Growth Marketing Manager, CRM, Google Fi

📌 Core Information

🔹 Job Title: Growth Marketing Manager, CRM, Google Fi

🔹 Company: Google

🔹 Location: San Francisco, California, United States

🔹 Job Type: On-site

🔹 Category: Marketing

🔹 Date Posted: May 8, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing co-marketing and CRM campaigns for Google Fi across various channels.
• Managing relationships with key stakeholders, including marketing, product, business development, and operations teams, as well as external agencies.
• Optimizing campaign performance through data analytics, A/B testing, and experimentation.
• Collaborating cross-functionally to drive subscriber growth and engagement for Google Fi.
• Leveraging Google's unique approach to marketing, focusing on user-centric solutions and innovative strategies.

ASSUMPTION: This role requires a balance of strategic thinking, cross-functional collaboration, and data-driven decision making to maximize marketing return on investment.

📋 Key Responsibilities

✅ Own, define, and execute the strategy for a part of Fi Customer Relationship Management (CRM) program.

✅ Plan, define, and execute the Google Fi co-marketing strategy for Owned and Operated marketing channels across the Google-wide ecosystem.

✅ Develop and execute co-marketing and CRM campaigns (e.g., from writing a brief to sharing results and learnings).

✅ Scope opportunities, forecast impact, track and optimize performance, develop a learning agenda, run experiments, share results and new learnings, and identify new growth opportunities.

✅ Manage relationships with key stakeholders including Marketing, Product, Business Development (BD) and Operations to execute our co-marketing and CRM strategy. Manage agencies that are going to support our execution.

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and drive projects to completion.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent practical experience.

Experience: 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social). 3 years of experience with managing CRM programs and strategies. 3 years of experience in an operational role.

Required Skills:

• Experience managing cross-functional or cross-team projects.
• Strong written and verbal communication skills to influence and collaborate with cross-functional stakeholders.
• Ability to analyze data and draw insights to optimize marketing campaigns.
• Familiarity with project management tools and techniques to bring projects to life with documented timelines and milestones.

Preferred Skills:

• 3 years of experience in B2C email or life-cycle marketing.
• 3 years of experience managing creative and media agencies.
• Experience in developing and executing holistic strategy, balancing priorities and driving projects to completion.
• Experience in running A/B experiments and campaign optimization by using data analytics to find insights to maximize marketing return on investment.

ASSUMPTION: While not explicitly stated, experience in the tech industry or familiarity with Google's products and culture would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: The US base salary range for this full-time position is $114,000-$163,000 + bonus + equity + benefits. This range is determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Benefits:

• Bonus
• Equity
• Benefits

Working Hours: Full-time position with standard Google working hours (Monday-Friday, 9:00 AM - 5:00 PM).

ASSUMPTION: The provided salary range is inclusive of the San Francisco Bay Area, where the role is based. Salaries for similar roles in other locations may vary.

📌 Applicant Insights

🔍 Company Context

Industry: Google operates in the technology industry, with a focus on internet-related services and products, including search engines, online advertising, cloud computing, and software.

Company Size: Google is a large enterprise with over 10,000 employees. This size offers opportunities for career growth and exposure to diverse projects but may also come with more structured processes and hierarchies.

Founded: Google was founded in 1998 by Larry Page and Sergey Brin. It has since grown into one of the world's most valuable companies.

Company Description:

• Google's mission is to organize the world's information and make it universally accessible and useful.
• The company values innovation, collaboration, and user-centric design in all its products and services.
• Google is known for its data-driven approach to decision making and continuous learning culture.

Company Specialties:

• Search Engine Technology
• Online Advertising
• Cloud Computing
• Artificial Intelligence and Machine Learning

Company Website: https://www.google.com/

ASSUMPTION: Google's large size and diverse product offerings provide numerous opportunities for career growth and development within the company.

📊 Role Analysis

Career Level: This role is at the manager level, requiring strategic thinking, cross-functional collaboration, and team leadership.

Reporting Structure: The Growth Marketing Manager reports directly to the Google Fi Growth Marketing team and works closely with cross-functional stakeholders across marketing, product, business development, and operations.

Work Arrangement: This is an on-site role based in San Francisco, California. Google offers a hybrid work arrangement, with employees expected to be on-site for a few days per week.

Growth Opportunities:

• Potential career progression into senior management or leadership roles within the Google Fi team or broader Google organization.
• Opportunities to work on diverse projects and campaigns, driving subscriber growth and engagement for Google Fi.
• Exposure to Google's unique approach to marketing and data-driven decision making, fostering continuous learning and skill development.

ASSUMPTION: Given Google's large size and diverse product offerings, there are numerous opportunities for career growth and development within the company.

🌍 Location & Work Environment

Office Type: Google's San Francisco office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 250 Mayfield Ave, Mountain View, California 94043, US

Geographic Context:

• The San Francisco Bay Area is a major tech hub, offering numerous networking opportunities and exposure to industry trends.
• The region is known for its diverse culture, vibrant communities, and natural beauty, providing a high quality of life for residents.
• San Francisco has a Mediterranean climate, with mild, wet winters and dry summers.

