Growth Marketing Manager, CRM
Speak📌 Core Information
🔹 Job Title: Growth Marketing Manager, CRM
🔹 Company: Speak
🔹 Location: Seoul, South Korea
🔹 Job Type: Full-time
🔹 Category: 🎯 CRM & Loyalty Marketing, 🚀 Growth Marketing
📌 Essential Job Details
🚀 Job Overview
As the Growth Marketing Manager for CRM at Speak, you'll be responsible for developing and executing a comprehensive CRM strategy for Speak's language learning platform, with a primary focus on the Korean market. You'll work to maximize customer lifetime value (LTV) and drive sustainable growth by optimizing the full customer lifecycle from acquisition to retention.
ASSUMPTION: Based on the job description, this appears to be a full-time role focusing specifically on the Korean market as it's mentioned as a scaling priority. The role seems to be mid to senior level given the years of experience required and strategic responsibilities.
📋 Key Responsibilities
- ✅ Track and manage the performance of ongoing CRM campaigns
- ✅ Analyze data to identify growth opportunities throughout the user lifecycle
- ✅ Launch new CRM campaigns and improve existing ones through experimentation
- ✅ Collaborate with Product, Paid Marketing, and Brand Marketing teams on synergistic projects
- ✅ Develop and implement a robust, long-term CRM strategy covering the full customer lifecycle
- ✅ Optimize customer retention and maximize lifetime value, particularly in the Korean market
ASSUMPTION: The last two responsibilities are implied from the job overview rather than explicitly listed in the bulleted responsibilities, but they represent the core purpose of the role as described.
🎯 Required Qualifications
Education: Not specified
Experience: 3+ years in CRM marketing and growth marketing
Skills:
- Proficiency with CRM tools at admin level (Customer.io, Braze, Iterable, etc.)
- Experience with email, in-app messaging, and push notification campaigns
- Strong understanding of web and mobile marketing dynamics
- Analytical mindset with ability to measure campaign effectiveness
- Data analysis skills (basic SQL and experience with visualization tools)
- Strong copywriting ability for compelling customer communications
- Fluency in business English
ASSUMPTION: While not explicitly stated, the job likely requires or would significantly benefit from Korean language skills given the focus on the Korean market, though this isn't listed as a requirement.
💰 Compensation & Benefits
Salary Range: Not specified
Benefits: Not specified in detail, but the company mentions:
- Opportunity to join a growing company that has achieved product-market fit
- Working with a "fantastic, tight-knit team"
- Global work environment with offices in multiple countries
- Potential for significant impact and personal growth
Industry Comparison: Not specified
ASSUMPTION: As a Series B funded company with investment from prominent VCs like OpenAI, Founders Fund, and Y Combinator, compensation is likely competitive for the Seoul market for similar growth marketing roles, but specific details aren't provided.
📌 Applicant Insights
🔍 Company Context
Industry Position: Speak is an AI-powered language learning platform focused on conversation skills, starting with teaching English, Spanish, and French. They are the top-grossing education app in South Korea and have expanded to over 30 countries globally.
Company Size: 75 employees based primarily in San Francisco, Seoul, Tokyo, and Ljubljana
Company Stage: Series B funded startup with backing from major investors including OpenAI, Founders Fund, Y Combinator, Khosla Ventures
ASSUMPTION: While the company size is explicitly stated, the characterization as a Series B startup indicates they are in a growth stage, having achieved product-market fit but still scaling rapidly.
📊 Role Analysis
Career Level: Mid to Senior level based on the 3+ years experience requirement and strategic responsibilities
Reporting Structure: Not specified
Team Size/Composition: Not specified
Growth Opportunities: The company emphasizes that they're at a "magical time when a single person could significantly change the course of the company" and states they want "every person at Speak to feel like they're growing every day"
ASSUMPTION: Given the company size of 75 people and the focus on the Korean market, this role likely works within a relatively small marketing team. The career level assessment is based on the years of experience required and the strategic nature of the responsibilities.
🌍 Location & Work Environment
Office Type: In-office at Seoul location
Geographic Context: Seoul is South Korea's capital and a major technology hub in Asia with a vibrant startup ecosystem. The company mentions having a dedicated office in Seoul.
Work Schedule: Not specified
Regional Considerations: The role focuses specifically on the Korean market which is described as Speak's mature/scaling market, suggesting a need for cultural understanding and possibly Korean language skills.
ASSUMPTION: The in-office requirement is inferred from the listing of a specific office location and no mention of remote work. The geographic context is based on standard knowledge about Seoul as a business center in Asia.
💼 Interview & Application Insights
Typical Process: For roles of this nature, candidates typically undergo screening calls, skill assessments, panel interviews with stakeholders from various teams, and possibly a case study or presentation of past CRM campaign performance.
