📌 Core Information
🔹 Job Title: Growth Marketing Manager (Epoche)
🔹 Company: Genesis
🔹 Location: Ukraine (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 12, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Disrupting lingerie marketing with innovative and classy campaigns
- Conducting market research and identifying trends
- Developing and launching new marketing initiatives
- Leading campaigns across various channels to drive brand awareness and sales
- Tracking ROI and ensuring marketing activities lead to profitability
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and a deep understanding of marketing funnels and key metrics to drive growth and success for Epoche.
📋 Key Responsibilities
✅ Conducting in-depth research on the lingerie and fashion market
✅ Monitoring trends and identifying innovative opportunities
✅ Developing and launching new marketing initiatives from concept to execution
✅ Leading campaigns across social media, content, email, paid ads, influencer marketing, and more
✅ Driving brand awareness and demand ahead of launch
✅ Generating sales in line with defined KPIs
✅ Tracking ROI and ensuring marketing activities lead to profitability
ASSUMPTION: This role requires a hands-on approach, attention to detail, and the ability to manage remote teams, freelancers, or agencies to execute marketing campaigns successfully.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven track record launching marketing initiatives from scratch and digital marketing experience in at least two areas (e.g., social media, email, performance marketing, or growth hacking)
Required Skills:
- Strong critical thinking and analytical abilities
- Solid understanding of marketing funnels and key metrics
- A growth mindset and strong initiative
- Knowledge of behavioral economics, cognitive biases, and how buying decisions are made
- Ability to use AI tools to automate and accelerate marketing workflows
- Sales skills and attention to detail
- Structured approach to thinking, communication, and execution
Preferred Skills:
- Copywriting proficiency
- Hands-on experience with social media and influencer marketing
ASSUMPTION: Candidates with a background in the fashion or lingerie industry, a deep understanding of customer psychology, or experience creating viral content or leading buzz-worthy campaigns will have an advantage.
💰 Compensation & Benefits
Salary Range: Industry-standard salary range for a Growth Marketing Manager with 2-5 years of experience in the tech industry, working remotely: $70,000 - $110,000 USD per year. This estimate is based on market research and may vary depending on individual performance and company-specific factors.
Benefits:
- Supportive and empowering environment for personal and career growth
- Flexible working hours
- Fully remote work with regular strategic team gatherings in Europe
- Unlimited paid day-offs when meeting KPIs
- Education compensation, participation in industry events, and work travel
Working Hours: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones and work-life balance
ASSUMPTION: The salary range provided is an estimate and may vary based on individual performance, company-specific factors, and market conditions. The benefits listed are subject to change and may be influenced by the company's policies and the employee's performance.
📌 Applicant Insights
🔍 Company Context
Industry: Epoche is a lingerie brand focused on leading the industry into the future, embracing female power and success, and making women love themselves just as much as the company loves them.
Company Size: Genesis, the parent company of Epoche, has 51-200 employees, providing a mid-sized company environment where applicants can have a significant impact on the brand's growth and success.
Founded: Genesis was founded in 2020, and Epoche is a recent addition to their portfolio of brands.
Company Description:
- Epoche is a lingerie brand launched to disrupt the industry with no unrealistic female bodies and a focus on comfort and sexuality
- The company aims to embrace female power and success, making women love themselves as much as Epoche loves them
- Epoche is part of the Genesis portfolio, a tech company that creates personalized worlds for millions of users worldwide, developing and publishing personalized books, audiobooks, interactive stories, and video series
Company Specialties:
- Personalized content creation
- AI-driven marketing and workflow automation
- Brand development and growth
Company Website: holywater.tech
ASSUMPTION: As a relatively new brand, Epoche offers applicants the opportunity to shape its marketing strategy and make a significant impact on its growth and success.
📊 Role Analysis
Career Level: This role is suitable for a mid-level marketing professional with 2-5 years of experience, looking to grow their career in a dynamic and innovative environment.
Reporting Structure: The Growth Marketing Manager will report directly to the Marketing Director and collaborate with cross-functional teams, including product, design, and sales.
Work Arrangement: This is a fully remote position, with regular strategic team gatherings in Europe. Applicants should be comfortable working independently and managing remote teams.
Growth Opportunities:
- As Epoche grows, there will be opportunities for the successful candidate to take on more responsibilities and advance their career within the company
- Working closely with cross-functional teams will provide exposure to various aspects of the business and foster professional development
ASSUMPTION: The fully remote nature of this role allows for a diverse talent pool and the opportunity to work with individuals from different backgrounds and time zones.
