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Growth Marketing Manager, CRM, Google Fi

Google
Full-time
On-site
San Francisco, California, United States

πŸ“Œ Core Information

πŸ”Ή Job Title: Growth Marketing Manager, CRM, Google Fi

πŸ”Ή Company: Google

πŸ”Ή Location: San Francisco, California, United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 16, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Developing and executing CRM strategies for Google Fi
  • Managing co-marketing efforts across Google's ecosystem
  • Collaborating with cross-functional teams and stakeholders
  • Optimizing campaigns and driving growth through data-driven insights

ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to manage multiple projects simultaneously.

πŸ“‹ Key Responsibilities

βœ… Own, define, and execute the strategy for a part of Fi Customer Relationship Management (CRM) program

βœ… Plan, define, and execute the Google Fi co-marketing strategy for Owned and Operated marketing channels across the Google-wide ecosystem

βœ… Develop and execute co-marketing and CRM campaigns

βœ… Scope opportunities, forecast impact, track and optimize performance, develop a learning agenda, run experiments, share results and new learnings, and identify new growth opportunities

βœ… Manage relationships with key stakeholders including Marketing, Product, Business Development (BD) and Operations to execute our co-marketing and CRM strategy. Manage agencies that are going to support our execution

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities and deadlines.

🎯 Required Qualifications

Education: Bachelor's degree or equivalent practical experience

Experience: 4 years of experience in marketing working across one or more marketing fields, 3 years of experience with managing CRM programs and strategies, 3 years of experience in an operational role

Required Skills:

  • Strategic planning and execution
  • Cross-functional team collaboration
  • Campaign optimization and A/B testing
  • Data analysis and interpretation
  • Project management

Preferred Skills:

  • Experience in B2C email or life-cycle marketing
  • Experience managing creative and media agencies
  • Experience in developing and executing holistic strategy
  • Experience in influencing and collaborating with stakeholders
  • Experience in project management with documented timelines and milestones

ASSUMPTION: While not explicitly stated, proficiency in Google's suite of tools (e.g., Google Analytics, Google Ads) would be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: The US base salary range for this full-time position is $114,000-$163,000 + bonus + equity + benefits. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.

Benefits:

  • Bonus
  • Equity
  • Benefits

Working Hours: Full-time position with standard business hours, although flexibility may be available

ASSUMPTION: The salary range provided is inclusive of the base salary only and does not include additional compensation components such as bonuses, equity, or benefits.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Google operates in the technology industry, with a focus on software development and internet-related services and products

Company Size: Google is a large corporation with over 100,000 employees globally, providing a diverse and dynamic work environment

Founded: Google was founded in 1998 by Larry Page and Sergey Brin

Company Description:

  • Google's mission is to organize the world's information and make it universally accessible and useful
  • Google offers a wide range of products and services, including search, advertising, cloud computing, software, and hardware
  • Google is known for its innovative culture, employee perks, and competitive benefits

Company Specialties:

  • Search
  • Ads
  • Mobile
  • Android
  • Online video
  • Apps
  • Machine learning
  • Virtual reality
  • Cloud
  • Hardware
  • Artificial intelligence
  • YouTube

Company Website: https://www.google.com/

ASSUMPTION: Google's large size and global presence offer numerous opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the manager level, with responsibility for defining and executing marketing strategies

Reporting Structure: The role reports to the Growth Marketing team within the Subscriptions and Customer Growth Marketing organization

Work Arrangement: This role is on-site, with the possibility of occasional remote work or hybrid arrangements

Growth Opportunities:

  • Potential to expand the scope of the CRM program and co-marketing efforts
  • Opportunities to collaborate with cross-functional teams and stakeholders
  • Possibility to take on additional responsibilities or manage a team in the future

ASSUMPTION: Google's performance-based culture and emphasis on data-driven decision-making provide ample opportunities for professional growth.

