📌 Core Information
🔹 Job Title: Head of Growth Marketing
🔹 Company: Sentra
🔹 Location: None, Piedmont, Italy
🔹 Job Type: Full-time
🔹 Category: Computer and Network Security
🔹 Date Posted: 2025-07-06
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving qualified pipelines across segments through integrated marketing campaigns
- Aligning marketing with sales and targeting technical buyers
- Leading a high-performing demand gen team and scaling marketing-sourced revenue
- Optimizing performance and fixing funnel conversion gaps
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a proven track record in B2B demand generation, particularly in the cybersecurity or enterprise tech sectors.
📋 Key Responsibilities
✅ Own the full-funnel demand strategy across inbound and outbound programs to drive pipeline and revenue
✅ Build and optimize integrated campaigns using various channels such as paid media, webinars, events, email, and ABM
✅ Partner closely with Sales, Product Marketing, and SDRs to align messaging, lead flow, and attribution
✅ Lead marketing ops and performance tracking, ensuring accurate reporting
✅ Manage and scale paid digital programs focused on cybersecurity buyers
✅ Own lead lifecycle and funnel conversion metrics—identify and fix gaps
✅ Work with content and product marketing to tailor assets and programs to CISOs, SecOps, DevSecOps, and technical personas
✅ Lead and grow a high-performing demand gen team
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong leadership and communication skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7+ years of B2B demand generation experience, with at least 2-3 years in cybersecurity or enterprise tech
Required Skills:
- Proven success in owning pipeline targets and scaling marketing-sourced revenue
- Deep understanding of buyer journeys in complex sales cycles, especially for technical or security audiences
- Hands-on experience with tools like HubSpot, Salesforce, 6sense, LinkedIn Ads, and Google Analytics
- Analytical and data-driven mindset with a track record of optimizing for performance
- Strong leadership and collaboration skills—you know how to partner cross-functionally and lead a team
Preferred Skills:
- Experience with marketing automation platforms
- Familiarity with marketing attribution models
ASSUMPTION: Candidates with experience in marketing for cybersecurity or enterprise tech products will have a competitive edge in this role.
💰 Compensation & Benefits
Salary Range: €80,000 - €120,000 per year (Based on industry standards for a Head of Growth Marketing role with 7+ years of experience in the cybersecurity sector)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Flexible work hours
- Professional development opportunities
Working Hours: Full-time (40 hours/week), with some flexibility for the right candidate
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Sentra operates in the competitive and rapidly evolving computer and network security industry, focusing on cloud-native data security for the AI era.
Company Size: Sentra is a mid-sized company with 51-200 employees, providing a dynamic and collaborative work environment.
Founded: Sentra was founded in 2021, making it a relatively new player in the industry with a strong focus on innovation and growth.
Company Description:
- Sentra is the global leader in cloud-native data security for the AI era, empowering organizations to confidently scale their data operations while leveraging the power of AI without compromising security.
- The company ensures data is secured no matter where it travels by automatically detecting vulnerabilities, misconfigurations, over-permissions, unauthorized access, data duplication, and other security issues.
- Sentra's AI-powered platform automates complex tasks, adapts to evolving data landscapes, and provides enterprise-grade security with expert support.
Company Specialties:
- Cloud Security
- Data Security
- Data Security Posture Management
- Cloud Data Security
- AWS Security
- Azure Security
- GCP Security
- Data Classification
- Data Loss Prevention
- Data Security Platform
Company Website: https://www.sentra.io/data-security-posture-management
ASSUMPTION: Sentra's focus on innovation and cutting-edge technology creates an exciting work environment for growth-oriented professionals.
📊 Role Analysis
Career Level: This role is a senior-level position, reporting directly to the Chief Marketing Officer (CMO) or another executive within the marketing department.
Reporting Structure: The Head of Growth Marketing will oversee a team of demand generation specialists and may collaborate with other marketing teams, such as product marketing, content marketing, and marketing operations.
Work Arrangement: This role is on-site, with some flexibility for the right candidate. The work arrangement may include a hybrid or remote option, depending on the company's policies and the candidate's needs.
Growth Opportunities:
- As Sentra continues to grow, there may be opportunities for the Head of Growth Marketing to expand their team or take on additional responsibilities within the marketing department.
- This role provides an excellent platform for experienced demand generation professionals to demonstrate their leadership and strategic skills, potentially leading to career advancement within the company.
ASSUMPTION: The growth opportunities for this role will depend on the company's expansion plans and the individual's performance and aspirations.
🌍 Location & Work Environment
Office Type: Sentra's headquarters is located in New York, with the option for on-site work or a hybrid arrangement.
