcomes applications from those who are traditionally underrepresented in tech.
📊 Role Analysis
Career Level: Mid-level to senior marketing role
Reporting Structure: This role reports directly to the Head of Marketing
Work Arrangement: On-site, full-time position
Growth Opportunities:
- Potential to grow within the marketing team or across other departments as the company expands
- Opportunity to work on high-impact projects that drive business growth and make a significant impact on the company's success
- Chance to learn and develop skills in a fast-paced, innovative environment
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, as Zipline continues to expand and grow its operations.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 333 Corey Way, South San Francisco, California 94080, US
Geographic Context:
- South San Francisco is located in the San Francisco Bay Area, offering a mix of urban and suburban living
- The area has a mild Mediterranean climate, with cool, wet winters and warm, dry summers
- South San Francisco is home to several biotechnology and healthcare companies, providing a vibrant and innovative job market
Work Schedule: Standard business hours, with flexibility for occasional remote work or adjusted hours as needed
ASSUMPTION: The office environment at Zipline is collaborative, innovative, and fast-paced, with a strong focus on teamwork and cross-functional collaboration.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth interview with the marketing team to discuss the role and assess cultural fit
- Case study or project presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with senior leadership to discuss career growth and company alignment
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Data-driven decision-making and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to data-driven marketing strategies and provide examples of successful campaigns you've managed
- Demonstrate your understanding of Zipline's mission and how your skills and experience align with the company's goals
ATS Keywords: Growth Marketing, Paid Social, Paid Search, Data-Driven Strategy, A/B Testing, Performance Analysis, Stakeholder Management, Creative Optimization, Budget Forecasting, Collaboration
ASSUMPTION: The application process at Zipline is designed to assess candidates' skills, cultural fit, and alignment with the company's mission and values.
🛠️ Tools & Technologies
- Ads Manager tools for businesses (e.g., Meta, Google, TikTok)
- Data analysis and visualization tools (e.g., Tableau, Google Analytics)
- Project management and collaboration tools (e.g., Asana, Slack)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the candidate's skills and the team's needs.
👔 Cultural Fit Considerations
Company Values:
- Innovation and continuous learning
- Collaboration and teamwork
- Customer focus and impact
- Integrity and accountability
Work Style:
- Fast-paced and dynamic environment
- Cross-functional collaboration and teamwork
- Data-driven decision-making and continuous improvement
- Strong focus on results and impact
Self-Assessment Questions:
- Do you thrive in a fast-paced, innovative environment, and are you comfortable with ambiguity and change?
- Are you a strong communicator and collaborator, able to work effectively with cross-functional teams?
- Do you have a proven track record of driving results and making a significant impact in your previous roles?
ASSUMPTION: Zipline values candidates who are passionate about the company's mission, align with its values, and are eager to make a significant impact in their roles.
⚠️ Potential Challenges
- Managing multiple stakeholders and balancing competing priorities
- Keeping up with the fast-paced, innovative environment and continuous change
- Working with limited resources and budget constraints
- Navigating a complex, global organization with multiple departments and teams
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and project management skills, as well as a focus on results and impact.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position requires a strong focus on data-driven strategies and performance analysis
- This role is unique in its focus on the transportation, logistics, and supply chain industry, presenting a distinct set of challenges and opportunities
- Career progression in this role may involve moving into senior marketing roles or exploring opportunities in other departments as the company grows
ASSUMPTION: This role offers a unique blend of marketing and data-driven strategy, with a focus on a specific industry and the potential for significant impact and growth.
📝 Sample Projects
- Developing and executing a paid social campaign to drive customer acquisition and increase brand awareness
- Conducting A/B tests to optimize ad creative, audience targeting, and bid strategies for maximum ROAS
- Collaborating with cross-functional teams to enhance conversion paths and improve overall marketing performance
ASSUMPTION: These sample projects demonstrate the data-driven, strategic, and collaborative nature of this role, as well as the opportunity to make a significant impact on the company's success.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the broader marketing organization?
- How does Zipline support the growth and development of its employees, and what opportunities exist for career advancement in this role?
- Can you provide examples of how Zipline's values are demonstrated in day-to-day work and decision-making?
- What are the key priorities for this role in the first 30, 60, and 90 days, and how will success be measured?
- How does Zipline approach work-life balance, and what resources are available to support employees' well-being and personal growth?
ASSUMPTION: These questions are designed to assess cultural fit, career growth opportunities, and the day-to-day work environment for this role at Zipline.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Zipline careers page
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for your interview by researching Zipline's mission, values, and industry, and be ready to discuss your approach to data-driven marketing strategies
- Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