🌍 Location & Work Environment

Office Type: Google's San Francisco office is a modern, collaborative workspace with on-site amenities

Office Location(s): 1600 Amphitheatre Parkway, Mountain View, CA 94043, US

Geographic Context:

  • San Francisco is a major tech hub with a vibrant startup scene and numerous networking opportunities
  • The Bay Area offers a diverse range of cultural attractions, outdoor activities, and culinary experiences
  • The cost of living in the Bay Area is high, with housing being particularly expensive

Work Schedule: Standard business hours with the possibility of flexible scheduling or remote work

ASSUMPTION: The high cost of living in the Bay Area may impact the overall compensation package and quality of life for employees.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video screen with a recruiter or hiring manager
  • On-site or virtual interview with the hiring team
  • Final round interview with senior leadership

Key Assessment Areas:

  • Strategic thinking and problem-solving
  • Data analysis and interpretation
  • Communication and collaboration skills
  • Project management and organizational skills

Application Tips:

  • Highlight relevant marketing experience and achievements in your resume
  • Tailor your cover letter to demonstrate your understanding of the role and Google's mission
  • Prepare examples of your strategic thinking and data-driven decision-making

ATS Keywords: Growth Marketing, CRM, Co-Marketing, Campaign Optimization, Data-Driven, Strategic Planning, Cross-Functional Collaboration

ASSUMPTION: Google's application process is competitive, and applicants should be prepared to demonstrate their skills and qualifications through various assessments and interviews.

πŸ› οΈ Tools & Technologies

  • Google Analytics
  • Google Ads
  • Google Marketing Platform
  • Google Workspace (Gmail, Google Docs, Google Sheets, etc.)
  • Project management tools (e.g., Asana, Trello, JIRA)

ASSUMPTION: Proficiency in Google's suite of tools is essential for this role, as they are integral to Google's operations and workflows.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Focus on the user
  • Great just isn't good enough
  • Innovation is part of our DNA

Work Style:

  • Data-driven decision-making
  • Collaborative and cross-functional teams
  • Fast-paced and dynamic environment

Self-Assessment Questions:

  • Do you have a strong user focus and a passion for understanding user needs?
  • Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
  • Do you have a data-driven mindset and a track record of using data to inform decision-making?

ASSUMPTION: Google's culture values innovation, collaboration, and a strong user focus, and candidates should be prepared to demonstrate these qualities during the interview process.

⚠️ Potential Challenges

  • Managing multiple projects and priorities simultaneously
  • Working in a fast-paced, dynamic environment with tight deadlines
  • Collaborating with cross-functional teams and stakeholders with varying priorities and goals
  • Keeping up with the latest trends and developments in marketing and technology

ASSUMPTION: While these challenges may present obstacles, they also offer opportunities for professional growth and development.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on CRM and co-marketing strategies for Google Fi
  • Similar roles in the industry may focus on broader marketing strategies or specific marketing channels
  • Career progression in this role may involve expanding the scope of the CRM program or taking on additional responsibilities

ASSUMPTION: While this role is unique, it offers opportunities for career growth and development within Google's marketing organization.

πŸ“ Sample Projects

  • Developing and executing a CRM campaign to improve customer retention and engagement
  • Collaborating with cross-functional teams to launch a new co-marketing campaign across Google's ecosystem
  • Optimizing campaign performance through A/B testing and data analysis

ASSUMPTION: These sample projects demonstrate the strategic and data-driven nature of the role and the importance of collaboration with cross-functional teams.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does this role collaborate with other teams and stakeholders within Google?
  • What opportunities are there for professional growth and development in this role?
  • How does Google support work-life balance for employees in this role?
  • What are the key challenges facing the Google Fi team, and how can this role contribute to addressing them?

ASSUMPTION: These questions demonstrate a strategic mindset and a focus on understanding the role's priorities and opportunities for growth.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
  • Prepare examples of your strategic thinking and data-driven decision-making for the interview
  • Follow up with the recruiter or hiring manager within one week of submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.