Office Location(s): New York, US
Geographic Context:
- The New York office is located in a bustling, multicultural city with a vibrant tech industry, providing ample opportunities for networking and professional growth.
- New York offers a wide range of cultural attractions, restaurants, and entertainment options for employees to enjoy outside of work.
- The city has a humid subtropical climate, with warm, humid summers and cold, snowy winters.
Work Schedule: The work schedule for this role is full-time, with some flexibility for the right candidate. The work arrangement may include a hybrid or remote option, depending on the company's policies and the candidate's needs.
ASSUMPTION: The work environment and schedule for this role may be subject to change based on the company's policies and the candidate's preferences.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR department
- Technical interview with the hiring manager or a member of the marketing team
- On-site or virtual interview with the CMO or another executive within the marketing department
- Final decision and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical and data-driven mindset
- Leadership and team management skills
- Cross-functional collaboration and communication skills
- Industry knowledge and familiarity with marketing tools
Application Tips:
- Tailor your resume and cover letter to highlight your experience in B2B demand generation, particularly in the cybersecurity or enterprise tech sectors.
- Demonstrate your understanding of buyer journeys in complex sales cycles and your ability to optimize performance in your previous roles.
- Showcase your leadership and team management skills, as well as your ability to collaborate effectively with cross-functional teams.
ATS Keywords: B2B Demand Generation, Pipeline Management, Marketing Strategy, Lead Generation, Digital Marketing, Performance Tracking, Collaboration, Analytical Skills, Team Leadership, Content Marketing, Sales Alignment, Campaign Optimization, Technical Marketing, Buyer Journey Understanding, Marketing Tools Proficiency, Cybersecurity Knowledge
ASSUMPTION: The application process and interview structure may vary depending on the company's needs and the candidate's qualifications.
🛠️ Tools & Technologies
- HubSpot
- Salesforce
- 6sense
- LinkedIn Ads
- Google Analytics
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: The tools and technologies required for this role may evolve as the company grows and adopts new platforms.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Customer-centricity
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced
- Data-driven and analytical
- Collaborative and cross-functional
- Results-oriented and focused on growth
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working with data and using it to inform your decisions?
- Do you enjoy collaborating with cross-functional teams and contributing to a shared vision?
- Are you results-oriented and focused on driving growth and success?
ASSUMPTION: Sentra's company culture values innovation, collaboration, and a strong work ethic, making it an excellent fit for driven and ambitious professionals.
⚠️ Potential Challenges
- Keeping up with the fast-paced and ever-evolving cybersecurity industry
- Managing a team and balancing the demands of multiple stakeholders
- Optimizing performance and driving growth in a competitive market
- Adapting to the company's growth and potential changes in the work environment
ASSUMPTION: The potential challenges for this role will depend on the individual's skills, experience, and the company's growth trajectory.
📈 Similar Roles Comparison
- Compared to other Head of Growth Marketing roles, this position may have a stronger focus on technical buyers and cybersecurity-specific marketing strategies.
- This role may require more experience in B2B demand generation and a deeper understanding of complex sales cycles in the cybersecurity industry.
- Career progression in this role may involve expanding the team or taking on additional responsibilities within the marketing department, rather than moving into a different functional area.
ASSUMPTION: The comparison points for this role will depend on the specific requirements and context of the job listing and the industry trends in demand generation.
📝 Sample Projects
- Developing and executing a multi-channel marketing campaign to drive pipeline and revenue for a new product launch
- Optimizing the lead lifecycle and funnel conversion process to improve marketing-sourced revenue
- Collaborating with product marketing and content marketing teams to create tailored assets and programs for CISOs, SecOps, DevSecOps, and technical personas
ASSUMPTION: The sample projects for this role will depend on the company's specific needs and the individual's skills and experience.
❓ Key Questions to Ask During Interview
- How does Sentra differentiate itself from other cloud-native data security providers in the market?
- What are the key priorities for the Head of Growth Marketing in the first 90 days in this role?
- How does Sentra support the professional development and growth of its employees?
- What is the company's approach to cross-functional collaboration and communication within the marketing department and with other teams?
- How does Sentra measure the success of its marketing campaigns and demand generation efforts?
ASSUMPTION: The key questions to ask during the interview will depend on the candidate's interests, the company's culture, and the specific requirements of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your experience in B2B demand generation, particularly in the cybersecurity or enterprise tech sectors.
- Prepare for the interview by researching Sentra's products, services, and company culture, as well as the specific requirements of the role.
- Follow up with the HR department or the hiring manager within one week of submitting your application to express your interest in the position.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
