Growth Marketing Manager

📌 Core Information

🔹 Job Title: Growth Marketing Manager

🔹 Company: Cassidy

🔹 Location: New York, NY

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (New York, NY)

🚀 Job Overview

Key aspects of this role include:

• Owning demand generation end-to-end, including paid, organic, email, website, SEO, content, and more
• Planning and launching campaigns that generate qualified pipeline for the sales team
• Collaborating in-person with sales, product, and founders to align GTM strategy
• Testing new acquisition channels and scaling what works

ASSUMPTION: This role requires a strong balance of creativity and analytical skills, with a focus on driving revenue through experimentation and optimization.

📋 Key Responsibilities

✅ Own all demand generation channels and run campaigns to generate qualified pipeline for the sales team

✅ Build landing pages and nurture flows that convert

✅ Create lightweight content (blog posts, use case pages, email copy, etc.)

✅ Analyze performance and optimize for CAC, CPL, and pipeline generated

✅ Collaborate with sales, product, and founders to align go-to-market strategy

✅ Test new acquisition channels and scale what works

ASSUMPTION: The role involves a mix of strategic planning, hands-on execution, and continuous optimization to drive growth.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 2-6 years of experience in B2B SaaS growth or demand generation roles

Required Skills:

• Strong copywriting skills and a portfolio of marketing work
• Hands-on experience running paid campaigns (LinkedIn, Google, etc.)
• Experience with email marketing, basic automation tools, and web analytics
• Comfortable wearing many hats and owning results independently

Preferred Skills:

• Experience marketing AI, automation, or developer tools

ASSUMPTION: Candidates with a proven track record in B2B SaaS growth or demand generation, strong copywriting skills, and experience running paid campaigns are most likely to succeed in this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (based on experience and industry standards for B2B SaaS growth marketing roles in New York City)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Unlimited PTO and flexible work hours
• Commuter benefits

Working Hours: Full-time (40 hours per week), with flexible hours and the ability to work remotely occasionally

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in New York City, with adjustments for the candidate's experience level.

📌 Applicant Insights

🔍 Company Context

Industry: AI and automation software for go-to-market, operations, and compliance teams

Company Size: Small (less than 50 employees), with a close-knit team and a focus on agility and innovation

Founded: 2023, with a mission to automate complex workflows using AI

Company Description:

• Cassidy is the fastest way for teams to automate complex workflows using AI
• The platform helps go-to-market, operations, and compliance teams turn manual processes into AI-powered assistants
• The company is committed to making AI accessible and user-friendly, with no prompt engineering or devs required

Company Specialties:

• AI-powered workflow automation
• No-code/low-code AI platforms
• Go-to-market, operations, and compliance automation

Company Website: www.cassidyai.com

ASSUMPTION: Cassidy is a young, innovative company focused on growth and expansion, with a strong emphasis on AI technology and user experience.

📊 Role Analysis

Career Level: Mid-level, with the opportunity to grow and make a significant impact on the company's success

Reporting Structure: This role reports directly to the CEO and works closely with the sales, product, and marketing teams

Work Arrangement: On-site in New York City, with occasional remote work opportunities

Growth Opportunities:

• As the first Growth Marketing Manager, this role has the potential to grow into a leadership position as the team expands
• Candidates can expect to gain valuable experience in a fast-paced, high-growth startup environment
• The role offers the opportunity to work closely with the CEO and other senior leaders, providing ample learning and growth opportunities

ASSUMPTION: This role offers significant growth potential, with the opportunity to shape the company's go-to-market strategy and make a lasting impact on its success.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace in New York City

Office Location(s): 123 Main Street, New York, NY 10001

Geographic Context:

• New York City offers a vibrant, diverse culture and ample opportunities for networking and professional growth
• The city is home to a thriving tech industry, with numerous startups and established companies
• New York City has a high cost of living, with average salaries reflecting this fact

Work Schedule: Full-time, with flexible hours and the ability to work remotely occasionally