Key Assessment Areas: Candidates will likely be evaluated on their:
- Track record of optimizing CRM performance metrics
- Data analysis capabilities
- Strategic thinking and campaign planning
- Cross-functional collaboration skills
- Ability to work in a global context
Application Tips: Highlight quantifiable results from previous CRM campaigns, demonstrate experience with relevant tools mentioned in the qualifications, and showcase your analytical approach to optimizing user lifecycle.
ATS Keywords: CRM marketing, growth marketing, Customer.io, Braze, Iterable, email campaigns, push notifications, in-app messaging, customer lifecycle, retention, SQL, data visualization, user acquisition, LTV optimization
ASSUMPTION: These insights are based on industry standards for similar growth marketing roles and not specifically outlined in the job posting.
🛠️ Tools & Technologies
- CRM Platforms: Customer.io, Braze, Iterable mentioned specifically
- Data Analysis: Basic SQL skills
- Data Visualization: Tools like Tableau, Mode Analysis, Looker, Power BI
- Marketing Channels: Email, in-app messaging, push notifications
ASSUMPTION: While these tools are mentioned in the job description, proficiency in similar alternative platforms would likely be transferable. Experience with A/B testing tools and analytics platforms would probably be valuable though not explicitly mentioned.
👔 Cultural Fit Considerations
Company Values: Based on the job description, Speak appears to value:
- Mission-driven work (reinventing language learning)
- User impact and accessibility
- Thoughtful growth and quality team building
- Global perspective
- Personal growth and development
Work Style: The description suggests a collaborative environment ("fantastic, tight-knit team") with emphasis on cross-functional collaboration and data-driven decision making.
Self-Assessment: Potential candidates should consider:
- Are you motivated by making a positive impact on users' lives?
- Do you thrive in a growth-stage startup environment?
- Are you comfortable working in a global context with teams across different regions?
- Do you enjoy combining creativity (copywriting) with analytical thinking?
ASSUMPTION: These cultural elements are inferred from the company description, mission statement, and "Why work at Speak" section rather than from an explicit values statement.
⚠️ Potential Challenges
This role may present certain challenges:
- Balancing global strategy with localized execution for the Korean market
- Navigating cross-cultural communication with stakeholders across multiple offices
- Managing the transition from initial growth to sustainable customer retention in a maturing market
- Adapting CRM strategies to a rapidly evolving AI-driven product
ASSUMPTION: These challenges are inferred from the company's global nature, the specific focus on Korea as a scaling market, and the product's innovative AI foundation. Actual challenges may vary.
📈 Similar Roles Comparison
This Growth Marketing Manager, CRM role differs from similar positions in these ways:
- More focused than general Growth Marketing Manager: Specifically centered on CRM rather than all acquisition channels
- More strategic than CRM Specialist: Responsible for developing long-term strategy, not just executing campaigns
- More market-specific: Has a clear focus on optimizing for the Korean market specifically
- More cross-functional: Emphasizes collaboration with multiple teams for synergistic projects
ASSUMPTION: This comparison is based on standard industry patterns for similar marketing roles and the specific emphases in this job description.
📝 Sample Projects
In this role, you might work on projects such as:
- Developing a segmented win-back campaign for lapsed Korean users
- Creating an onboarding email series that improves new user activation rates
- Implementing A/B testing of in-app notification timing to optimize engagement
- Analyzing cohort retention data to identify key drop-off points and develop remediation strategies
- Collaborating with the product team to design in-app prompts that encourage feature adoption
ASSUMPTION: These projects are illustrative examples based on the listed responsibilities and typical CRM marketing activities in language learning apps.
❓ Key Questions to Ask During Interview
- How do you measure success for CRM marketing at Speak, and what are the current key performance indicators?
- What are the biggest challenges you've identified in the customer lifecycle for the Korean market specifically?
- How do the CRM strategies vary across different markets, and what makes the Korean market unique?
- How does the CRM team collaborate with the AI/product development teams to incorporate user feedback?
- What are the growth opportunities for this role as Speak continues to expand globally?
- Can you share an example of a successful CRM campaign that drove significant results for Speak?
ASSUMPTION: These questions are suggested based on the role type and company context but may need adaptation for specific interviews.
📌 Disclaimer
⚠️ This enhanced job description was AI-generated based on the original job listing. Information has been organized and supplemented with industry-standard insights where details were not provided. All assumptions are explicitly labeled. Applicants should verify all details directly with the employer before making decisions based on this content.
📌 Next Steps for Applicants
- Research Speak thoroughly: Explore their product, mission, and growth in language learning technology. Consider downloading their app to understand the user experience.
- Customize your resume with relevant keywords: Include specific CRM platforms, campaign types, and analytics tools mentioned in the job description.
- Prepare a portfolio: Compile examples of successful CRM campaigns you've managed, with clear metrics showing impact on retention and customer value.
- Highlight global experience: Emphasize any experience working across markets, particularly any knowledge of the Korean market or language.
- Connect with Speak employees: Reach out to current team members on LinkedIn to learn more about the company culture and work environment.
- Prepare for analytical assessments: Be ready to demonstrate your data analysis skills and how you make decisions based on user metrics.