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Growth Marketing Manager, Demand Generation

Bond Sports
Full-time
On-site
None, Piedmont, Italy

πŸ“Œ Core Information

πŸ”Ή Job Title: Growth Marketing Manager, Demand Generation

πŸ”Ή Company: Bond Sports

πŸ”Ή Location: None, Piedmont, Italy

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 9, 2025

πŸ”Ή Experience Level: 0-2 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Leveraging AI to revolutionize marketing efforts
  • Creating targeted materials and managing social media engagement
  • Supporting industry events and developing valuable content
  • Collaborating cross-functionally to drive successful sales
  • Analyzing market trends and SaaS performance metrics

ASSUMPTION: This role requires a strong understanding of AI tools and their marketing applications, as well as a proactive and curious attitude to succeed in a fast-paced environment.

πŸ“‹ Key Responsibilities

βœ… Develop highly targeted and personalized marketing materials using AI writing assistants, image/video generation tools, and dynamic content platforms

βœ… Manage social media presence and engage with the recreational sports community through AI-driven scheduling, content optimization, sentiment analysis, and community management tools

βœ… Support the planning and execution of industry events, webinars, and conferences

βœ… Analyze customer and prospect feedback to generate sales collateral and other content using AI-powered insights

βœ… Conduct recreational sports market research and track/report on key Bond metrics to generate industry insights and benchmarks

βœ… Collaborate with sales, product, and customer success teams to ensure consistent and regular updates to messaging and content

βœ… Assist in tracking and analyzing key SaaS marketing metrics, such as website traffic, lead generation, conversion rates, customer acquisition cost (CAC), and customer lifetime value (CLTV)

ASSUMPTION: The role requires strong analytical skills, creativity, and the ability to work effectively with various teams to achieve marketing goals.

🎯 Required Qualifications

Education: Bachelor's degree in computer science or a similar field

Experience: 0-2 years of experience using AI tools for content creation, social media management, customer analysis, or marketing automation

Required Skills:

  • Proficient in using AI tools for marketing purposes
  • Strong analytical and data interpretation skills
  • Excellent written and verbal communication skills
  • Ability to work independently and in a team environment
  • Proactive, ambitious, and high-energy individual

Preferred Skills:

  • Experience at a SaaS company and with CRMs
  • Familiarity with the recreational sports industry

ASSUMPTION: While a bachelor's degree is preferred, relevant experience and a strong portfolio may be considered in lieu of formal education.

πŸ’° Compensation & Benefits

Salary Range: €35,000 - €45,000 per year (based on experience level and industry standards for a junior marketing role in Italy)

Benefits:

  • Training & Professional Development
  • Equity
  • Retirement Plan (401k)
  • Health Care Plan (Medical, Dental, & Vision)
  • Life Insurance
  • Vacation and Sick PTO
  • Paid Holidays

Working Hours: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The salary range is an estimate based on industry standards for a junior marketing role in Italy, and may vary depending on the candidate's experience and skills.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Software Development, specifically vertical SaaS for recreational sports facilities

Company Size: 11-50 employees (small to mid-sized company, offering a more agile and collaborative work environment)

Founded: 2020 (relatively new company with growth opportunities)

Company Description:

  • Bond Sports is the leading vertical SaaS provider revolutionizing how recreational sports facilities operate
  • They offer a holistic solution to manage athletic spaces, saving time and money with an easy-to-use, modern platform
  • The company aims to leverage AI to enhance its marketing efforts and drive growth

Company Specialties:

  • AI-driven marketing strategies
  • Event planning and management
  • Customer analysis and insights
  • Content creation and management

Company Website: www.bondsports.co

ASSUMPTION: Bond Sports is a growing company with a strong focus on innovation and technology, offering opportunities for professional development and career growth.

πŸ“Š Role Analysis

Career Level: Junior to Mid-level Marketing role, with opportunities for growth and advancement

Reporting Structure: This role reports directly to the Marketing Director and collaborates with various teams, including sales, product, and customer success

Work Arrangement: Remote OK, with flexible hours and the possibility of working from the New York headquarters

Growth Opportunities:

  • Learning and gaining experience in AI-driven marketing strategies
  • Developing skills in event planning, customer analysis, and content creation
  • Potential career progression into senior marketing roles as the company grows

ASSUMPTION: This role offers a unique opportunity to gain experience in AI-driven marketing and contribute to the growth of a dynamic, innovative company.