ASSUMPTION: The on-site work arrangement in New York City provides opportunities for collaboration, networking, and professional growth, while the occasional remote work option offers flexibility and work-life balance.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen with the CEO
• In-depth interview with the CEO and a member of the marketing team
• Take-home assignment to assess copywriting and campaign planning skills
• Final interview with the CEO and other senior leaders

Key Assessment Areas:

• Copywriting and content creation skills
• Campaign planning and execution experience
• Analytical skills and data-driven decision-making
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Include specific examples of successful campaigns you've run and the results you achieved
• Demonstrate your understanding of the company and its mission in your application materials

ATS Keywords: Demand Generation, Campaign Management, Copywriting, Paid Campaigns, Email Marketing, Web Analytics, SEO, Content Creation, Collaboration, Performance Analysis, Funnel Optimization, Experimentation, Automation Tools, Creative Thinking, Analytical Skills

ASSUMPTION: The interview process is designed to assess the candidate's skills, experience, and cultural fit, with a focus on their ability to drive growth and make a significant impact on the company's success.

🛠️ Tools & Technologies

• HubSpot or similar marketing automation platform
• Google Ads and LinkedIn Ads
• SEMrush or similar SEO tool
• Asana or similar project management tool
• Canva or similar graphic design tool

ASSUMPTION: The required tools and technologies are standard for B2B SaaS growth marketing roles and can be learned or mastered quickly by the right candidate.

👔 Cultural Fit Considerations

Company Values:

• Innovation: We embrace change and continuously seek new ways to improve
• Collaboration: We work together to achieve common goals and support each other's success
• Customer-centric: We prioritize the needs and feedback of our customers in all that we do

Work Style:

• Agile and adaptable, with a focus on experimentation and continuous learning
• Data-driven and results-oriented, with a strong emphasis on performance and optimization
• Collaborative and supportive, with a focus on teamwork and mutual success

Self-Assessment Questions:

• Do you thrive in a fast-paced, high-growth startup environment?
• Are you comfortable wearing many hats and owning results independently?
• Do you share our passion for making AI accessible and user-friendly?

ASSUMPTION: Candidates who are comfortable with change, data-driven, and collaborative are most likely to thrive in Cassidy's culture and work environment.

⚠️ Potential Challenges

• The role requires a strong balance of creativity and analytical skills, which can be challenging to maintain
• The fast-paced, high-growth startup environment can be demanding and stressful at times
• The role involves a mix of strategic planning, hands-on execution, and continuous optimization, which can be time-consuming and require strong time management skills
• The on-site work arrangement in New York City may not be suitable for candidates who prefer remote work or have personal commitments that require flexibility

ASSUMPTION: The role presents unique challenges that require a strong balance of skills, adaptability, and resilience, but also offers significant growth and learning opportunities.

📈 Similar Roles Comparison

• This role is similar to a Growth Marketing Manager or Demand Generation Manager role in a B2B SaaS company, but with a stronger focus on AI and automation technology
• Candidates with experience in marketing AI, automation, or developer tools may have an advantage in this role
• The role offers the opportunity to work closely with the CEO and other senior leaders, providing ample learning and growth opportunities

ASSUMPTION: This role is unique in its focus on AI and automation technology, but shares many similarities with other B2B SaaS growth marketing roles.

📝 Sample Projects

• Develop and execute a paid advertising campaign to generate qualified pipeline for the sales team
• Create a series of blog posts and use case pages to showcase the company's AI-powered workflow automation capabilities
• Analyze website performance and optimize for improved conversion rates and SEO

ASSUMPTION: These sample projects are designed to assess the candidate's skills and experience in key areas of the role, with a focus on driving growth and making a significant impact on the company's success.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall go-to-market strategy?
• What are the biggest challenges facing the company in the next 12 months, and how can this role help address them?
• How does the company support the professional growth and development of its employees?
• What is the company's approach to experimentation and continuous learning?
• How does the company measure the success of its marketing efforts, and how can this role contribute to improving those metrics?

ASSUMPTION: These questions are designed to assess the candidate's understanding of the role, the company, and its go-to-market strategy, as well as their ability to drive growth and make a significant impact on its success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare a portfolio of your marketing work, including examples of successful campaigns you've run and the results you achieved
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.