🌍 Location & Work Environment
Office Type: Fully remote, with regular team gatherings in Europe
Office Location(s): Strategic team gatherings will take place in Europe, with the specific locations to be determined
Geographic Context:
- Ukraine has a growing tech industry and a large talent pool, making it an attractive location for remote work
- The time zone (Eastern European Time, UTC+2) allows for collaboration with teams across Europe and North America
- The fully remote nature of the role enables applicants to work from anywhere within Ukraine or nearby time zones
Work Schedule: Full-time (40 hours per week) with flexible scheduling to accommodate different time zones and work-life balance
ASSUMPTION: Applicants should be comfortable working remotely and managing their time effectively to meet deadlines and maintain productivity.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening to assess communication skills and cultural fit
- In-depth interview with the Marketing Director to discuss the role, responsibilities, and expectations
- Case study or project presentation to demonstrate problem-solving skills and strategic thinking
- Final interview with the CEO or another senior leader to discuss company culture and long-term goals
Key Assessment Areas:
- Marketing strategy and campaign development
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with company values
- Problem-solving and adaptability
Application Tips:
- Tailor your resume and cover letter to highlight your marketing experience, campaign successes, and relevant skills
- Prepare a case study or project presentation that demonstrates your ability to develop and execute marketing campaigns, focusing on results and ROI
- Research Epoche and Genesis to understand their mission, values, and target audience, and be prepared to discuss how your skills and experience align with their goals
ATS Keywords: Growth marketing, marketing strategy, campaign development, digital marketing, social media, email marketing, paid ads, influencer marketing, behavioral economics, cognitive biases, AI tools, sales skills, attention to detail, structured approach
ASSUMPTION: The application process may vary depending on the company's specific needs and the volume of applicants. Applicants should be prepared to adapt their approach based on feedback and guidance from the hiring team.
🛠️ Tools & Technologies
- AI-driven marketing and workflow automation tools
- Social media management platforms (e.g., Hootsuite, Buffer, or Sprout Social)
- Email marketing platforms (e.g., Mailchimp, Constant Contact, or HubSpot)
- Paid advertising platforms (e.g., Google Ads, Facebook Ads, or LinkedIn Ads)
- Analytics and reporting tools (e.g., Google Analytics, Mixpanel, or Hotjar)
- Project management and collaboration tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's preferences and the successful candidate's recommendations.
👔 Cultural Fit Considerations
Company Values:
- Innovation and disruption
- Empowerment and support for personal and professional growth
- Collaboration and cross-functional teamwork
- Data-driven decision-making and continuous improvement
- Customer-centric approach and understanding of user needs
Work Style:
- Independent and self-motivated
- Adaptable and comfortable working in a dynamic, fast-paced environment
- Strong communication and collaboration skills
- Results-driven and focused on achieving KPIs and ROI
- Comfortable working remotely and managing remote teams
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced environment, and are you comfortable working independently and managing remote teams?
- Are you passionate about disrupting traditional marketing approaches and embracing innovative strategies?
- Do you have a strong understanding of marketing funnels, key metrics, and data-driven decision-making?
- Are you comfortable working with AI tools to automate and accelerate marketing workflows?
ASSUMPTION: Applicants should carefully consider their alignment with Epoche's company values and work style to ensure a strong cultural fit and successful integration into the team.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with a high degree of autonomy and responsibility
- Managing remote teams and freelancers, requiring strong communication and project management skills
- Adapting to a new brand and industry, with a focus on disrupting traditional marketing approaches
- Meeting ambitious KPIs and ROI targets, with a strong focus on performance and results
- Balancing multiple projects and priorities, with a need for strong organizational skills and time management
ASSUMPTION: Applicants should be prepared to address these challenges proactively and demonstrate their ability to thrive in a demanding, fast-paced environment.
📈 Similar Roles Comparison
- Compared to traditional marketing roles, this position offers a greater emphasis on innovation, disruption, and data-driven decision-making
- Unlike many marketing roles, this position requires a strong understanding of behavioral economics, cognitive biases, and AI tools to drive marketing success
- Career progression in this role may involve advancing to a Marketing Director or similar leadership position, with the opportunity to shape Epoche's marketing strategy and growth
ASSUMPTION: Applicants should consider their career goals and aspirations when evaluating this role and its potential for growth and advancement within the company.
📝 Sample Projects
- Developing and executing a social media campaign to launch a new lingerie collection, targeting a specific audience and achieving a defined ROI
- Conducting market research to identify trends and opportunities in the lingerie industry, and developing a strategic plan to capitalize on these insights
- Creating a viral marketing campaign to generate buzz and awareness for Epoche, leveraging influencer partnerships and innovative content strategies
ASSUMPTION: Applicants should be prepared to discuss their experience with similar projects and provide examples of their ability to develop and execute successful marketing campaigns.
❓ Key Questions to Ask During Interview
- How does Epoche plan to differentiate itself in the competitive lingerie market, and what role will marketing play in achieving this goal?
- Can you describe the team structure and dynamics, and how this role will collaborate with other departments and functions?
- What are the key performance indicators (KPIs) for this role, and how will success be measured and evaluated?
- How does Epoche support the professional growth and development of its employees, and what opportunities exist for career advancement within the company?
- What is the company's approach to work-life balance, and how does it support employees working remotely?
ASSUMPTION: Applicants should use the interview process to assess the company culture, team dynamics, and opportunities for growth and development, ensuring a strong fit with their personal and professional goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your marketing experience, campaign successes, and relevant skills
- Prepare a case study or project presentation that demonstrates your ability to develop and execute marketing campaigns, focusing on results and ROI
- Research Epoche and Genesis to understand their mission, values, and target audience, and be prepared to discuss how your skills and experience align with their goals
- Follow up with the hiring team one week after submitting your application to express your interest and reiterate your qualifications for the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