🌍 Location & Work Environment

Office Type: Bond Sports has a headquarters in New York, but this role can be performed remotely

Office Location(s): New York, US

Geographic Context:

  • The role can be performed remotely, allowing for flexibility in location
  • Bond Sports is headquartered in New York, offering opportunities for in-person collaboration and networking
  • The company operates in the recreational sports industry, which may require occasional travel to industry events

Work Schedule: Full-time (40 hours per week) with flexible hours and remote work options

ASSUMPTION: The remote work arrangement offers flexibility and work-life balance, while the headquarters location provides opportunities for in-person collaboration and professional development.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the hiring manager
  • In-depth interview with the marketing team
  • Final interview with the CEO or another executive team member

Key Assessment Areas:

  • Understanding of AI tools and their marketing applications
  • Analytical and problem-solving skills
  • Creativity and innovation in content creation
  • Communication and collaboration skills
  • Proactivity and initiative in driving marketing efforts

Application Tips:

  • Highlight relevant experience with AI tools and marketing strategies
  • Tailor your resume and cover letter to emphasize skills and experiences relevant to the role
  • Prepare examples of your work, such as marketing campaigns or content you've created, to showcase your abilities
  • Research Bond Sports and the recreational sports industry to demonstrate your understanding of the company and its market

ATS Keywords: AI tools, content creation, social media management, customer analysis, marketing automation, market research, performance analysis, sales enablement, cross-functional collaboration, event planning, community engagement, data analysis, SaaS metrics, customer insights, proactive attitude, team collaboration

ASSUMPTION: The application process may vary depending on the company's needs and the candidate's qualifications. It is essential to tailor your application materials to highlight your relevant skills and experiences.

πŸ› οΈ Tools & Technologies

  • AI writing assistants (e.g., Copy.ai, Frase.io)
  • Image/video generation tools (e.g., DALL-E, Runway ML)
  • Dynamic content platforms (e.g., HubSpot, Marketo)
  • Social media management tools (e.g., Hootsuite, Buffer)
  • Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)
  • Data analysis tools (e.g., Google Analytics, Tableau)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the candidate's expertise.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Innovation
  • Collaboration
  • Customer-centricity
  • Continuous learning

Work Style:

  • Agile and adaptable
  • Data-driven and analytical
  • Creative and innovative
  • Proactive and initiative-taking

Self-Assessment Questions:

  • Do you have a strong understanding of AI tools and their marketing applications?
  • Are you comfortable working independently and in a team environment?
  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you passionate about learning and continuous professional development?

ASSUMPTION: Bond Sports values candidates who are innovative, collaborative, and proactive, with a strong understanding of AI tools and a passion for learning and growth.

⚠️ Potential Challenges

  • Keeping up with the fast pace of AI development and its applications in marketing
  • Balancing multiple responsibilities and priorities in a small, growing company
  • Occasional travel to industry events and conferences
  • Adapting to a remote work environment, if applicable

ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a proactive and innovative mindset.

πŸ“ˆ Similar Roles Comparison

  • This role is unique in its focus on AI-driven marketing strategies in the recreational sports industry
  • Similar roles may include Demand Generation Specialist, Marketing Associate, or AI Marketing Coordinator, but may not have the same industry focus or AI emphasis
  • Career paths may include progression into senior marketing roles, such as Marketing Manager or Director of Marketing, as the company grows

ASSUMPTION: This role offers a unique opportunity to gain experience in AI-driven marketing and contribute to the growth of a dynamic, innovative company in the recreational sports industry.

πŸ“ Sample Projects

  • Developing a targeted email campaign using AI writing assistants and dynamic content platforms
  • Analyzing customer feedback to generate sales collateral and other content using AI-powered insights
  • Conducting market research on recreational sports trends and benchmarks using data analysis tools

ASSUMPTION: These sample projects are intended to illustrate the types of tasks and responsibilities associated with this role, and may vary depending on the company's needs and the candidate's qualifications.

❓ Key Questions to Ask During Interview

  • How does Bond Sports plan to integrate AI into its marketing strategies in the future?
  • What are the key priorities for this role in the first 90 days?
  • How does Bond Sports support the professional development and growth of its employees?
  • What are the most significant challenges facing the recreational sports industry, and how does Bond Sports plan to address them?
  • How does Bond Sports foster a culture of innovation and collaboration?

ASSUMPTION: These questions are intended to help candidates better understand the role, the company, and the industry, and to demonstrate their interest and engagement in the interview process.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant skills and experiences in AI-driven marketing
  • Prepare examples of your work, such as marketing campaigns or content you've created, to showcase your abilities
  • Research Bond Sports and the recreational sports industry to demonstrate your understanding of the company and its market
  • Follow up with the hiring manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.