Work Schedule: Full-time position with standard Google working hours (Monday-Friday, 9:00 AM - 5:00 PM). Google offers flexible work arrangements, allowing employees to work remotely for a few days per week.

ASSUMPTION: While Google offers flexible work arrangements, this role requires on-site presence for a few days per week to facilitate cross-functional collaboration and team building.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen with a recruiter
• Behavioral and situational interviews with hiring managers and team members
• Final round interviews, potentially including a case study or project presentation
• Background check and offer extension

Key Assessment Areas:

• Strategic thinking and problem-solving skills
• Cross-functional collaboration and stakeholder management
• Data-driven decision making and analytical skills
• Campaign development and execution experience
• Familiarity with Google's products and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant marketing experience, focusing on CRM management, campaign development, and data analysis.
• Prepare for behavioral and situational interview questions, using the STAR method to structure your responses.
• Familiarize yourself with Google's products and values, and be prepared to discuss how your skills and experience align with the company's mission.
• If applicable, prepare a portfolio or examples of your marketing campaigns and their results to showcase during interviews.

ATS Keywords: CRM, co-marketing, campaign development, data analysis, stakeholder management, Google Fi, subscriber growth, user engagement

ASSUMPTION: Google's application process is competitive, with a focus on finding candidates who align with the company's values and have the skills and experience needed to succeed in the role.

🛠️ Tools & Technologies

• Google Workspace (Gmail, Google Docs, Google Sheets, Google Slides)
• Project management tools (e.g., Asana, Trello, JIRA)
• Data analysis tools (e.g., Google Analytics, Tableau, SQL)
• Marketing automation platforms (e.g., Marketo, HubSpot)
• CRM software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: Familiarity with Google's suite of products and tools is beneficial for this role, as they are widely used across the organization.

👔 Cultural Fit Considerations

Company Values:

• Focus on the user and all else will follow.
• It's best to do one thing really, really well.
• Fast is better than slow.
• More is not better.
• You don't need to be at your desk to need an answer.
• You can be serious without a suit.
• Work should be challenging and the people should be great.
• You don't have to work 80 hours a week to have a successful career.
• Teams should have one clear decision maker.
• If you're given a problem to solve, make the problem go away.

Work Style:

• Data-driven and analytical
• Collaborative and team-oriented
• Innovative and creative
• Results-focused and action-oriented

Self-Assessment Questions:

• Do you thrive in a fast-paced, data-driven environment?
• Are you comfortable working collaboratively with cross-functional teams to drive projects to completion?
• Do you have a proven track record of developing and executing successful marketing campaigns?
• Are you passionate about Google's products and mission?

ASSUMPTION: Google's company culture values innovation, collaboration, and user-centric design. Candidates who align with these values and have a strong work ethic are likely to succeed in the role.

⚠️ Potential Challenges

• Managing multiple priorities and stakeholders, requiring strong project management skills and time management.
• Working in a fast-paced, dynamic environment, with a need for adaptability and flexibility.
• Balancing strategic thinking with day-to-day campaign execution and optimization.
• Navigating Google's large organization and complex decision-making processes.

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for growth and development in the role.

📈 Similar Roles Comparison

• This role is unique in its focus on Google Fi's co-marketing strategy and CRM program, requiring a balance of strategic thinking and campaign execution.
• Compared to other marketing roles at Google, this position offers a blend of strategic planning, cross-functional collaboration, and data-driven decision making.
• Career progression in this role could lead to senior management or leadership positions within the Google Fi team or broader Google organization.

ASSUMPTION: While this role shares similarities with other marketing positions at Google, its focus on Google Fi's co-marketing strategy and CRM program makes it unique within the organization.

📝 Sample Projects

• Developing and executing a co-marketing campaign with a partner to drive subscriber growth for Google Fi.
• Analyzing CRM data to identify trends and opportunities for targeted marketing campaigns.
• Managing an agency to develop and execute a series of CRM emails, optimizing open rates and click-through rates through A/B testing.

ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the role, as well as the need for strong project management skills.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Google Fi Growth Marketing team?
• How does this role collaborate with other teams and stakeholders within Google?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Google support the professional development and growth of its employees in this role?
• What are the most challenging aspects of this role, and how can I best prepare to succeed in them?

ASSUMPTION: These questions demonstrate a candidate's interest in the role, team, and company, as well as their strategic thinking and preparation for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant marketing experience, focusing on CRM management, campaign development, and data analysis.
• Prepare for behavioral and situational interview questions, using the STAR method to structure your responses.
• Familiarize yourself with Google's products and values, and be prepared to discuss how your skills and experience align with the company's mission.
• If applicable, prepare a portfolio or examples of your marketing campaigns and their results to showcase during interviews.
• Follow up with the recruiter one week after submitting your application to confirm receipt and express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.